Welcome to our Virtual Convention 2020! We are excited about what we are creating for our members and know that you will want to join the fun. We have partnered with Total Brand Experience (TBX) and are building a robust platform to host our event with plenty of opportunities for your company to get involved.

2020 CCSA CONVENTION

September 13 & 14 | 9AM – 9PM General Overview:

Schedule will include the following:

• Welcome Reception on Friday from 12PM-2PM with a guided tour of the site from 1PM-1:20PM for attendees to ‘visit’ thevirtual platform before we begin to become familiar with where things are located and how to navigate the platform. Thisevent will be hosted by the CCSA Staff & Board of Directors to welcome everyone and answer any questions live. ExhibitHall will also be open during this time.

• Convention will consist of 2 days of classes, Exhibit Hall time, Social Hour, and Breakout sessions.• Social Hours can be sponsored and hosted by an Exhibitor and can include breakout sessions if so desired.

Classes:

• We will run up to 5 classes during each session with a total of 8 sessions over two days. Attendees will be able to select which class they would like to attend. Instructors will be live during the run of their class.

• ALL classes will be recorded, and attendees will be able to view those videos for up to one year.• Any Supplier who is sponsoring a class by providing the instructor or the materials, will have:

• Opportunity for 30-second video/commercial to play at start of class and at end of class.• Logo on clickable banner up the entire length of class. You can link this to your Exhibitor Page or to your

website.

Exhibit Hall includes:

• 14 hours of scheduled exhibit time (morning and afternoon sessions)• Interactive web page for your booth where you can show videos, showcase new products, promote show specials, chat

live with attendees coming into your booth, list contact information for your employees, and a variety of other options.• This year we will also include analytics for each exhibitor. See who shopped your booth, how much time they spent there,

who they interacted with, or if you missed them.• Options for gamification where you can reward members for stopping by your booth with a special coupon, giveaway, or

prize drawing.• After the convention is over, the Exhibit Hall will remain accessible to attendees until September 28 and instead of live

interaction, they will have the ability to email or message your staff.

What about the Swag Bags?

This year the CCSA will be shipping a Swag Box to all attendees prior to convention. Items can be sent to be included in these boxes like notepads, pens, fliers, or coupons. You can ship your items directly to attendees or you can ship to be included with the CCSA shipment. Attendees must register by August 13th to receive a swag box. There will be weight and size limitations as to what you can include with the CCSA shipping.

September 11 | 12PM – 2PM

SCHEDULE (all times are EST & there is a 5-minute break in between classes)

Friday, September 11 12PM – 2PM Welcome Reception by CCSA Board of Directors and Staff

Event space is open for attendees and exhibitors to check out the site and find their way around 1PM – 1:20PM Guided Tour of Virtual Event Space

Sunday, September 13 9AM – 12PM Exhibit Hall Open 11:55PM – 12PM Opening Remarks – Dena Pearlman & Tracy Schultz 12PM – 12:55PM Live Classes 12:55PM – 1PM Break 1PM – 1:55PM Live Classes 1:55PM – 2PM Break 2PM – 2:55PM Live Classes 2:55PM – 3PM Break 3PM – 3:55PM Live Classes 3:55PM – 4PM Break 4PM – 4:55PM Breakout Session with topics and moderators 4:55PM-5PM Break 5PM – 5:55 Social Hour 5:55PM-6PM Break 6PM – 9PM Exhibit Hall Open

Monday, September 14 9AM – 12PM Exhibit Hall Open 11:55PM – 12PM Opening Remarks – Dena Pearlman & Tracy Schultz 12PM – 12:55PM Keynote Speaker – Mike Michalowicz (Keynote from 2019) 12:55PM – 1PM Break 1PM – 1:55PM Live Classes 1:55PM – 2PM Break 2PM – 2:55PM Live Classes 2:55PM – 3PM Break 3PM - 3:55PM Live Classes 3:55PM – 4PM Break 4PM – 4:55PM Breakout Session with topics and moderators 4:55PM – 5PM Closing Remarks – Dena Pearlman & Tracy Schultz 5PM – 5:55PM Social Hour 5:55PM-6PM Break 6PM – 9PM Exhibit Hall Open

CLASS LIST* All Classes will be pre-recorded and professionally edited.

