Serious Credentials

A SERIOUS IdEAS pRESEntAtIOn

www.seriousideas.com© Serious Marketing Communications Ltd.

WHO ARE SERIOUS?

Full service creative agency offering in-house strategy, design, digital and direct response.

Innovative. Hardworking. Highly effective. And really nice...

Interactive Media Award winner for outstanding achievement.


Design Promotions

WHAt WE dO

Digital MarketingWeb Design

AdvertisingBrand Planning

PR

Employee Marketing

Corporate Script WritingFilm Production

Creative Direct MarketingData Planning


OUR CURREnt CLIEntS


1 We make you money. Last year, our clients’ Return on Investment amounted to a whopping £2,000,000 by using us and us alone. Almost enough to buy a bungalow in Weybridge!

2 We never ever wear bow ties. (except at awards ceremonies)

3 Our rate card is at least 10% cheaper than the industry standard. So you get brilliant work at a super-terrific price.

4 Great relationships with suppliers means we get really good prices. Do we keep them to ourselves? Absolutely not. We pass them on to you. Canny buying saved clients over £250,000 in 2008.

5 Genuinely, we work our socks off for you.

6 We’ve saved some clients over £80,000 in VAT alone this year.

7 All of our marketing campaigns have been delivered on time and to budget.

8 We grow moustaches in November to raise money for charity.

9 All of our product launches have been successful.

10 We deliver phenomenal results: £1.5 million in additional sales for one client. 268% uplift in response for another. The list goes on.

10½ We wanted to get a company pet – preferably a budgie but our landlord wouldn’t let us.

References and testimonials available

10 And A HALF REASOnS TO CHOOSE SERIOUS OVER ABSOLUTELY ANYONE ELSE


A CLOSER LOOK At OUR WORK


tHE VALUE OF OUR dESIGn

Royal Marsden Hospital – Reporting results to key stakeholders with inspirational design for their Annual Report. SERIOUS added value by proactively seeking VAT advice which saved RMH £20,000 in VAT.

2 Entertain – Creating a sparkling new look and feel for 2 Entertain/BBC DVD brochure showcasing new releases in an innovative way without upsetting the delicate egos of its stars.

London Business School – SERIOUS successfully completed a suite of 35 brochures for LBS for both 2007 and 2008, with a total saving in excess of £60,000 in zero rated VAT.


Annual Report and Accounts 2007/2008

The Royal MarsdenNHS Foundation Trust

Building a brighter future

The Royal Marsden was founded in 1851 by William Marsden.

His vision was to create a pioneering hospital dedicated to excellence in the diagnosis, treatment and care of people with cancer.

We have built on William Marsden’s legacy and are constantly raising standards and finding better ways to improve the lives of our patients.

Today we are an NHS Foundation Trust with hospitals in Chelsea and Sutton and a Chemotherapy Suite in Kingston.

Together with The Institute of Cancer Research, we form the largest comprehensive cancer centre in Europe and through this partnership

we undertake research into ground-breaking drug therapies and treatments, sharing our expertise and experience internationally.

Our commitment is to provide patients with the best cancer care available anywhere in the world.

By building on our great past

The Royal Marsden NHS Foundation Trust

Chelsea Fulham Road London SW3 6JJ T 020 7352 8171 Sutton Downs Road Sutton Surrey SM2 5PT T 020 8642 6011 Kingston Galsworthy Road Kingston upon Thames Surrey KT2 7QB T 020 8973 5030

www.royalmarsden.nhs.uk

Patron: Her Majesty The Queen

President: HRH Prince William of WalesThe Royal Marsden

NHS Foundation Trust

The R

oyal M

arsden N

HS

Fo

undatio

n Trust A

nnual Rep

ort and

Acco

unts 2007/2008

By taking pride

The Royal Marsden has around 2,300 staff working in Chelsea and Sutton.

Whoever the individual may be and whatever their role, each and every member of staff at The Royal Marsden is united in their goal to improve the outcomes for people with cancer.

We work with our patients to ensure that they receive the best clinical treatment - and that their care is personal and sensitive to their individual needs.

