September 2014Copyright © 2014 - SCR Technologies, Inc.1 C REATIVE P OWER OF SCR’ S T ECHNOLOGY A...

Copyright © 2014 - SCR Technologies, Inc. 1September 2014

CREATIVE POWER OF SCR’S TECHNOLOGY

A VERY SIMPLE EXPLANATIONTHIS

PRODUCT THIS SUPPLY CHAIN

Instances of SCCs – Real,

Physical Parts of a Supply

Chain

:SCCs comprise SCs

Supply Chains’ Own Metastory(via SCCs)

:was truly created by >>

THIS STORY

:is imbued with

Knowledge expressing >>

:affords facts that

comprise >>

Copyright © 2014 - SCR Technologies, Inc. 2

SCR Value Proposition as Viewed by:

Corporate CEO

System Is/Has:

Functional Benefits:

Emotional Benefits:

1. SCR Enterprise Sustainability SaaS Platform

Powerful CSR tool kit, which

no other Sustainability system offers.

‘I can see (in real time) my entire supply chain network

with its surrounding

milieu properties and

risks.’

‘For first time ever, I can

really control the

provenance –Where & How –

our products are made.’

2. SCR Customer Sustainability SaaS Platform

Controlled capacity for

offering Stakeholders

real views into firms’

value chain.

‘By offering fact-based knowledge (captured via our SCR E-Service) – about Where & How we create our

products – we have a novel platform for creating new kinds of valuable Relationships with our customers,

investors, lenders, regulators, NGOs, all Stakeholders.’

September 2014

I) SCR BENEFITS PER TYPE OF STAKEHOLDER – THE CORPORATE CEO –


I-a) WHAT THE CORPORATE CEO MIGHT ENVISION (top)My SCR Enterprise-system (somehow) captures information about how others view my firm’s operations. This means NETWORKS (of 3rd parties).

SCR’s technology breaks down our supply chains into segments. This means NETWORKS (of SC components).

This information about my operations is provided to my customers, who connect to one another via social NETWORKS.

• It’s all about Networks.

• Exploiting networks can be hugely valuable!

Copyright © 2014 - SCR Technologies, Inc. 4


VP of Operations

System Is/Has:


Emotional Benefits:


SCR (as CSR tool kit) offers ways to design firm’s operations to

optimize information content of products.

‘I can avoid elements of

our value chain that may/will

lead to criticism of our

ops-sustainability

or transparency.’

‘For first time ever, I can

actually see where in our

value chain we are, in effect,

very likely using child

labor.’

2. SCR Customer Sustainability SaaS PlatformControlled

capacity for offering

Stakeholders real views into

firms’ value chain. [Same as for

CEO]

‘Where my CEO sees SCR Customer-facing Sustainability Platform opening new Relationship Channels with our

customers and all other Stakeholders, I see the C-Service platform as indirect way to learn what our Regulators think about my operations’ transparency and

sustainability – where I may be exposed.’

September 2014

II) SCR BENEFITS PER TYPE OF STAKEHOLDER – THE VICE PRESIDENT, OPERATIONS –


II-a) WHAT THE VP, OPERATIONS MIGHT ENVISION (top)My SCR Enterprise-system let’s me oversee all operations in far more dynamic ways by viewing the information-quality (of SCCs*) that gets baked into our products.

By taking a NETWORK APPROACH to SCM*, I always know where in our system I am exposed to external threats (e.g. likelihood of sanctioned materials) – and losing my job!!

This information-quality feature is not in supply chains! It’s in the SCCs* that comprise SCs*. A NETWORK APPROACH let’s me see the information where it really exists – in and around the SCC.

* Some Terms

SCM: Supply chain management

SCC: Supply chain component

SC: Supply chain

• It’s about Operations Networks – supply chains comprised of ‘components,’ which are where the hidden information (that I need) lies in many siloes


III) SCR BENEFITS PER TYPE OF STAKEHOLDER – THE VICE PRESIDENT, MARKETING –


VP of Marketing

System Is/Has:


Emotional Benefits:


SCR offers ways – in our New

Relationship Era – to sustain meaningful

relationships with our

customers.

‘I can actually test (simulate) the cost-and-

benefit effects of

reconfiguring the knowledge

(SC•Kn)* baked into our

products.’

‘I feel great offering products

created solely in countries

having high UN HDI* ratings.’

2. SCR Customer Sustainability SaaS PlatformC-Service

platform enables

Customers to express their

S &T* interests and

preferences to the firm.

‘My team uses the C-Service platform to learn how Customers feel about our

products through learning what information (baked into our products)

they like or don’t like. Where our Supply Chain team exploits the network

structure of our physical systems to create Supply Chain Knowledge

(SC•Kn)*, my team uses that SC•Kn to create/sustain Customer relationships.’

