SEO Toolkit 2 Manual - Trellian · SEO stands for Search Engine Optimization. SEO is the process of...

SEO Toolkit 2 ManualLast changed April 17, 2008

Table of contentsOverview..............................................................................................................................................................1

Features Overview...................................................................................................................................2Program Versions.....................................................................................................................................3Licence information.................................................................................................................................4System Requirements..............................................................................................................................5Before Starting.........................................................................................................................................6Registering...............................................................................................................................................7Entering account details...........................................................................................................................9Engine subscription wizard....................................................................................................................11Settings...................................................................................................................................................16Program interface...................................................................................................................................18Exporting data........................................................................................................................................20Upgrading..............................................................................................................................................22Engine subscription renewal..................................................................................................................23Support...................................................................................................................................................24

Keyword research.............................................................................................................................................25The Keyword Manager..........................................................................................................................27

Searching for keywords...................................................................................................................28Displaying the seasonal trends graph..............................................................................................31Keyword analysis............................................................................................................................33Deleting columns.............................................................................................................................35Keyword Management....................................................................................................................36Exporting Keywords........................................................................................................................41Minimize Keywords........................................................................................................................43

Search Term Suggestion........................................................................................................................44Performing Searches........................................................................................................................45Expanding a keyword......................................................................................................................48Exporting keywords........................................................................................................................50Displaying the seasonal trends graph..............................................................................................51Minimize Keywords........................................................................................................................53

Industry Keywords.................................................................................................................................54Finding Keywords...........................................................................................................................55Keyword Popularity........................................................................................................................57Exporting Keywords........................................................................................................................58Displaying the seasonal trends graph..............................................................................................59

Competitive intelligence........................................................................................................................61Viewing domain data.......................................................................................................................62Displaying the seasonal trends graph..............................................................................................64

Site Optimization..............................................................................................................................................66Meta Tag Recommendations.................................................................................................................67

Meta browser...................................................................................................................................69Meta Editor......................................................................................................................................71

Page content...........................................................................................................................................82Keyword Density Analyzer.............................................................................................................84Ranking Advisor..............................................................................................................................93

The robots.txt file...................................................................................................................................99

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Table of contentsSite Optimization

Server header check.............................................................................................................................101

Search Engine Submission Overview............................................................................................................105SubmitWolf..........................................................................................................................................106

Submission Rules..........................................................................................................................107Frequently Asked Questions.........................................................................................................108Icon legend....................................................................................................................................115Category Descriptions...................................................................................................................116Submission Wizard........................................................................................................................134Importing previous SubmitWolf projects......................................................................................145Submitting a URL.........................................................................................................................147Reporting and maintenance...........................................................................................................181SubmitWolf Enterprise..................................................................................................................191

Site Maps.............................................................................................................................................200Entering a URL.............................................................................................................................201Crawling a URL............................................................................................................................202Specifying URL information.........................................................................................................204Selecting URLs..............................................................................................................................207Building the Site Map....................................................................................................................210

Paid Inclusion overview.......................................................................................................................211Logging in.....................................................................................................................................213Retrieving URL details..................................................................................................................214Submitting an order.......................................................................................................................216

Reporting and revision...................................................................................................................................217Search Engine Rankings Overview.....................................................................................................218

Ranking Wizard.............................................................................................................................219Entering a URL.............................................................................................................................225Entering keywords.........................................................................................................................226Selecting engines...........................................................................................................................228Starting the ranking check.............................................................................................................230Ranking results..............................................................................................................................231Exporting ranking results..............................................................................................................233Ranking reports.............................................................................................................................234Ranking history.............................................................................................................................238Reporting a non functioning engine..............................................................................................239Customizing the main display.......................................................................................................241

Link popularity overview.....................................................................................................................243Link Popularity Wizard.................................................................................................................245Entering a URL.............................................................................................................................249Selecting engines...........................................................................................................................250Starting the popularity check.........................................................................................................252Popularity results...........................................................................................................................253Popularity report............................................................................................................................255Popularity history..........................................................................................................................258Customizing the main display.......................................................................................................259

PPC bid comparison.............................................................................................................................261

ii

Table of contentsReporting and revision

Entering a keyword.......................................................................................................................262Starting the bid check....................................................................................................................263Bid results......................................................................................................................................264Displaying keyword popularity.....................................................................................................266Exporting bid results.....................................................................................................................267Placing a bid..................................................................................................................................268Bid report.......................................................................................................................................269Reporting a non functioning engine..............................................................................................271

ROI Calculator.....................................................................................................................................273CPM to CPC..................................................................................................................................275ROI calculator...............................................................................................................................276CPC calculator...............................................................................................................................278

Reciprocal link checker........................................................................................................................279Checking for reciprocal links........................................................................................................280Link check results..........................................................................................................................282Exporting link check results..........................................................................................................285

Overview..........................................................................................................................................................286Entering a domain................................................................................................................................287Importing multiple domains.................................................................................................................289Obtaining domain information.............................................................................................................290Registering a domain...........................................................................................................................292Editing domain information.................................................................................................................296Exporting domain information.............................................................................................................298Marking domains.................................................................................................................................299

iii

Overview

With the vast number of businesses on the Internet, it is no longer sufficient to simply create a website andsubmit it to the search engines, without first optimizing the site. Knowing how to get the top search enginepositions and which keywords to target is the difference between success and failure. Your website will loseout on the bulk of potential visitors and customers if it does not appear in the top search engine results.

The Trellian SEO Toolkit provides a variety of tools needed to successfully research, check, optimize andsubmit your website.

What is SEO ?

SEO stands for Search Engine Optimization. SEO is the process of optimizing a website to make it searchengine friendly and rank well for your chosen keywords. The basic steps in SEO are:

Keyword research♦ Developing content♦ Search engine submission♦ Reporting and revision♦

Each step of the SEO process has corresponding tools in the SEO Toolkit. The manual is organized insequential order to simplify the SEO process. Following each section of the manual in order will prevent anyimportant steps being missed.

Overview 1

Features Overview

Search term suggestion tools♦

Keyword research tools (Integration with KeywordDiscovery.com)♦

Keyword Analyzer♦

Ranking tools♦

Link popularity tool♦

Meta tag editor♦

Search engine submission tool♦

Google Site Maps generator♦

Bid Manager♦

Easy to use wizards to help simplify common tasks♦

ROI (Return on investment) calculator♦

Reciprocal link checker♦

Integration with PrioritySubmit.com♦

Popup Help wizard.♦

Free engine updates for 12 months.♦

FREE e−mail and Live chat support.♦

Features Overview 2

Program Versions

There are three versions of SEO Toolkit 2: Demo version, standard version and the Enterpriseversion.

SEO Toolkit 2 DemoIn the demo version, submissions are restricted to the demo search engines. Rankingand popularity checking is limited and reporting is restricted. The demo version isdesigned to give you a feel for what the product can do. The demo expires after 15days. If you require an extension of the demo, please contact support.

♦

SEO Toolkit 2This version is designed for the average user. Users are limited to submitting 5different domains. This version is intended for a single user to promote their own websites.

♦

SEO Toolkit 2 EnterpriseThe Enterprise edition is designed for users who wish to submit more than 5 domainsor for users who wish to submit URLs for third parties. This version can be used asthe basis of a submission service. The enterprise version has no restrictions on thenumber of domains that can be submitted.

♦

Program Versions 3

Licence information

The SEO Toolkit can be used on only one computer at a time. The SEO Toolkit licence canbe transferred between computers once every thirty days. If you wish to use the SEO Toolkitsimultaneously on multiple computers, you will need to purchase an additional copy of thesoftware.

Usage of the SEO Toolkit is governed by an acceptable use policy. The policy can be viewedon the Trellian website and is also listed in this manual under the Submission rules section.Failure to abide by this policy can result in your licence being suspended or cancelled.Cancelled users are not entitled to a refund.

Licence information 4

System Requirements

Operating Systems: Microsoft Windows 2000/XP/Vista

CPU/Processors: Intel Pentium I, II, III, IV, AMD or compatible

RAM/Memory: 64Mb or greater

System Requirements 5

Before Starting

If you access the Internet via a proxy server or require firewall authentication, you will needto enter these settings in SEO Toolkit's Options.

Click the SEO Toolkit Options menu and select Settings to access the Firewall/proxy settings.

If you are using a software firewall, such as Zone Alarm, Norton Internet Security, orWindows XP service pack 2 firewall, you will need to configure the firewall to allow SEOToolkit to connect to the Internet.

SEO Toolkit uses the http and https protocols which use port 80 and 443 respectively. If youare having problems configuring the firewall/internet protection software, please seek supportfrom the relevant software manufacturer.

Before Starting 6

Registering

SEO Toolkit 2 can be purchased via the Trellian website, stores or authorised resellers.

To purchase the software from the Trellian web site, click the Help menu of SEO Toolkit 2and select Register. Click on the "obtain registration key" link. This will open the order formin a browser window.

Follow these steps to register the SEO Toolkit.

Step 1. − Select Register from the Help menu.

Step 2. − Enter your registration details. Note that registration details are case sensitive. SEOToolkit version 1 serial numbers will NOT register SEO Toolkit 2.

Software purchased from stores display the serial number in the CD jewel case. Use youremail address as the registration name.

Registering 7

If you have lost your registration details, click the relevant link on the registration window,and follow the instructions. Click the Next button to continue. If your registration details areaccepted, a thank you message is displayed

Step 3. − The SEO Toolkit will then start the Engine Subscription Wizard, which willdownload the engines based on your selections. If you do not proceed with the wizard, the fullprogram features will not be available. See the Engine subscription section of the manual formore information.

Registering 8

Entering account details

Trellian services account

A Trellian services account is required to use some of the features in the Toolkit, such asKeyword Discovery, PrioritySubmit and Competitive intelligence.

Most keyword tools in the SEO Toolkit require a Keyword Discovery subscription, butlimited results can be obtained by using the Keyword Discovery demo account. If theusername and password fields are left blank, the limited functionality demo KeywordDiscovery account will be used. Otherwise enter your Keyword Discovery accountinformation to utilise the SEO Toolkits features in full.

To create a new account, or to enter your login information, click the Options menu on theSEO Toolkit window and select the Settings menu item. On the Settings window, click on theAccounts item in the list.

Username/password: Enter your username in the username field, and yourpassword in the password field.

New Account: To create a new account, click the NEW Account button. Thiswill open the account sign up page in a browser window.

Entering account details 9

Lost password: Retrieves a lost password.

Google API key (existing key holders only)

If you already have a Google API key, enter the key in the Google API key field. Google hasdiscontinued the SOAP API and is no longer issuing new keys.

Entering account details 10

Engine subscription wizard

The engine subscription wizard will download engines based on your selections. The wizardwill be automatically started when the SEO toolkit is registered, or if you have clicked theSubscribe button to change your preferences. This wizard can also be accessed by clicking theSEO Toolkit Options menu and selecting Settings.

Engines are automatically updated prior to each submission or ranking check, so there is noneed to run this wizard to update the engines. Please note that the Toolkit needs to berestarted after downloading the engine updates.

When the wizard is displayed, click the Next button to continue, or Cancel to exit thewizard.

1.

If your website content is in English, then select the checkbox to subscribe to theEnglish language engines. This will download the English engines for submission.

2.

Engine subscription wizard 11

Select the country that your web site(s) are based in.

eg. If your site is based in France then select France from the list.If your site is based in the US, select United States from the list.

NOTE: You may not force the submission to regionally specific engines if your site isnot related directly to the region. This includes submitting sites to country specificengines if your site is unrelated to and/or outside the country.

3.


Select the checkboxes to subscribe to the Link Lists and multisubmit link farms.

This option is not recommended.

4.

Manual engines cannot be automated for various reasons. If you do not wish to5.


submit to the manual engines, leave this option unselected.

The wizard will then download the engines.6.

When the download has completed, restart the SEO Toolkit to reload the engines.7.


When the SEO Toolkit is restarted, the Engine update complete message will bedisplayed.

8.


Settings

To change the settings for the SEO Toolkit, click on the Options menu and select Settings

Concurrent Connections:The SEO Toolkit can submit to a number of sites concurrently. This means that the programcan send and receive information simultaneously. This setting defines how many concurrentconnections will be used. The maximum number of connections that can be used at any onetime is 50 for standard users and 1024 for Enterprise users.

Connection Timeout:The length of time that the SEO Toolkit will wait before attempting to retry and/or abort anunresponsive connection. The default value is 2000 milliseconds. If you are experiencingfrequent timeout errors or connection problems during a submission, try specifying a largervalue.

Request Delay:The length of time that the SEO Toolkit will wait between requests. The default value is 5seconds.

User Agent:The user agent name to send in outgoing requests. This setting is for advanced users only andcan be left blank.

Automatically check for SEO Toolkit updates:Enables automatic update checking.

Settings 16

Note: Updates are not automatically downloaded

Settings 17

Program interface

The SEO toolkit's often used tools are listed down the left side of the program in theNavigation panel. To use one of these tools, click on the tool and its functions will then beavailable. The currently selected tool is shown in colour.

When using the SEO Toolkit for the first time, a new URL must be entered prior to usingthese tools. To add a new URL, click on the Insert menu and select New URL. Ideally, aseparate project should be created for each URL to ensure easy management.

Wizards

The toolkit includes three wizards to help simplify common tasks. There is a wizard to checkranking, a wizard to assist with URL submission and a wizard to check link popularity. Toaccess the wizards, select the Main icon from the left side list. To start a wizard, double clickon a wizard from the "What do you want to do? " list.

Popup help

The SEO toolkit has a pop up help system embedded into the software. Click on a Helpbutton to open the help viewer. As you click on different tools, menu items, checkboxes andfields, the help viewer will automatically display helpful information. To display informationabout a button, move the mouse cursor over the button for a few seconds and the buttonsfunction will be displayed.

Program interface 18

Customizing the interface

Adding/removing items from the links listTo add or delete a link from the links list, right click in the link panel andselect Add, or click on a link and select Delete.

Adding/removing items from the tools listTo add or delete a tool from the tools list, right click in the tools panel andselect Add, or click on a tool and select Delete.

The tool path can be to a local file or a HTML or exe executable file on theInternet. The path can use the variables $DOMAIN or $URL which will besubstituted by the current URL or domain. The $DOMAIN variable is theURL with the http:// prefix removed.

eg. To create a tool that opens notepad, you would enter:c:\windows\notepad.exe

If there are spaces in the path or file name then the path must be quoted. eg."c:\program files\file to be run.exe"

Hiding the navigation panelTo hide the navigation panel, click on the View menu and select Tools list.

Program interface 19

Exporting data

While most tools have their own export feature, the data from the Ranking, Submit, MetaTags, Popularity and Site Maps tool main display can also be exported.

To export the data, first select the tool, then click the File menu and select Export.

For example, to export the data from the submission tool, first select the submission tool. Inthe image below, the Submit tool has been selected.

Then click the File menu, and select Export.

Exporting data 20

The data will be exported in CSV format and opened with the program currently associatedwith CSV files. If no program is found, the file can be saved and viewed with a standard textviewer eg. Notepad.

The Ranking and Popularity main displays can also be customized. See the "Customizing themain display' manual pages for Link popularity and Search engine rankings for moreinformation.

Exporting data 21

Upgrading

SEO Toolkit 2 will automatically update the engines prior to a submission or ranking check.

To download the latest program upgrade, select the Upgrade option from the File menu. SEOToolkit will contact the upgrade server to check if there are any upgrades available.

To install the new version, click the Install button. To install at a later date, click the Cancelbutton.

Upgrading 22

Engine subscription renewal

SEO toolkit comes with 12 months free engine updates. The engines are used by SubmitWolffor submission, and in the ranking tool. After the 12 months has elapsed, you will beprompted to renew the engines.

