@Google Paris - 03/2015

RE-THINKING

USER EXPERIENCE

WITH SEMANTIC WEB

38 connections 6 weeks prior to

booking Added value

Acquisition costs

Cognitive memory

7 information

E-tourism:

THE PROBLEM

Too much information is provided to websites’ users, leading to cognitive overload, users frustration and high bounce rates.

THE PROBLEM

E-commerce websites are conceived as sales structures; although they could be intelligent services, proposing a seamless flow of personalized offers.

TRANSITION From record shops to streaming services.

Seamless

Personalized

Easy

✓  ✓  ✓  

Other domains, like music, have apprehended evolution in a much

different way.

THE PROBLEM

Perception gap

✖

Implicit intentions in users’ search

Travel offers are highly complex products and implicit intentions behind users’ choices of destinations varies greatly among them (i.e. 10 users may buy a trip to Italy for 10 different

reasons).

THE PROBLEM

…inspire visitors like human travel agents?

…understand anonymous users’ desires with limited data?

…avoid cognitive overload by presenting just the right information ?

…make travel search a seamless, personalized and easy experience?

HOW TO :

1

2

3

4

LEVERAGING PUBLIC WEB DATA

Factual and encyclopaedic data  

Social content

OVER 200.000 TYPES OF KNOWLEDGE SOURCES

We can create intelligent services by using the Web as a global brain.

Finding interesting paths in the graph to provide relevant recommendations

SEMANTIC RECOMMENDATION

Aretha Franklin

Vocals

Mariah Carey

Whitney Houston

When You Believe

Soul Music

The music example:

SEMANTIC RECOMMENDATION

Recommended for you

Find relevant alternatives

Search the Web for meaning

Making travel sites more intelligent with web knowledge.

DEMO

Birmanie

ASIA

Yangoon

Tea Salons

AsianFood

BuddhistTemples

DagonPagoda Trekking

BuddhistReligion

Markets

Step One Homepage

“Birmanie” click  

PUBLIC KNOWLEDGE GRAPH

Step Two Recommendation

“Madagascar”, “Vietnam” and “Birmanie” suggestions  

Birmanie

ASIA

Yangoon

Tea Salons

AsianFood

BuddhistTemples

DagonPagoda

Vietnam

Cruise

Mekong Delta

Saïgon

CostalPlaces

Madagascar

HikingRice

Terraces

Wet Climate

Trekking

BuddhistReligion

Markets

PUBLIC KNOWLEDGE GRAPH

Island

Canoeing

Wet Climate

LagoonDiving

Trekking

Step Three 2nd click

“Madagascar” click  

PUBLIC KNOWLEDGE GRAPH

Island

Canoeing

Wet Climate

LagoonDiving

PERUMachu Pichu

Costalcountry

Mountain

Rafting

Culture

Outdoor activities

COSTARICA

Coral sea

Diving

Hiking

Mountains

CentralAmerica

Spanish

BirmanieYangoon

Tea Salons

AsianFood

BuddhistTemples

DagonPagoda

Trekking

Markets

Trekking

Markets

Step Three 2nd

recommendation “Costa Rica”, “Peru” and

“Madagascar” suggestions  

PUBLIC KNOWLEDGE GRAPH

SEMANTIC SEARCH

CATALOGUE OF OFFERS

COCKTAIL BARS

Phuket

BEACH

ASIA

Thailand

Laos

Bangkok

Beach   cocktail bars  and   in   Asia

The same technology also applies to search services.

INSIGHTS

x 7 9.5%

CTR

Personalized experience’s impact

Page views increase exponentially

Increased engagement

60% of clickers click on the first recommendation. Unlike other recommendation services, Sépage enables to precisely target visitors from their first interaction with the website.

INSIGHTS Personalized experience’s impact

+20% CONVERSION

RATE

CONVERSIONS POST CLICK

x 7

THE VISION

From showcase merchant websites to intelligent devices:

§  Uncover users’ implicit needs.

§  Travel search is a seamless and easy experience.

§  Personalized content to all visitors.

§  Augment customer understanding with semantic web data.

MORE INFO:

WWW.SEPAGE.COM