Team work is essential in maintaining our high standards of performance and nowhere was this more evident than in the outstanding professionalism staff showed in response to the fire on our Chelsea site in January.

Staff equality In 2007, the Equality and Diversity Committee conducted its annual review of the work of the Race, Disability and Gender Equality Schemes and agreed a Race Equality Scheme for 2008–2010.

The Trust successfully ran a number of involvement projects and relationships with organisations such as Cancer Black Care were also strengthened.

Health & Safety and Occupational HealthThe Royal Marsden met all its Health & Safety targets for 2007/08 and received positive feedback following an inspection by the Health & Safety Executive.

Nursing

Administrative and Clerical

Senior Managers and Managers

Add Prof Scientific and Technical

Students

Medical

Estates and Ancillary

Allied Health Professionals

Health Scientists

Additional Clinical Services

Workforce

19

tHE ROyAL MARSdEn HOSpItAL - AnnUAL REpORt dESIGn

By raising the bar

Performance

The Royal Marsden strives to maintain the highest possible standards and we are constantly working to exceed the expectations of both our patients and the public.

Importantly for us, our patients rated us highly in two key surveys. We were rated top in the country for treating patients with dignity and respect and nearly all the patients who completed the Healthcare Commission’s Annual Inpatient Survey felt they received excellent or very good treatment at The Royal Marsden.

Healthcare Commission Health CheckFor the second year running The Royal Marsden was awarded an ‘excellent’ for both its quality of services and use of resources in the Healthcare Commission’s Annual Health Check.

The Royal Marsden is the only Trust in the country to have managed the top score twice in a row and it puts us in the top 14% of Trusts across the country for use of resources and in the top 16% for quality of services.

The Healthcare Commission said: “The Royal Marsden NHS Foundation Trust performed well beyond the minimum requirements and the reasonable expectations for this assessment”.

Performance targetsThe Trust has a range of indicators it uses to monitor its performance against national and local targets. It reports regularly to the Department of Health and other healthcare assessment bodies.

Here is a summary of our performance over the past two years, illustrating our consistently high performance levels.

2007/8 2006/7

Patients waiting less than 13 weeks at month end for first outpatient appointment

100.00% 99.98%

Patients waiting less than 26 weeks at month end for inpatient admission

99.98% 100.00%

Operations cancelled by the Trust at the last minute 0.42% 0.46%

Number of last minute cancelled operations not subsequently performed within one month

2 1

Two Week Access Times 2007/8 2006/7

All urgent GP referrals received within 24 hours, seen within 14 days

100.00% 99.98%

Treatment started within 31 days of Decision to Treat 2007/8 2006/7

All cancers 99.4% 99.8%

Treatment started within 62 days of GP Decision to Refer

2007/8 2006/7

All cancers 95.8% 95.5%

Activity

Activity Type

NHS % variance from 2006/ 2007

% activity of this year

Private % variance from 2006/ 2007

% activity of this year

Total % variance from 2006/ 2007

Outpatients 121,016 1.3% 85.4% 20,771 -1.0% 14.6% 141,787 0.9%

Inpatients 9,387 1.5% 82.2% 2,038 -2.7% 17.8% 11,425 0.7%

Day Patients

29,215 8.8% 77.6% 8,457 13.8% 22.4% 37,672 9.9%

11


2 EntERtAIn - bROCHURE dESIGn

Being well-connected and cultured souls, we’ve acquired the cream of new drama coming to TV this autumn, with Wallander, featuring Sir Kenneth Branagh; Mutual Friends with a stellar cast, Apparitions, starring Martin Shaw and Sharpe’s Peril, with Sean Bean reprising his much-loved role.

We’ve also got the very best of British Costume Drama coming out of the closet with new releases of Little Dorrit and Tess of The D’Urbervilles.

And finally, the nation’s Saturday night TV favourites will be released to the waiting world. Most notably the award-winning Doctor Who, materialising in time for Christmas and the BBC’s hotly-anticipated action adventure series, Merlin.