The engine subscription can be renewed by clicking on the OK button, as an order form willbe launched in your web browser. Alternatively the engines can be renewed via this URL:https://trellian−secure.vendercom.com/seotoolkit/pack.htm

Engine subscription renewal 23

https://trellian-secure.vendercom.com/seotoolkit/pack.htm

Support

Trellian provides FREE email support for the SEO Toolkit.

If you are experiencing a problem or have a question, contact the support department byfilling out the form at http://www.trellian.com/contact.htm.

We also offer a Live Chat service at http://www.trellian.com/livesupport.htm

Support hours are Mon − Fri, 9:00am − 5:00pm (Melbourne, Australia − Eastern StandardTime)

Please include your registration details, and some basic information about your computer andthe operating system you are running. Before emailing support, please check the FAQ first, as90% of all questions we receive are already answered on these pages. You can view the FAQby selecting FAQ from the Help menu.

Support 24

http://www.trellian.com/contact.htm

http://www.trellian.com/livesupport.htm

Keyword research

Keywords, also known as search terms, are the words or phrases that people enter into searchengines to find websites about or related to that term. To attract more visitors to your page,you need to know which keywords people are using to find similar websites, and optimizeyour website for these keywords. If a key search phrase is not in at least one of your pages,the search engine will not rank your page highly for that phrase, therefore you are missing outon all the potential traffic the search phrase generates.

To help achieve high ranking on search engines, you need to optimize the keyword content ofyour web pages. There are several different areas in your webpages where keywords shouldbe placed, not just in the META KEYWORD tag. The keywords need to be used effectivelythroughout the site, and good rankings can be obtained without resorting to spammytechniques, such as listing keywords at the bottom of a page in a white font on a page with awhite background.

Most search engines place a large emphasis on the actual text on a web page. As a result, theway that the text on a page is constructed plays an important role in determining the wayengines index your site. When building a web site it is important to ensure that your pagescontain as much relevant text as possible. Search engines gather keywords from your pagecontents, and rank your web page based on the keyword density. Keyword density is numberof times a word or phrase is counted on a web page. The keywords can appear in the pagetitle, links, content, descriptions and headings.

The Keyword Research section of the manual explains how to use the keyword tools to buildup a list of keywords to implement into your site. The keyword research step of SEO needs tobe repeated regularly to ensure that your site is consistently optimized for the most popularkeywords.

Basic steps in keyword research:Make a list of the major (fundamental) words and phrases related to your business orsubject. (You can add the keywords to a project in the Keyword manager)

1.

Search for these words in the Keyword manager or the Search term suggestion tool toobtain more related keywords. The Keyword discovery spell function can help findcommon keyword misspellings. Include both singular and plural terms and addlocal/geographical descriptions to help accurately target traffic. eg. Melbourneseafood restaurant

2.

Filter the new keywords. Remove any keywords that are not related to yourbusiness/subject or keywords that relate to products that you don't offer. Keywordswith only a few searches may not be worth targeting, however single keywords thatare very popular, may not end up producing much traffic due to the large amount ofcompetition for the keyword. Most users begin searching with a single keyword, butgradually add more words to help refine the search results.(see the next step to help

3.

Keyword research 25

determine competition).

If you are gathering keywords for PPC, you should collect as many keywords aspossible and look for long−tail keywords, which are keywords that don't have a largenumber of searches and are much less competitive. Otherwise you will tend to spenda large amount of money trying to outbid all your competitiors.

Analyze the keywords. The Analyze function in the Keyword manager can displayvarious metrics to help guage a keyword's effectiveness. The Seasonal trends graphcan also help predict keyword traffic.

4.

Integrate the keywords into your website. The Site optimization section of the manualexplains how and where to integrate the keywords.

5.

Keyword research 26

The Keyword Manager

The Keyword Manager features a search term suggestion tool, and maintains a master list ofkeywords and search phrases for your SEO project.

The Keyword Manager is located on the main toolkit window in the Tools section. It can alsobe viewed by clicking on the Keyword Manager buttons in various other tools.

The Keyword Manager 27

Searching for keywords

The keyword manager has a keyword suggestion feature built in.

Follow these steps to perform a search:

Enter a search term in the Term field. The search terms can be in the followinglanguages: English, German, French, Spanish, Finnish, Swedish, Dutch and Italian.

1.

Select the number of results to return from the drop down menu

Note: A keyword discovery subscription is required to access more than 100 results

2.

Select a source by clicking either the KD or Overture (Yahoo) button. See below foran explanation of the different sources:

KD (Keyword Discovery):Uses the Keyword Discovery Premium global database. Displays up to 1000 topsearch phrases per keyword. Offers full 12 months of search data, which enables youto track seasonal search variations. For more information about Keyword discovery,please visit http://www.keyworddiscovery.com/support.html

Overture:Uses the Overture (Yahoo) search term suggestion tool. Returns the top 100 results

3.

Searching for keywords 28

http://www.keyworddiscovery.com/support.html

per query, however the main drawback of this source is that similar terms are groupedtogether.

eg: for the query "cheap international calls", Overture's data will include results forthe following terms:

"cheap international calling""international calling cheap""calling international cheap""cheap international calls""cheap interrantional call""cheapest international calls"

All:This option opens a selection window, where up to 3 different sources can beselected, including regional specific results. The Keyword discovery spelling tool(returns commonly misspelt variations of the keyword) can also be selected.

The Keyword manager will retrieve a list of suggested keywords. Top bids andcompetitor information can be obtained for the keywords. See the "Displayingcompetitor information" manual page. The size column indicates the word size of thephrase. The searches column for Keyword discovery results displays the number ofsearches for the keyword over the last 12 months.

4.


Displaying the seasonal trends graph

A seasonal trend graph shows the number of searches performed on a keyword over the last12 months.

This data can help to:Identify seasonal trends♦ Plan marketing campaigns to coincide with traditional peak periods like Christmas orValentines Day

♦

Determine the ideal timing for marketing campaigns♦ Predict traffic levels during low peak periods like the holidays.♦

To view the seasonal trends graph, highlight the keyword, and click on the Seasonal Trendsbutton. You can also right click and select Seasonal Trends from the popup menu.

The seasonal trends graph for the keyword "Inkjet printers". This graph shows that the mostsearches are made between October and March.

Displaying the seasonal trends graph 31

The graph type can be changed by clicking on the Bar, Spline or Line buttons.


Keyword analysis

Keyword Manager can analyze keywords to provide valuable competition information. Thiscan help to identify keywords that have a large number of searches, but are not heavilytargeted by other websites or ads.

To view the competitor data for keywords, highlight the keywords by holding down thecontrol or shift key and clicking on the keywords to select. Then click the Analyze button.

Refresh search volume (KeywordDiscovery)Refreshes the number of KeywordDiscovery searches for the selected keyword(s).

Google advertisersDisplays the number of Google advertisers for the selected keyword(s).

MIVA advertisersDisplays the number of MIVA advertisers for the selected keyword(s).

Google AdSense CPC (top 3 positions)Displays the average of the top 3 Adsense CPC bids for the selected keyword(s).

Top MIVA bidsDisplays the top MIVA bids for the selected keyword(s).

Keyword competitivenessThe number of Google pages in which the search term appears.

Keyword analysis 33

Keyword competitiveness (inanchor)The number of times the keyword appears in linking text on Google.

Keyword competitiveness (intitle)The number of times the keyword appears in page titles on Google.

The competitor data is displayed next to the keyword(s).

Note: If you are using a Google API key (recommended) the keyword competitiveness resultsmay differ, compared with non API results. We believe that the Google API employs datafiltering to remove duplicate content and content in different languages. As a result webelieve that this provides a more accurate indication of a keyword's competition.

Note that the actual number of results shown on the Google website, does not represent thenumber of results that Google deems to be unique and relevant.

For example, a Google website search for "platinum diamond wedding bands " (includingquotes to perform an exact phrase match) shows 22,400 results. A check of the very lastGoogle result page, shows the following text: "In order to show you the most relevant results,we have omitted some entries very similar to the 71 already displayed. If you like, you canrepeat the search with the omitted results included."

So Google perceive only 71 results of the 22,400 to be unique and relevant. (The exact figuremay change slightly depending on which Google data center your query is directed to)

Therefore the Google API figure may seem very low in contrast with the total number ofresults shown on the Google website, but when compared to the actual number of results thatare deemed as unique and relevant, the Occurrences figure is a realistic representation of therelevant and unique occurrences of the keyword in question.

Keyword analysis 34

Deleting columns

To delete a column, right click on the column title and select Delete column.

To restore the column, either analyze the keywords again, or restart the keyword manager.

Deleting columns 35

Keyword Management

Keyword Manager projects can be created to assist with keyword management andorganization. A meta project exists by default and contains the list of keywords obtained fromthe current URL's meta keyword tag.

To save the current results to a new project in one step, click the Save button. A new projectwill be created, using the search term as the projecft name.

Projects can also be created and added to manually:

Creating a projectRight click in the Projects list and select New from the popup menu.1.

Enter a name for the project.2.

Keyword Management 36

Adding keywords to a projectThere are three ways to add keywords to a project. To create a project and add all keywords,click on the Save button. To add keywords selectively, either drag the keywords into a projectfolder, or use copy and paste. Duplicate keywords are not added to a project. To copykeywords, select the keywords, then right click and select Copy from the popup menu.

Then paste the keywords into the project folder by right clicking on the project folder andselecting Paste from the popup menu.


Adding Keywords from other tools/sourcesKeywords can be added to a Keyword Manager project from other tools, such as IndustryKeywords, Search Term Suggestion, Microsoft Excel etc, by using the copy and paste methodoutlined above.

Manually adding keywords to a projectTo manually add a keyword to a project, select the project, click on the Edit menu and selectNew search term. Enter the value for the new term and click OK.


Removing Keywords

To remove a keyword from a project, select the keyword to delete and click the Delete button,or right click the keyword and select Delete from the popup menu.

Marking Keywords

Keywords can be marked with different icons, for example you may want to keywords thatyou are already targeting, keywords that are important, keywords that you need to investigatefurther etc. The marks appear in the first column. To mark keywords, select the keywords tomark, then right click and select Mark, then the icon you desire from the popup menu.


Exporting Keywords

Projects and search results can be exported via the Keyword manager. The export can beperformed in various different formats to allow for easier data manipulation. To exportkeywords, select either the project to export, or the search results to export. Then click on theFile menu and select Export.

The export options will then be displayed.

FilenameSpecifies the file name and format for the exported file. eg. If a .csv file extension isspecified, the file will open with Microsoft Excel (if installed), a .txt extension will open withthe default text file handler, and the .html extension will open the default web browser.

Full reportExports the keywords with the associated popularity, size and competitor data. This data mustbe retrieved for the keywords prior to exporting.

One keyword per lineExports the keywords in a list with one keyword per line.

As META keyword tagExports the keywords in a keyword META tag format. This can be copied directly into a webpage's META tag section.

Exporting Keywords 41

Comma separatedExports the keywords in a comma separated format. This is useful for opening with MicrosoftExcel, or other programs that support the CSV format. The CSV file can also be viewed withany text editing program, such as Notepad or WordPad.

Google phrase match syntaxUsed for Google Adwords. Exports that keywords in phrase match syntax. eg. "web hosting"See https://adwords.google.com/select/tips.html for more information.

Google exact match syntaxUsed for Google Adwords. Exports that keywords in exact match syntax. eg. [web hosting]See https://adwords.google.com/select/tips.html for more information.

All keywordsIncludes all keywords for export, regardless of the current selection.

Current selectionIncludes only the selected keywords for export.

Export to clipboard onlyExports the data to the clipboard. The data can then be pasted into other applications.


https://adwords.google.com/select/tips.html


Minimize Keywords

Minimizing keywords parses the keyword list through a keyword density analyzer. Thiscreate a list of unique keywords with their relative popularity. The list provides informationas to which words are most frequently used. The keywords from this list are ideal to includein your web page content .

Click on the Tools menu and select the Minimize keywords option. You can also click theMinimize Keywords button to use this feature.

For more information about minimizing keywords, please see the Keyword density analyzersection of the manual.

Minimize Keywords 43

Search Term Suggestion

The Search Term Suggestion tool finds related search terms based on the entered term. SearchTerm Suggestion will help you discover often used search terms that you may not be awareof, or may not be currently targeting.

Search Term suggestion tool is located on the main toolkit window in the Tools section.

Search Term Suggestion 44

Performing Searches

Follow these steps to perform a search:

Enter a search term in the Search Term field. The search terms can be in thefollowing languages: English, German, French, Spanish, Finnish, Swedish, Dutch andItalian.

1.

Select a source by clicking the << button.

Keyword Discovery:Uses the Keyword Discovery database. Displays up to 1000 top search phrases perkeyword. Offers a full 12 months of search data, which enables you to track seasonalsearch variations.

2.

Performing Searches 45

Google :Uses the Google Adwords suggestion tool. Google's results do not contain thenumber of times each search phrase has been searched for. This makes it difficult todetermine the relative popularity of various search terms. Specific countries can beselected for Google.

Overture:Uses the Overture search term suggestion tool. Returns the top 100 results per query,however Overture's main drawback is that similar terms are grouped together.

Google (Related) :Uses the Google related search terms tool.

Select the number of results to be displayed per page from the drop down menu.3.

Click the Suggest button.4.

Search term will then retrieve a list of keywords and their associated popularity.


Expanding a keyword

The expand function performs a related search and returns a list of related keywords.

To expand a keyword, highlight the keyword, then right click and select Expand from thepopup menu.

The results will be displayed in the adjacent column.

Expanding a keyword 48

Expanding a keyword 49

Exporting keywords

Keywords can be exported by clicking on the File menu and selecting the Export menu item.

The keywords and the associated popularity data will be exported in CSV format (commaseparated values). This is useful for opening with Microsoft Excel, or other programs thatsupport the CSV format. The CSV file can also be viewed with any text editing program, suchas Notepad or WordPad.

For more advanced exporting, see the Keyword Manager tool.

Exporting keywords 50




♦



The seasonal trends graph for the keyword "inkjet printers". This graph shows that the mostsearches are made between November and March.


Minimize Keywords

The Minimize keywords tool parses the keyword list through a keyword density analyzer.This creates a list of unique keywords with their relative popularity. The list providesinformation as to which keywords are most frequently used. The keywords from this list areideal to incorporate into web page content .

Click on the Tools menu and select the Minimize keyword list option.

For more information, please see the Keyword density analyzer.

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Industry Keywords

The Industry Keywords tool provides lists of common search terms grouped by category.

This makes it easy to discover some of the top keyword searches for specific industries.

Industry Keywords is located on the main toolkit window in the Tools section.

Industry Keywords 54

Finding Keywords

There are two ways to obtain keyword data from Industry Keywords.

Enter a keyword in the search field. Select the number of results to return from thedrop down menu, then click the Find button

OR

♦

Double click on a category to start digging♦

The % column shows the search volume as a percentage of the total. The volume columnshows a visual representation of the search volume.

To add keywords to a project in the Keyword Manager, select the keywords, then right clickand select Copy from the popup menu. Then open the Keyword Manager and paste thekeywords into the project folder, by right clicking on the project folder and selecting Pastefrom the popup menu.

Finding Keywords 55

Finding Keywords 56

Keyword Popularity

To view popularity data for keywords listed in Industry Keywords, click the Popularitybutton, or right click and select Popularity from the popup menu.

The popularity data will be displayed in the popularity column.

Keyword Popularity 57

Exporting Keywords

To export the keywords, click on the File menu and select Export, or click the Export button.All keywords listed for a category will be exported.

The keywords will be exported to a CSV (comma separated values) format file. SEO Toolkitwill open this file with the associated CSV program eg. Microsoft Excel or Internet Explorer.Otherwise you will be prompted to save the CSV file. The CSV file can be viewed by anytext editing program, such as Notepad or WordPad.





