Separating Yourself from the Competition:

Crimson Cup’s Ingredients for Success

By Greg Ubert

Who I am

• Thomas Worthington graduate• Harvard graduate• Founder & President of Crimson Cup Coffee & Tea• Family man – wife Laura, three kids Caroline,

Jack and Nick• Firm believer in following one’s passion

About Crimson Cup

About Our Coffee House:

• Started in September 2007• First company owned store• Why we opened the coffee house• Why we choose Clintonville

Crimson Cup’s Ingredients for Success

1. L.Y.F.E. & L.O.V.E.2. The BEST products3. Teaching Success4. The Community & Giving Back5. Passionate Employees

L.Y.F.E. & L.O.V.E

Our success starts with our belief system of L.Y.F.E. & L.O.V.E.

Leave

You

Feeling

Energized

Leave

Others

Feeling

Energized

The BEST Products

• Armando’s Blend• Frozen Hot

Chocolate• Polar Powder• Chocolate Sauces

Teaching Success

• 20 customers in Five Minutes

• Importance of training• Coffee Bar Layout &

design

Key Lesson: We can be an amazing support system to others by

teaching them how to be successful.

The Community & Giving Back

• Caring About the Community = Brand Loyalty– Example: September power outage

• Community service metric for employees• The Power of The Cup Community Fundraising

Passionate Employees

• Hire people who are excited about the company

• Nurture their talents• Look at their strengths

and ask employees what they LIKE to do

• Be open and honest

Find us on the web!www.crimsoncup.com

Blog:http://

crimsoncup.wordpress.com

Visit our Coffee House!4541 North High St.

Columbus, Ohio 43214614-262-6212

Crimson Cup Coffee

@crimsoncup