SEO BASICSSearch Engine Optimization

Suryadi Sulaksono – Web Developer

Mt: surya_black6

SEO ?

SEO is an acronym for "search engine optimization" or "search engine optimizer." . Search Engine Optimization (SEO) is about how to put your website in the page one Search Engine Result

(SERP), but your ultimate consumer is User, not Search Engines.

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.

TOPIC

“description” meta tagsURL structureHeading tagsOptimized imagesrel=”nofollow” for link

“description” meta tags - SEO BASICS

A description meta tags give search engine a summary of what the page is. Description meta tags is very important because Search Engine (in here we talk Google) might use them as

snippet for your page. If in a page hasn't given description meta tags, Google will automatically grab a random text on the page to

use in the snippet.

“description” meta tags – BEST PRACTICES

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.Use unique description for each page.

URL Structure – SEO BASICS

Go StaticThe best URL is human Readable. Transform dynamics URL (http://domain.com/blog?id=1) into more readable static version (http://domain.com/blog/search-engine-optimization)

Keyword use is important (but overuse is dangerous)Include your keyword in URL if your page is targeting a specific term or phrase. Overuse will result in less usable URLs and can trip spam filters.

URL Structure – BEST PRACTICES

Create a simple directory structureProvide one version of a URL to reach a documentUse words in URLs

Heading Tags – SEO BASICS

Heading tags are used to present structure on the page to users.Heading tags is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text.Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.

Heading Tags – BEST PRACTICES

Use headings sparingly across the pageUse heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Imagine you're writing an outlineSimilar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately.

Optimized Images – SEO BASICS

Image-related information can be provided for by using the "alt" attribute. Tag “alt” attribute allows you to provide alternative text for image if it cannot displayed for some reason ex. Image move permanent or image deleted.

Optimized Images – BEST PRACTICES

Supply alt text when using images as linksSupply an Image Sitemap file

An Image Sitemap file can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages

Supply an image in Content Delivery Network (CDN), ex. Cloudflare.

rel=”nofollow” links – SEO BASICS

Why must add attribute rel=”nofollow” link ?

rel=”nofollow” links – SEO BASICS

Combat comment spam with “nofollow”Automaticlly add “nofollow” to outgoing links

Reference

http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdfhttp://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development

Thank you …