SEO Traffic Guide for non-SEOs: 2014 Edition
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Transcript of SEO Traffic Guide for non-SEOs: 2014 Edition
Problem is today’s SEO strategies might be exactly what will boot you out of Google search engine rankings tomorrow.
Google search engine traffic is great, but NOT the only way to get targeted highly converting we-ite traffic.
You might be much better off not worrying about Google at all and focusing on other much more obtainable and reliable sources of traffic like:
referral traffic from other blogs social media content sharing sites like Slideshare, YouTube, etc.
“We all want the low-hanging fruit, but let’s be honest – the low-hanging fruit is rotten, bruised, and covered with the grubby fingerprints of all the other spoiled brats pawing at it.”
~ Dr. Peter J. Meyers, Moz.com
“99% of you create mediocre content. If you think you’re in the 1% who do better that’s proof you’re really in the 99%.3ere is nothing wrong with mediocre content. I can turn out mediocre content with my eyes cl4ed. I only wish all my articles were in the 1%. So keep your h4tility in check. You’re not looking at some elitist rant here. No one produces consistently great content. No one.”
~ Michael Martinez, SEO-Theory.com
3 ways to know your content is BIG:
BIG content takes around 40 hours to produce.
BIG content needs big concepts, but it doesn’t have to be lengthy.
BIG content can turn your business into a thought leader.
6 Practical Steps to Writing BIG Content that Results in BIG Traffic
Establish a regular publishing schedule.Focus on the quality of your posts.Answer specific questions.Improve your existing content.Improve your post formatting.Create resource pages.
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“Write for a single person you have in mind as the perfect person to read what you write, alm4t like a letter, even if they never will, or a person who you're sure will read it because of a connection you have to them.”
~ Matt Mullenweg, Wordpress Founder
“S!"#$%&' (!#r') &( G**+,!'( +r*w&$+ #b&,&%- %* "#.! #((*'&#%&*$( b!%w!!$ %)&$+( &$ w#-( %)#% '*"! ',/!r %* )*w w! )0"#$( "#.! (0') '*$$!'%&*$(.”
~ Mark Traphagen, Stone Temple Consulting
When you ask me, “How do I get to Market Street?“, I might hand you a bus schedule.
I know that the bus schedule might contain the best solution to your problem, even though your question did not contain the words “bus” or “schedule.”
THAT’! G""#$% S%&'()*+ S%'r+, *( '+)*"(...
“M#r.!%!r( w)* &$v!(% &$ ("#r% .!-w*r1 r!(!#r') w&,, '*$%&$0! %* )#v! # )0+! #1v#$%#+! *v!r %)! '*"p!%&%&*$.2! %r&'. %*1#- &( %0r$&$+ %)/! .!-w*r1( &$%* '*$'!p%(.”
~ Cyrus Shepard, Moz.com
6 Pr#("$(#% S"!p& ") Op"$,-$.' Y)*r C)."!." $. L$'/" )f G))'%! S!,#."$( S!#r(/:
Know the intent of your user; look for the questions behind the keywords.
Use on-page SEO.Write for that perfect person to read what you write.Use the language your clients use.Develop a strong social presence.Use Google Autosuggest for your keyword (idea) research.
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“R!3!'%&$+ G**+,!+ b!'#0(! %)! (#"! fr&!$1( #$1 '0(%*"!r( -*0 #,r!#1- )#v! *$ *%)!r (*'&#, $!%w*r.( #r!$’% %)!r! &( )0+!,- "&((&$+ %)! p*&$%.”
~ Mark Traphagen, Stone Temple Consulting
“If you’re still sitting on the fence wondering whether you should join “yet another social network” I have this to say: the semantic web and semantic search are a real paradigm shi2. If you’re not adjusting your mindset as a marketer or as a business owner to meet it, five years from now you will no longer be in business.”
~ David Amerland, Author of Google Semantic Search
5 Practical Steps to Leveraging Google+ for More (SEO) Traffic:
Optimize your Google+ profile to be found.Connect your Google+ profile with your website.Clearly identify your area of expertise.Treat your Google+ posts as micro-blogging.Build relationships with influencers.
