MARKETING of HALAL

PRODUCTS

in

INDONESIA

International Halal Summit 2014, Manila

Indonesia: a huge halal food market

Globally, 1.2 to 1.57 bio Muslims populate the world, 60% of them live in Asian countries such as Malaysia, Indonesia, Pakistan and Bangladesh.

Indonesia is the world’s largest Muslim population with approximately 88% of its 252 mio country population

Promising Halal Market

Source: Economist Intelligent Unit (EIU), ATKearney

Indonesia: Huge halal food market

Indonesia: Huge halal food market

Source: World Halal Forum *GCC: Saudi Arabia, UAE, Bahrain, Kuwait, Oman, Qatar

HIJABERS: OPEN MIND, FASHIONABLE, TECHY Growth of

sharia hotels serving halal

foods

The rise of halal cosmetics

Halal resto Become

trend

Only 13,136 products (8.4%) have halal

certificate, from all 155,774 products

distributed in Indonesia

Country Rules

Consumer Producer

HALAL AWARENESS

Marketing

Halal

Strategies

1.

Halal Regulation

Government control the Halal Certification process, include isued Halal Certificate and logo

Open other Halal Certificatier that approved by Government

MUI give fatwa only

Agencies related to halal food

Indonesia Council of Ulama (MUI)

- The Assessment Institute for Foods, Drugs, and Cosmetics (LPPOM)

- “Fatwa” Commission National Agency for Drug and Food

Control (BPPOM):

- For processed packaged foods

Department of Agriculture:

- For primary meat and poultry ard

The HOT label!!!

facebook

twitter

website www 2.

Mobile Apps for moslem

youth

3. Community

Hijabers revolution help drive

halal market

Halal Corner Community

Followers meeting

Founded on

December 4, 2011

10 branches

in Indonesia

1 contributor in Madina

Halal Corner Raising

Market Drive

Activities 1. Training 2. Coaching For Micro Business

Activities

Public Seminar

Activities

Edu Halal Class