Seo training

SEO training

Radu Popescu

About me

Radu Popescu - www.RaduPopescu.ro

Web-DesignerSenior QA

What is SEO ?

• A process used to improve web pages

• A marketing subcategory

• A set of techniques used to influence the SERPS position of a web site

I will talk about

whyGOOGLE

Paid vs. OrganicSEARCH

How we see a web page

How Google sees it

http://www.seoconsult.com/seo-tools/what-google-sees.html



Internal & External techniques

?

InternalSEO

Image

• Alt attribute <img src=“..” alt=“Image Description” />

• File nameUse hyphens to separate words

• Image sizehttp://www.smashingmagazine.com/2009/07/15/clever-png-optimization-techniques/

optimization

HTML validation

http://validator.w3.org

• Closing tags• Incorrect DOCTYPE• Forgetting to convert special characters ( © )• Block elements inside inline elements

<a href="#"><h3>SEO Title</h3></a>

<h3><a href="#">SEO Title</h3></a>

TagTITLE

<title>Seo Training</title>

Helps on CTR

SEO tutorials free. Click here for the best SEO tutorials you can get online.

SEO tutorials for beginners from the award winning author of “SEO for beginners. Start

learning now!.

WhichStands OUT?

Good vs. Bad

• Descriptive• Call to action• Character limits • Use cliffhangers.

• Keyword stuffing• Repeat the tags

content

Value Description

index Allow search engines index the page

noindex Don’t allow search engines index the page

folow Allow search engines follow the links in the page

nofolow Don’t allow search engines follow the links in the page

nosnippet Prevents the search engines from showing a snippet of this page in the search results and prevents them from caching the page.

noarchive Prevents the search engines from showing a cached copy of this page.

MetaRobots

Semantic tags

• <b>SEO</b>• <strong>SEO</strong>• <span style=“font-weight:bold”>SEO</span>

• <i>SEO</i>• <em>SEO</em>• <span style=“font-style:italic”>SEO</span>

Semantic tags

HTML5 layout

• <header>• <footer>• <nav>• <article>• <aside>

HTML5 layout

Headings

<h1>This is heading 1</h1>

Standard for titles

HeadingsOnly one is useful

H1H2H3H4H5H6

Sitemap.xml

Allows a webmaster to inform search engines about URLs on a website

that are available for crawling.

http://www.xml-sitemaps.com/

Why use asitemap

It helps Google find you

<?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

<url> <loc>http://www.example.com/?id=who</loc> <lastmod>2009-09-22</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> <url>

<loc>http://www.example.com/?id=what</loc> <lastmod>2009-09-22</lastmod> <changefreq>monthly</changefreq> <priority>0.5</priority>

</url> <url>

<loc>http://www.example.com/?id=how</loc> <lastmod>2009-09-22</lastmod> <changefreq>monthly</changefreq>

<priority>0.5</priority> </url>

</urlset>

Sitemap.xml

Website loading time

Panda Update and UX

https://developers.google.com/speed/pagespeed/insights

CSS Sprites

Arranging the images in the sprite horizontally as opposed to

vertically usually results in a smaller file size.

Minify

Beforeif (is.ua.indexOf('gecko') >= 0) {

is.ie = is.ns = false; is.gecko = true;

}

Afterif(is.ua.indexOf('gecko')>=0){is.ie=is.ns=false;is.gecko=true;}

CSS & JS

Minify

File size is reduced by 20-25 %

CSS & JS

http://yui.github.io/yuicompressor/http://crockford.com/javascript/jsmin

• Browsers use a cache to reduce the number and size of HTTP requests, making web pages load faster.

<IfModule mod_expires.c>ExpiresActive OnExpiresDefault "access plus 10 years"ExpiresByType image/gif "access plus 5 months"ExpiresByType image/jpeg "access plus 10 days"ExpiresByType application/x-javascript "access plus 10 years"

</IfModule>

ControlCache

YSlow

Created by

http://developer.yahoo.com/yslow/

URLCanonical

301 non-www redirect

www.radupopescu.ro != radupopescu.ro

RewriteCond %{HTTP_HOST} ^radupopescu\.ro$ [OR]RewriteCond %{HTTP_HOST} ^www\.radupopescu\.ro$RewriteRule ^/?$ "http\:\/\/www\.radupopescu\.ro\/" [R=301,L]

ExternalSEO

Link building

Link building strategies

•Profile links•Research competitors•Niche specific directories•Blog guest posting•Viral content

C block linksAAA.BBB.CCC.DDD

100.232.145.20 100.232.145.22

Search engines love IP diversity

Sharemetrics

Social signals have both a direct and indirect impact on organic search rankings.

http://topsy.com

What to do ?

Onsite elements include:• Share buttons (like, recommend, tweet, bookmark, etc.)• Connect buttons (Like a Facebook page, Follow on Twitter, Follow

on LinkedIn, etc.)• A blog

Offsite elements include:• Facebook page• Twitter account• LinkedIn company page• Pinterest account• Youtube account• Guest blog posting• Other social media platforms

Resources

• http://www.seomoz.org/blog• http://www.searchenginejournal.com• http://www.mattcutts.com/blog • http://searchengineland.com

Contact & Questions

[email protected]

Seo training

Technology

Transcript of Seo training