September 12, 2003 - Investis CMSfiles.investis.com/eac_en/ir/pr/2003/invanbangk/invanbang.pdf ·...

Dumex ThailandDumex Thailand

INTRODUCTION

September 12, 2003

byGerard Geraets

Managing Director, Dumex Ltd.

2

IndexIndex

Ç Who are we ?

Ç Milestones and Highlights

Ç Market and Competition

Ç Critical Factors

Ç Growth Opportunities

Ç Critical Success Factors

Ç Recall and Recovery

Ç Outlook

Who are we ?Who are we ?

4

Organization ChartGerard Geraets

Managing Director

Marketing Director

Wanna Swuddigul

Operations Manager

Steve DonnellyRegional Financial

Controller

Morten S. Knudsen Likhit Somboon

HR Director

DeputySales Director

Wisanti Lomtakul Pisit Pittayanurak

Financial Controller

Organization Chart

Production/TechnicalQA & QC/R&DSupply ChainWarehousing

Modern TradeGeneral Trade

Trade Marketing

FinanceAdmin.

IT

MarketingNutrition

HRTraining

5

GERARD GERAETS

× 59 years

× Dutch National

× Business Administration Nijenrode University, The Netherlands

× 18 years of Asian experience in Thailand, Taiwan, Singapore

× Extensive marketing and General Management experience with o.a.

Heineken, Sara Lee and Friesland Dairy Foods

× Almost 7 years with Dumex as MD Dumex Ltd. Thailand

6

WANNA SWUDDIGUL

× 37 years

× Thai National

× Master of Business Administration, Western Illinois University, USA

× 9 years experience in Marketing with Consumer Products Company

× 2 years experience as General Manager at Fast Food business

× 2 years experience in Marketing with Telecommunication business

× 3 months with Dumex Ltd, Thailand as Marketing Director

7

STEVE DONNELLY

× 39 years

× New Zealand National

× Dairy Science and Technology, Massey University,

New Zealand

× 10 years experience with New Zealand Dairy Group,

including Production Mgr Anchor Products, Waitoa – Contract

Manufacturer of Dumex products.

× 2 years with INC Shanghai in manufacturing mgt. role

× 6 years with Dumex Thailand as Operations Mgr.

8

MORTEN SCHOTT KNUDSEN× 32 years

× Danish National

× MBA, Imperial College, University of London, England

× HD in Accounting, Copenhagen Business School, Denmark

× 13 years in Finance, Accounts & Controls with EAC

× 7 years in Asia (Singapore/China/HK) in Finance Manager positions

× 2½ years with Dumex Thailand as Regional Financial Controller

9

LIKHIT SOMBOON

× 38 years

× Thai national

× Master of Business Administration, Burapha University,

Thailand.

× 15 years of experience in Human Resources Management in

Petrochemical business (Shell and Caltex) and Air conditioning

business (York).

× 2 years with Dumex Ltd. Thailand as Human Resource Director

10

PISIT PITTAYANURAK

× 41 years

× Thai National

× MBA, Thammasat University

× 8 years with Ernst & Young as Consultant & EDP Auditor

× 4 years with Telecommunication business as Finance Director

× 7 years with Heidelberg Thailand as Chief Financial Officer

× 2 months with Dumex as Financial Controller

11

WISANTI LOMTAKUL

× 34 Years Old

× Thai National

× Master Degree Graduate in Business Administration major in

Marketing from Assumption University, Thailand.

× 8 Years Experience in Procter & Gamble Customer Business

Development Department and Marketing Department

× 3 Years Experience in Dumex Sales

× Deputy Sales Director of Dumex Co. Ltd.

Milestones & HighlightsMilestones & Highlights

13

Dumex MilestonesDumex Milestones

× 1957 Dumex Ltd established in Thailand at Chaopraya River location

× 1990 Plant and office moved to Bangplee IndustrialEstate

× 1999 ISO Certification

× 2000 HACCP Certification

× 2001 GMP Certification

14

Dumex Milestones (Cont.)Dumex Milestones (Cont.)

