Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | .

Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk

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Who are we?

Why can we do it?

What are serious games?

What is the product?

How do you use it?

What do other people think?

What is the business case

Agenda


Company

Our goal is to create the best serious games worldwide

By breaking free of the chains of edutainment

Core team of 6 highly talented people (graphics, programming, contents), but up to 12 people attached.

Collaborate with content experts

Who are we?


OrganizationWho are we?

CEO($)

Producer (Time)

Game director (Quality)

Programming (All programming)

Graphics/animation(All graphics)

Content (Story, script, dialogue)

Board


The history

The meeting in San FranciscoStart project with OverTheEdgeGet research funding from NABITGet EU funding for projectFirst prototype tested in schoolsGet Danida funding for projectGet Education Ministry fundingGet private investor fundingSecond prototype tested in schoolsFinal production startedGlobal Conflicts: Palestine launches

2005

2006

2007

Who are we?


Based on groundbreaking educational research A strategic niche focus Solid investor group (almost 1 mio. Euros invested) Strong mix of competences on games, education and content Strong global outreach through strong network Strong PR strategy and capability Strong technology partnership

Strong companyWhy can we do it?


A compelling theme that draw students in A simple and realistic game approach for all users Strong testing, validation and user involvement Stunning technology and graphic Good response from target group Good media coverage on project Strong content expert collaboration

Strong productWhy can we do it?


Looking across boundariesWhy can we do it?

Education

Discovery channel

Serious books

ComputerGames

Our blue ocean


User groupsWhat is the product

share properties with potential

new target groups for games.

Waiting to jump ship (computer games)Maturing and tired of old games - want something different.

Seen it but not interested (serious books)Parents and teachers finding games too hard and violent

Never seen games for them (Discovery channel)Games not part of their world. Reach them through theme.

All students 13+ is a primary group (education).


Solution: Our blue ocean...Why can we do it?

Enriching game experiences for everyone…

• Seriousness • Simplicity• Involvement

Our value innovation(our serious games)


Strategic canvasWhy can we do it?

Graphics

Technolo

gy

Right p

laytim

e

License

s

Mar

keting

Simplic

ity

Seriou

snes

s

Price

Invo

lvem

ent

AAA

A

Enriching game experiences for

everyone


Definition serious games

In principal, any game

Games with an agenda

Educating, enlightening..

Not only entertainingEdutainmentAdvertainmentBusiness gamesMilitary gamesPolitical gamesSatirical games

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Problems with edutainmentLittle intrinsic motivation: Extrinsic motivation through rewards, rather than intrinsic motivation.

No integrated learning experience: Lacks integration of the learning experience with playing experience - learning subordinated play experience.

Drill-and-practice learning principles: Rely on drill-and-practice rather than understanding – training above learning.

No teacher presence: No demands on teachers or parents.

Simple gameplay: Built on a simple gameplay from classic titles.

Small budgets: Produced on limited budgets with limited technology.



Global Conflict: Feel and understand the tense atmosphere

and problems of Palestine

You as the BBC Journalist will draft a way

out of the conflict

The productWhat is the product


Teacher’s manual: Outlining the way to use games and an exemplary course.

Small book: from leading authorities (unique content w. direct relevance to game)

Game: 5-7 hours of gameplay where you play a journalist. Rely on changing perspectives, personal stories & building trust.

Web-site: Resources, forum, shop, simple tests, timeline, encyclopedia & links

The educational packageWhat is the product


“I learned more history in one day than

the last 6 months”

Female student, 16

Play trailerWhat is the product


Learning

Experiential: From concrete to abstract by observation,

application, testing and reflection. Learning styles: Dynamic feedback, interaction that

makes a differences, multimodal, safe to make

mistakes, challenging throughout. Strong game universe: Compelling, realistic, engaging

& dynamic. Integrated approach: Game, talks, group, debriefing,

testing and evaluation.

What is the product


Technology

Game is built with leading game engine tools through

joint-venture with OverTheEdge. We have a close partnership with leading game

technology company OverTheEdge. The technology have through research project been

moulded to serious games We have close proximity and personal ties with the game

technology company

What is the product


TeachingHow do you use it?

Teacher talks

Play Game

PlenumGroup

discussions

Read textbook Overview of theme

Explore perspectives Experience issues

Discuss experiences Write article

Debriefing Evaluation


Don’t take our word for it...What do other people think?

“Global Conflicts: Palestine is a fun and different way to receive learning” (Female student, 18 years)

“You had a greater desire to learn about the topic from Global Conflicts: Palestine” (Male student, 16 years)

“It sounds very interesting and I look forward to see it finished... Can I receive a mail when it is ready for sale?” (Danish male teacher)”

"Our clear understanding that the approach behind Global Conflicts: Palestine live up to all demands for seriousness" (DK United Nations Association)

"Games are widely used as educational tools, not just for pilots, soldiers and surgeons, but also in schools and businesses” (The Economist)


Clues...

Social studies are increasingly seeing interest after a lot of attention on core topics for many years. There is also a great interest among teachers for trying new ways of engaging students in highly relevant topics like democracy, terrorism, globalization, conflicts and human rights.

20% of all US & UK teachers use games, but up to

70% wants to. They see few titles and their lack of

quality as main barrier.



90% students find it the be an interesting course

88% Students find it to be an interesting educational material

59 % of students find they learned more

90% of students wants to try a similar course again

Students want more...

Sample: 51 Danish High school low-middle class students after a one-week course



PR

+40 news articles the last year about us in Denmark,

Sweden, UK, Israel , Italy, Spain, Norway, Austria,

Netherlands, and US. Among first 5 hits on Google out of 1 mio. hits on

serious games in total +20 talks this year in Denmark, Norway, Sweden,

Finland, UK, US, Netherlands, Greece and Italy.

We intend to continue the success through a strong PR strategy



Building a market

Game technology is reused across titles. Increase

possibility of reusing code, content, design, models and

assets between titles leading to better RoI. Linking game’s into existing teaching including

standards, teacher skills and testing can be reused with

incremental improvements making it easier for target

group to engage with future titles. The community build up around using game can help

propel existing and future titles to new users.

What is the business case?


A market waiting

90% of <12 years spent time on educational titles but then

use disappears. Schools technology platform for strong game experiences

and teacher’s IT-skills have been upgraded Dedicated educational software budgets are increasingly

allocated across countries. All youngsters play computer games with great pleasure,

although not with the same ferocity.



Distribution optionsWhat is the business case?

Own distribution External distribution

Exclusivity Several partners

Part of packageStandalone Ad hoc

High priceLow price

Digital PhysicalBoth

Medium price


Next steps...

What are your thoughts? Where are you best? What collaboration setup do you prefer? What are the problems? What is the potential?


Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | .

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