Serve This, Not That! — AIBTM 2014

@tstuckrath @thrivemeetingsAIBTIM 2014June 10, 2014

Ser e ThisNot That!

June 10, 2014 AIBTM Tracy Stuckrath, CSEP, CMM, CHC, CFPM

@tstuckrath @thrivemeetings


Tracy Stuckrath• Certified event professional,

strategic meetings manager & health coach

• One of 15 million+ Americanswith food allergies

• Studied at Institute of Integrative Nutrition

• Founded Thrive! in 2010

• Not a doctor, nutritionist or lawyer

CSEP, CMM, CHC, CFPM

@tstuckrath @thrivemeetingsAIBTIM 2014April 23, 2014

@tstuckrath @thrivemeetingsAIBTM 2014June 10, 2014

Understand the Different Dietary Needs

Grasp Similarities & Differences in the Dietary Needs

Learn how to navigate a catering Menu & what questions to ask of F&B partners

Essential Learning Components

u

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w

April 11, 2014


our common ground,

~James Beard

“Food is

a universal experience.”

“Food is the only thing

you're going to buy that

becomes you.”Carlo Petrini


1.8 MillionMeetings


1.8 MillionMeetings225 Million

People$54.5 BillionFood & Beverage


Gluten Free

Food Allergies

RAW

Organic LocalVEGAN

Vegetarian

PescitarianH

alal

Kos

her

Tree Nuts

Celiac

Corn Clean EatingMacrobiotic

PaleoRave

Buddhism

Crohn’s

Menu Labeling

Food Safety

AD

A

FALC

PA


7 : 10Chronic Disease


25.8 millionDiabetes


35% / 17%Obesity


15 millionFood Allergy


1 : 133Celiac Disease


27 millionVegetarian & Vegan


36%Religious


11.2 millionKosher


Milk Allergy | Gluten-free | Peanut Allergy

Peanut Butter Milkshake

Chocolate M&Ms

TwizzlersFrench Macaroons


Serve This, Not That


<

Pescetarian | Gluten-free | Lent


Fish Fried Pig Fried ChickenMuffins



Vegan | Gluten-Free | Dairy Allergy

Kale Salad w/ Quinoa,

Tangerines & Roasted Almonds

Grilled Chicken Cheese, Nut & Fruit Tray

Pasta Alfredo with Spinach




No Mammals | Lactose-free | Kosher

BBQ Shrimp with Coleslaw

Caramelized Onion, Spinach & Blue Marble

Quiche

MeatballsSalsa Baked Salmon




Tree Nut Allergy | Celiac Disease | Melon Allergy | No Seafood

Roast Chicken with Pesto

Pan-fried chicken, beets & Brussels sprouts

Shaved Cantaloupe and Prosciutto Salad

Walnut crusted Halibut

@tstuckrath @thrivemeetingsAIBTM 2014April 23, 2014


food decision“Every

we make

sends a message to our body.

Dr. Berardi, Precision Nutrition

opportunityProvides an

to direct, shape, & remake


health.Our



body composition.Our


performance.Our


well-being.”Our

@tstuckrath @thrivemeetingsAIBTIM 2014June 10, 2014Elc #1

Addressing Dietary NeedsFood Allergies | Medical Conditions | Personal Preferences | Religious Beliefs

8150+

90

120

April 11, 2014


Celiac Disease

Genetic autoimmune disease

1:133

Malabsorption

Avoid Gluten

No cure

Oatmeal?

Wheat | Rye | Barley


SugarAddictive,

destructive substance

142 pounds

Inflammation “Diabesity”A little creates

desire for more 57 different

names for sugar

@tstuckrath @thrivemeetingsMPI Northern California: Menu ImpossibleFebruary 19, 2014

“We are at a time when it is unprecedentedly

to be a !

Adam Shprintzen, The Vegetarian Crusade

livingeasy

vegetarian.”


Vegetarian

No Beef Pork

Poultry Fish

Shellfish


Vegetarian


Vegan

Paleo• Processed

foods • Sugar, candy

• Sweet fruit • Grains • Beans

• Dairy • Seed Oils

No

“Food is an

important part of my

and the way I

Arlene Mathes-Scharf, kashrut.com

religionlive my life.”

http://kashrut.com


Judaism Kosher x Kosher finned fish only Kosher

Not with meat

Buddhism x x some P P

Hinduism x x Restricted/Avoided ? x

Islam Halal x Halal x P P x

Rastafarianism x x no fish over 12” x

Seventh Day Adventist x x x ?