2 | entertainChampioning The Best Of British TV On DVD

18 19

Doctor Who: Voyage of the DamnedBBCDVD2604

Doctor Who: The Runaway BrideBBCDVD2380

Blackadder BBCDVD1141

Dad’s ArmyBBCDVD2254

Steptoe & SonBBCDVD1856

PorridgeBBCDVD1364

The OfficeBBCDVD1374

Two RonniesBBCDVD2292

Morecambe & WiseBBCDVD2270

Still Game2EDVD0370

In Sickness & In HealthBBCDVD2811


LOndOn bUSInESS SCHOOL - bROCHURES

3-week General Management Programme

Executive Education 2008/09

Emerging Leaders ProgrammeHigh potential, to high performer

OVERVIEW

Have you got what it takes to be successful in your first leadership role?

The Emerging Leaders Programme provides an intensive and

challenging learning experience aimed at fast-tracking your

career development and organisational performance.

The transition you make to your first leadership role requires you to move from making an individual contribution to creating an environment that inspires others to deliver results for the organisation.

To help this transition and to ensure you create the necessary impact, the programme gives you greater self-awareness, a broader strategic understanding of the business and the enhanced personal skills.

The Emerging Leaders Programme brings together high performing individuals from different job functions, industries and companies from across the world.

The programme uses a combination of innovative learning methods including business simulation, learning journals, one-to-one coaching and teamwork assignments. Together they provide you with the practical business capabilities to take you and your organisation further.

Pegram Harrison Programme Director

Overview

Programme focusThe Emerging Leaders Programme offers participants greater self-awareness, a broader strategic understanding of their business and the skills to deliver greater results.

Participants gain the capability, credibility and confidence to influence key stakeholders and initiate changes outside of their immediate role.

Who is it for?High-potential individuals who are in, or about to take on, their first management role.

Participants have some decision-making responsibilities but limited people management experience. Furthermore, they are beginning to develop a strategic role in their organisation.

Typically participants will have between five and ten years of relevant work experience and less than five years of relevant management experience.

Dates and fees 5 - 17 October & 30 November - 5 December 2008 10 - 22 May & 5 - 10 July 2009 13 - 25 September & 8 - 13 November 2009

The programme fee is £12,800.The programme fee includes all tuition, educational materials, coffee breaks and most meals.

The approximate cost for accommodation is £2,100. This is a residential programme and accommodation is reserved by London Business School on campus.

The total programme cost is £14,900.(Dates and fees may be subject to change)

Benefits for the participant:Develop a broader management toolkit and apply new •business frameworks

Gain a wider strategic understanding of the key value drivers •within a business

Develop self-awareness and your ability to influence within a •broader organisational context

Make the transition from being an individual contributor to •managing teams and broader business projects

Fast-track your career progression through having the business •capabilities to impact your organisation’s performance.

Benefits for the organisation:Develop new leaders who understand team work, drive results •and can see the long term business view

Challenge your organisation’s thinking by our world leading •Faculty and benefit from exposing your high performers to the diverse experiences of other participants from across the world

Grow managers with the ability to create high performance •teams and influence those around them

Integrate the programme into your company’s other •development activities

Benefit from ongoing coaching support for participants after •the programme to ensure maximum return for your business.

6 Speak to our Client Service Consultants on +44 (0)20 7000 7393 www.london.edu/execed/elp/ 7

OVERVIEW

Have you got what it takes to be successful in your first leadership role?

The Emerging Leaders Programme provides an intensive and

challenging learning experience aimed at fast-tracking your

career development and organisational performance.

The transition you make to your first leadership role requires you to move from making an individual contribution to creating an environment that inspires others to deliver results for the organisation.

To help this transition and to ensure you create the necessary impact, the programme gives you greater self-awareness, a broader strategic understanding of the business and the enhanced personal skills.

The Emerging Leaders Programme brings together high performing individuals from different job functions, industries and companies from across the world.

The programme uses a combination of innovative learning methods including business simulation, learning journals, one-to-one coaching and teamwork assignments. Together they provide you with the practical business capabilities to take you and your organisation further.

Pegram Harrison Programme Director

Overview

Programme focusThe Emerging Leaders Programme offers participants greater self-awareness, a broader strategic understanding of their business and the skills to deliver greater results.

