SEPT 2014 Oct-Nov...OptiMind first PO (2,500 bottles - 32-capsules). OptiMind is AlternaScript’s...
Transcript of SEPT 2014 Oct-Nov...OptiMind first PO (2,500 bottles - 32-capsules). OptiMind is AlternaScript’s...
April2013
May2013
June2013
August2013
AlternaScript LLC founded in Boulder, CO (in Lucas’s parents’ basement while attending University of
Colorado Boulder).
Epic Asia Journey- Lucas and Matthew soul search & decide to go all in on
AlternaScript.
Relocated to Houston, TX.
OptiMind first PO (2,500 bottles - 32-capsules). OptiMind is AlternaScript’s
flagship product- a luxury brain supplement.
Lucas and Matthew’s College Graduation
SEPT2013
Oct-Nov2013
Dec2013
Feb2014
First order shipped.
First active customer. 32-count preorder, ran a tech company and super active in reaching out to AlternaScript via email.
First promoted Facebook post. Turning point of how to build it and they will come.
First sample packs
Build it and they will not come. How do we fix this? How do we educate people?
March2015
May2015
Sept2015
Oct2015
Customer Account Portal launched.
Hired 10th employee.
Refined steady growth model.
NOV2015
Dec2015
Jan2016
March2016
First international support team built. Relocated to Austin, TX.
Hired 20th employee
RestUp launched. RestUp is AlternaScript’s second product- a non-habit forming
premium sleep solution. Built in-house fulfillment center.
March2016
May2016
6 million capsules sold.
NuCulture Launch. Complete immunobiotic with prebiotic and probiotics.
Feb2015
Lucas speaks at Harvard Business School at Biohacking
conference.
Sept2014
Dec2014
Moved to first office in Houston, TX.
Vice article published.
Converted to a subscription model.
March2014
May2014
July2014
Aug2014
Created consistent and stable way to market OptiMind.
Matthew’s mom shipping all OptiMind Boxes- over 1.5 metric tons in their home. Hired first employee.
Rebranded Alleradd to OptiMind with a new &
improved formula. OptiMind trial becomes free
and with free shipping (10-capsules)