♦


To view the seasonal trends graph, highlight the keyword and click on the Seasonal Trendsbutton. You can also right click and select Seasonal Trends from the popup menu.

The seasonal trends graph for the keyword "ink cartridge" is shown below. This graph showsthat the most searches are made between March and July.


Competitive intelligence

The Competitive Intelligence tool helps identify major traffic sources for specific domains.This includes the top referring sites and the top search terms.

This tool requires a Competitive Intelligence domain subscription.

Competitive Intelligence tool is located on the main toolkit window in the Tools section.

To view a restricted demo, enter business.com as the domain.

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Viewing domain data

To view the data for a domain, enter the domain, select the number of results to return andclick the Find button. To see a demo of this tool, enter the domain business.com

Top referrers

The top referrers column shows the top referrers that have been sendingtraffic the domain. To view the individual pages that were referring traffic,double click on a referrer host, or right click and select Open from the popupmenu.

%The % column shows the referrals as a percentage of the total.

ShareThe share column shows a visual representation of the referrals

DateThe date column shows the last referral date

Viewing domain data 62

Top search terms

The top search term column displays the top search terms for the domain. Toidentify which search engines are sending the traffic for a keyword, doubleclick on the keyword.

To add keywords to a project in the Keyword Manager, select the keywords,then right click and select Copy from the popup menu. Then open theKeyword Manager and paste the keywords into the project folder by rightclicking on the project folder and selecting Paste from the popup menu.

%The % column shows the search terms as a percentage of the total

VolumeThe volume column shows a visual representation of the search terms.

DateThe date column shows the last date that the top search term was used.

In this example, the top sites that send the most traffic to business.com, are search engines.This means that to effectively compete with this domain, you would need to focus yourefforts on Search Engine Marketing. Google, is responsible for over 46% of the overall trafficto the business.com domain, so you would want to look at which search terms drive traffic tothis domain, and whether they are paying for any advertising on Google.

The top search term data shows that MSN is providing 58.33% of the search engine referralsfor the keyword "business directory". This may be due to business.com having higher organicrankings on MSN, or business.com may be paying for the listing on MSN via Overture.

Viewing domain data 63




♦



The seasonal trends graph for the keyword "business directory". This graph shows that themost searches are made between March and September.


Site Optimization

Now you have compiled a list of keywords to use, you need to integrate them into each pageof your site. The keywords need to be present in the Meta tags, other HTML tags (such as H1and ALT) and the site content itself. Not all search engines will use all of the HTML tags, andsome indexing algorithms place more emphasis on specific tags than others. Only thealgorithm authors know exactly how they work, so it is good practice to use all of thetechniques described in the following sections.

Warning: Using spammy techniques, such as entering a large numbers keywords incomments, alt tags or in white text on white background, may result in the site being bannedor penalised by search engines.

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Meta Tag Recommendations

Title tag

The title tags appear in the HEAD section of a page's HTML code. The title is displayed inthe title bar of the browser window when the site is viewed. The title also appears as the nameof the website in search results, and is often where you need to make your best impression.The title is an ideal place to display your company name and a few relevant keywords. Youcan also add locality descriptors to let your visitors know where your business is located. Anexample of a title tag:

<HEAD><TITLE> Dress shoes, sneakers, runners, sandals and much more − John's Fine Shoes,Australia </TITLE></HEAD>

The title tag should be slightly different for each page, reflecting the content for thatparticular page. For example, the shoe store may have a different page for running shoes, sothe title tag may change to:

<HEAD><TITLE> Running and athletic shoes − John's Fine Shoes, Australia </TITLE></HEAD>

A bad example of a title tag is shown below. The title does not explain where the company islocated or what type of shoes it sells.

<HEAD><TITLE> Johns shoes home page </TITLE></HEAD>

Or worse, simply:

<HEAD><TITLE> Index page </TITLE></HEAD>

Description tag

The description tag appears in the HEAD section of each page's code. The description tagshould be used to expand on the title, as the text in this tag often appears as the description of

Meta Tag Recommendations 67

the website in search results. For example:

<HEAD><TITLE> John's Fine Shoes Australia − dress shoes, sneakers, runners, sandals and muchmore </TITLE><META NAME="Description" CONTENT="John's Fine Shoes stock all types of shoes fromrunning shoes to dress shoes, in a large range of sizes. You can even order online"></HEAD>

Generally 250 characters is sufficient for the description as most search engines display onlya short part of the description.

Keyword tag

The keyword tag appears in the HEAD section of a page, and contains a list of keywords andphrases that are relevant to your site. The keyword tag used to be a highly influential tag usedby search engines to index websites. However due to abuse from search engine spammersadding irrelevant repeated keywords, the tag now carries less influence, and is often totallyignored. Adding irrelevant keywords may attract more traffic to your site, however it's likelyto be untargeted traffic and the visitors probably won't be interested in your site anyway. Thekeywords in the META tag should be separated by commas, NOT spaces, and keywordsshould not be repeated. A list of 8−12 keywords or phrases is generally considered sufficient.The keyword tag should be different for each webpage.

<HEAD><TITLE>John's Fine Shoes Australia − dress shoes, sneakers, runners, sandals and muchmore </TITLE><META NAME="Description" CONTENT="John's Fine Shoes stock all types of shoes fromrunning shoes to dress shoes, in a large range of sizes. You can even order online"><META NAME="KEYWORDS"CONTENT="shoes,boots,running,nike,athletic,netball,womens,mens,kids,basketball,Jordan,buyonline"></HEAD>

Meta Tag Recommendations 68

Meta browser

The meta browser is a file browser that displays the meta tag information for each file.

Meta browser is located on the main toolkit window in the Tools section.

To use the meta browser, enter the full path of a directory to browse eg. C:\Documents andSettings\John\Desktop\ , or navigate via the folders to find the required HTML file. eg.double click on a folder to view the files in the folder.

Meta browser 69

When the required file(s) have been located, click on the Tools menu to select an action toperform. To set various meta tags of multiple files to the same value in one easy step, see theGlobal meta tag editor section of the manual.

File mask

The file mask filters the display of files to htm and html files only by default. The file maskcan be changed to display other types of files.

For example: *.htm to display files that have a .htm extension. Enter *.* to display all filetypes.

Find Identical tags

The meta browser can find files with identical meta tags. Click on the Meta browser Editmenu and select the Find identical menu option. The files with identical meta tags will bedisplayed in the meta tag browser. This feature is limited to checking files in the currentlyselected folder only.

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Meta Editor

Meta Editor will help create or edit the appropriate META tags for your web pages. Meta tagsare HTML tags that don't appear on a web page, but provide information that describes thecontent of a web page. Meta Tags are used by search engines to help index and rank web siteson the Internet. If a page doesn't contain META tags, some search engines create adescription and a keyword index based on the first few lines of text on a page.

The Meta Editor is located on the main toolkit window in the Tools section, and can also befound in the navigation panel.

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Using Meta Editor

To work with a new URL, select the Meta Tags tool, then click the Insert menu and selectNew URL.. You can also right click and select the New URL menu item.

To work with a URL already listed in the SEO toolkit, select the Meta Tags tool, click on theURL to edit and click the Edit Button.

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To enter information into the meta tags, simply type the desired values into the fields.

Page Title

Enter the title of the page. This will appear in the window title of the webbrowser and may appear as the title of the web page in search engines.

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Keywords

Enter between 6 and 12 keywords, listing the more important keywords first.Repeating keywords is not recommended as some search engines will regardthis as spamming, and may ignore or ban the site.Enter the keywords separated by spaces, or commas. The CSV checkboxseparates keywords by commas when it is ticked, or spaces when leftunticked. Generally comma separated values are used for keywords.Selecting the checkbox toggles between the two displays.

Description

Enter a brief description/summary of the web page, ie. the page's contents orpurpose. This may appear in the search engine listing.

Advanced Meta Tags

To view advanced Meta tags, select the Advanced checkbox. Not all search engines will usethe advanced meta tags. The following additional fields will be displayed in Meta Editor:

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Copyright

This tag defines any copyright information related to the web page.

Author

The author of the web page

Publisher

The publisher of the web page

Language

The language of the page. Select the language from the drop down menu.

Charset

The character set used on the page. This tag is usually used when the site is ina language other than English, however it is good practice to specify thecharacter set regardless of the language. Select a character set from the dropdown menu

Distribution

Select either Global or Local from the drop down menu. Use global if a pageacts as a major entry point to a web site. Use local to specify use in localindexes.

Rating

The rating for the page.

Robots

The robots tag specifies how a page will be indexed by the search enginecrawler.

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INDEX − Tells a crawler to index the page (default)

FOLLOW − Tells a crawler to follow all links on the page (default)

NOFOLLOW − Prevents a crawler from following links on the page andindexing the linked pages.

NOINDEX − Prevents anything on the page from being indexed.

NOIMAGEINDEX − Prevents images on a page from being indexed. (textcan still be indexed)

NOIMAGECLICK − Prevents the use of links directly to images. Instead,there will only be a link to the page

Note: Most search engines will ignore this meta tag. The robots.txt fileshould be used in addition to this meta tag

Revisit−After

This tag specifies when a page will need re−indexing. If the content of thepage will be changing regularly, it will need re−indexing more often. Select avalue from the drop down menu, or type in your own.

Expires

If the page is no longer valid or relevant after a certain date, enter the date inthis field. This tells the search engines that the page may be removed fromthe search engine index after the expiry date.

To clear all the information entered in the fields, click the clear button.

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Source code

To view the meta tag source code or to edit the meta tags directly, click the Source button orselect Meta Source from the View menu.

This displays the tags in HTML format, as they will appear on the web page.

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Importing Meta tags

To import meta tags from another URL or HTML file, click the Import button.

Follow the wizard's instructions to import the tags.

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Saving Meta tags

Click the Save button to save the meta tags. Meta Editor will prompt you for a file to export(add) the meta tags to.

Note: This will overwrite any existing meta tags in the file.

To save the meta tags to a different file, click the File menu and select Save As.

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Setting default tags

Setting default tags can help save time and effort when pages require identical tags. The Metaeditor will enter the preset values from just one click on the Default button. For example, ifyour site is in english, then the language and charset will generally be the same for each pageon the site.

The default tool can be used for pages that have no meta tag data currently entered, or it canbe used for pages where some tags have been left blank. Any existing tags will NOT beoverwritten by the default tags.

To set up the default tag data, click the View menu and select Default settings.

The GET button will use the meta tags from the current project as the default tags.

The Clear All button will clear all fields.

The Reset button will reset any changes that have been made to the default tags in the currentediting session.

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Global meta tag editor

The Global meta tag editor can be used to edit, replace or append selected meta tags inmultiple files.

An example of usage would be to update the copyright tag of multiple HTML files withouthaving to edit each file separately.

To use the global meta tag editor, open the Meta tag browser. Select the HTML files to edit,by holding down the control key and clicking on each file. Then click the Tools menu andselect Meta editor. The global meta tag editor will be opened automatically, where more thanone HTML file has been selected for editing.

Enter the value(s) for the destination meta tags. Then select which action to perform, eitherappend, replace or remove.

Replace − Replaces the current meta tag with the specified value. Leaving the field blank willdelete the meta tag from the file(s).

Append− Appends the text to the end of an existing meta tag or creates a new one if it doesnot exist.

Remove − Removes the entered text from an existing tag.

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Page content

Keywords should be integrated into various other sections of each page:

Link textLink tags, also known as Anchors, are usually found many times throughout websitesbetween the BODY tags. The description text used for the link should ideally contain anyrelevant keywords, and describe the purpose or destination of the link. For example:

<A HREF="nikeshoes.htm">Our new range of Nike running shoes</A>

And

<A HREF="http://www.nike.com">The official Nike website</A>

rather than

Click <A HREF="nikeshoes.htm">here</A> to see our new range of nike running shoes.

OR

<A HREF="http://www.nike.com">http://www.nike.com</A>

Images

Alt tags are used in conjunction with image tags <IMG> to provide a textual description ofthe image. The alt tag is useful for the visually impaired visitors who are using software toread out the page contents, and for people who have disabled images display in their browser.All image tags should have an alt section. For example:

<IMG SRC="/images/leatherboots.jpg" alt="Black leather ankle high boots">

However do not create images solely for the purpose of adding alt tags unless the images addvalue to your website. The technique of creating 1 x 1 pixel images with alt tags stuffed withkeywords, is regarded as spamming.

Headings

Heading tags such as <H1> <H2> etc. are often given extra standing by search engines. Theheading tag should contain one or two important keywords. For example:

<H1>Running and Athletic shoes</H1>

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Text

The text on the webpage should contain sentences and paragraphs that integrate the keywordsin a logical manner. To test the text for readability, read it out aloud, ensuring that it makessense and is relevant to your visitors. The sentences should flow naturally and provide visitorswith useful information about your products or services.

Page content 83

Keyword Density Analyzer

The Keyword density analyzer breaks down page content into keywords and search phrases.It is useful for both for keyword research and optimization.

The Keyword Analyzer is located on the main toolkit window in the Tools section.

Keyword Density Analyzer 84

Analyzing a page

To begin, enter either a URL, or path to a file in the address field.

To analyze an online page, enter the URL into the address bar. The URL should be inthe format of "http://www.url.com"

To analyze a file on your computer, enter the path to the file.eg. C:\Documents and Settings\John\Desktop\index.htm

Note: Keyword density analyzer only analyzes the keywords on the page specified,not the entire web site.

To check individual pages, enter the URL with the htm/html page specified, or if thefiles are stored locally, open each page as required.

1.

Select a phrase size to analyze. To enter values for phrase size, type the minimum andmaximum values in the phrase size fields, located at the top right of the window.

2.

To start analyzing the web page, click the Go button.3. To add keywords from Keyword density analyzer to a project in the Keyword Manager, selectthe keywords, then right click and select Copy from the popup menu. Then open the KeywordManager and paste the keywords into the project folder, by right clicking on the project folderand selecting Paste from the popup menu


Filters

Keyword density analyzer has 2 built in filters:Ignore stopwords♦ Show as Percentage♦

Ignore stopwords:

Stopwords are commonly used words such as: the, a, where, how etc. These words areignored by search engines when searching for keywords. To set Keyword analyzer to ignorestopwords in the analysis, ensure that the Ignore stopwords menu option is ticked in theOptions menu. Stopwords can also be toggled on and off by clicking the Ignore stopwordsbutton on the toolbar.

Show as Percentage:

Selecting this option changes the results display to a percentage value of the web page. Todisplay your results as a percentage, ensure that the Show as percentage menu option is tickedin the Options menu. Show as Percentage can also be toggled on and off by clicking the Showas Percentage button on the toolbar.


Results

The results of the analysis are displayed in columns: phrase, density, title, heading, bold, linkand size. These are explained below.

PhrasePhrase is the keyword or keywords (if you selected a phrase size more than 1) that Keywordanalyzer has found on your web page. To list these alphabetically, click the Phrase headingcolumn.

DensityDensity is the number of times the phrase appears in the web page. If you have set theKeyword analyzer to display as percentages, this column will give you the density of thephrase on the page as a percentage. To list the density values in ascending/descending order,click the density column heading until the desired view is selected.

TitleThe title column shows the number of times a phrase appears in the title of the page. To listthe Title values in ascending/descending order, click the Title column heading until thedesired view is selected.Note: The page title is located between the <TITLE> and </TITLE> HTML tags on your webpage.

HeadingThe heading column shows the number of times a phrase appears in the heading of the page.To list the heading values in ascending/descending order, click the heading column headinguntil the desired view is selected.Note:Headings are found between the <H1> <H2> <H3> etc. HTML tags on your webpage.