* Some Terms

S & T: Sustainability and transparency

SC•Kn: Supply chain knowledge

HDI: UN’s human development index


III-a) WHAT THE VP, MARKETING MIGHT ENVISION (top)Our Operations teams now are creating products with high-quality SUPPLY CHAIN INTEGRITY baked into them. I want to get this rich, actionable knowledge to our Customers.

It is in Marketing that the created SC•Kn (from Operations) ‘comes to life’ and is connected to our Customers.

Where Ops uses NETWORKS to create SC•Kn, my SCR C-Service platform leverages HUMAN NETWORK (my Customers) to spread SC•Kn.

• It’s about Human Networks – my Customers and all Society gaining actionable insights about our Products


IV) SCR BENEFITS PER TYPE OF STAKEHOLDER – SUPPLY CHAIN MANAGERS–


Supply Chain Managers

System Is/Has:


Emotional Benefits:

1. SCR Enterprise Sustainability SaaS PlatformSCR offers ways

for SCM pros to connect w/

players who will participate in

creating & propagating

new, valuable knowledge.

‘I can find high-quality SC

partners who are SCR-

registered – and, thus, willing to

cooperate in creating SC•Kn.’

‘I trust these guys; they’re vetted via the SCR Registry

Service.’

2. SCR Customer Sustainability SaaS PlatformMy SC partners

not only participate in

SCR’s E-Service. They also use the Customer Service.

‘My team uses the C-Service platform to learn how Customers feel about our

products through learning what information (baked into our products) they like or don’t like – just like the

Marketing folks use C-Service. We also benefit because our SC partners, themselves, use SCR’s Customer

Service – and see what’s important.’

* Some Terms





IV-a) WHAT SUPPLY CHAIN MANAGERS MIGHT ENVISION (top)Our SCR Registry-Service offers SC Partners ability, first, to connect to our central registry and, then, to connect to one another: a digital NETWORK of all SC actors in my business.

How can I motivate my supply chain (SC) Partners to cooperate with me so that I can truly Propagate ‘supply chain metrics’ through our SCs: back-to-front?

Through our Partners’ NETWORK, together, we solve a form of the collective action problem – and create mutually useful Supply Chain Knowledge.

• It’s about Partner Networks – people and firms we can trust and connect to.

• ‘My husband says it’s about me not losing my job. He’s damn right!’


V) SCR BENEFITS PER TYPE OF STAKEHOLDER – FIRM’S SUPPLY CHAIN PARTNERS –


Firm’s SC Partners

System Is/Has:


Emotional Benefits:

1. SCR Enterprise Sustainability SaaS PlatformCapability for

firm’s SC Partners to

become registered (and,

thus, vetted) with industry X’s

SCR Registry Service.

‘Now that my transportation

firm is SCR-registered, I

can connect – NETWORK –

with other such registered

nodes.’

‘My firm – and I, personally –

are part of genuine

SUPPLY CHAINS OF INTEGRITY. I am proud of

this!’

2. SCR Customer Sustainability SaaS PlatformC-Service

platform enables SC

Partners, just like Customers, to learn more

about operational

sustainability.

‘While my main engagement with SCR systems is via our industry’s SCR

Enterprise-Service platform, I also learn a lot via the central Customer-facing

platform. My family and friends all use the SCR C-Service to learn more about products they consider for purchase –

about Where & How products are created.’

* Some Terms





V-a) WHAT SUPPLY CHAIN PARTNERS MIGHT ENVISION (top)The ‘middlemen’ in SC operations are very important to an SCR E-Service’s success. As part of the NETWORK, each middleman is crucial to propagating information – even without adding much new to the info-pool.

Hey, I am just a middleman – with 8,550 trucks in 20 countries. I don’t have much information to add to X’s SCR system, but would like to join into it for my own benefit.

There are two central facets of an SCR E-Service: i) PROPAGATE information; and ii) BIND the information to products. ‘Middlemen’ make the entire system work.

• ‘It’s about Partner Networks – where I’m the Partner. I learn so much about other SC partners who are indirectly connected to me, stuff I never knew or had a way of knowing.’


VI) SCR BENEFITS PER TYPE OF STAKEHOLDER – CUSTOMERS –


Customers

System Is/Has:


Emotional Benefits:

1. SCR Enterprise Sustainability SaaS PlatformVis-à-vis a firm’s

Customers, an SCR E-Service is ‘upstream of me, but I need to be a

part of the system so I can

push information downstream.’

‘I am actually very important to the entire Sustainability & Transparency endeavor in my industry. I am at the real interface between the Upstream Team that creates my products and the Consumers who buy from me. I

am an integral part of SUPPLY CHAINS OF INTEGRITY.’