Sikhin some sects

Halal or Kosher x

April 11, 2014


JANUARY Chinese New Year (Confucian/Taoist/Buddhist) !!FEBRUARY Ash Wednesday (Christian) Lent (Christian) !!APRIL Good Friday (Christian) Easter (Christian) Shavuot (Jewish) Passover (Jewish) !!JUNE/JULY Ramadan (Islamic) !JULY/AUGUST Eid al-Fitr (Islamic) Krishna Janmashtami (Hindu) !

SEPTEMBER/OCTOBER Sukkot (Jewish) Rosh Hashanah (Jewish) !!OCTOBER Navratri (Hindu) Shemini (Jewish) Yom Kippur (Jewish) Simchat Torah (Jewish) Eid al-Adha (Islamic) !!NOVEMBER Diwali (Hindu/Buddist/Sikhism/Jainism) Thanksgiving !!DECEMBER Hanukkah (Jewish) Christmas (Christian)


Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal

Eggs P O P P P P P

Milk PALTERNATIVE Almond, Soy,

Coconut, Hemp, Rice Milks

AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread,

Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk

OAVOID

milk products and meat at the same

meal P ?

Soy Great source of protein

Great source of protein P

AVOID LEGUMES & BEANS:

soy, lentils, black beans, pinto beans, red beans, peanuts,

white beans, garbanzo beans++

During Passover some Jews

avoid all legumes

P Good source of protein

Wheat P PAVOID

wheat, rye & barley and anything that contains a form of

them

AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth,

buckwheat, wild rice, spelt, rye, sorghum,

oats, teff, amaranth++

During Passover only unleavened

breads are allowed; grains

P ?

Shellfish ? O PWild caught,

grass-fed, hormone &

antibiotic free Meats, Fish, Pork, Poultry, Shellfish,

Turkey, Goat, Lamb

O During Lent, this is only

animal protein allowed on

Friday

PFish ? O P Finned fish only PTree Nuts Good source

of proteinGood source

of protein P!Need to read packaging for flavorings &

spices

P P P Good source of protein

Peanuts Good source of protein

Good source of protein

See Note Soy Above


avoid all legumes


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Eggs P O P P P P P





OAVOID


meal P ?







avoid all legumes


Wheat P PAVOID


them






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Turkey, Goat, Lamb



Friday




spices




See Note Soy Above


avoid all legumes


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ALTERNATIVES Almond, Soy, Coconut,

Hemp, Rice, Tofu

AVOID All animals and milk products

NOT THAT danishes, muffins, waffles, pancakes, yogurt & granola, bagels, rolls, doughnuts, cookies, crackers, pretzels, pizza, spanakopita, pasta,

sliders, burritos, pies, tarts, Asian marinades

SERVE THIS Tofu, Coconut Yogurt, French

Toast, Quinoa, Fresh Fruit, Lentils, Hummus

Sandwich



Eggs P O P P P P P





OAVOID


meal P ?







avoid all legumes


Wheat P PAVOID


them






P ?




Turkey, Goat, Lamb



Friday




spices




See Note Soy Above


avoid all legumes


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P J C

ALTERNATIVES Kosher-labeled products,

fresh produce

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NOT THAT grits, lasagna, steak w/ butter,

cheese burger, pork tenderloin, hummus, lentils, non-certified

kosher products

SERVE THIS Vegetarian, Pareve (Cheese & Meat-free), Goat Cheese & Spinach Quinoa

Cakes, Matzah pizza, date balls, chocolate agave shots

AVOID milk products &

meat at the same time; legumes at

Passover



Eggs P O P P P P P





OAVOID


meal P ?







avoid all legumes


Wheat P PAVOID


them






P ?




Turkey, Goat, Lamb



Friday




spices




See Note Soy Above


avoid all legumes


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P J C HALTERNATIVES Coconut flour, almond flour,

tapioca starch, arrowroot powder

NOT THAT breads, danishes, muffins, waffles, pancakes, bagels,

rolls, cookies, crackers, pretzels, pizza, spanakopita, pasta, sliders, burritos, pies,

tarts, hummus, lentils

SERVE THIS Eggs, frittata, coconut yogurt, apricot

power bars, ceviche, lettuce wraps, salads, chicken, steak, seafood

AVOID wheat, soy, rye, garbanzo, barley, rice, corn, quinoa,

amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff,

amaranth…all grains and beans


Discovery ExperienceParticipate | Understand | Comprehend | Learn

Top 8 Food Allergens • Egg • Wheat • Tree Nuts • Peanuts • Shellfish • Fish • Soy • Milk

Gluten-Free • No Wheat • No Rye • No Barley • Oats?