BoldThe Bold column shows the number of times a phrase appears in bold on the web page. Tolist the bold values in ascending/descending order, click the bold column heading until thedesired view is selected.Note: Bold keywords are found between the <B> and </B> HTML tags on your web page.

LinkThe link column shows the number of times a phrase appears in a link on the web page. Tolist the link values in ascending/descending order, click the link column heading until thedesired view is selected.Links are found between the <A> and </A> HTML tags on your web page


SizeThe size column shows the number of words in the phrase. To list the size values inascending/descending order, click the size column heading until the desired view is selected


Keyword Popularity

To view popularity data for keywords listed in the Keyword analyzer, click the Popularitybutton, or right click and select Popularity from the popup menu.

The popularity data will be displayed in the Popularity column.

Note: This function requires a Keyword Discovery subscription.


Exporting Keywords

Keyword analyzer supports several different formats for exporting keywords. To exportkeywords, select the keywords to export, or leave keywords unselected to export entire list.Then click on the File menu and select Export.

The export options will then be displayed.

Full reportExports the keywords with their associated popularity. The popularity data must be retrievedfor the keywords prior to exporting.

One keyword per lineExports the keywords in a list, with one keyword per line.

As META keyword tagExports the keywords in a keyword META tag format. This can be copied directly into a webpage's META tag section.

Comma separatedExports the keywords in a comma separated format. This is useful for opening with MicrosoftExcel, or other programs that support the CSV format. The CSV file can also be viewed withany text editing program, such as Notepad or WordPad.

Google phrase match syntaxUsed for Google Adwords. Exports keywords in phrase match syntax. eg. "web hosting" Seehttps://adwords.google.com/select/tips.html for more information.



Google exact match syntaxUsed for Google Adwords. Exports keywords in exact match syntax. eg. [web hosting] Seehttps://adwords.google.com/select/tips.html for more information.

All keywordsIncludes all keywords for export, regardless of the current selection.

Current selectionIncludes only the selected keywords for export.

Export to clipboard onlyExports the data to the clipboard. The data can then be pasted into other applications.



Ranking Advisor

Ranking Advisor is a tool that analyzes a page based on an entered keyword, and providesadvice and suggestions on any improvements that can be made.

Ranking advisor is located on the main toolkit window in the Tools section.

Ranking Advisor 93

Selecting a page

Ranking advisor can check both URLs and local HTML files.

URL analysis

Enter the URL to analyze in any of the main Toolkit function windows. eg. Ranking, Submit,Meta Tags, Popularity.

Select the URL, then start Ranking Advisor. The URL will be automatically opened.

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Opening a locally stored HTML file :

To open a HTML file for analysis, click the File menu and select Open.

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Analyzing a page

Enter a keyword into the Keyword field and click the Refresh button. Ranking Advisor willanalyze the web page to ensure the keyword entered has been used effectively on the page.

Ranking Advisor will provide information as to which sections of the page require changing.In the above example, Ranking Advisor suggests adding the keyword to the image alt tags. Ifthere are no problems for the page, Ranking Advisor will display the message "No problemshave been identified for this page".

Ranking Advisor 96

Editing the source code

To make changes to the web page, you can simply edit the source code displayed in thesource area of the program window.

After you have made changes to the web page, click the Refresh button to reanalyze the page.

To save the changes, click the File menu and select Save or Save As.

Ranking Advisor 97

Viewing the page

To view the web page in your browser, click the View button.

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The robots.txt file

A spider is an automated program that is used by search engines to find and index thecontents of a website.

Spiders will look in a site's root domain for a special file named "robots.txt". The file providesinformation to the robot (spider) regarding the files and directories that it may or may notindex or crawl.

The format for the robots.txt file consists of multiple records. Each record contains two fields,a user−agent specification and one or more Disallow statements. The format is:

User−agent:<robot name>Disallow:<statements>

User−agent

The User−agent line specifies the robot name. For example:

User−agent: googlebot

You may also use the wildcard character "*" to specify all robots. For example

User−agent: *

You can find user agent names in your site's logs by checking for requests to the robots.txtfile.

Disallow:

The second part of a record consists of Disallow: statements. These statements specify filesand/or directories. For example, the following line instructs spiders that they cannot index theemail.htm file:

Disallow: email.htm

You may also specify directories:Disallow: /cgi−bin/

Leaving the Disallow statement blank implies that the robot can index any files withoutrestriction. At least one disallow line must be present for each User−agent directive to bevalid. A blank robots.txt file is treated as if it were non existent.

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Examples

The following example allows all robots to index all files:

User−agent: *Disallow:

The following example denies access to all robots:

User−agent: *Disallow: /

The following example denies all robots access to the cgi−bin and images directories:

User−agent: *Disallow: /cgi−bin/Disallow: /images/

The following example denies googlebot access to all files:

User−agent: googlebotDisallow: /

For more complex examples, view the robots.txt files from other websites.

The robots.txt file should be created in a plain text editor. htm, .html, .rtf or any file formatother than .txt is not acceptable.

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Server header check

The server header check identifies which HTTP status code is being returned from the webserver for a particular page. If the server is returning codes other than 200, 301 or 302, thismay cause problems with the page's indexing.

To check the headers, select the Server header check tool from the tools list.

Enter the URL to check, and click the GO button.

Server header check 101

Ideally the status code should be HTTP/1.1 200 OK. The most common codes returned arelisted in bold below:

200: OK. The request has succeeded.♦ 201: Created. The request has been fulfilled and resulted in a new resource beingcreated.

♦

202: Accepted. The request has been accepted for processing, but the processing hasnot been completed.

♦

203: Non−Authoritative Information. The returned metainformation in theentity−header is not the definitive set as available from the origin server, but isgathered from a local or a third−party copy.

♦

204: No Content. The server has fulfilled the request but does not need to return anentity−body, and might want to return updated metainformation.

♦

205: Reset Content. The server has fulfilled the request and the user agent SHOULDreset the document view which caused the request to be sent.

♦

206: Partial Content. The server has fulfilled the partial GET request for the resource.♦ 300: Multiple Choices. The requested resource corresponds to any one of a set ofrepresentations, each with its own specific location, and agent− driven negotiationinformation (section 12) is being provided so that the user (or user agent) can select apreferred representation and redirect its request to that location.

♦

301:Moved Permanently. The requested resource has been assigned a newpermanent URI and any future references to this resource SHOULD use one of thereturned URIs.

♦

302: Found. The requested resource resides temporarily under a different URI.♦ 303: See Other. The response to the request can be found under a different URI andSHOULD be retrieved using a GET method on that resource.

♦

304: Not Modified. If the client has performed a conditional GET request and accessis allowed, but the document has not been modified, the server SHOULD respond

♦


with this status code.305: Use Proxy. The requested resource MUST be accessed through the proxy givenby the Location field.

♦

307: Temporary Redirect. The requested resource resides temporarily under adifferent URI.

♦

400: Bad Request. The request could not be understood by the server due tomalformed syntax.

♦

401: Unauthorized The request requires user authentication.♦ 402: payment required. This code is reserved for future use.♦ 403: Forbidden. The server understood the request, but is refusing to fulfill it.♦ 404: Not Found The server has not found anything matching the Request−URI.♦ 405: Method Not Allowed. The method specified in the Request−Line is not allowedfor the resource identified by the Request−URI.

♦

406: Not Acceptable. The resource identified by the request is only capable ofgenerating response entities which have content characteristics not acceptableaccording to the accept headers sent in the request.

♦

407: Proxy Authentication Required This code is similar to 401 (Unauthorized), butindicates that the client must first authenticate itself with the proxy.

♦

408: Request Timeout. The client did not produce a request within the time that theserver was prepared to wait.

♦

409: Conflict. The request could not be completed due to a conflict with the currentstate of the resource.

♦

410:Gone. The requested resource is no longer available at the server and noforwarding address is known.

♦

411:Length Required. The server refuses to accept the request without a definedContent− Length.

♦

412: Precondition Failed. The precondition given in one or more of therequest−header fields evaluated to false when it was tested on the server.

♦

413: Request Entity Too Large. The server is refusing to process a request becausethe request entity is larger than the server is willing or able to process.

♦

414:Request−URI Too Long. The server is refusing to service the request because theRequest−URI is longer than the server is willing to interpret.

♦

415: Unsupported Media Type. The server is refusing to service the request becausethe entity of the request is in a format not supported by the requested resource for therequested method.

♦

416: Requested Range Not Satisfiable. A server SHOULD return a response with thisstatus code if a request included a Range request−header field and none of therange−specifier values in this field overlap the current extent of the selected resource,and the request did not include an If−Range request−header field.

♦

417:Expectation Failed. The expectation given in an Expect request−header fieldcould not be met by this server, or, if the server is a proxy, the server hasunambiguous evidence that the request could not be met by the next−hop server.

♦

500: Internal Server Error. The server encountered an unexpected condition whichprevented it from fulfilling the request.

♦

501: Not Implemented. The server does not support the functionality required tofulfill the request.

♦

502: Bad Gateway. The server, while acting as a gateway or proxy, received aninvalid response from the upstream server it accessed in attempting to fulfill therequest.

♦

503: Service Unavailable. The server is currently unable to handle the request due toa temporary overloading or maintenance of the server.

♦


504: Gateway Timeout. The server, while acting as a gateway or proxy, did notreceive a timely response from the upstream server specified by the URI

♦

505: HTTP Version Not Supported. The server does not support, or refuses tosupport, the HTTP protocol version that was used in the request message

♦


Search Engine Submission Overview

The Internet is growing at an exceptionally fast and exponential rate. With hundreds ofmillions of web pages on the Internet today it is very easy for your site to get lost amongst theincredible amounts of information available.

To navigate through this mass of information, Search Engines are used as an efficient tool tohelp users find what they are looking for. Some search engines will index your site for freewhereas some require payment.

The SEO toolkit features SubmitWolf, Site maps and a paid inclusion manager to help submityour site to the search engines.

Please read the Submission rules and frequently asked questions BEFORE submitting a site.The information in these sections may prevent the site from being banned from the searchengines.

Search Engine Submission Overview 105

SubmitWolf

In order to be found on the Internet, a site needs to be submitted to search engines anddirectories. The SEO Toolkit incorporates SubmitWolf 7, an automated submission tool.SubmitWolf will save time by automatically submitting your site to the relevant searchengines. To manually submit your site to the search engines will take months of your precioustime. SubmitWolf can accomplish the same time consuming task in a matter of minutes! TheToolkit features a submission wizard to assist with the submission process.

Please read the Submission rules and frequently asked questions BEFORE submitting yoursite. The information in these sections may prevent your site from being banned from thesearch engines.

The Submission tool (SubmitWolf) is located on the navigation panel.

SubmitWolf 106

Submission Rules

Most search engines have strict rules as to the type of sites and the number of submissionsthey accept.

The use of SubmitWolf is governed by an Acceptable use policy as outlined below.

Please note that these policies are in place for a very good reason: the use of SubmitWolfcontrary to these policies will result in your IP address, URL or both being banned from manysearch engines.

You may not use this program to SPAM search engines by submitting the same URLmultiple times.

1.

You may not submit different URLs which are identical, or similar copies of the samepage on the same server. (Otherwise known as "mirror sites")

2.

You may resubmit a URL if there is a significant change both to the URL title andpage content.

3.

You may not modify the submission rules to force the listing of inappropriate sites fora given engine.

4.

You may not force the submission to regionally specific engines if your site is notrelated directly to the region. This includes submitting sites to other country's enginesif your site is unrelated to and/or outside the country.

5.

You may not submit more than one URL from the same site to search engines unlessthe pages are unrelated or have significantly different content.

6.

You must select the most appropriate category for your URL7.

You may not use the non−Enterprise version of the Software as the basis for an URLsubmission service or to submit third party sites.

8.

Submission Rules 107

Frequently Asked Questions

Please read through this list of questions and answers, as misuse of SubmitWolf can result inyour site being ranked badly, rejected or even banned from the search engines.

Can I submit each page of my website?

No. Most engines specifically request that only the index page is submitted.There are two reasons for this:

To prevent multiple submissions creating a large backlog of sites forsearch engines to index. Some search engines have people manuallychecking each website before it is listed, so submitting each page isnot necessary and will increase the size of the submission queue.

1.

Most search engines will spider each page of your website anyway.2. Many search engines will delete your submissions and refuse to index yoursite if you submit it multiple times.

What is search engine spam?

Search engine spam is defined as pages created deliberately to trick thesearch engine into offering inappropriate, redundant, or poor−quality searchresults. Examples of search engine spam are:

Submitting MLM (Multi Level Marketing eg. Make money fast!!!)sites to inappropriate categories.

◊

Submitting domains that are for sale and offer no useful content◊ Submitting keyword stuffed websites◊ Submitting a mirror site◊ Submitting a website that redirects to another site◊ Submitting a website that uses a doorway page. A doorway page ispage created specifically for search engines and is optimized forspecific phrases that generate large amounts of traffic. Generallythese pages are totally unrelated to the site's content, hence the spamcategorization.

◊

Submitting machine generated web pages.◊ Submitting websites with offensive content to inappropriatecategories.

◊

Submitting websites that offer no content other than links to otherwebsites.

◊

Search engines do not add these types of websites to their index, and many

Frequently Asked Questions 108

engines will simply delete the submission or use algorithms to filter out suchwebsites.

Search engine spam causes problems for legitimate website owners. Someengines review each submission manually and in these cases, the spamsubmissions extend the waiting time for site reviews. Engines that experiencea large number of spam submissions will often implement a pay for inclusionscheme, a manual log in or registration prior to submission, or simply nolonger accept any submissions at all.

What will prevent a search engine from indexing a website?

Many search engines cannot crawl sites that use frames, or sites that arecreated using flash. Sites using frames should be converted to an unframedsite. CSS (cascading style sheets) can be used instead of frames.

Most search engines, including Google, cannot crawl pages that use "as aparameter in the URL. Websites that use dynamic URLS for user tracking,must allow robots to crawl a website without requiring session IDs or URLparameters.

Search engines cannot read/follow JavaScript links. Replace JavaScript linkswith plain HTML links or place an additional section for HTML links onyour website if the JavaScript links are necessary.

Most search engines do not index IP addresses − you must submit a domainname, not an IP address.

A search engine cannot index a website where the robots.txt file specifies adisallow statement for that engine.

Can I submit a free hosting URL eg. Geocities?

Many search engines will not index sites that use free hosting URLs. eg.Geocities, Freewebs, ISP hosting etc. due to their transient nature.Examples of these URLs are:

http://www.myisp.com/~johnsmithhttp://www.geocities.com/aaaaa/bbbbb/123456/http://www.freewebs.com/sitename

Most engines specifically request that only top level URLs are submitted, and


many request that no free hosting sites are submitted. This request is due tofree hosting sites being indexed, only to become dead links when the siteowner loses interest or the free hosting is terminated.

A top level URL is a URL with no subdirectories or page names specified.eg. http://www.trellian.com

To ensure that your URL can be indexed by all engines, it is suggested thatyou purchase your own domain name and web hosting.

How do I select an appropriate category for my website?

The category you select is important, as it dictates which search engines willbe submitted to, and the category your site will be listed under in directories.If you select an inappropriate category, your site will be submitted to enginesthat are inappropriate for your site. eg. submitting an Accountancy servicewebsite to the Automotive / Cars category will result in the site not beingindexed, as Automotive search engines aren't looking to index accountingwebsites.

If someone is looking for a company to do accounting, they won't be lookingin Automotive or Music search engines, they will be looking on business andaccounting related search engines.

The SubmitWolf categories are grouped logically. Please read the entire listbefore selecting a category, as there may be a more suitable category furtherdown the list.