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“Influencers & leaders of knowledge are in good supply on Google+, whatever your field you have an unprecedented opportunity to hobnob with the rich & power5l on this score. Just as importantly, you also have the opportunity to become one.”
~ Joshua Berg, RealSMO.com
Google Authorship is the glue that pulls your content together from across the Internet into one singular identifiable author.
The benefits of Google Authorship for SEO traffic are numerous, but the truth is this: &%’( (* !((!$%&#, #$1 !#(- %* 1* %)#% &%’( # ()#"! $*% %* 1* &% r&+)% $*w.
Structured Data Markup (aka Schema.org markup) is a string of code added to the pages on your site so that
Google can better understand the data it contains.
Do you have to have structured data on your pages? Two options:
1. Yes, because it’s easy to do (instructions in post).2. No, because even if you don’t, Google Semantic Search’s got your back.
D!"#$%& #" "'(#f!.$"/&!)-'*$+!-2014
“Links are the f4sil 5el of search relevancy signals. Polluted. Not getting better. And yet, that's what Google Hummingbird drinks m4t.”
~ Danny Sullivan, SearchEngineLand.com
Don’t forget the real reason links existed in the first place: to drive traffic.
Don’t build links for Google; do it for traffic.
Bratwurst... yum!
“Create valuable, compelling content of the kind that webmasters will want to link to and it is more than likely that you will then get the links you 6pect to have in order to rank. Try to game the system and, well … you know what’s coming.”
~ David Amerland, Author of Google Semantic Search
“Stop Taking Link Building Ideas from SEO We7ites – It should be obvious by now that if you read about a great linking idea or resource on a forum or blog that it will be quickly crushed by overuse, l8iness, and irresponsibility. And then the spammers will move in on it.”
~ Michael Martinez, SEO-Theory.com
8 Practical Steps to Earning Links that Result in More Traffic:
Write content others would want to link to.Build relationships ON your blog.Build relationships OFF your blog.Leverage different forms of content.Let anchor texts happen naturally.Relevance is the New PageRank.Speaking of PageRank: it’s alive and kicking.Quality over quantity.
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Kelsey Group has projected that by 2015 there will be more local searches coming from smartphones than PCs in the US.
Avoid obsessing with Google Analytics. I am not saying don’t track your work at all; just take the “less is more” approach.
I do realize that our sincere desire to keep up with the news and the fact that 24 hours per day just refuse to stretch no matter how much we want it to, here are help.l resources to help you do a better job of it.
1. Stay on Top of Marketing News with Weekly Marketing Skinnies
(every Saturday morning at Traffic Generation Café)
(...w!"#$% #& '(v$ )&* !" &p#(&" #+!# %(%"’# ("v&,v$ -$ .p&&"-f$$%("' )&* #+$ b$.# -!r/$#("' "$w. - 0*.# (" 1!.$ )&* (".(.# &" %&("' #+$ ,$'w&r/ )&*r.$,f...)
You can do it with:Google Alerts Talkwalker Alerts
No matter how I look at it, if you really want to get any search engine traffic now or in the future,
here are your options:
1. Follow SEO Traffic Guide for Non-SEOs at Traffic Generation Café.(.) '*#r#."!!&, b*" +)#b%!)
No matter how I look at it, if you really want to get any search engine traffic now or in the future,
here are your options:
2. Become an SEO expert and REALLY learn what it takes to stay on top of your search engine rankings.
(*.r!#%$&"$(, ().&$+!r$.' 0)* /#v! # b*&$.!&& ") r*.)
No matter how I look at it, if you really want to get any search engine traffic now or in the future,
here are your options:
3. Hire a REPUTABLE SEO company.(.)" (/!#p, b*" ,$'/" b! w)r"/ $" $f $" $.(r!#&!& 0)*r
b)""), %$.!, r$'/"?)
No matter how I look at it, if you really want to get any search engine traffic now or in the future,
here are your options:
4. Follow SEO Traffic Guide for Non-SEOs.(.) '*#r#."!!&, b*" +)#b%!)
No matter how I look at it, if you really want to get any search engine traffic now or in the future,
here are your options:
Click on the link now
tgcafe.it/seo-guide-2014