× 1962 Introduction Dumex Infant Formula

× 1985 Introduction Mamex

× 1992 Introduction Dumex Follow-On Formula

× 1995 Introduction Mamil/Dumex 1-Plus

× 1998 Introduction Dumex Pouch Packs & 3-Plus

× 2000 Introduction Dumex UHT

× 2001 Introduction Dumex HiQ

× 2002 Recall Mamex/Mamil

Market & CompetitionMarket & Competition

16

Milk is One of the Largest Categories in Thailand and Very Important to the TradeMilk is One of the Largest Categories in

Thailand and Very Important to the Trade

2.57

9.411.4

24.3

0

5

10

15

20

25

Baht Billions(Latest

Estimates)

Baby Diaper Shampoo &Conditioner

Laundry Milk

9.9 Bil. Bht. is Milk

Powder

Source: ACNielsen

17

Infant and Child Milk Powder Market Segmentation (2003)

Infant and Child Milk Powder Market Segmentation (2003)

27%

15%11%

47%

Growing UpFull CreamInfant FormulaFollow On

Source: ACNielsen YTD 2003 in Value

18

General UHT Formulated Kids UHT Adult UHT

Source: ACNielsenFormulated UHT includes: Dumex UHT, Bear Honey, Bear Superkid 1+ 3+, Alacta UHT, Foremost 123, AndecAdult UHT includes: all low fat & hi calcium products

76.6%10.3%

13.0%

UHT Milk Market SegmentationUHT Milk Market Segmentation

19

Market Developments in 2003Market Developments in 2003

× Flat milk powder market in volume but 5% growth in value (MAT)

× Growth of “Premium” segment, particularly IFFO× Continuing growth of GUM of 5% (+15% in 2002) at

the expense generic Full Cream (-9%) and FollowOn (-9%) YTD

× Limited growth UHT market (+3% YTD) and stagnantformulated kids UHT market (after annual growth of>20%)

20

Competitive DevelopmentsCompetitive Developments

× 90% of total milk powder market only in the hands of 3 players, Nestle, Dumex, Mead Johnson

× Dumex commanding the IFFO “Standard” market

× Nestle leading the GUM market

× Mead Johnson dominating the “Premium” market

× Head-to-head competition in Modern Key Accounts(42% of total market)

21

Critical FactorsCritical Factors

× Economic Development and Disposable Income

22

Thai consumers the most optimisticThai consumers the most optimisticMaster Index Jun 2003 Dec 2002

Thailand 80.3 70.3Malaysia 71.8 73.0India 70.1 62.1China 68.0 84.4Indonesia 57.5 56.0New Zealand 56.6 65.8Philippines 50.1 33.6Australia 45.3 44.6Singapore 33.9 31.4South Korea 31.0 39.2Taiwan 26.5 38.9Hong Kong 23.2 21.3Japan 17.4 15.0 Source: Master Card Survey

POSTgraphics

23


× Economic Development and Disposable Income

× Demographic Development

24

BirthrateBirthrate

879,758861,810

774,349

786,018

766,107 771,125

650000

700000

750000

800000

850000

900000

1997 1998 1999 2000 2001 2002Est.Source : Department Local Administration of Ministry of Interior

-2.04%

-10.15%+1.51%

-2.53% +0.65%

25

Projected Age Profile of ThailandProjected Age Profile of Thailand

10,87411,35811,17210,9911000

15.016.316.817.5%5 – 14 years

5,0745,2965,5865,7781000

7.07.68.49.2%0 – 4 year(s)

2015201020052000Age Group

26


×


Economic Development and Disposable Income

× Consumer Behavior

27


×




× Innovation

28


×




× Innovation

× Marketing Investments

Dumex Growth OpportunitiesDumex Growth Opportunities

30

Premium Development (Value)Premium Development (Value)

2003 (Jan-Jul) 2003 (Jan-Jul)

STD PREM SUPER PREM

IF/FO GUM

58%

73%

34%

27%8%

Source: ACNielsen

31

Pricing Standard - PremiumPricing Standard - Premium

Standard Premium Super Premium

IF/FO 100 137 180

GUM 100 131 -

32

Growing-up Market Development (Val)Growing-up Market Development (Val)

2,000,000

2,200,000

2,400,000

2,600,000

2,800,000

3,000,000

3,200,000

1998 1999 2000 2001 2002

Baht

+ 3% - 0.5%

+ 10%

+ 15%

Source: ACNielsen

33

Growing-up Share Development (Val)Growing-up Share Development (Val)

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

1998 1999 2000 2001 1st HY'02 2nd HY'02 1st HY'03

% Share

Dumex Nestle MJSource: ACNielsen

Dumex Thailand OutlookDumex Thailand Outlook


Thailand Marketing Review

September 12, 2003

byWanna Swuddigul

Marketing Director, Dumex Ltd.