Managing Your Bisque Inventory aka your "Wall of Real Estate" Susan Rogers | Gare Beyond Social Media Aksh Gupta | Occasion Kamp Kojaku Sarah Kojaku from Duncan Enterprises How 'Creepy Facebook Ads' Can Help Grow Your Studio Spencer Smith | AmpliPhi Social Media Strategies TBD TBS | Mayco Pottery Production Practices - Master The Backroom 6 Dean Saether | Duncan Enterprises Be a Boss with Acrylics: Increase Profits, Convenience and To-Go Kit Potential! Jessica Malloy | Imagine That Olcott

Spencer Smith | AmpliPhi Social Media Strategies How to Become a Social Media Rockstar Christmas Under the Stars Rock the Trend: Hydro Dipping 101 for Your Studio Kiln Maintenance for a Smooth Operation Tips on Tips Social Artworking: Let The Sunshine In Handbuilding a Mug with Texture! Let’s Face It Kids's Clay Party Fix Your Instagram Painting on Water - Silk Scarf Dying Making Money With Silkscreens Lettering with Writer Bottles Leveraging Licensed Products to Attract New Customers Stoneware101: How to Successfully Implement a Stoneware Program Birds of a Feather Paint Together - Wet Etching Technique Holly Jolly 12 Days of Christmas Promotion Planning Demystifying Legal for Your Studio Surviving and Thriving: Life After Crisis Midcentury Mood Reduce Your HR Worries and Woes: Tools Every Business Needs Creating a Culture of Coaching Interpreting your POS System Fair Use for Events Layers of Autumn Underglaze Decals: How to make, use, market and sell them in your studio

Teresa Johnson | PYOP Studio Stuff Kathy Cano-Murillo | Bisque Imports Jim Skutt | Skutt Ceramic Products, Inc. Donna Bordeaux | PYOPAccounting.com Jennifer Blevins | DecoArt Jessica Putnam-Phillips Kevin Phillips | ClayShare Kathy Cano-Murillo | Bisque Imports Jeff Rottman | GR Pottery Forms Ammie Williams | Bisque Imports Leanne Purkis | Magic Arts Studio Nancy Tuel | Your Art's Desire Sara Kojaku | Duncan Enterprises Sara Kojaku | Chesapeake Ceramics Bre Kathman | Mayco Mary Ann O'Hearn | Gare Teresa Johnson | PYOP Studio Stuff Julia McNair | DIY Crafts Tammy Browning-Smith | Browning Smith Law Donna Bordeaux | PYOPAccounting.com Ammie Williams | Bisque Imports Katie Magoon | People Solutions Center Katie Magoon | People Solutions Center Donna Bordeaux | PYOPAccounting.com Tammy Browning-Smith | Browning Smith Law Robin & Julie Cates | Two Chicks & A Brush Jessica Putnam-Phillips | ClayShare

KEYNOTE SPEAKER Keynote Speaker will be presenting Live

Recession Response | Mike Michalowicz

*These classes are subject to change, be cancelled, or additional classes may be added.

SPONSORSHIP OPPORTUNITIES

Partner Level - $5,000 (5 available) • Booth in Exhibit Hall

o Professionally designed and built by TBX specialist.o Up to 3-hours of planning, editing, and consultation time with a TBX web designer specialist. For any additional time

needed, you may incur an additional charge.o Booth can include videos, showcase new products, promotion of show specials, live chat with attendees coming into

your booth, list contact information for your employees, and a variety of other options – engage your creative spiritand let the sky be the limit. If you can dream it, we believe that TBX can create it.

o Options for gamification where you can reward members for stopping by your booth with a special coupon, giveaway,or prize drawing.