To select a category, you need to think what your website is mainly about.eg. A site about cars would be in the Automotive category. A website sellingshopping cart software would be in the Internet / Software category. Eventhough the Automotive industry may be able to use the shopping cartsoftware, the shopping cart website is not primarily car related.

If you need help selecting a category, contact support with your website'sURL and we will advise you of the most suitable category for your site.

What type of sites can be submitted to the Personal Home Pages category ?

The Personal Home Pages category is for personal sites, eg sites about JohnSmith, John Smith's holiday photos, John Smith's family, John Smith's dogetc. This category is not for commercial / business websites.


Can I submit my website to different categories?

99% of engines specifically request that websites are submitted to ONEcategory only.

You can select multiple categories for your site, however SubmitWolf willselect the category at the top of the list when submitting. If the top category isnot supported by an engine, SubmitWolf will then select the next category onthe list, and so on. For this reason it is very important to place the mostrelevant category at the top of the list.

Submitting a URL to multiple categories in a directory or search engine willresult in the website or your IP address being banned from the search engine.

How often should I resubmit my website?

Many search engines request that you only submit your website once. Theseengines are marked as "No resubmission" in SubmitWolf, and any attemptsto resubmit to them, will not be successful. This is to prevent multiplesubmissions, which can result in bad ranking, rejection or banning by thesearch engines. (see the first question on this page)In addition, multiple submissions just create a large backlog of sites forsearch engines to index, so it will take longer for your site to be indexed. Ifyou search for your website on a search engine or directory and it is indexed,then it does not require a resubmission. Generally search engines do notremove listings unless a site is non functional or if it violates the engine'spolicies.

Link lists (FFA sites) can be submitted to on a daily basis. The oldest linksare replaced with the newly submitted links, meaning that your link can becycled off the list in a matter of hours. SubmitWolf automatically allowsmultiple submissions to be made to the link lists. Link lists are notrecommended as they result in a large amount of spam emails being sent tothe email address used on the submission.

Why are some engines manual?

Manual engines cannot be submitted to automatically for various reasonssuch as:


Some search engines and directories, such as Lycos and Yahoo,require the webmaster to register and respond to a confirmationemail, then log into the engine and finally submit the website.

◊

Most directories require the webmaster to browse through thedirectory's category structure to find a suitable category, then submitthe website.

◊

Some engines require very specific information in order to submit thewebsite. eg. Do you accept Visa cards, which countries does yourbusiness ship to? etc.

◊

Engines with very specific categories, e.g. Aromatic oils, Frenchpoetry, Small town business directories, are also set to manual asthey are too detailed to add as a SubmitWolf category.

◊

The submission page requires a unique security code to be entered inorder to validate the submission. A different security code isgenerated for each page visit, and is designed to prevent automatedsubmissions. Engines that receive a large number of spam or junksubmissions will often implement security codes.

In SubmitWolf, Manual engines are marked with a grey gear image.

◊

Why doesn't SubmitWolf submit to .......?

Many major engines only accept paid listings. e.g. Overture and Looksmart..For paid inclusion into these engines, visit http://www.prioritysubmit.com

Other engines, such as Yahoo, require manual submissions(see above FAQitem)

Why does SubmitWolf skip engines?

SubmitWolf will skip engines if your site is not appropriate for theengine.

◊

Many engines have specific rules as to the type of sites they acceptfor listing. If the data you have entered violates a rule for a givenengine, it will be skipped. For example, some engines do not acceptadult sites or gambling sites.

◊

Some engines only accept websites about a specific category. Forexample, a Travel search engine will only accept Travel relatedwebsites. If your website does not fall into the Travel category, theengine will be skipped.

◊


http://www.prioritysubmit.com

Some engines require that a site is in a specific language.◊

Some engines only accept commercial websites, some only acceptnon commercial websites. If your website is commercial, ensure thatyou select the Commercial option from the Site type drop downmenu in the URL details window.

◊

A number of engines are marked for manual submission for variousreasons such as:

The engine only accepts websites about a very specificcategory that SubmitWolf does not list. eg. Aromatic oils,Dobermans, ASP code etc,

⋅

The engine's submission process requires a constantlychanging password or code to be entered. eg. MSN

⋅

The engine only accepts websites from a specific region,state or province.

⋅

◊

My website isn't in French and/or doesn't have a French domain. Can I submit mywebsite to the French search engines?

Generally to be accepted in a foreign search engine, your site must containinformation about the country, provide a service to residents of the country orprovide information that is useful to people residing in that country.Many search engines and directories will not list foreign sites in order torestrict their search engine to businesses within their own country.

For example, a website selling/advertising a house cleaning service inAmerica, is not relevant or useful to residents of France.

In addition, many search engines will only list sites in particular languages.eg. German search engines will only accept German language sites.SubmitWolf automatically restricts submissions to search engines incountries that are not appropriate for your site.

Submitting inappropriate sites is considered as spamming, and can result inyour SEO Toolkit licence being revoked. Spamming search engines in thisway leads to engines restricting submissions by requiring a unique securitycode to be entered prior to accepting the submission, or even implementing apay per submission scheme.

I have submitted my site, so why hasn't it been added to an engine?

The time taken for your site to appear varies greatly. It may be instant, or itmay take several months depending on the engine. The submission pages on


most engines will give you an approximation as to how long it will take foryour site to appear. Submitting your site to an engine does not guarantee thatit will be listed, some engines may ban your website if they receive multiplesubmissions. Some engines review all submissions manually and theadministrators can add or reject your submission at their discretion withoutnotice. Many engines are now sending confirmation emails, that require anaction to be performed in order to index the website. Failing to comply withthe instructions in the email will result in the website submission beingignored.

If you have any other questions, please contact the support team.


Icon legend

The icon legend below explains the meaning behind the symbols used in SubmitWolf.

Icon legend 115

Category Descriptions

The category you select is important, as it dictates which search engines will be submitted to,and the category your site will be listed under in directories. If you select an inappropriatecategory, your site will be submitted to engines that are inappropriate for your site. eg.submitting an Accountancy service website to the Automotive / Cars category will result inthe submission being deleted, as Automotive search engines generally don't index accountingwebsites.

If someone is looking for a company to do accounting, they won't be looking in Automotiveor Music search engines, they will be looking on business and accounting related searchengines.

The SubmitWolf categories are grouped logically. Please read the entire list before selecting acategory, as there may be a more suitable category further down the list.

To select a category, you need to think what your website is mainly about. eg. A site aboutcars would be in the Automotive category. A website selling shopping cart software would bein the Internet / Software category. Even though the Automotive industry may be able to usethe shopping cart software, the shopping cart website is not primarily car related.

If you need help selecting a category, contact support with your website's URL and we willadvise you of the most suitable category for your site.

Adult (sex)

Category Name Type of sites accepted

Image/ TGP Adult images and thumbnail gallery pages.

Film & Video Adult film and video related sites

CDs Adult CD Rom related sites

General Adult sites that are not covered by any other categories

Literature Adult related literature eg. books and other media.

Live Sex VideoConferencing

Adult related Live video or webcams

Magazines Adult magazines

Merchandise andequipment

Sex shops and other adult related merchandise notcovered by other categories

Phone Sex Phone sex services

Category Descriptions 116

ServicesOther adult related services not covered by othercategories eg. Escorts

Arts and humanities


ArtArt related sites. Sites selling Art should be submitted to theConsumer Products − Arts/crafts category.

Cultural Events Cultural events

GeneralGeneral arts/humanities sites. Sites selling Art should besubmitted to the Consumer Products − Arts/crafts category

History History

Literature

Literature related sites. Adult/sex related literature should besubmitted to the Adult − Literature category. Magazines andNewspapers should be submitted to the Media − Magazinesand Media − Newspapers categories.

Museums/GalleriesMuseum and Gallery sites. Sites selling art/crafts should besubmitted to the Consumer Products −Art/Crafts category

Music

Hobby related music sites. Sites promoting music productsshould be submitted to the Music/CD's or Music DVD'scategory. Sites providing a music service should be submittedto the Entertainment − music category.

Photography

Photography sites. Sites promoting photography servicesshould be submitted to the Business and services −photography category. Sites selling photographs should besubmitted to the Consumer products − Arts/Crafts category

Theatre Theatre related sites

Visual ArtsVisual Arts related sites. Sites selling Art should besubmitted to the Consumer Products − Arts/crafts category.

Automotive


Accessories /Spares

Automotive accessories and spare parts sales

Auto Clubs Auto / car club sites

AviationAviation related sites. Aviation sites specific to the tourismindustry should be submitted to the Travel − Airlinescategory.

CarsCar related sites. Car dealers should submit to the Automotive− Dealers category.

Dealers Car dealer/sales sites


General Automotive related sites not covered by any other categories

History Automotive history sites

Insurance Automotive insurance products and services

Manufacturers Automotive manufacturer sites

Motorbikes andscooters

Motorbike/scooter related sites

Rental Cars Rental car services

Services Other automotive services not covered by any other categories

Trucks and vans Trucks and van related sites

Business and services


Accounting Sites promoting accounting services

Advertising/Marketing Sites promoting advertising and marketing services

Announcements Announcement services

Agriculture Agriculture related services

Banking

Banking related services. Mortgage related sites shouldbe submitted to the Real Estate − Mortgage category.Sites promoting mortgage services should be submittedto the Real Estate − Mortgages category

Building Building services

Business to Business Business services for other businesses (B2B)

Charities Charities

Classifieds Sites offering classified ad services

Cleaning Cleaning services

CommunicationsCommunications services. Mobile phone related sitesshould be submitted to the Electronics − Mobile phonescategory.

Conferences andMeetings

Sites offering conference and/or meetingfacilities/services

Consultants Business consultant services

Courier Courier services

Dating agencies Dating services

Electrical services Electrical services / electricians

General business General business services not covered by any other


services categories.

Graphic Design Graphic Design services

Import Export Import / Export services

Industrial Goods Industrial goods related sites

Investigation Investigative services

Legal Sites offering legal information.

Logistics Logistics services

Mail Order Mail order sales

MLMMLM (Multi Level Marketing) sites. Also known asNetwork Marketing.

OpportunitiesWork from home / business for sale / franchiseopportunities

Organizations Organizations. eg. Non profit, community

Other servicesOther services not covered by other categories. Businessservices should be submitted to the Business servicescategory

Photography Photography services

Plumbing Plumbing services / plumbers

Printing Printing services

Quality Control Quality Control services

Resources Business resource information

Restaurants/cafesRestaurants, cafes and food services. Recipe and cookingrelated sites should be submitted to the Entertainmentand recreation − Eating/drinking category

Scientific consultantsScience/technology consultants. Internet/computerconsultant sites should be submitted to the Internet −consultants or Computer − consultants categories.

Science services Science related services

Security Security services

Spiritual Spiritual services

Veterinary Veterinary services / vets

Wholesale Wholesale services


Computing

CategoryName

Type of sites accepted

Books Computer related books

Computerconsultants

Computer consulting services

Dealers andshops

Computer dealers / shops

GamesComputer game related. Gambling games should be submittedto the Entertainment − gambling category.

General Other computer related sites not covered by any other categories

HackingPhreaking

Hacking / phreaking related sites

Hardware Computer hardware

Multimedia Computer multimedia

Networking Computer networking related sites

Other services Other computer services not covered by any other categories

Security Computer security related sites

SoftwareComputer software. Sites promoting Internet related softwareshould be submitted to the Internet − software category.

TrainingComputer training services. Sites promoting Internet relatedtraining should be submitted to the Internet − Training category.

Consumer Products and shopping


Antiques Antique products

Arts/Craft Arts/craft products

Beauty Beauty related products

Books Books

CDsCDs sales. Sites selling music CDs should submitted to theMusic CD category

Clothing Clothing related products

DVDsDVD sales. Sites selling music DVDs should submitted to theMusic DVD category

Electrical /appliances

Electrical products. Computer related products should besubmitted to the Computer categories.


Fashion Fashion products

Food Food and drink products

Furnishings Furnishing related products eg. furniture,curtains,carpets.

Gardening Garden products eg. plants, shovels, gloves.

General Other products not covered by any other categories

Gifts/flowers Gifts / flowers

HealthHealth related products. Sites promoting Drugs/medicinesshould be submitted to the Health − medicine category

Jewelry Jewelry

Music CDs Music CD's

Music DVDs Music DVD's

OfficeEquipment

Office Equipment related services

Office Supplies Office supplies

Office furniture Office furniture

Online StoreOnline stores e.g. sites that allow purchase online. Select thiscategory if there are no specific categories for your store listedin this category section

Toys/NoveltiesToys and other novelty/entertainment products. Adult relatedproducts must be submitted to the Adult − Merchandise &Equipment category

Education


Adult Education Adult education services

Distance Distance education services

High School High schools

Preschool Preschool services

Schools School sites

ServicesOther education services not covered by any othercategories

Supplies Educational supplies

Universities/CollegesUniversity and College sites

OtherOther education related sites not covered by any othercategories


Electronics


Audio and Hi−fi Audio and hi−fi equipment sales, information and services

Mobile Phone Mobile Phone sales and services (including ringtones)

TelevisionTelevision sales/services/information. Sites related totelevision programs should be submitted to theEntertainment − Television category.

RadioRadio sales/services/information. Sites related to radioprograms should be submitted to the Media − radiocategory

PDAPDA (Personal Digital Assistant) sales/service/information.eg. Pocket PC, Palm devices.

WAP WAP (Wireless Application Protocol) services/information

OtherOther electronics related sites not covered by any othercategories

Telecommunications

Telecommunications related sites. Sites selling or servicingradios or Mobile phones should be submitted toElectronics/Mobile Phones and Electronics/radio categoriesrespectively.

Employment

CategoryName


Agencies Employment agencies/recruitment services

GeneralOther employment related sites not covered by any other categories.Work at home and other "opportunity" related sites should besubmitted to the Business and services − Opportunities category.

PositionsVacant

Employment vacancies / job offers. Work at home and other"opportunity" related sites should be submitted to the Business andservices − Opportunities category.

Job site Job sites listing multiple vacancies eg. http://www.seek.com.au

Entertainment and recreation


AmusementParks

Amusement Parks

BooksBooks reviews/discussions. Sites selling books should besubmitted to the Consumer products − books category

Celebrities Celebrity related sites


Cinema Cinema related sites

Eating/Drinking

Recipe and cooking related sites. Sites promoting food anddrink products should be submitted to the Consumer products −Food category. Restaurant/cafe/food service sites should besubmitted to the Business and services − Restaurants/cafecategory

Exhibitions Exhibitions and shows

Gambling −offline

Gambling/betting/lottery sites that do not offer an onlinegambling service. This includes sites containing gamblingtips/rules/information/bots etc.

Gambling −online

Gambling/betting/lottery sites that offer an online gamblingservice

Games

Games related sites. Computer game related sites should besubmitted to the Computer − Games category. Gamblingrelated sites should be submitted to the Entertainment −Gambling category

GardeningHobby gardening related sites. Sites promoting gardeningproducts should be submitted to the Consumer products −Gardening category

GeneralOther entertainment related sites not covered by any othercategories

Hobbies Hobbies

House and homeHouse and home related sites. Sites promoting products shouldbe submitted to the Consumer products category

Humor Humor/comedy related sites

MagazinesMagazine discussion. Sites promoting magazines should besubmitted to the Media − Magazines category

MagicMagic shows/services. Sites discussing magic should besubmitted to the Paranormal − Magic category

Music

Music entertainment related sites. Sites promoting musicproducts should be submitted to the Music/CD's or MusicDVD's category. Sites about music as a hobby should besubmitted to Arts and Humanities − music category.

Outdoors Outdoor activity sites

People andsociety

Sites about people and society. Celebrity related sites should besubmitted to the Entertainment − Celebrities category.