36

TopicsTopics

Á Thailand Marketing TeamÁ Thailand Milk Market ReviewÁ Market Share DevelopmentÁ Key Success FactorsÁ Winning Brand – Measurement of brand strengthÁ Identify growth opportunities

37

Marketing Organization StructureMarketing Organization Structure

Marketing Director

Wanna S.

Marketing MgrIFFO

Marketing MgrGUM

National Nutri.Mgr

RegistrationMgr

Mkt & Sales Admin.

SeniorNutritionist CRM Mgr

Standard Standard Bangkok Hotline

Premium Premium Upcountry

Premium

38

Thailand Milk Market Development

39

Thailand Market Growth : Powder MilkThailandThailand Market Growth : Market Growth : Powder MilkPowder MilkHigher growth in value term lead by the launch of super premium in IFFO segment

Note : Total Child Powder = Total Milk Powder excluding Adult Milk

Total

GUM

IFFO

Total

GUM

IFFO

Source : ACNielsen

40

Thailand Market Growth : Liquid MilkThailandThailand Market Growth : Market Growth : Liquid MilkLiquid MilkLiquid milk market is stable (both in volume and value). Dumex is categorized in formulated kids UHT milk market.

total

Form. kids

Kids

total

Form. kids

Kids

Total UHT Milk Market Kids UHT Milk Market Formulated Kids UHT Milk MarketSource : ACNielsen

41

Market Share DevelopmentMarket Share Development

42

Volume Share Development - IF/FOVolume Share Development - IF/FO

0

5

10

15

20

25

30

35

40

99 00 01 02 MJ 02 JA 02 SO 02 ND 02 JF 03 MA 03 MJ 03

Dumex Nestle Mead Johnson Wyeth

After our recall case last year, our share is now back to the same level as before the recall. Nestle and Mead Johnson shares have declined. Wyeth has increased share after the launch of new super premium end of last year.

Source : ACNielsen

43

Volume Share Development - GUM

0%

10%

20%

30%

40%

50%

60%

1999 2000 2001 2002 MAY/JUN2002

JUL/AUG2002

SEP/OCT2002

NOV/DEC2002

JAN/FEB2003

MAR/APR2003

MAY/JUN2003

Shar

e

Dumex Mead Johnson Nestle

Nestle

Dumex

Mead Johnson

Nestle is the strong #1 share lead by Bear brand. With our brand strength, Dumex share is now back to the level before crisis.Mead Johnson share has continuously declined since the beginning of this year.

Source : ACNielsen

44

Volume Share – Formulated kids UHTVolume Share – Formulated kids UHTRecently, Dumex share has increased significantly as a result of new product and flavor introduction and effective advertising support (Paradorn campaign).

0

20

40

60

80

1999 2000 2001 2002 JF02 MA02 MJ02 JA02 SO02 ND02 JF03 MA03 MJ03

Dumex Mead Johnson Nestle Source : ACNielsen

45


Agenda1. Organisation structure

2. Macro Economic Development

3. Financial Performance

4. IT overview

5. Business Performance Management

46

Dumex Thailand – F&A OrganisationDumex Thailand – F&A Organisation

Product costingStock controlVariance reporting

Cost Controlling

Group reportingProfitability analysis

Financial Analysis(Plans & Controls)

General LedgerTax & VATAccounts payablesCredit controlFixed assets

Accounting & Tax

Bank relationsCashierHedgingCash flow

Treasury

Financial ControllerPisit Pittayanurak

PC/Laptop SupportNetwork support

IT Manager SAPSupport

Sales SystemSupport

MIS ManagerRenu Prakittimongkol

Regional Financial ControllerMorten Schott Knudsen

Total 25 staff in Thailand

47


2. Macro Economic Development

¸ GDP trend

¸ Currency Exchange rates

¸ Interest rates

48

4.4% 4.6%5.2% 5.5%

-10.5%

2.0%

-12.0%

-10.0%

-8.0%

-6.0%

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

1998 1999 2000 2001 2002 2003f

GD

PG

row

th(%

)GDP GrowthGDP Growth

Source : Bank of Thailand ( www. bot. org.th)