Participants gain the capability, credibility and confidence to influence key stakeholders and initiate changes outside of their immediate role.

Who is it for?High-potential individuals who are in, or about to take on, their first management role.

Participants have some decision-making responsibilities but limited people management experience. Furthermore, they are beginning to develop a strategic role in their organisation.

Typically participants will have between five and ten years of relevant work experience and less than five years of relevant management experience.

Dates and fees 5 - 17 October & 30 November - 5 December 2008 10 - 22 May & 5 - 10 July 2009 13 - 25 September & 8 - 13 November 2009

The programme fee is £12,800.The programme fee includes all tuition, educational materials, coffee breaks and most meals.

The approximate cost for accommodation is £2,100. This is a residential programme and accommodation is reserved by London Business School on campus.

The total programme cost is £14,900.(Dates and fees may be subject to change)

Benefits for the participant:Develop a broader management toolkit and apply new •business frameworks

Gain a wider strategic understanding of the key value drivers •within a business

Develop self-awareness and your ability to influence within a •broader organisational context

Make the transition from being an individual contributor to •managing teams and broader business projects

Fast-track your career progression through having the business •capabilities to impact your organisation’s performance.

Benefits for the organisation:Develop new leaders who understand team work, drive results •and can see the long term business view

Challenge your organisation’s thinking by our world leading •Faculty and benefit from exposing your high performers to the diverse experiences of other participants from across the world

Grow managers with the ability to create high performance •teams and influence those around them

Integrate the programme into your company’s other •development activities

Benefit from ongoing coaching support for participants after •the programme to ensure maximum return for your business.

6 Speak to our Client Service Consultants on +44 (0)20 7000 7393 www.london.edu/execed/elp/ 7


RESULtS FROM OUR dIRECt MARKEtInG And AdVERtISInG

London Business School advertising – National campaign delivered a fantastic response rate – generating enquiries worth a potential £1.2 million for one programme alone.

3 Mobile – Our Valentines Promotion achieved a 60% increase and £1.5 million increase in sales.

London Business School direct mail – Talking to HR Directors – ‘Getting Straight to the Point’ – achieving an 11% response rate.

Vertex – SERIOUS advertising campaign which generated an increase of 593 registrations from prev ious campaign which resulted in only 221. A staggering increase of 268%.


ADAPT. SURVIVE. COMPETE. THRIVE.

These are unique times. Now, more than ever, it’s time to think afresh. To seek inspiration and learn from others who can inspire you to rise to every challenge and succeed.

At London Business School, the world’s finest business thinkers provide strategies that can inform and transform your decisions, actions and outcomes.

Our General Management programmes are absolutely relevant to today’s economic conditions and unique management challenges.

There are three programmes to choose from, depending on your career stage. So whether you are stepping into a managerial role or looking to expand your leadership capabilities, you will attain the specific skills to develop yourself professionally and personally.

The next two years will be some of the most challenging many of us have ever faced. So take action. You’ve got everything to gain.

Find out more todayEmail: [email protected] Call: 020 7000 7394www.london.edu/gm/

General Management programmes

Senior Executive ProgrammeChallenging leaders to create the future

Starting 1 February 2009

Accelerated Development ProgrammeToday’s manager, tomorrow’s leader

Starting 1 March 2009

Emerging Leaders ProgrammeFrom high potential to high performer

Starting 10 May 2009

Transform your performance and overcome today’s unique management challenges.

London Experience. World Impact.

LOndOn bUSInESS SCHOOL - pRESS AdVERtISInG

NEW 2-day Executive Workouts at London Business School email [email protected] or call 020 7000 7390

www.londonworkouts.com/am/

TAKE YOUR SEAT IN THE WHITE HOUSE

London Business School, Regent’s Park

Spend 48 hours in world-class company and ignite your performance

Transform your business performance

Find out about our NEW 2-day Executive Workoutsemail [email protected] or call 020 7000 7390

www.londonworkouts.com/am/


LOndOn bUSInESS SCHOOL - dIRECt MAIL


VERtEx - dIRECt MAIL


VERtEx - AdVERtISInG

Make the Exweb Seminars your first port of callYou’ll find powerful e-service solutions and the very latest expert advice. Whether you’re a financial adviser, administrator, paraplanner or broker user; Exweb is your passport to success.

