Sergio Tonfi - MarketingCamp 3 - Innovative Day all'interno di Innovation Circus 2007
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Innovation @ Philips : sense and simplicity
Sergio Tonfi – Corporate Communication Manager10 ottobre 2007
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Royal Philips Electronics
• Una delle principali aziende di elettronica al mondo ( la prima in Europa ) con un fatturato di
– 27 miliardi € nel 2006
• Con più di 125,000 dipendenti
• Attiva nelle aree healthcare, lighting e consumer lifestyle products
• Presente in oltre 60 paesi
• R&D expenditures : 6.2 %
• Headquarter : Amsterdam
• In Italia è presente dal 1918 ed è oggi dislocata a Monza ( headquarter ), Saronno e Alpignano
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Mettiamo le persone al centro di ciò che facciamoRispettare la nostra promessa di brand significa continuare ad innovare
attraverso prodotti e soluzioni che siano significative, differenziate e semplici da usare per i nostri consumatori
sense and simplicity
designed around you
easy to experience advanced
Vogliamo diventare sinonimo di semplicità nella tecnologia
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…. per creare un futuro davvero sostenibile
It is no longer a question of predicting the future, but of collectively shaping and designing it. We have to give various stakeholders a prominent role in the 'fuzzy front end' of the innovation process.
What we do with technology should be relevant and meaningful to the people it is for, while providing them with easy access to the benefits offered. We need solutions that make sense to people, while also offering them much-needed simplicity in an increasingly complex world. Stefano Marzano
socio-cultural trends
business trends
technology trends
creative process
new product / market scenarios
Business Opportunity Concepts
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….. partendo da Key Consumer Insight
“I want the benefits of technology like everyone else, but too often the hassles far outweigh the benefits.
Why can’t someone make it easy for me?”
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….. e rispettando la nostra promessa di brand
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Occorre una visione per orientare il nostro futuro
processresourcesorganization
Value creation
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“The home of the future will look more like
the home of the past than the home of the present”
PAST
PRESENT
FUTURE
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Incubators experience : consumer lifestyle
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Una ricerca guidata dai valori e dai desideri ….
VALUESCONSUMERS / CUSTOMERS
BENEFITS
SOLUTIONS COMMODITIES / PRODUCTSSERVICES / ESPERIENCES
COMPETENCES
CONSUMERS / CUSTOMERS
RELATIONS
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…. per soddisfare sempre più consumatori !
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Il futuro è fatto da chi si prende oggi la responsabilità di realizzarlo !
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