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“SEO Tools of the Trade”

Richard Baxter, Founder, SEOgadget

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Check for 404 errors

in an XML sitemap file

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How to check for errors in your XML sitemap: http://bit.ly/excelsitemap

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=HTTPstatus([URL])

Grab HTTP status with this query

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Fetch PageRank to identify

low quality

links in a back link profile

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=MID([@[Source URL]],8,FIND("/",[@[Source URL]],8)-8)

=GooglePageRank([@Domain])

Identifying PageRank on the domain *might* help weed out bad links…

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Is My link still live?

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=IF(XPathOnUrl(C2,"//a[contains(@href,'seogadget.co.uk')]")="","NOT FOUND","FOUND")

Great for link audits – are those links in Open Site Explorer still live?

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Grab link data from SEOmoz

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Here’s where we’ll put some white text

=BuildHttpDownloaderConfig(TRUE,,,,,,[MemberID],[KEY])

=DownloadString(A2,A1)

=RegexpFind(A3,"\d+")

GRAB LINK DATA FROM SEOMOZ STRAIGHT INTO EXCEL

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GEO Locate your back links

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GEO LOCATE YOUR BACKLINKS

=DownloadString(A2,A1)

Where are my back links hosted?

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Get search volumes with the

Adwords API Extension

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GOOGLE ADWORDS API PLUGIN FOR EXCEL

1) You’ll need an API Key: http://code.google.com/apis/adwords/

2) Download: http://bit.ly/adwordsapi

3) Sit back and generate your keyword volumes

Capture search volumes and seasonality data straight into Excel

http://bit.ly/adwordsapi

=getAdWordStats()

=getAdWordIdeas()

Watch the video: http://bit.ly/exceltools

Twitter: @richardbaxter

Blog: seogadget.co.uk

Email me: richard@seogadget.co.uk

Thank you