o No limit on the number of videos that can be shown in your booth.• Reader Board with logo in Main Lobby with link to your Exhibitor page. If you are doing a giveaway or show special, you can

also include that in the design. (See sample page)• On main Exhibit Hall page, you will have a larger logo at the top of the page.• Unlimited staff registrations and access.• 3 complimentary convention attendee registrations to award to customers of your choice that is a non-CCSA member (approved

by CCSA staff).• Items to be included in the Swag Box the CCSA will be shipping to all attendees prior to convention or the option to direct ship

to attendees.• Logo with clickable link to your Exhibit Page on web banner located at the bottom of each page excluding the Social Hour page.• Logo on convention t-shirts* given to all attendees. (*We reserve the right to change this giveaway)• Logo inclusion on CCSA Convention Webpage (www.ccsaonline.com), on CCSA Convention Micro-Site (that will house all the

videos after convention closes) for one year, in August and September CCSA Newsletter, and in CCSA Today Magazineconvention wrap-up article.

• Contact information for all attendees.• Inclusion on a variety of social media post promoting the convention on the CCSA main Facebook and the CCSA Chatter page.• Opportunity to use TBX in house production editing services for any videos you need at a discounted rate.

Supporter Level - $2,500 (10 available) • Booth in Exhibit Hall

o Professionally designed and built by TBX specialist.o Up to 3-hours of planning, editing, and consultation time with a TBX web designer specialist. For any additional time

needed, you may incur an additional charge.o Booth can include videos, showcase new products, promotion of show specials, live chat with attendees coming into

your booth, list contact information for your employees, and a variety of other options – engage your creative spiritand let the sky be the limit. If you can dream it, we believe that TBX can create it.

o Options for gamification where you can reward members for stopping by your booth with a special coupon, giveaway,or prize drawing.

o The ability to use up to 5 videos in your booth.• Up to 3 staff registrations and access.• 1 complimentary convention attendee registrations to award to customers of your choice that is a non-CCSA member

(approved by CCSA staff).• Items to be included in the Swag Box the CCSA will be shipping to all attendees or the option to direct ship to attendees.• Name listed on convention t-shirts* given to all attendees. (*We reserve the right to change this giveaway)• Logo inclusion on CCSA Convention Webpage (www.ccsaonline.com), on CCSA Convention Micro-Site (that will house all the

videos after convention closes) for one year, in August and September CCSA Newsletter, and in CCSA Today Magazineconvention wrap-up article.

• Contact information for all attendees.• Opportunity to use TBX in house production editing services for any videos you need at a discounted rate.

SPONSORSHIP OPPORTUNITIES (CONT)

Social Hour /Networking Sponsor - $500 (2 available – and you must also be purchasing a Partner or Supporter sponsorship) Both Sunday and Monday evenings from 5PM-6PM, we will host a Social Hour. Sponsors will design and host this hour. You can have breakout rooms or round table discussions, stream a live band, play games, showcase new products, chat with attendees, or a come up with your own idea. As part of this sponsorship, you will receive:

• Naming rights for the night of your choice (example: The XYZ Pottery Place Social Hour).• Logo inclusion with clickable link to your Exhibit Page on web banner located at the bottom of the Social Hour page the night of

your sponsorship. You will be the only logo on that page on your night.• Inclusion on a variety of social media post promoting the convention on the CCSA main Facebook page and the CCSA Chatter

page and other marketing blasts encouraging attendees to join in the fun that night.

Exhibit Booth Sponsor - $650 • Booth in Exhibit Hall

o Professionally designed and built by TBX specialist.o Up to 3-hours of planning, editing, and consultation time with a TBX web designer specialist. For any additional time

needed, you may incur an additional charge.o Booth can include videos, showcase new products, promotion of show specials, live chat with attendees coming into

your booth, list contact information for your employees, and a variety of other options.o Options for gamification where you can reward members for stopping by your booth with a special coupon, giveaway,

or prize drawing.o You will be allowed to submit one video to run in your booth and this will not be allowed to be switched out.