Pets/Animals Pets/Animal sites

Television/RadioTelevision/radio related sites. Sites selling or servicingtelevisions/radios should be submitted to the Electronics −Television or Electronics − Radio categories.


Finance

CategoryName


AccountingAccounting related sites. Sites promoting accounting servicesshould be submitted to the Business and services − Accountingcategory.

BankingBanking related sites. Sites promoting banking services should besubmitted to the Business and services − Banking category.

General Other finance related sites not covered by any other categories .

InsuranceInsurance related sites. Sites promoting vehicle insurance servicesshould be submitted to the Automotive − Insurance category.

Investments Investment related sites.

Loans/CreditLoans/Credit related sites. Sites promoting mortgage servicesshould be submitted to the Real Estate − Mortgages category.

MortgagesMortgage related sites. Sites promoting mortgage services shouldbe submitted to the Real Estate − Mortgages category

Stock Market Stock Market related services

Health / Medical

CategoryName


AlternativeMedicine

Alternative Medicine related sites

Disabilities Disability related sites

Diseases andillnesses

Disease related sites. Sites promoting medicine/drugs should besubmitted to the Health − Medicine category. Sites promotinghealth products should be submitted to the Consumer products −Health category.

Fitness

Fitness related sites. Sites promoting health products should besubmitted to the Consumer products − Health category. Sitespromoting medicine/drugs should be submitted to the Health −Medicine category.

Hospitals Hospital sites

Massage Massage services

MedicalCenters

Medical Centers

MedicineMedicine/drug related sites. Sites promoting health productsshould be submitted to the Consumer products − Health category.


MentalHealth

Mental Health related sites. Sites promoting psychology servicesshould be submitted to the psychology category.

Optical Optical services

Otherservices

Other health and medical services not covered by other categories.

Psychology Psychology related sites.

NursingHomes

Nursing Homes

Nursingservices

Nursing services

Nutrition Nutrition related sites

Supplies

Other health/medical supply related sites. Sites promoting healthproducts should be submitted to the Consumer products − Healthcategory. Sites promoting medicine/drugs should be submitted tothe Health − Medicine category.

Industry

CategoryName


AgricultureAgriculture industry related sites. Sites promoting agriculturalservices should be submitted to the Business and services−Agriculture category.

Chemicals Chemical industry related sites.

ConstructionConstruction industry related sites. Sites promoting buildingservices should be submitted to the Business and services −Building category.

Electronics

Electronics industry related sites. Sites promoting electricalproducts/services should be submitted to the Electronicscategory or the Consumer products − Electrical / appliancescategory.

Food

Food industry related sites. Sites promoting food/drink productsshould be submitted to the Consumer Products − Food category.Sites promoting Restaurants, cafes and food services should besubmitted to the Business and services− Restaurants category.Recipe and cooking related sites should be submitted to theEntertainment and Recreation − Eating/drinking category

Gas Gas industry related sites

Machinery Machinery industry related sites

Manufacturing Manufacturing industry related sites

Metals Metal industry related sites


Mining Mining industry related sites

Oil Oil industry related sites

Pharmaceuticals

Pharmaceuticals manufacturing industry related sites. Sitespromoting health products should be submitted to the Consumerproducts − Health category. Sites promoting medicine/drugsshould be submitted to the Health − Medicine category.

Plastics Plastic industry related sites

Petrochemicals Petrochemical industry related sites

Rubber Rubber industry related sites

TextilesTextile industry related sites. Sites promoting clothing/textileproducts should be submitted to the Consumer Products −Clothing category.

Internet

CategoryName


AccessProviders

Internet Access providers. This is for sites that offer Internet accessonly (eg. an IP address only), not other services such as email,support, newsgroups etc. Sites promoting ISP services should besubmitted to the Internet − ISP's category.

Internetconsultants

Internet consultant services.

General

Other Internet related sites not covered by any other categories.Personal home pages should be submitted to the Personal HomePages category. Online stores should be submitted to the Internet −Online Store category.

ISPs ISP (Internet Service Provider) sites

Promotionand SEO

Web site promotion and SEO related sites

ResourcesInternet resources. eg. Script archives, image archives, informationabout the Internet, tutorials etc.

SearchEngines

Search Engines eg. http://www.google.com. NOTE: This categoryis for sites that ARE search engines.

SoftwareInternet software related sites. Sites promoting software not relatedto the Internet should be submitted to the Computer − Softwarecategory.

TrainingInternet training services. Sites promoting non−Internet relatedcomputer training should be submitted to the Computer − Trainingcategory.


Web sitehosting

Web site/hosting/domain services. Sites promoting Web site designservices should be submitted to the Internet − Web site designcategory.

Web sitedesign

Web site design services/information

Media


Advertising/AgenciesMedia agencies

Consultants Media consulting services.

FilmFilm industry related sites. Sites discussing films, reviewsetc. should be submitted to the Entertainment − cinemacategory.

Newspapers Newspaper sites

MagazinesMagazine sites. Sites discussing magazines, reviews etc.should be submitted to the Entertainment − Magazinescategory.

ProductionsMedia production sites. eg. Music/video/tv/radioproduction services.

Public Relations Public Relations sites

Publishing Publishing related sites

Radio

Radio industry. Sites selling or servicing radios should besubmitted to the Electronics − Radio category. Sitesdiscussing radio programs for entertainment purposesshould be submitted to the Entertainment −Television/Radio category.

ServicesOther media related sites not covered by any othercategories.

Television

Television industry. Sites selling or servicing Televisionsshould be submitted to Electronics/Televisions category.Sites discussing Television programs for entertainmentpurposes should be submitted to the Entertainment −Television/Radio category

Video Video industry.

Music


Asian Asian music sites

Blues and roots Blues and roots music sites

Classical Classical music sites


Country Country music sites

Fan sites Band/artist fan and information sites

General Other music sites not covered by any other categories

Gospel Gospel music sites

Heavy Metal Heavy Metal music sites

Hip hop Hip hop music sites

Instrumental Instrumental music sites

Jazz Jazz music sites

Latin Latin music sites

MP3 MP3 related sites

Musical Instruments Musical Instruments

New Age New age music sites

Opera Opera related sites

Pop Pop music sites

Rock Rock music sites

Soul Soul music sites

Techno Techno /electronic music sites

World Music World music sites

Paranormal


ESP ESP (Extra Sensory Perception)

FairyAppreciation

Fairy related sites

Ghosts Ghost related sites

Kryptozoology Kryptozoology sites

MagikMagik sites. Sites promoting a magic service/show should besubmitted to the Entertainment/Magic category.

Parapsychology Parapsychology sites

Spectrology Spectrology sites

Telekinesis Telekinesis sites

UFOs UFO (Unidentified Flying Object) sites


Personal Home page

CategoryName


PersonalHome page

Personal sites only. eg. Sites about John Smith, John Smith'sdog/family/hobbies. Commercial sites not permitted.

Family Tree Family tree / Genealogy sites

Politics/Government

CategoryName


City City level of politics/government

Consultants Political/government consultants

County County level of politics/government

Embassies Embassies

Federal Federal level of politics/government

GeneralGeneral political/government related sites not covered by any othercategories

Legislative Legislative related sites

Military Military sites

OtherOther political/government related sites not covered by any othercategories

Provincial Provincial level of politics/government

Regulatory Governmental Regulatory sites

Services Political/government services

State State level of politics/government

TaxTax information. Sites promoting accounting/tax services shouldbe submitted to the Business and services− Accounting category

Real Estate

CategoryName


Agents Real estate agents

Architecture Architects/architecture

Brokers Real estate brokers


BuildersBuilding/construction information. Sites promoting buildingservices should be submitted to the Business and services −building category

General Other real estate related sites not covered by any other categories

Mortgages Mortgage/home loan products and services

Properties Properties for sale

Rentals Rental properties

Repair Repair services

Surveying Surveying services

ServicesOther Real estate related services not covered by any othercategories

Reference

CategoryName


DirectoryDirectories eg. http://dmoz.org NOTE: This category is for sitesthat ARE directories.

Encyclopedia Encyclopedias

Libraries Libraries

Other Other reference related sites not covered by other categories

Weather Weather information

Religion


Churches Church sites

Experiences Religious experiences

News Religious news

Other Other religion related sites not covered by other categories

Philosophy Philosophy sites

Services Religious services

Supplies Religion related products

Science & Technology


Agriculture Agricultural science related sites. Sites promoting agriculturalservices should be submitted to the Business and services −agriculture category. Sites related to the agricultural industry


should be submitted to the Industry − agriculture category.

Biotechnology Biotechnology sites

ChemistryChemistry sites. Sites related to the chemical industry shouldbe submitted to the Industry − chemicals category.

Engineering Engineering sites

General General science sites not covered by other categories

Geography Geography sites

MathematicsMathematics sites. Sites promoting Mathematics softwareshould be submitted to the Computer − software category.

MedicineMedical science related sites. Sites promoting medicine/drugsshould be submitted to the Health − medicine category.

Other Other science sites not covered by other categories

Paleontology Paleontology sites

Physics Physics sites

Research Scientific Research sites

Science Science sites

Space/AstronomySpace/Astronomy sites

Sports

CategoryName


AthleticsAthletics sites. Sites promoting health products for athletesshould be submitted to the Health − medicine category.

Billiards Billiards sites

Badminton Badminton sites

Basketball Basketball sites

Baseball Baseball sites

Boating Boating related sites

Bowling Bowling

Chess Chess sites

Cycling Cycling sites

Equestrian Equestrian sites

Extreme SportsExtreme Sports sites

Fishing Fishing sites


Flying Flying/recreational aviation sites

Football Football sites

Formula 1 Formula 1 sites

Gymnastics Gymnastics sites

Golf Golf sites

Handball Handball sites

Hockey Hockey sites

Ice Skating Ice Skating sites

Martial Arts Martial Arts sites

Motor SportMotor Sport sites. Sites promoting automotive products and/orservices should be submitted to the Automotive categories.

Olympics Olympics sites

Other Other sports sites not covered by other categories

Para Gliding Para Gliding and other aerial flight related sites

Rugby Rugby sites

Skateboarding Skateboarding sites

Skating Skating sites

Skiing Skiing sites

Snowboarding Snowboarding sites

Softball Softball sites

Soccer Soccer sites

Surfing Surfing sites

Table Tennis Table Tennis sites

Tennis Tennis sites

Shooting Shooting sites

Squash Squash sites

Swimming Swimming sites

US Football US Football sites

Volleyball Volleyball sites

Wrestling Wrestling sites

Water Sports Water Sports sites


Travel


Activities Travel related activities

Airlines Airline sites

Car Rentals Car Rentals specifically for tourists/tourism

Cruises Sites promoting cruises

GeneralGeneral travel related sites not covered by othercategories

Holidays Sites promoting holidays

Hotels/AccommodationHotels/Accommodation sites

Hot Springs Hot Springs

Tourist Info Tourist Information

Tours Sites promoting tours

Transport Transport sites related to the Travel/tourism industry

Travel Agencies Travel agency sites


Submission Wizard


The submission wizard is located in the main section of the SEO Toolkit. Double click the"Submit a URL" icon to begin.

Enter a URL

Enter the URL to submit.Most engines specifically request that only the index page of the site is submitted. eg.http://www.example.com

Submitting multiple pages from the same URL is regarded as spamming the searchengines.For example, http://www.example.com/page1.html,http://www.example.com/page2.html, http://www.example.com/page3.html etcThe search engines will spider (crawl through all the pages on your site) and indexthe pages automatically.

To add the URL to the current project, select the first option.To create a new project, select the second option.

1.

Submission Wizard 134

Click the Next button to continue.

Enter the URL details

Enter the URL title, brief description and long description.

To import this information from a URL's meta tags, click the Import button and enterthe URL to import from.

The title should be a brief one line description that summarizes the page or itscontent. Avoid using the URL or keywords as a title.

◊

The brief description should be a one line description (250 chars or less) thatsummarizes the page or its content.

◊

The long description should be a longer description (500 chars or less) thatsummarizes the page or its content.

◊

For a description of each field, see the URL details section.


2.


Enter site and login details

Select a site type from the list.

Select Commercial if your site is business related or is selling or promoting aproduct and/or service.

◊

If your site is not commercial in nature, select the non−commercial option.◊

If your site is promoting MLM (Multi level marketing − also known asnetwork marketing) select the MLM option.

◊

If your site is gambling related i.e. casino, bots, online gambling, gamblingtips, betting etc. select the Gambling option

◊

If your site is adult related i.e. sex, nudity, pornography, promoting adultproducts and/or services etc. select the Adult option.

◊

Select the main language used on the site from the language field.

Enter a username and password for your submission. Some engines require thisinformation and it can be used to edit a listing on a search engine at a later date.


3.


Enter keywords for the URL

Enter up to 15 keywords, with the most important keywords listed first.

To import keywords from a URL's meta tags, click the Import button and enter aURL.


4.


Enter submission email address(es)5.

Enter a valid email address in the Email field.

Most engines require an email address to be entered as a requirement of submission.The email address may appear in the listing on some directories. An invalid emailaddress may result in the site not being indexed. We recommend creating a yahoo,hotmail, gmail or other free web based email account for use with submissions. Someengines send a confirmation email, and if a response is not received, then your sitewill not be listed.

You may use a different email address for the engines that send confirmation emails.Enter the email address in the Confirmation email field. Even if a confirmations emailis entered, it is advisable to check both emails accounts to ensure that any strayconfirmation emails are replied to.



Select a category

Select the most appropriate category for your site. A brief description of eachcategory along with category selection guidelines is available in the categorydescription section of the manual.

The most relevant category should be listed first, as this category will be used forsubmissions. If an engine does not accept submissions in the top category, the nextcategory in the list will be used, and so on.


6.


Enter contact details

Enter the contact details for your submission. Some directories will display thisinformation in your listing. Compulsory fields are listed in red.


7.


Select engines for submission

Select the engines to submit your site to. To submit to all the available engines, clickthe Select All button.

Tick the "show FFA link sites" to display the FFA/link list sites. This option is notrecommended. A link list (or Free For All) is a web page that contains a list of linksto web sites. The link list can hold a specific number of links. When this limit isreached and a new link is submitted, the oldest link drops off the list. In return forlisting your link, the link list owner will send advertising emails promoting theirproducts/services to your email address.


8.

Acceptable use policy

The acceptable use policy will then be displayed. Please take the time to read this, asimproper use of the SEO Toolkit may result in your licence being suspended.

Click the OK button to continue or cancel to revise the submission.

9.


Spam warning

If you have selected engines that send a large number of emails to the submissionaddress, the spam warning will be displayed.

Click the Cancel button to go back and change the engine selection. Click the OKbutton to continue with the submission.

10.

License and engine update check

SubmitWolf will then contact the upgrade server to check that the latest engineupdates have been installed.

11.


If you are using the non enterprise version of the SEO Toolkit, you will be promptedto use one of the domain licences for the submission. You can use up to 5 differentdomains with the non enterprise version.

Submission complete!

The SEO Toolkit will submit your site, then display selection of submission reportsthat you can view.

Submission results − displays the engine list with the submission date,number of submissions and submission status fields e.g. submitted, failed,skipped etc.

◊

Submission report − displays custom report builder with the options ofdisplaying the submission details, submitted engine status, and/or the fullengine report.

Select the reports to view, then click the Finish button. The report details aredescribed in the Reporting and maintenance section of the manual.

◊

12.


Importing previous SubmitWolf projects

SubmitWolf 7 will try to import projects from older versions automatically.

Projects can be manually imported by clicking on the File menu and selecting the Importmenu option.

Change the file type to "SubmitWolf project", locate the project to import then click the Openbutton.