Milton Keynes

Norwich

Chatham (nr Maidstone)

Hickstead (nr Brighton)

Southampton

Preston

Derby

Redditch

Cardiff

Plymouth

Slough

Cheltenham

At the following locations, commencing from September 4:

...and that's not all – Win a holiday in the Maldives* A week of luxury in the ultimate holiday destination could be yours. So pay us a visit. And set your sights on success.

To register and find out more, visit www.exchange.co.uk or call 08450 53 0490.

is adestination

Success

* Terms & conditions apply. Competition open to Exweb users over the age of 18 only. You will receive a free entry for every piece of new business you write between 1st and 31st of October 2007. For full competition rules, visit www.exchange.co.uk

EXC_0870_RoShAd_FAV1.indd 1 16/8/07 12:29:20


3 MObILE - VALEntInES pROMOtIOn


dIGItAL And nEW MEdIA

The Chartered Institute of Marketing – SERIOUS were asked to create a unique identity CIM Academy microsite through designing a fresh, new, look and feel and working closely with the CIM IT department for a smooth transition.

3 Mobile – ‘Win a Spree with 3’ flash banners

London Business School - SERIOUS produced aspirational 24 short films, making LBS globally accessible through the internet and increasing brand awareness.

BMI Hampshire Clinic – SERIOUS built a landing page to support the promotion for the Hampshire Health Fair. One of our digital wizards worked closely with one of their’s to ensure that design complied with brand guidelines.


CHARtEREd InStItUtE OF MARKEtInG - WEbSItE


3 - bAnnER AdS


LOndOn bUSInESS SCHOOL - bRAnd LAUnCH VIdEO


As part of the re-brand, SERIOUS developed Forsters’ website to include a content management system, saving the client £6000 p.a.

FORStERS - WEbSItE


VOnAGE

Launching VOIP product and brand into the UK

‘Refer a Friend’ campaign included a microsite, 9 Emails/landing pages at all points of the customer journey.

Campaign acheived a 40% click through.


yOU WAnt MORE?


The original building, constructed in the 16th century, was converted by Lord Revelstoke in the late 19th century into a beautiful town house with many interesting features. These include a magnificent marble staircase, Louis XIV Walnut panelling and a stunning Courtyard.

The English-Speaking Union plays an important part in promoting international understanding and human achievement through the widening use of the English language throughout the world. During its long history, Dartmouth House has hosted many stylish social occasions.

Today it offers a unique atmosphere for entertaining, weddings, meetings and conferences – the House can be hired exclusively or rooms can be taken individually. Dartmouth House and Leith’s have became synonymous with both grandeur and quality.

Welcome

Dartmouth House, the home of

the English-Speaking Union, is an

elegant mansion set in the heart

of London’s Mayfair, providing the

perfect setting for a variety

of events.

Summer Events The Courtyard at Dartmouth House

is the perfect setting for fabulous

Summer events.

❦ Barbecues❦ Elegant canapés❦ Tasty “bowl food”❦ Pre-dinner reception area

We can assist in arranging floral decorations, ice sculptures, feature lighting, appropriate music and roaming entertainers.

The adjoining Revelstoke Room can be used in conjunction with the Courtyard for up to 120 guests.

Alternatively, the Courtyard can be included as part of the whole House hire for larger parties up to 350 guests.

dARtMOUtH HOUSE - bROCHURE

An elegant and beautifully designed brochure befitting one of Mayfair’s best kept secrets.

2009 sees us building on this beautiful brand work, with a number of new initiatives planned.

D A RT M O U T H

H O U S E

DARTMOUTH HOUSE

&


SERIOUS were asked to create a campaign to help launch their new campus based in Dubai.

From start to finish in 4 weeks.