2. SCR Customer Sustainability SaaS PlatformAs for all

Stakeholders, the central SCR C-Service is a window into firms’ real

Sustainability &

Transparency.

‘I am very central to

PASSING ON THE INFORMATION. I am the bridge between our

SCR E-Service and the central SCR C-Service.’

* Some Terms




‘I do far more than just

Propagate information. I

pass on a great STORY OF A

PRODUCT™, and I’m part of that

great story!’


VI-a) WHAT CUSTOMERS MIGHT ENVISION (top)HEY, I GET IT ALREADY!

1. Register with SCR.2. PROPAGATE good

info.3. Add more info if I

want.4. BIND the info – as SC

Metrics – to MY PRODUCTS.

5. What’s not to like!

Some of my wholesalers, from whom I purchase my products and goods, are not SCR-registered. Others are deeply involved with this new idea of SUPERVISED SUPPLY PATHS. What should I do?

I know my end-consumers want and value reliable knowledge about PRODUCTS’ SUSTAINABILITY & TRANSPARENCY. I want to be part of this!

• It’s about My Network – particularly the businesses upstream from me.

• There’s Info infused into the products I trade. I need to know that Info – because my own Customers and Consumers want it!


VII) SCR BENEFITS PER TYPE OF STAKEHOLDER – END-CONSUMERS –


End-Consumers

System Is/Has:


Emotional Benefits:

1. SCR Enterprise Sustainability SaaS PlatformVis-à-vis

Consumers, an SCR E-Service is

‘where food companies and others collect and store the SC•Kn that I

want access to.’

‘I don’t know how X’s SCR system works, but I know it’s based on

NETWORKS within their industry. The benefits to me are that I know: there

is a rigorous system being used in this (say, Foods) sector; that the

information is good; and that I can really use this information in making

my family’s purchase decisions.’

2. SCR Customer Sustainability SaaS PlatformAs for all

Stakeholders, the central SCR C-Service is a window into firms’ real

Sustainability &

Transparency.

‘SCR’s central Customer-Service

allows me to create my own

ratings – and run these for products of interest to me, using real data

about Sustainability.’

* Some Terms




‘I now know so much more

about products I select for my family – about WHERE & HOW

they are created. I feel

more confident in my shopping.’


VII-a) WHAT END-CONSUMERS MIGHT ENVISION (top)Incredible! Look at this beautiful KNOWLEDGE VISUALIZATION. I can learn so much more now – and really understand what I’m seeing via this great user interface. This is valuable to me, knowing more about WHERE & HOW stuff is really created.

My husband’s company just joined into the X industry’s SCR sustainability service. I understand that this industry service provides sound, verifiable information about corporate Sustainability and Transparency.

This WHERE & HOW knowledge is really the essence of both Sustainability and Transparency. Really novel and useful!

• It’s about My Family & My Social Network.

• I’m already wired with my own Social Graph. Now, I’ve really got some great new economic, social and health information to share – and to show better “who I am by what I’m doing.”


VIEWS & BENEFITS AS SEEN BY OTHERS

(CLICK TO ADVANCE FROM ONE KIND OF SCR SYSTEM USER TO THE NEXT)

EMPLOYEE: MARKETING

“My company’s Metastory is about what we are DOING and what we are becoming. My job is to help our Customers better DO THEIR OWN Metastory. SCR-enabled SC•Kn helps me do exactly this. My entire family uses SCR’s Customer Sustainability SaaS platform to research features about X’s products – about Where & How they are created. I pass our interesting findings along to both our Supply Chain team and our Marketing folks.”

EMPLOYEE: COMMUNICATIONS

“We view our Products as a medium of expression for our Customers. Our Brands and Products are a language for Customers to live and do their own Metastories. SCR’s supply chain knowledge offers an EXPANSION OF YOUR LANGUAGE by helping you to do and express your own Story. The Where & How knowledge offered by SCR – this SC•Kn business – can reach every one of our Customers and other Stakeholders. Spreading this new kind of Product knowledge is powerful!”

EMPLOYEE: BRAND MANAGER

“I use SC•Kn as a METASTORY TOOL. This tool provides our EXECUTION RESULTS – OUR STORY BEHIND THE METASTORY.

“I now have a way to bake into my products valuable knowledge – which we can support and substantiate – about the Sustainability and Transparency of our actions and processes by which we create all our products.”

END CONSUMER: WORKING PARENT

“What matters to me is this: WHAT DOES THIS PRODUCT MEAN? WHAT DOES MY USE OF THIS PRODUCT MEAN?

“What is the STORY OF THIS PRODUCT? Is that part of MY STORY? Who TOUCHED this product? Is there CHILD LABOR in it? Is their POVERTY in it? Is their POOR HEALTH in it? Is this product SUSTAINABLE?”