The default projects folder for SubmitWolf 6 isC:\Program Files\TRELLIAN\SubmitWolf v6.0\Projects

The default projects folder for SubmitWolf 5 isC:\Program Files\TRELLIAN\SubmitWolf PRO v5.0\Projects

Importing previous SubmitWolf projects 145

SubmitWolf 7 requires more information than the previous versions, of SubmitWolf,therefore some fields may be blank after importing a project.

Importing previous SubmitWolf projects 146

Submitting a URL

There are two ways to Submit a URL in the SEO Toolkit. The submission wizard is an easyto use tool that will walk through each step of the submission process.For advanced users, the SEO toolkit offers an interface similar to the previous SubmitWolfversions. The next section covers submission via SubmitWolf 7.

Note: Non enterprise users are limited to 5 different domains for submission. If you wish tosubmit more than 5 different domains, you will need to upgrade to the enterprise version

Submitting a URL 147

Entering a URL


Click on the Submit tool in the navigation panel to begin.

To submit an already listed URL, select the URL and click the Details button.

To submit a new URL, click the New URL button.

Most engines specifically request that only the index page of the site is submitted. eg.http://www.example.com

Submitting multiple pages from the same URL is regarded as spamming the search engines.The search engines will spider (crawl through all the pages on your site) and index the pagesautomatically.

An "i" symbol will appear next to a URL if the URL is missing information required forsubmission. For example, the symbol will appear if one or more of the compulsory fields isincomplete and/or the URL has no engines selected for submission.


Entering URL details

The next step is to enter as much information as possible about the web site you aresubmitting. Click the details button to enter URL details. See the table below for a descriptionof each field.

Field: Description:

URL TitleThis should be a brief one line description thatsummarizes the page or its content. Avoid using theURL or keywords as a title.

URLThe URL field should already contain the URL tosubmit.

Site Type Some search engines only accept specific types ofsites. Selecting the appropriate site type will ensurethat your site is submitted to relevant search engines.


Commercial − if your site isbusiness related or is selling orpromoting a product and/or service.

Non commercial −If your site is notcommercial in nature, select thenon−commercial option.

MLM − If your site is promotingMLM (Multi level marketing − alsoknown as network marketing) selectthe MLM option.

Gambling − If your site is gamblingrelated i.e. casino, bots, onlinegambling, gambling tips, betting etc.select the Gambling option

Adult / sex − If your site is adultrelated i.e. sex, nudity, pornography,promoting adult products and/orservices etc. select the Adult option.

Category For the most appropriate placement in directories andspecialty search engines, you need to categorize yourweb page.You can select multiple categories for your site,however SubmitWolf will select the category at thetop of the list when submitting. If the top category isnot supported by an engine, SubmitWolf will thenselect the next category on the list, and so on.

To view a description of each category, see theCategory description section of this manual.

Please ensure that the MOST appropriate category isthe first one you select. This is important becausesome directories will only list your URL once, in asingle category.

Note: ONLY submit your web site to categories thatare appropriate and relevant to your web site.Submitting to categories not related to the web site iscontrary to the SubmitWolf acceptable use policy,and can result in your submissions being bannedfrom some engines.

Language Select the primary language of your site.

Username Some engines require you to specify a username andpassword. This username and password is required to


make subsequent changes to your listing.

Both the username and password should be 6characters long and contain no spaces or punctuationcharacters.

Note: Do NOT use your ISP logon password or yourSubmitWolf registration details in these fields.

Password Some engines require you to specify a username andpassword. This username and password is required tomake subsequent changes to your listing.

Both the username and password should be 6characters long and contain no spaces or punctuationcharacters.

Note: Do NOT use your ISP logon password or yourSubmitWolf registration details in these fields.

Keywords Enter a list of keywords relevant to your web page.Click the >> button to edit your keywords using theKeyword Manager. List the most relevant keywordsfirst as some engines will only use the first 10keywords.

Some engines use META tags to obtain the keywordlist for the page, and ignore this field. You shouldensure that your keywords are also present in yourMETA tags. You can use the Meta Tags editor forthis purpose.

Description(brief)

Enter a short description of your website. (250characters or less)

Note: The search results of most engines will onlydisplay a short extract. Usually, the extract iscomposed from the first few lines of your description.It is thus a good idea to keep the description brief andensure that the most relevant information iscontained in the first few lines.

Some engines use META tags to obtain thedescription and extract, and will ignore this field. Youshould thus ensure that your description is alsopresent in your page as a META tag. You can use theMeta Tags editor for this purpose

Description(long)

Enter a longer description of your website. (500characters or less)

Note: The search results of most engines will only


display a short extract. Usually, the extract iscomposed from the first few lines of your description.It is thus a good idea to keep the description brief andensure that the most relevant information iscontained in the first few lines.

Some engines use META tags to obtain thedescription and extract, and will ignore this field. Youshould thus ensure that your description is alsopresent in your page as a META tag. You can use theMeta Tags editor for this purpose

CompanyEnter your company name. If your site is noncommercial (personal homepage or informationwebsite) leave the company field blank.

First Name First name of the site owner/webmaster/submitter.

Surname Surname of the site owner/webmaster/submitter.

Title Title of the site owner/webmaster/submitter.

Email Ensure that you enter a valid email address as someengines will reject submissions with invalid emailaddresses.

Some engines will send indexing/listing notificationsto this address.

A free based email address, such as hotmail, yahoo orgmail is recommended. Note: Some directories mayuse the email address as part of the URL listing.

Confirm

Some engines will send a confirmation email thatrequires an action to be performed in order for the siteto be listed/indexed. Confirmation emails will be sentto the confirm email, if entered.

Street

Enter your street number and name. Note: This mayappear in the listings. You can put a dash or n/a in thefield, however some engines will not accept thesubmission without an address.

CityEnter your City name. Note: Some directories mayclassify your listing based on locality, and may usethis field.

StateEnter your state name. Some directories may classifyyour listing based on region, and may require/use thisfield.

State CodeEnter the State Code. e.g. DC, VIC etc. If notappropriate, leave this field blank.

Zip Enter your ZIP or Post Code.


CountryEnter the website's country of origin. Some searchengines/directories will use this field to determine thecategory/section that your site will be listed in.

Tel

Enter your telephone number. On some directoriesthe telephone number may appear as part of yourlisting.

This field is optional, however some directories maynot list your site without a valid phone number.

FaxEnter your fax number. On some directories the faxnumber may appear as part of your listing.this field is optional.

Toll Free

Enter your toll free phone number. On somedirectories the toll free number may appear as part ofyour listing.This field is optional.


Importing URL and contact details

SubmitWolf features helpful functions to import URL details and to load previously savedcontact detail sets. This significantly speeds up the data entry process so that only the sitetype, category and language fields require manual input.

Importing URL details

To import a URL's details, such as title, description, keyword etc, directly from the URL,click the Import button on the details window.

The wizard will step through the import process, and populate the relevant fields in the URLdetails window.


Importing contact details

Contact details can be saved and imported to allow for quick data entry. Generally thisfunction would be used by Enterprise users, who are submitting websites on behalf of clients.

To use this function, a set of contact details must first be saved. To save the contact details,ensure that the relevant fields are filled out. This function will save the following field data:

Company♦ First Name♦ Surname♦ Title♦ Email♦ Confirm♦ Street♦ City♦ State♦ State code♦ Zip♦ Country♦ Tel♦ Fax♦ Mobile♦ Toll Free♦ Username♦ Password♦


Then click on the Contact details menu, and select Save.

Enter a filename to complete the save process.

To load the contact details, enter the new URL and click on the details tab. Click on theContact details menu and select Load.


The Contact details will be loaded into the URL details window. Any existing data will beoverwritten.


Search engine selection

To select search engines for submission, click the Engines button on either the maintoolkit window or on the URL details window. The URL, language and country fieldsmust be filled in prior to engine selection.

1.

If you have selected a country for which you do not have an engine subscription, awarning message will be displayed.To install the engines, click the Yes button. Click No if you do not want to install theengines.

2.


You will be presented with a list of engines in your subscription that will accept yourURL, based on the details you have entered. To change your engine subscription,click the Subscribe button

Some engines may not be selectable. SubmitWolf will automatically determine whichengines are not appropriate for your site.eg. If your site is not commercial, then all commercial based engines will beunavailable for selection. If your site is not Travel related, all Travel search engineswill be unavailable for selection. etc..

3.


The engines are divided into a number of categories. These are accessed via thefolders on the left hand side. Engines in each category can be selected separately. TheEngines folder contains all automated search engines and directories.

Image: Category: Description:

Searchengines

These engines are search engines andare located in the Engines folder

DirectoryThese engines are directories and arelocated in the Engines folder

Link Lists These sites are link lists (FFA) sites. Alink list is a web page that contains alist of links to web sites. The link listcan hold a specific number of links.When this limit is reached and a newlink is submitted, the oldest link dropsoff the list. In return for listing yourlink, the link list owner will send


advertising emails (spam) to your emailaddress. Link list submission is notrecommended. Link lists are found inthe Link Lists folder

MultiSubmit

A single submission to a multisubmitengine results in the URL beingsubmitted to multiple FFA sites. Thisoption is not recommended. MultiSubmit engines are found in the MultiSubmit folder

ManualSites

These are sites for which SubmitWolfdoes not have an automated submissionscript. This is either because it is toodifficult to create such a script, the siteis too specialized, or a script has not yetbeen written and may be available inthe next upgrade. For manualsubmission details see the Manualsubmission section of the manual.Manual Submission engines are foundin the Manual folder

Reciprocal

Reciprocal engines require a link onyour web site to the engine's web sitebefore they will list your site. For thisreason, the reciprocal engines are foundin the Manual folder

Shadow

Shadow engines are powered by a thirdparty indexes. For example, the AOLsearch engine uses results from theGoogle index. These engines aremarked as submitted when you submitto their powering index.

There are several ways to select engines:

Selecting engines one at a time

To select the engines one at a time, simply tick the checkbox next to the engine(s)you wish to submit your site to.

4.


Quick selection

Click the Select button (or use the Select menu) to specify the types of engines toselect for submission.

There are several different types of engines that can be selected:

True engines − These engines are search engines. Search engines do notorganize websites in category listings, rather they determine which websitesto display based on an entered search term. An example of a search engine isGoogle. http://www.google.com

◊

Directories − A directory indexes websites by placing each site into aparticular category. A directory displays a list of the available categories, andwhen a category is viewed, all the sites listed in the category are displayed.Some directories also offer a search function. An example of a directory isDMOZ at http://dmoz.org

◊

FFA pages − An FFA page (also known as a Free For All or link list) is aweb page that contains a list of links to web sites. The link list can hold aspecific number of links. When this limit is reached and a new link is

◊


submitted, the oldest link drops off the list. In return for listing your link, thelink list owner will send advertising emails (spam) to your email address.This option is not recommended.

Multisubmit − A single submission to a multisubmit engine results in theURL being submitted to multiple FFA sites. This option is not recommended.

◊

Pending engines are engines that have not had a prior successful submission. Toselect the pending engines, select the Pending ONLY option. To select all engines,select the ALL option.

Setting default engines

To define a default selection of engines, select the engines that you wish to include inthe default setting.

Then click the Select menu and choose the Set Default option.

To apply the default engine selection, click the Select menu and choose the Defaultoption. A default button also appears in the Select button options.

When finished ...

Click the Submit button to begin the submission process.


Submission confirmation

You should now be ready to submit your URL.

Check submission detailsCheck that the submission details are correct, as this is the final opportunity to changethis information.

Ensure that you are connected to the internet, and click the Submit button.

1.

Acceptable use policyThe Acceptable use policy will be displayed. Please read the policy and check thatyour submission will not violate any of the conditions listed.

2.

Spam warningIf you have selected engines that send a large number of emails to the submissionaddress, the spam warning will be displayed.

3.


Click the Cancel button to go back and change the engine selection. Click the OKbutton to continue with the submission.

License and engine update checkSubmitWolf will then contact the upgrade server to check that the latest engineupdates have been installed.

If you are using the non enterprise version of the SEO Toolkit, you will be promptedto use one of the domain licences for the submission. You can use up to 5 differentdomains with the non enterprise version.

4.

Connection statusThe connection status window will show the status of the submission process. Formore information about the Connection status window, please see the Connection

5.


status section of the manual.

Submission completedDepending on the speed of your Internet connection, and the number of enginesselected, the submission process should take between 2 to 10 minutes.

6.


Connection status

The Connection status window provides a visual feedback of the submission status. To viewthe connection status window, click on the Window menu and select the Status menu item. Tocancel the submission, click the Stop button.

When the submission has finished, the connection status window will display "Submissioncomplete".

Advanced Connection Status view

An advanced view of the connection status can be viewed by resizing the connection status


window. This will display the engines that are being contacted, the engines responding to thecontact, and the engines that have failed or are still yet to respond.

Connection status values

Pending:Engines that have either not received a submission or are yet to respond.

Submitted:Engines that have successfully received your submission.

Failed:Engines that result in a submission failure. The engine may have an error on submission , eg.server errors or database errors, they may have moved or removed their submission pagewithout warning, or they may be experiencing network problems. You can view the responsereceived by right clicking on the engine in the Engines window, and selecting the Responsemenu item from the popup menu.

Skipped:Engines that are not appropriate for the category or country that you selected are skipped.


Idle:The engine is either queued for submission and is simply waiting for a connection to becomeavailable, or there is no response from the engine as yet.

Connecting:This indicates that the engine has been contacted and an attempt to make a connection hasbeen initiated.

Connected:This indicates that the engine has been contacted and has made a successful connection.

Resolved:This indicates that the engine's domain name has been resolved to an IP address.

Timed Out:This indicates that the engine has not responded, or has taken too long to respond.


Submission status

A small icon next to each engine name indicates the submission status of that site. Thefollowing key explains the meaning of each icon:

Icon: Meaning: Description:

Submitted The URL has been successfully submitted to the site

Pending A submission has not been made to this site.

FailedA submission to the site failed or returned an error. The cause for thefailure may be provided in the engine response.

MovedThe response page of this site has moved and SubmitWolf has not beenable to determine whether the submission has failed or succeeded

TimeoutAn attempt has been made to submit to the site, but the connection timedout before the submission was complete.

Skipped The engine was not appropriate for the URL that was submitted.

Engine response

To view an engine's response page, right click the engine and select the Response menuoption. If the engine returned a response, a browser window will be opened, displaying theengine's response to your submission. Useful information can be obtained for failedsubmissions as the engine's often provide an error message. eg. URL title too long.


Engine properties

The submission status of each engine can be modified. In the engine list, right click on theengine, and select Properties from the popup menu. You can edit the submission status bychanging the relevant fields, or clicking the Mark button to add a current timestamp. The resetbutton will reset the engine's submission status.


Warning: when resetting the submission status for engines with the "No multiple postings"rule, note that this will allow another submission to these engines. This will result in theengine receiving multiple submissions of your URL, which may violate the engine'ssubmission rules and result in a ban of your URL.


Manual submissions

SubmitWolf has several hundred engines in its database which are not able to be automated(See the submission frequently asked questions for an explanation). These Engines are listedinside the Manual Folder in engines selection window.

Follow the instructions below to submit to a manual engine:

Step 1.

From the Engines window click on the Manual folder. Right click on the engine to submit to,and select Open from the popup menu. This will open a browser window displaying theengine's submission page.

Step 2.

Enter your web site's information into the submission form and follow the submissioninstructions. eg. enter security code etc.


Step 3.

When the submission has been completed. mark the engine as submitted. To do this, rightclick on the engine and select Mark as Submitted from the popup menu.

The engine will then display a green tick and a timestamp.


Batch submissions

To perform a batch submission (to submit more than 1 URL at once) enter the URLs and theirdetails.

If any compulsory URL details have not been entered, or if there are no engines selected forsubmission, an "i" symbol will appear next to the URL. URLs with missing information willNOT be submitted if selected for batch submission.