Your gatewaY to world-class business thinking

traditionally, taking advantage of a world-class business education has meant lengthy travel overseas. until now.

london business school – ranked as one of the world’s foremost centres of international business insight, research and practice – is proud to announce the launch of a comprehensive portfolio of executive education Programmes, to be held at the dubai international Financial centre (diFc).

the dubai programme portfolio covers key business areas: leadership, human resources, Finance, general Management and business administration. with, naturally, the very same levels of cutting-edge thought leadership as is offered at the london campus.

embarking on a programme of executive education through london business school in dubai will make a huge impact on your organisation, personal development, and career. Places are limited, so it is advised to reserve your place as early as possible.

to request a brochureemail [email protected] or call +44 (0)20 7000 7390 quoting reference GN.

to find out more or to register for up coming events in dubai, please visitwww.london.edu/execed/dubai/

Web

AdDubai Programmes 2008

United in business success

www.london.edu/execed/dubai/

Brochure

LOndOn bUSInESS SCHOOL In dUbAI


Better awareness

“ It may be the case that only one in 10 patients who are referred with a suspected diagnosis of cancer have the disease, but we would happily see those nine without cancer so that the one patient with the disease can be rapidly set on a specialist cancer care pathway. ”

Professor Martin Gore, Medical Oncologist & Medical Director

The fire in 2008 focused the world’s attention on The Royal Marsden. However, for the vast majority of people the increased awareness as a result of the fire will become a distant memory. We need to work hard to raise awareness and be known for the amazing work we do.

The reason we need to do this is to encourage more patients to choose us for their treatment.

Many people who live near our hospitals don’t realise that they can come to us for specialised care or for a second option. Others who live outside the local community assume that they can only go to a local hospital, so don’t even consider choosing us.

This shouldn’t be the case. Patients can now choose where they are treated. So we need to make them aware that they can choose us.

For this reason, it’s important to make sure that local communities and the general public know about all the great work we do; and that they have a choice.

If patients only knew that they could choose us, we think they would.

Also, GPs need to consider The Royal Marsden as the first choice when referring patients.

GPs are often unaware of our wide range of diagnostic and treatment services. They might refer a patient with breast cancer to us – but not a patient with a different type of cancer.

To remedy this, we are creating a GP awareness programme together with a GP information and referral guide that promotes our full range of services. We really want The Royal Marsden to be a GP’s first choice for patient referrals.

Changing for the better

“ We are committed to improving the outcomes of people with cancer everywhere, through innovation and leading edge practice. Our vision is to provide care that is truly personalised – we want to give more to patients, better and faster. Together we can change for the better. ”

Cally Palmer CBE, Chief Executive

In the UK, one in three people are affected by cancer. One in four people will die from the disease.

At The Royal Marsden, we are committed to reducing these figures in every way we can.

We are already doing an extraordinary job. Remember how we coped when the fire devastated our roof earlier this year? We all pulled together to resume treatment for our patients in record time.

With this unique sense of purpose and co-operation it’s no wonder that we’re recognised as the centre of excellence for cancer, research, care and treatment in the UK.

However, it’s not in our nature to be complacent.

The Royal Marsden is dedicated to continually raising standards and finding better ways to improve the lives of our patients. We are always seeking to adopt new methods that will make us even more effective in our fight against cancer.

We know that we can still do more. And, with the support of you our staff, we will change for the better.

This leaflet will tell you some of the ways that The Royal Marsden plans to change over the next five years.

Everyone will notice the difference. Not only the people and patients at The Royal Marsden, but everybody affected by cancer throughout the world – our work is that important.

We’re ready to get better

Sharing our vision with staff Autumn 2008

nHS - tHE ROyAL MARSdEn HOSpItAL - 5 yEAR VISIOn

Highly sensitive employee campaign to inspire and raise awareness of The Royal Marsden’s five-year vision and plans to grow its services as a Foundation Trust.

A 10 month exercise involving consultation with key stakeholders, messaging, copywriting and design based around our proposition: ‘We’re Getting Better.’


nHS - tHE ROyAL MARSdEn HOSpItAL - FUndRAISInG

A highly successful awareness and fundraising campaign that raised more than £115,000 through school initiatives.

Our help and support with other agencies on the Rebuilding campaign increased awareness and raised more than £126,000.

