Separate the wheat from the chaff
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Transcript of Separate the wheat from the chaff
![Page 1: Separate the wheat from the chaff](https://reader033.fdocuments.in/reader033/viewer/2022050914/5a6d269d7f8b9a0a428b4dfb/html5/thumbnails/1.jpg)
Separate the wheat from the chaff:how to quickly recognize the low
grade traffic and to get more users for less
money
Vasiliy Sabirov
Lead analyst
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Huge part of traffic is fake
20% - 60%
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Analyze your traffic
Set your objective events
& funnels.
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Analyze your trafficShort-term signals:
• Tutorial
• Registration
• Level 1
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Analyze your trafficLong-term signals:
• Retention
• Conversion
• Cumulative
ARPU (LTV)
• ROI 7 days etc.
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Analyze your traffic
Track unique users,
not the events.
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Analyze your traffic
Maximum
detalization.
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Analyze your traffic
• Don’t analyze networks, go for the sources.
• Ask for ID and subID for every source.
• Avoid reputational risks.
• No “Other”.
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Analyze your traffic
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Set your benchmarksKnow your:
• Retention (1, 2, 7 days etc.)
• Cumulative ARPU
• Conversion
• ROI
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Set your benchmarks
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Set your benchmarks
Compare with organic traffic.
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Set your benchmarks
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Set your benchmarks
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Set your benchmarks
Compare
with
soft launch.
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Set your benchmarks
• Nobody knows your traffic
better than you.
• And it is your advantage.
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Be ready to work hard
Form a regular habit procedure.
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Be ready to work hard
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Be ready to work hardCalculate statistical significance.
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Be ready to work hard
Know
your
whales.
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Be ready to work hardUse cohort analysis.
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Be ready to work hardA: 100 regs -> $20
B: 100 regs -> $25
C: 100 regs -> $15
Which is better?
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Be ready to work hardWork with several networks.
How many?
Ask your
marketing
manager.
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Be ready to work hard
Set the limits.
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Be ready to work hardOptimize your traffic
step-by-step.
1. Launch;
2. Analyze;
3. Optimize;
4. Launch.
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Conclusions• Analyze your traffic with max detalization.
• Use short-term and long-term signals.
• Know your benchmarks.
• Develop a procedure.
• Work with trustworthy partners, but try new ones for
experiment.
• Set the limits.
• Optimize traffic step-by-step.
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Thank you!Vasiliy SabirovLead analyst
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