SEO Training Chandigarh

MK TechSoft is one of the most reputed companies for giving Search Engine Optimization(SEO) training in Chandigarh. SEO is a kind of methodology that affects the visibility of awebsite in search engine results. The pages that are placed at higher ranks are most often visitedby the visitors. Our services help our client’s business to grow and reach heights. Ourexperienced and skilled faculty provides best training for SEO. Our training courses help to buildtechnical knowledge of the students which will be helpful for them in their career building. SEOis basically categorized into two categories namely On-Page SEO and Off-Page SEO.

• ON-Page SEO refers to doing of things on your website which helps to rank higher suchas social networking, forum & blog marketing etc. It includes

1. Page Titles- It is one of the most important SEO factors. Each of the pages should haveunique title that contains main keywords for that page.

2. Meta Descriptions- These play an important role as these are used within the searchresults when your page is listed.

3. Meta Tags- We can include a set of keywords in the form of meta tags for each of thepages.

4. URL Structure- URL that includes targeted keywords and is of shorter length seems towork better. By including search engine friendly URLs traffic can be increased.

5. Body Tags- We should break the content into smaller sections so that it becomes easy forpeople to read. H1, H2, H3 etc tags are used for the smaller sections. H1 tag is generally used forthe main page title.

6. Keyword Density- Keyword density should be roughly about 2-5%. Excessive use ofkeywords leads to banning of sites sometimes.

• Off-Page SEO refers to techniques that are used to improve the position of a website insearch engine results. It refers to activities outside the boundaries of webpage. It gives very goodindication on how the users visualize a particular website. Various benefits of Off Page SEO are

1. Increase in Ranking- It leads to increase in traffic and the website will rank higher in thesearch engine results page.

2. Increase in PageRank- It is a number which indicates the importance of the website in theeyes of Google.

3. More Exposure- Higher ranking leads to higher exposure as when website rank in topposition, it will get more links, more visits and more social media.