49

Currency Exchange RatesCurrency Exchange Rates

Dec2001

Dec2002

Aug2003

%Change

2

6 2 3

USD 44 . 21 43 . 3 41 . 15 -5. 0 %

DKK 5. 2 6. 1 6. 0 -1. 4 %

50

Interest RatesInterest Rates

Dec2001

Dec2002

Aug2003

Deposit 1 . 75 % 1. 50 % 0. 75 %

Overdraft 7 . 50 % 6. 75 % 5. 75 %

Bill of Exchange 5. 09 % 3. 79 % 2. 50 %

51


3. Financial Development

¸ Sales/Operating margin

¸ Economic Profit (EP)

¸ Managing Working Capital

52

Managing Working CapitalManaging Working CapitalManaging Working Capital

¸ Balanced scorecard targets closely monitored:- Inventories (days & accuracy)- Accounts receivable (Concessionaire system - A/R ageing)

¸ Ongoing initiatives to reduce working capital:- Blending of base products- Local packing- 12 months rolling Sales Forecasting Systems- KPI targets set for distributors- Continuous optimisation of SAP utilization

53


5. Business Performance Management

¸EAC Reporting Framework

¸EAC Corporate Reporting System

¸Key Benefits

54

EAC Reporting FrameworkEAC Reporting Framework¸ Balance Scorecard (BSC/KPI)¸ 4 Documents Concept

- Strategic plan (with BSC objectives – 5 year Plan + model)- Business Plan - Marketing Plan- Financial Budget & assumptions

¸ Performance contracts (linked to BSC)¸ Financial performance (linked to BSC)

- P&L, BS, CF, Statistics, EP (Economic Profit/EVA)

¸ Monthly reporting¸ Quarterly/Annual to Stock Exchange

55

EAC Corporate Reporting System EAC Corporate Reporting System

¸ All EAC legal entities (mainstream/business groups/business unit)

¸ Reporting of performance by Month/Qtr/Year

- Actual

- Forecast (Monthly)

- Budgets

- 5 year financial plans

56

EAC Corporate Reporting System

Information (Data/Accounts):

- Full detailed P&L and balance sheet

- Key figures (including EP/EVA)

- Treasury reporting (CF, exchange positions matched to P&L)

- Validation accounts

57

EAC Corporate Reporting SystemEAC Corporate Reporting System

¸ Standard Group Reports

- ONE SET OF REPORTS

- In line with external reporting (incl. Notes)

- Detailed for local mgmt/drill down for analysis

¸ Automatic download from GL/Systems

¸ Reporting:- Detailed, Fast, Accurate, Integrity

58

Summary of Key BenefitsSummary of Key Benefits

¸ Fully integrated performance management- Strategic Plans/Targets - Detailed Budgets- Analysis, Modelling and Forecasting- Monitoring & Reporting

¸ Deliver one consistent view (data integrity)- Enhance information value of the data - One set of reports to drive performance/focus

¸ Easy/fast closing and reporting¸ Good compliment to ERP and G/L system¸ Facilitate Group Consolidation- Inter-co eliminations and complex exchange rate translations- Facilitate minority shareholding/complex ownership- Manage changes for M&A + Divestments


Human Resource Management

September 12, 2003

byLikhit Somboon

HR Director, Dumex Ltd.

60

Dumex Thailand Employee ProfileDumexDumex Thailand Employee ProfileThailand Employee Profile

ü Total 375 Employees

6% 7%

22%

16%

49%

HR & Admin. F&A Sales Marketing Operations

61

GenderGenderGender

Female59%

Male41%

62

Age of EmployeeAge of EmployeeAge of Employee

20 - 25 years18%

31 - 35 years24%

36 - 40 years15%

41 - 45 years9%

26 - 30 years23%

Morethan 46

years

63

Year of ServiceYear of ServiceYear of Service

<16 - 20 years1%

<11 - 15 years12%

<20 - 25 years2%

Morethan 26

years

<6 - 10 years24%

0 - 5 years57%

64

Job LevelJob LevelJob Level

ü Total 375 Employees

49%

31%

20%

Rank & File Supervisor & ProfessionalManager & Above

65

Educational LevelEducational LevelEducational Level

BachelorDegree43%

Master Degree15%

Certificate/Diploma

10%

High School32%

66

Human Resources MissionHuman Resources Mission

We are committed to make DUMEX into a True Learning and Performance Driven Organization by developing our staff’s competencies in alignment with the company’s Vision, Mission and Core Values.