INVESTOR IN FIRM’S EQUITY SHARES

“I want to know – with hard facts, related to the products this firm offers – HOW SUSTAINABLE & TRANSPARENT ARE THE OPERATIONS AND CONDUCT of this firm? Yes, this firm acts out its own Metastory – the sum total of its actions. But…

“WHAT EXACTLY ARE THOSE ACTIONS, which are buried in the real processes – THE VALUE CHAINS AND SUPPLY CHAINS – used by the firm?

“How can Risk be reduced and Sustainability be improved? MY ANALYSTS LEARN A LOT ABOUT THIS FIRM’S RISKS AND SUSTAINABILITY by exploring its SC•Kn available on the central Customer Sustainability SaaS platform. We won’t invest in a firm that’s not providing SCR-generated Supply Chain Knowledge.”

LENDERS & INSURERS

“My view is much the same as expressed by our Investor friends. However, in addition to looking at the kinds of Supply Chain Metrics (SC Metrics) that investors consider, we also focus on many specific risk metrics, for example: RISK RATINGS OF PARTICULAR FACTORIES AND PROCESS UNITS; POLITICAL AND ECONOMIC RISK RATINGS OF SCC HOST ENTITIES*; 3RD PARTY METRICS LIKE THE UN’s HDI*; etc.

“Even when an industry’s (like the global Foods sector’s) SCR Enterprise Sustainability SaaS platform does not provide certain metrics I want, if we know the SCCs* and the SCC Host Entities* in a firm’s Supply Chains, WE CAN CREATE OUR OWN SC METRICS by ourselves, integrating 3rd party indices available online. This is powerful!”

* Some TermsSCC Host Entity: Country or other geo-space ‘hosting’ a Supply Chain Component (SCC) in a firm’s Supply Chain (SC) network



TI CPI: Transparency International’s Corruption Perceptions Index

REGULATORS, NGOS, INITIATIVES

REGULATORS (E.G. IMF): “SC•Kn allows me to ASSESS INTERMEDIATED FINANCIAL RISK inherent in these new, complex financial securities. This is invaluable! If we only had the SCR tool-kit earlier in the 2000s, all those ($ trillions of) mispriced CMOs and CDOs would not have imploded!! People lost track of the risk in those things. SCR can track risk in very complex environments.”

NGOS (E.G. REVENUE WATCH): “How much diesel fuel being used in this huge, new dam project in China is refined from crude oil that is SOURCED FROM OIL PRODUCING NATIONS AND COMPANIES THAT ARE NOT EITI MEMBERS? From crude oil extracted FROM ENERGY-INTENSIVE TAR SANDS OIL? From crude oil sourced in nations WITH VERY POOR CORRUPTION (e.g. TI CPI*) RATINGS?”

INITIATIVES (E.G. RSPO): “What end-consumer products – and where are they – ACTUALLY CONTAIN MEASURED QUANTITIES OF THE SUSTAINABLE PALM OIL THAT OUR INITIATIVE CERTIFIES? End-consumers should get and use such knowledge.”


SCR’S OWN METASTORY QUADPARTICIPANTS• Companies caring about

sustainability and transparency of their business

• People caring about sustainability in products they use

PROTAGONIST• SCR enables Companies to

marshal their partners to create The Story of A Product™

• SCR enables Society to learn and benefit from that Story

• Companies and their Stakeholders today live in a transparent world

• Technology exists for Companies to express – and People to learn – The Story of A Product™

STAGE

• Catalyze the $85 trillion global economy in creating and using actionable insights about real Sustainability & Transparency – MAKING THE WORLD BETTER

QUEST

SCR is building a business to enable: all firms in the global economy to create their real,

fact-based Sustainability &

Transparency Stories; and all people to gain

and use actionable insights about

products, based on these real Stories.


SCR AIMS TO BE: THE LINKEDIN OF SUPPLY CHAIN MANAGEMENT – for enterprises.

THE GOOGLE – for indexing/searching supply chain information.

THE FACEBOOK – for sharing Supply Chain Knowledge and insights.

THE TRUE PRODUCT STORY – behind the Metastory of firms.

THE NEW CSR TOOL – for firms and people caring about real Sustainability and Transparency.

THE ENABLER OF FIRMS TRULY OWNING THEIR GLOBAL SUPPLY CHAIN GRAPH.

September 2014Copyright © 2014 - SCR Technologies, Inc.1 C REATIVE P OWER OF SCR’ S T ECHNOLOGY A...

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Transcript of September 2014Copyright © 2014 - SCR Technologies, Inc.1 C REATIVE P OWER OF SCR’ S T ECHNOLOGY A...