Paleo • No Grains • No Sugar • No Dairy • No Beans • Grass-fed meats

Vegetarian • Eggs & Milk • No sea or land

animals

Vegan • No Eggs & Milk • No sea or land

animals • No honey

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BREAKFAST TABLE ENHANCEMENTSAll breakfast tables include fresh baked pastries with appropriate accompaniments and freshly brewed Starbucks® coffee and Tazo® herbal teas.

minimum of 25 guests

REVITALIZE Guests will be delighted to wake up to a table filled with fresh sliced seasonal fruit, steel cut Irish oats, farm fresh scrambled eggs, applewood smoked bacon, breakfast sausage and breakfast potatoes^ 24

REVIVE Start the day off right with an assortment of yogurts, seasonal inspired sliced fruits, and chewy New York style bagels with cream cheese 18

AWAKE From the Virginia countryside, a hearty start with chunky cinnamon spiced applesauce, fresh baked biscuits, peppered sausage gravy, country ham, fluffy scrambled eggs, hash brown potatoes, warm cinnamon rolls and honey pecan butter^ 26

INDULGE Impress your guests with fresh picked berries and proseco sabayon, assorted filled croissants, deviled eggs with asparagus and caviar, crabcake eggs benedict florentine, scrambled egg stuffed tenderloin pinwheels with spicy tomato marmalade, grilled herb chicken sausages, creamy potato and fennel soufflé^ 34

RISE Get an extra lift with fresh berry and soy milk smoothies, seasonal fruit skewers, mushroom and gruyere crestless quiche, smoked salmon boursin roulade on rye toasts^ 22

Waffle Iron Station* Made to order malted waffles with a variety of toppings, warm maple syrup, roasted pecan butter 7

Omelet Station* Farm fresh omelets made to order. Choose from a variety of toppings including Virginia ham, crisp bacon, peppers, Spanish onions, tomatoes, mushrooms, herbs, assorted cheeses^ 8

Berkshire bacon eggs Benedict^ 6

Chewy New York style bagels with cream cheese 3

Country sausage^ 2

Smoked applewood bacon^ 2

Aged sharp cheddar cheese grits 3

Pancetta and egg croissant sandwich^ 4

Smoked salmon platter, traditional accompaniments^ 7

Southern buttermilk biscuits with country sausage gravy^ 4

Buttermilk or blueberry pancakes with warm maple syrup 3

Grapefruit juice 3

Cranberry juice 3

Aquahealth bottomless bottled water 2

Cranberry, Orange and Grapefruit juices 3

Red Bull® 4

Champagne or Mimosa 4

THE WESTIN WASHINGTON DULLES AIRPORT 2520 Wasser Terrace . Herndon . Virginia 20171 . USA . Phone: 703-7 9 3 -3366

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• Change to GF Oatmeal • Add Berries • Add Toast w/ Hummus • Add Tempeh bacon • Add Tofu Scramble













Country sausage^ 2







Grapefruit juice 3

Cranberry juice 3



Red Bull® 4



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Red Bull® 4



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• Add Green Smoothies • Hard-boiled eggs • Add spinach or other

greens to eggs













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Red Bull® 4



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Red Bull® 4



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Page 7

Chef Performance Cocktail Stations (Available as Dinner Buffets)

Chef Sauté & Small Plate Stations Coffee Braised Boneless Short Ribs Roasted Corn Ancho Smashed Red Potatoes, Green Tomato Avocado Relish Peppercorn Beef Tenderloin Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction Peppercorn Flank Steak Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction Korean Boneless Short Ribs Sweet Potato Fries, Korean Veggie Stir Fry Asian BBQ Marinated Flank Steak Wasabi Potatoes, Korean Veggie Stir Fry Classic Swedish Meatballs Lingonberry, Stroganoff & Spicy Mustard Glaze, Red Jack Mash, Sugar Snap Peas Jerk Chicken & Blackberry-Calvados Reduction Black Beans with Pepper Sauté, Spanish Rice, Sour Cream Drizzle Herb Grilled Chicken Rosemary Infused Mashed Potatoes, Wild Mushroom & Sugar Snap Pea, Jus Maple Glazed Chicken Haricot Vert, Sweet Potato Mash, Brown Sugar Toasted Pecans, Chicken Velouté Parmesan Crusted Chicken Lemon Cream Sauce with Artichoke & Wild Mushrooms, Herbed Rice Pilaf, Slivered Asparagus Spears