• 1 staff registration and access.• Items to be included in the Swag Box the CCSA will be shipping to all attendees or the option to direct ship to attendees.• Name mention in August and September CCSA Newsletter and in the CCSA Today Magazine convention wrap-up article.• Contact information for all attendees.• Opportunity to use TBX in house production editing services for any videos you need at a discounted rate.

Swag Box Inclusion only - $100 • Items to be included in the Goody Boxes the CCSA will be shipping to all attendees prior to convention or the option to direct

ship to attendees. There will be weight and size limits for items included in the CCSA shipment.• Name mention in August and September CCSA Newsletter and in the CCSA Today Magazine convention wrap-up article.

Class Sponsor only - $300 (4 available) Many of the CCSA classes already have a sponsor, however, we have 4 classes that do not have one currently. This sponsorship includes:

• Opportunity for 30-second video/commercial to play at start of class and at end of class.• Logo on clickable banner up the entire length of class. You can link this to your website.• Opportunity to use TBX in house production editing services for any videos you need at a discounted rate.

Additional Staff Access - $150 each All packages that include exhibit hall booths also include a select number of staff member access. If you have additional staff you would like to have on hand to help greet attendees and answer questions live, you will need to purchase access for them.

SPONSORSHIP SAMPLES

VIRTUAL LOBBY

VIRTUAL EXHIBIT HALL ENTRANCE

VIRTUAL EXHIBIT BOOTH

Presenting Sponsors logos

Opportunity to showcase Presenting Sponsor gamifications/specials rotating through this board

Presenting Sponsors logos Presenting Sponsors logos

Supporting Sponsor logos will be on first row - these will be larger logo but not as large as the Presenting Sponsors.

This is where they link to your booth

Exhibit only Sponsors will be listed here

TBX will help design your booth with as much interaction, information, fun and games as possible.

GENERAL INFORMATION FOR EXHIBITORS Swag Boxes The CCSA is shipping Swag Boxes from Teresa Johnson’s location. If you would like to include your items in our shipping to attendees, they must arrive by August 14th.

Item restrictions: • No fragile pieces. If you are shipping bisque to attendees, you will need to ship directly to them. We will be sending updated lists

weekly starting July 27 if you would like to possibly add your items to an existing order you are shipping. The CCSA will provide you a final list of attendees and addresses on August 14th.

• No liquids are allowed.• There are size restrictions (TBA), please reach out to dena@ccsaonline.com before shipping anything. • If you have any questions, please contact Dena at 888.291.2272x6.

If you would like to have your items included with the CCSA shipment, please ship to:

Teresa Johnson ATTN: CCSA Convention 730 Industrial Blvd Winchester, TN 37398

TBX – Booth Build-Out Total Brand Experience (TBX) will be building your booth. To get started, you will need to send the following to E.J. (ej@totalbrandexp.com):

• Transparent png or jpeg logo files• Any resources you want to include (brochures, catalogs, etc.)• Social media links• A video if you want, or you can send additional videos at a later date.• Company colors, rgb preferred

TBX will be responsible for the entire build of your virtual booth. We have allocated 3 hours of editing with their designer for each exhibitor. For any time over that allowance, you will be billed.

As soon as you have registered for convention, we will pass along your information to TBX for them to begin contacting you. You can reach E.J. via email or 702.539.2458.

Classes All registered Exhibitors and Exhibitor Employees have access to any classes offered by the CCSA either live or on-demand.

We will keep you updated on our event and send log in instructions closer to the event by email, so make sure you are receiving email from us. You can also access up to date information and announcements on our convention website - https://www.ccsaonline.com/page/convention.

Still have questions about your sponsorship? Contact Dena Pearlman 888.291.2272x6 or dena@ccsaonline.com

Deadline for info to E.J. is July 23rd! He needs this to be able to set up your initial booth and can not move forward working to develop with you until this step is complete.

Also, please let dena@ccsaonline.com know if you are shipping something to be included with our shipment, so we can ensure it arrives and is included.