Become a Hero like

We use this money to buy bigger and better machines to zap out cancer


Dear Friend, We are delighted to announce the launch of another spectacular new range of handmade cards and gifts from Saffron – Beadazzle! Created for Saffron by Mei Fields, this wonderful collection of 56 brand new designs includes special occasions and birthdays for men and women of all ages.

Beadazzle complements our other bewitching new designs, including a new line of baby gifts, and wedding stationery.

To find out more about our exciting new lines as well as our classic favourites, please contact us via your sales agent or call us on 01932 888338. Alternatively email: [email protected]

The future’s bright. Prepare to be Beadazzled!

All the very best,

Paul FieldsSaffron

your customers with something bright and totally beautiful this Spring

Metropolis Worldwide, 57 Queens Road, Walton-on-Thames, Surrey KT12 5NE, UK

Tel: 01932 888338 Fax: 01932 888448 Email: [email protected]

For more information please call

01932 888338

prepare to be

Our marketing has been so successful that we’re now developing an e-commerce website for Metropolis.

MEtROpOLIS - pROdUCt LAUnCH


Welcome 4

Babies 5

Weddings 13

Occasions 20

Pocket Albums 24

Address Books 31

Roomies&Bookmarks 34

Accessories & Eyemasks 41

Décor 46

Product stands 53

How to order 54

MET_0808_Brochure.indd 2-3 14/5/07 14:37:20

MET_0808_Brochure.indd 1 14/5/07 14:37:11

MEtROpOLIS - SAFFROn pROdUCt CAtALOGUE

Inspirational greeting card company, Saffron (Metropolis) invited SERIOUS to design their extensive 300 product catalogue with style.

‘Sense of white space’


We create marketing materials for the most famous marketing organisation in the UK.

CHARtEREd InStItIUtE OF MARKEtInG - CIM ACAdEMy

Gain inspiration and a qualification faster at the CIM AcademyIgnisisi smodigna cor aut velit, suscilit lortionsent velit wis alismol oborem dipis non ullum diamet inim vel dolorpercil utpat alit utem il ing elesenim quisci blan vel in hendre tetue minit ullaorem ex ea faccum duip enisi blametue magna commolorerat utpat lam autem irit lum eniat.

Study at the home of marketingEd ero eugiatis niamcon ulpute ming er sequis nim non euipiss eniat, quam dolor incidunt amet, velesed te doluptat. Volobore dolorperatem diam, consed molenim estrud dolore core modit, voluptatum nosto od essed tie mod do eu faciliquis atismol estion vendrer il ut iustrud dipit, commy nit lum illumsan veril utat, quam velent lutem duipit, consecte con henis alis augiat. Lor ipit, vercilit lut alit prat, quisl utet nonse modionsed minisi.

A range of modern flexible ways to studyLorerit nonummo dipsuscil utpatem venibh et, venis adiam, conullaore mod er sum zzril ut luptatue do dolumsandio consed miniat. Acip ex ex eriurero consed tat. Utpatet, commod tat.

Tranquil, stress free environmentDui te dolestis ex essequam ing eugue modolore conullummy nonulla aliquam commolutpat nibh eu feugait, quat dolessequis dit acipisl ilit non euis nonsequis exercin enis nim ent la am ex endiamc onsequisi blaore facipis eu faccum vel el eugiat, sustie dolortis diam iriustrud do dolorem ad modo od modoles sequis nisit, quat nummy nim aliquat ullaor susto conum verit lor ad mincil ut voluptat non eu feugait digna commodi onsenim.

Reasons to chose CIM AcademyIn ut utpate feum in ullam, con hent praessenibh elessit aciliquis nim iuscili ssecte modipit laor alit ero odit aliquat laorem qui ex eriuree tumsan hendre vulla alit iure dolobor perostrud dui bla commy nosto odolese do et etumsan et, velesse quatuerostie mod ea conullaore magniatum zzrit, conullutet la facipis ad tem quisit wisi tie faci el in eu faccum dolesequis el utpat num quam quam velit prat verilis nit dit am, vel dolutpat, con vulla facin eraessi.