Penne Pasta Bowls Chef Sautés to order (Choose two of the following) Lemon Cream Sauce, Chopped Grilled Chicken, Spinach Marinara, Italian Meatballs and Mushroom Sauté Vodka Cream Sauce, Spicy Sausalito Sausage, Roasted Cauliflower Classic Alfredo with Spinach Served with Italian Breads, Olive Oil & Grated Parmesan

Blackened Salmon Sweet Potato Mash, Brown Sugar Toasted Pecans, Sugar Snaps Pan Seared Day Boat Scallops Roasted Corn Risotto, Parmesan Broth, Chive Oil, Micro Greens Escabeche Tilapia Tacos Hot Pressed Flour Tortilla, Jalapeño Slaw, Cilantro Cream Sauce, Salsa Trio Pan Seared Crab Cakes Cajun Remoulade, Tartar Sauce, Jicama Slaw Sushi - Maki & Nigiri Chef's Selection of Creative Rolls including California, Spicy Tuna, Salmon, & Vegetable Accompanied by Wasabi, Pickled Ginger, Soy Sauce, Spicy Mayo & Spiced Radish Slaw

Pork Tenderloin with Maple Mustard Drizzle Sautéed Root Vegetables, Sage, Thyme, Apple Tart Pan Seared Lamb Chops Greek Salad, Feta, Lemon Essence Israeli Couscous, Pine Nuts, Melted Grape Tomatoes Carving Stations Grilled Flank Steak Asian Soy Barbecue, Button Rolls Grilled Bourbon Peppercorn Flank Steak Horseradish Dijon, Balsamic Glaze, Button Rolls Herb Crusted Beef Tenderloin Horseradish Crème FraÎche, Button Rolls Cajun Fried Boneless Turkey Breast Orange Rosemary Aioli, Button Rolls Baked Virginia Ham & Honey Roasted Turkey Honey Mustard, Orange Rosemary Aioli, Cranberry Mayo, Button Rolls

Herb Rubbed Pork Tenderloin Blueberry Barbecue Sauce, Button Rolls Martini Food Bars Smashed Potato “Martinis” choice of two “mixers”: Wild Mushroom Ragout Beef Bourguignon Cheese, Bacon, Chives, Sour Cream

Local Organic Stone Ground Smoked Cheddar Grit"tinis" choose one "mixer" Andouille Sausage Etouffée Gumbo Style Sautéed Shrimp Biscuit Bar Buttermilk & Sweet Potato Biscuits, Milk Gravy, Assorted House-made Jams, Honey, Peach Butter, Honey Butter Cola Glazed Ham, Country Style Sausage, Boneless Fried Chicken Breast

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@tstuckrath @thrivemeetingsAIBTIM 2014June 10, 2014@tstuckrath @thrivemeetings

Serve ItHow to

• Kitchen Prep • Serving • Buffets • Plating

• Action Stations • Bars • Green Rooms • Sundries


Serve This, Not ThatVegan | Gluten-Free | Dairy Allergy

Quinoa w/ raisins & walnuts

Bagels & cream cheese

Yogurt & granola parfaits

Scrambled eggs with butter,

heavy cream & chives



Serve This, Not ThatGluten-free | Milk-free | Sugar-free | Peanut Allergy

Cake Pops Hummus with pita chips

Salted caramel sugar-, gluten- and egg-free

brownie

Fresh Berries



Serve This, Not ThatPeanut Allergy | Gluten Sensitivity | Paleo | No Red Meat

Beef Wellington Baked Salmon with Lemon and

Thyme

Black Bean & Salmon

Tostados

Peanut & Panko-crusted Chicken

Fingers

@tstuckrath @thrivemeetingsAIBTM 2014April 23, 2014

• Repeat customers

• More referrals

• Increased spending

• Professionalism

• Improve liking

• Gain trust

• Fine-tune customer service

• Budget Savings

• Less Waste

Benefits ofGood Service


Tracy Stuckrath [email protected]

404-242-0530 !

www.thrivemeetings.com www.facebook.com/thrivemeetingsevents

CSEP, CMM, CHC, CFPM

mailto:[email protected]

http://www.thrivemeetings.com

http://www.facebook.com/thrivemeetingsevents

Serve This, Not That! — AIBTM 2014

Food

Transcript of Serve This, Not That! — AIBTM 2014