67

A High Performing

&

Learning Organization

A High Performing A High Performing

&&

Learning OrganizationLearning Organization

68

Learning & Development StrategiesLearning & Development Strategies

Coaching •Line Management & HR Consultant

•Qualification Booklet•Job rotationOn the Job

•Structured Program such as SPMS / NPDMS / CCMD / DMDP•Functional such as Computer, English Language, Presentation, ISO, etc.Program

Self Learning•Company Library•Educational Support•i-Learn

Assgm. Project•Global Access•CSN optimization•Mission Values Leadership Practice

69

Learning & Development BudgetLearning & Development Budget

0123456789

10

2001 2002 2003

Training Budget (% of Payroll)

70

Y2002 Training Budget AllocationY2002 Training Budget Allocation

20%

10%

50%

20%

Functional Leadership CCMD other

71

Customer and Category Management Development (CCMD)Customer and Category Management Development (CCMD)

ü Participants: Key managers from Sales & Marketing Team.

ü Time line: mid Y2002 – Y2003.

ü The interactive program with effective role play, development action plan, monitoring and follow up.

ü Conducted by: GLENDENNING the expert group who have the special skills from Europe.

ü Learning will be pass on to other countries.

72

Customer and Category Management Development (CCMD)Customer and Category Management Development (CCMD)

ü The Principles of Customer Management

ü Building Category Based Commercial Arguments

ü Customer Business Planning

ü Advanced Negotiation

73

Moving ForwardMoving Forward

74

Competency Management SystemCompetency Management System

75

Competency Based HR SystemsCompetency Based HR Systems

SuccessionPlanning

Reward & Recognition

TalentManagement

Promotion

Recruitment&

Deployment

KPI /PerformanceManagement

PerformanceAppraisal

Learning & Development

Strategy

76

Through learning programmes, the InnovAction Training Centre aimto not only inspire creative and innovative energy, but also in the sharing of practical tools that will move these new ideas forward into Action.

A large part of the centre's activity involves in the learning and sharing of practical tools, information through workshops, trainingevents and learning exchanges.

77

COMMUNITY SUPPORTCOMMUNITY SUPPORTCOMMUNITY SUPPORT

78

Community SupportCommunity Support

ü Student Trainee (Summer Program).

ü Participate in social activities such as Children day, Mother day, etc.

ü Activity Support to Boy Home (Donation). T

80

THANK YOUTHANK YOU

81

Operations DepartmentOperations Department

By :

Steve Donnelly

Operations Manager

82

Operations ChartOperations Chart

OperationsManager

Supply Chain Manager

FactoryManager

Asst. QA Manager

R&DManager

QualityManager

84

Packaging InnovationPackaging Innovation

85

BlendingBlending

87

E-SprintE-Sprint

E-Sprint

88

WarehousingWarehousing

89

Delivery Lead Time Reduction After Concessionaire EstablishmentDelivery Lead Time Reduction After Concessionaire Establishment

Dumex BKK

CSN

Before

CSN

After

CSN

Only 1-2 days CustomersDumex BKK

7-10 days delivery Customers

91

GMP Audit 2003GMP Audit 2003

8.43

9.399.49

9.08

5

6

7

8

9

10

Y2000(Jul-Dec) Y2001 Y2002 Y2003(Jan-Aug)

Score

94

Speed-to-Market


Dumex Customer Management

September 12, 2003

byWisanti Lomtakul

Deputy Sales Director, Dumex Ltd.

96

TopicsTopics

• Trade Development in Thailand• How Dumex Thailand manages theCustomer both Modern Trade andGeneral Trade

97

Country Highlights - ThailandCountry Highlights - ThailandRETAIL STRUCTURE – STORE NUMBERS

TRADE SECTORS 2000 2002

MODERN TRADE:

Large Format Stores 78 112

-Hypermarkets 59 91

-Cash & Carry/Warehouse Club 19 21

Supermarkets 491 505

Convenience Store 3,100 3,555

Chain Drugstores 136 130

GENERAL TRADE:

Traditional Grocery Stores 291,370 283,009

Traditional Medical/Drugstores 6,534 6,819

Source : ACNielsen Retail Audit

98

Key Modern Trade in ThailandKey Modern Trade in Thailand

Hypermarket

Cash & Carry

Supermarket Convenience Store

99

Key Modern Trade in Thailand are belonging to Global/International Retailers

Key Modern Trade in Thailand are belonging to Global/International Retailers

Rank /Group/ Origin

1 Walmart US2 Carrefour FR3 Ahold NL4 Kroger US5 Metro D6 Albertson US7 Kmart US8 Tesco UK9 Safeway US10 Rewe D11 Costco US14 Ito-Yokado J20 Auchan FR24 Delhaize B

SalesUS$ bn191.3

62.350.449.046.437.537.033.132.031.931.629.122.717.5

No. Countries

113223

127

11

113

1175

2112

% Foreign Sales

174882

044

00

10112015303084

Grocery Sales %

4071919148903687927341467193

Source: M+M Planet Retail 2001Red = Already in Thailand

100

Store Expansion of International Retailers is very fast

Store Expansion of International Retailers is very fast

ACCOUNT 1999 2003 (E)Store Store

Makro 17 23Tesco/Lotus 17 58Lotus - Hypermarket 46Lotus Express 8Lotus - Value Store 2Lotus - Supermarket 2Big-C (Casino) 20 37Carrefour 9 197-Eleven 1,343 2,360The Mall (Local Super) 7 8Tops (Ahold) 40 48Siam Jusco (Japan) 10 10Foodlion (Delhaize Group) 11 44Siam Family (Japan) - 270Total 1,481 2,886

101

General Trade Structure

23,000 Outlets for Milk

Powder

280,000 Outlets for UHT

•Local Supermarket•Grocery Wholesalers•Grocery Stores•Drug Stores

102

Our Customer Management Vision to become the “World Class” Customer

Management Organization

Our Customer Management Vision to become the “World Class” Customer

Management Organization

“To drive sales of our brands by being the preferredsupplier in the eyes of our trade customers through

delivering excellent customer management capabilities”

103

Customer Management/ECR Core Work

StrategicAlignment

DemandManagement

SupplyManagement

Enabling Organizationand Technology

104

Strategic AlignmentStrategic AlignmentKey Activities:

Â Top-to-Top MeetingÂ Joint Business PlanÂ Joint Score Card

Retailer Supplier

Supplier Agenda:•Dumex Share•Dumex Sales•Good Shelf/Display•No OOS•Good Promotion

Retailer Agenda:•Category Sales•Category Profits•Traffics•Lower Cost•Lower OOS

105

Joint Dumex – Retailer Category Management Project

Joint Dumex – Retailer Category Management Project

Category Captain for Milk Powder

“Milk” ZoneProject


(Infant/Follow-on) Shelving & Dist.Project


Space Management Captainfor Milk Powder

And UHT

106

Tape Interview on Category Management Project with

Big C Supercenter (Casino)

Tape Interview on Category Management Project with

Big C Supercenter (Casino)

107

Supply Management ProjectSupply Management Project

Á EDI Order with Modern Trade Retailers- Automatic and Faster Order Process- Avoid Human Error in Key-in order- Cost Savings

Á Vendor Manage Inventory - Reduce OOS - Reduce Inventory Cost for Retailers- Sharing of Inventory Data to Suppliers -> Better Sales Forecast

Á Cooperative Planning & Forecasting Requirements- Ensure No OOS

Á Back Haul Projects- Reduce Delivery Cost

Tape Interview Tops Supermarket (Ahold Co.)for Joint Supply Chain Project

Tape Interview Tops Supermarket (Ahold Co.)for Joint Supply Chain Project

General Trade ChannelGeneral Trade Channel

110

Old Distribution System: CentralizedOld Distribution System: Centralized

• Sales Team from BKK• Delivery from BKK• 4,000 Direct Customersand Shipping Points toDumex Thailand

111

New Distribution System: Assign 15 Concessionaires nationwide

CSN CCSN COVERAGEOVERAGE ––DUMEX THAILANDDUMEX THAILAND

Concessionaires Functions:• Warehouse & Inventory• Office• Sales People and Sales Facility• Delivery• Credit Control• Support Promotion• SharingLocal Knowledge

112

DumexBKKBefore

CSN

7-10 days delivery

Delivery Lead Time Reduction After CSN Establishment

Customers

DumexBKK

CSNAfter

CSN

CustomersOnly 1-2 days

Interview Ratchasrima DC and TaweekitPlaza

Interview Ratchasrima DC and TaweekitPlaza

Thank You!Thank You!

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