With access to CIM City - you’re never on your ownOdio odolorper sectem in henibh ex eu faccumsan ut utpat. Sandigniat, quis autet, quisl dolor iustie delisi bla feum zzriureet

“At CIM Academy you are assured of the best tutors and insight from academic teams, and the location is an ideal place to forget your daily routine and settle down to study” Call: +44 (0)1628 427240

Email: [email protected]: www.cimacademy.com

FOLDER

DIRECT MAIL

INSERTS

Professional C

ertificate

in Marketing

“ Studying this qualificatio

n has not only ra

ised my profile

but also given me the confidence, th

e terminology and

knowledge of marketing th

at I could not d

o without.” 54

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Be brilliant

To find out m

ore about CIM Academy q

ualifications:

Call: +44 (0)1628 427240 Email: c

[email protected]

Complete an enquiry form at w

ww.cimacademy.com

Professional Diploma in Marketing

“For career progression, the Professional Diploma in Marketing really opens doors…”

540E

N.2

Be brilliantTo find out more about CIM Academy qualifications: Call: +44 (0)1628 427240 Email: [email protected] Complete an enquiry form at www.cimacademy.com

Professional Postgraduate

Diploma in Marketing

“ The quality of the course content is superb

– challenging, intelligent and up-to-date.”

540E

N.3

Be brilliant

To find out more about CIM Academy qualifications:

Call: +44 (0)1628 427240 Email: [email protected]

Complete an enquiry form at www.cimacademy.com


Meettheteam.

This month, get the latest biz news from sales guru Marc Allera and catch up with the other bods in your team. All over a nice cuppa and biscuits.

28th May 11am, in meeting room 3.

We were asked to make a big noise to all 3 staff about the great things happening at 3 HQ and stores, making the most of spaces available.

3 MObILE - StAFF pOStERS

22nd May, 4.30pm Cafe3.Mingle with your team mates over a refreshing beer. Or wine. Or lemonade. Whatever. Cheers.

Kick off your shoes and wiggle you toes. Summer is here and to celebrate we’re giving away FREE ICE CREAM every Friday in August. Get them while they’re er... cold.


FInAnCIAL RObUStnESS And StAbILIty

Rate card 10% less than comparative industry standard.

IPA (Institute of Practitioners in Advertising), DMA (Direct Marketing Association) and Chamber of Commerce members.

Fully independent.

No gearing ratio, borrowings, overdraft or loans.

Highest quartile on bank reference for 2007-08 (based on credit rating).


LOndOn bUSInESS SCHOOL

“Thanks for the tight turn around and still delivering great work. Impressive and it stands you out from the rest.”

3 MObILE “We have found SERIOUS Ideas a real gem of an agency to work with and are the first agency in 8 years to be retained and added to our agency portfolio. Their ideas, talent and experience in retail and promotions have helped us increase our sales figures over and above our own targets. My best advice to anyone wanting to work with them is to try them out - you should get a very refreshing and rewarding experience working with them.”

We don’t need to blow our own trumpet.

Our clients do it for us.


VERtExSERIOUS ideas were one of 4 agencies we approached for a big re-brand project. They came out as a clear runner, going beyond the call of duty to ensure everything was finished to a high standard and within budget and on time. SERIOUS work in an integrated way with our team to ensure the best end results and are also a fun (but ‘SERIOUS’) company to work with!”.

FORStERS“SERIOUS did a brilliant job on our graduate recruitment project. They invested time and energy to understand our needs, were creative and very responsive. The brochure stood out from the crowd and is helping us to attract a good number of high-calibre applicants”.

CEntRE FOR MAnAGEMEnt dEVELOpMEnt

“An efficient and speedy response to a demanding brief. SERIOUS Ideas delivered an insightful, brand-literate solution to a complex problem”.


Scott Williams

Managing Director

+44 (0)7866 733 842

[email protected]

Chris Norton

Creative Director

+44 (0)7812 166 538

[email protected]

tHAnK yOU FROM tHE IdEAS pEOpLE

ChrisScott


Serious Credentials

Design

Transcript of Serious Credentials