Default enginesDefault engines can be set in SubmitWolf, and the default selection can be applied to theURLs to help speed up the submission process.To define a default selection of engines, open the Engine selection window and select theengines that you wish to include in the default setting.


Click the Select menu and choose the Set Default option.

To apply the default engine selection after entering a new URL, right click the URL, andchoose the Select menu item. Click the Default button to select the default engines.

Submitting the URLsTo submit the URLs, hold down the control key while selecting each URL, then right click


and select Submit. SubmitWolf will submit the URLs sequentially.


Reporting and maintenance

SubmitWolf can generate different types of submission reports, and provides methods forreporting non functioning engines and suggesting new engines.

These tools are described in the following manual sections.

Reporting and maintenance 181

Reports

To create a report, open the engines window, click the Report menu and select Build report.There are three different report sections that can be included in the report:

URL details − displays the details of the URL that was submitted.♦ Submitted engines summary − displays the engines that have been submitted to.♦ Engine report − displays a list of all engines and their submission status.♦

The build report window allows you to select which report sections to include.

The report will be displayed in a web browser window. For information about the Enterprisereports, see the Enterprise features section of the manual.

Example of the URL details report section


Example of the Submitted engines summary report section


Example of the engines report section


Submission history

To view a URL's submission history, select the submission tool, right click on the URL andselect properties.

URLThe URL

URL titleThe URL title

Project FileThe location of the project file.

SubmittedThe number of engines that have been submitted to successfully.

FailedThe number of engines to which submission failed.

SkippedThe number of engines to which submission was skipped.

PendingThe number of engines to which submission is pending. i.e. Engines that have not beensubmitted to yet.


HistoryThe submission history.


Reporting non functioning engines

Non functioning engines can be reported directly to the support team via SubmitWolf. Priorto reporting an engine, the engine's response should be viewed. A failed submission does notalways mean that the engine is not working. The failure may be due to the data that wassubmitted. Some engines will return a response page that contains information about thefailure.

To view an engine's response page, right click the engine and select the Response menuoption. If the engine returned a response, a browser window will be opened, displaying theengine's response to your submission. Useful information can be obtained for failedsubmissions as the engine's often provide an error message. eg. URL title too long.

To report a non functioning engine, open the engines window and highlight the engine toreport. Click on the Options menu and select Report broken engine. You can also right clickon the engine, and select the Report broken engine option from the popup menu.

Enter a brief description of the problem, and click the submit button.


The support team will review the report and make any changes as required.


Suggesting new engines

New engines can be suggested to the support team via the Engines window. Click on theOptions menu and select Suggest new engine.

All suggestions are reviewed by the support team prior to inclusion.


SubmitWolf Enterprise

SubmitWolf Enterprise allows submission of an unlimited number of URLs. SubmitWolfEnterprise can be used to run a submission service, or to submit 3rd party URLS. Enterpriseusers may wish to use the batch submission function to streamline submissions. See the Batchsubmissions section of the manual for more information.

SubmitWolf Enterprise 191

Importing Data

SubmitWolf can build projects from data files created by external sources such as onlinesubmission forms.

Importing Projects from the ClipboardForm submissions (in the format described below) received via email, for example, can beimported directly from the Windows clipboard. Copy the data from the email, then click onthe File menu and select Import Clipboard

The data will be entered as a new URL in the current project, with the relevant URL detailfields populated.

Data file formatThe output of the form must be decoded into a tagged file format with one field per line. Thisis the default format of many available CGI scripts. eg: Formmail.

FIELD_NAME1=VALUEFIELD_NAME2=VALUE

The following field name tags are recognized by SubmitWolf: Note that some fields require aspecific value eg. country, language, and category. A list of these values and/or a sampleHTML submission form using these values, can be obtained from support.

FIRST= First Name

SURNAME= Surname

TITLE= Title

COMPANY= Company name

STREET= Street Address

CITY= City

STATE= State

STATECODE= State code

ZIP= ZIP / post code

COUNTRY= Country. Country list available from support

TEL= Telephone

FAX= Fax

MOBILE= Mobile

TOLLFREE= Toll Free Number

EMAIL= Email Address

CONFIRM= Email Address for submission confirmations

URLTITLE= Title of Web Page


CNTCODE= Country code eg. au or fr. List available from support

LANG=The language used on the site. Language list availablefrom support

SDESCRIPTION=Brief Description

DESCRIPTION= Long Description

URL= Url

TYPEID=Type of site. eg Commercial, non commercial. Value listavailable from support

USERNAME= Username

PASSWORD= Passwords

KEYWORDS= CSV Keywords (eg: keyword1,keyword2)

Notes:

Each field name corresponds directly to an input field of SubmitWolf. The data must be on asingle line with the exception of the DESCRIPTION field which can span several lines. eg:

DESCRIPTION=Line 1Line 2Line 3Line 4

The CATEGORY field must have a numerical value representing a code of one of theSubmitWolf categories. These values can be found in the 'types.dat' file.


Setting up an online submission form

SubmitWolf enterprise users may wish to use an online form to accept customer websitesubmission information.

To take submission orders online, a HTML form is required. A client based form submissioni.e. mailto is not recommended. For users not experienced in cgi programming, the Formmailcgi−script is a free simple server side form processing script. The home page for the scriptcan be found by searching for Formmail on Google.

The form needs to have specific field names and values in order for SubmitWolf to use thedata.

Here is a section of a submission form:

You may wish to use JavaScript on your submission form to enforce the following rules:The Personal Home Pages category is NOT for commercial sites♦


All site types except non−commercial sites, MUST have a company name entered♦

All adult/sex related sites MUST be submitted to the adult categories♦

All gambling / betting sites must be submitted to the Entertainment − Gamblingcategory.

♦

All compulsory fields must contain data in order to perform a submission♦

Failing to abide be the SubmitWolf submission policy may result in your licence beingsuspended or cancelled. It is advisable to check that a submission will not violate the policyprior to submitting the site.

You may wish to display or link to the category descriptions on your submission page toassist with correct category selection.

If you wish to use your own email address as the confirmation email, you can hard code youremail address as a hidden field on the form, or hard code it into the CGI script. The sameapplies for any other fields, such as username/password.

To obtain the HTML code for the sample form, contact Support.


Exporting submission data

To export the submission data for a project in a CSV (comma separated values) file, ensurethat the URL is currently selected, open the engines window, click on the File menu andselect the Export item.


Reports

To create a report, open the engines window, click the Report menu and select Build report.There are three different report sections that can be included in the report:

URL details − displays the details of the URL that was submitted.♦ Submitted engines summary − displays the engines that have been submitted to.♦ Engine report − displays a list of all engines and their submission status.♦

Enterprise users can customize the report to include a company name, logo etc, to provideyour client with a more professional service.

The look and feel of the report can be changed and fully customized by modifying the HTMLcode of the report.htm file in Template directory.

Note: Please note that you should have some knowledge of HTML before attempting tomodify files , and we recommend that you create a backup of template files before making anychanges.

Submitted engines summary report

An example of the engines summary report section:


URL details report

An example of the URL details report section:


Site Maps

The site map tool can build a site map for Google Site Maps and/or ROR format site map.

Google Site maps is an easy way for you to help improve your coverage in the Google index.It's a collaborative crawling system that enables you to communicate directly with Google tokeep them informed of all your web pages, and when you make changes to these pages.

ROR (Resources of a Resource) is an XML format for describing the content, objects, andstructure of websites in a generic fashion so search engines and other web applications canfind and understand information more easily.

The Site Maps tool is located on the navigation panel.

Site Maps 200

Entering a URL

The Site Maps tool will crawl all the pages on the URL, so its only necessary to enter the toplevel domain. eg. http://www.trellian.com

To create a sitemap for an already listed URL, click on the Site Maps tool and select the URL.

To create a sitemap for a new URL, select the Site Maps tool, click on the Insert menu andselect the New URL option.

Entering a URL 201

Crawling a URL

The next step is to crawl the URL.

Click on the Crawl button to crawl all URLs listed. To crawl a single URL only, rightclick on the URL and select Crawl from the popup menu. It is recommended that aseparate SEO Toolkit project is created for each URL.

The Site Maps tool will prompt for any exclusion options to be entered. ExcludedURLs are not included in the site map.

To exclude specific URLs or to specify a wildcard to exclude, enter the URL in the"Exclude URLs" section. eg. If you don't want to include the page 404.htm then youwould enter:http://www.example.com/404.htm

If you wanted to exclude all shtml files, then you would enter:http://www.example.com/*.shtml

Ignore dynamic linksThis option will ignore dynamic links i.e. links containing the ? character.

Strip URL parametersStrips parameters from URLs.

Do not Cache files locallyFiles will not be cached locally and will be fetched from the Internet as required. Ifleft unchecked, the Toolkit will download the files once, and all tools will use thecached files.

1.

Crawling a URL 202

Click on the start button to begin the crawl. When finished, the URLs from the sitewill be listed, with their last modified date and title.

2.

To view a URL, highlight the URL and click the View button. The URL will be opened in abrowser window. Click the Refresh button to get refresh the URL information.

Crawling a URL 203

Specifying URL information

Each URL now needs its priority and frequency set if required. Both the priority andfrequency settings are optional and can be skipped.

Priority

The priority value reflects the value of a particular URL relative to other URLs on your site.Valid values range from 0.0 to 1.0. This value has no effect on your pages compared to pageson other sites, and only lets the search engines know which of your pages you deem mostimportant so they can order the crawl of your pages in the way you would most like. Thedefault priority of a page is 0.5.

Please note that the priority you assign to a page has no influence on the position of yourURLs in a search engine's result pages. Search engines use this information when selectingbetween URLs on the same site, so you can use this tag to increase the likelihood that yourmore important pages are present in a search index.

Also, please note that assigning a high priority to all of the URLs on your site will not helpyou. Since the priority is relative, it is only used to select between URLs on your site; thepriority of your pages will not be compared to the priority of pages on other sites.

To set the priority for an individual URL, highlight the URL and click the Edit button.

To set the priority for multiple URLs, highlight the URLs, right click and select the desiredpriority from the popup menu.

Specifying URL information 204

Frequency

The frequency value is the frequency of likely page changes. This value provides generalinformation to search engines and may not correlate exactly to how often they crawl the page.Valid values are:

always♦ hourly♦ daily♦ weekly♦ monthly♦ yearly♦ never♦

The value "always" should be used to describe documents that change each time they areaccessed. The value "never" should be used to describe archived URLs.

Please note that the value of this tag is considered a hint and not a command. Even thoughsearch engine crawlers consider this information when making decisions, they may crawlpages marked "hourly" less frequently than that, and they may crawl pages marked "yearly"more frequently than that. It is also likely that crawlers will periodically crawl pages marked"never" so that they can handle unexpected changes to those pages.

To set the frequency for an individual URL, highlight the URL and click the Edit button.


To set the frequency for multiple URLs, highlight the URLs, right click and select the desiredfrequency from the popup menu.

The selected priority and frequency will be displayed next to the URL.


Selecting URLs

The next step is to select the sub URLs to include in the Site Map. To add a URL, place a tickin the checkbox next to the URL. To add multiple URLs, highlight the URLs and select theAdd to Site Map item from the popup menu.

Advanced Selection

To display the advanced selection options, right click, highlight the Select item, and choosethe Advanced menu item.

Selecting URLs 207

The advanced selection options will be displayed. The advanced selection works by includingall URLs that contain a specified value in particular sections of the page. To use the advancedselection, enter a value for the selection and tick the checkboxes of the sections to compare.

Removing URLsTo remove a URL from the Site Map, untick the checkbox next to the URL. To removemultiple URLs, highlight the URLs, then right click and select the Remove from Site Mapitem from the popup menu.

Selecting URLs 208

Removing duplicate URLsTo check for duplicate URLs, right click and select Remove duplicate URLs from the popupmenu.

Selecting URLs 209

Building the Site Map

Click on the Build button to display the build settings.

FormatSelect the format for the Site Map. ROR (Resources of a Resource) is an XML format fordescribing the content, objects, and structure of websites in a generic fashion so searchengines and other web applications can find and understand information more easily.

Google Sitemaps is an easy way for you to help improve your coverage in the Google index.It's a collaborative crawling system that enables you to communicate directly with Google tokeep them informed of all your web pages, and when you make changes to these pages.

Output fileEnter a path for the output file. The default path is:C:\Program Files\TRELLIAN\SEO Toolkit v2.0\feeds\sitemap_(sitename).xml

TimestampSpecifies the timestamp to use for the last modified value for each URL in the site map.

None − does not include a timestamp.Use last modified date − Uses the last modified timestamp returned from the server.Use current time − Uses the current date and time for the timestamp.

The site map is now ready for uploading. For information on uploading a Google site map,please see the Google sitemaps FAQ athttp://www.google.com/webmasters/sitemaps/docs/en/faq.html

Building the Site Map 210

http://www.google.com/webmasters/sitemaps/docs/en/faq.html

Paid Inclusion overview

The paid inclusion manager provides an interface to the PrioritySubmit service.

The Paid Inclusion Manager helps you to manage paid submissions to various engines. Youcan monitor the status of your submitted URLs, export data and create reports.

PrioritySubmit.com facilitates the submission of URLs through various paid inclusionprograms offered by various engines. It simplifies this task by providing a common interface.

More about Prioritysubmit.com

Search engine placement is the most cost effective way to attract new visitors to your website. Companies spend thousands of dollars on online advertising to attract new customers totheir web sites. A well placed search engine listing can be thousand times more cost effectivein comparison to traditional banner advertising.

A listing with the major Search Engines can dramatically increase your web site traffic, but itnow takes anywhere up to 6 months for a new URL to be added. To provide a solution,PrioritySubmit has partnered with the major engines to offer a priority listing service with thefollowing engines:. AltaVista, AllTheWeb, Enhance, FAST, FindWhat, HotBot, Kanoodle,LookSmart, Lycos, ScrubTheWeb, TEOMA, whatUseek, Yahoo!® Search Submit and manyothers.**.

As part of the service, you will receive weekly click−through and position reports for mostengines, so that you can monitor the success of your page. This will enable you to fine tuneyour page by making appropriate changes to your page description and keywords.

Search submit offers increased exposure to nearly 80 percent of active Internet users througha single point of submission into the search engine that powers Yahoo!, AltaVista,AlltheWeb, FAST and others. Your content is kept up−to−date by frequent refreshes,typically every 48 hours, to ensure that your customers view the latest offerings on your Website. You can thus modify your page to fine tune the relevancy and improve your searchengine ranking all without the need to re−submit your URL during the subscription period.The cost saved on this alone is substantial. This is by far one of the most important features toassist in search engine optimization and placement.

** Inclusion subject to compliance with editorial and content policies. One week lead timerequired for directory reviews.

Paid Inclusion manager is located on the main toolkit window in the Tools section.

Paid Inclusion overview 211

Paid Inclusion overview 212

Logging in

To log in, enter your prioritysubmit.com username and password. If you have lost yourpassword, click on the "Lost your password" button. SEO Toolkit will remember your detailsnext time you log in if you click on the Save details button.

If you do not have a PrioritySubmit account, click on the New button.

Logging in 213

Retrieving URL details

When logged in, click on the Refresh button to retrieve the URL details for the account.

The URL details will be retrieved and displayed in the paid inclusion manager.

The columns are explained below:

Column Description

Engine The name of the engine the order was submitted to

StatusA green tick means the submission was successful, ablue diamond means the submission (order) is pending

URL The URL that has been submitted

Retrieving URL details 214

ClicksThe number of web users who have clicked on yourURL from the search engine listing. Not all enginesreturn click data

Submitted The date the order was submitted

Expires The date the paid inclusion expires

Processed Displays the date the order was processed on.

Cost The cost of the paid inclusion

Adult Indicates if a URL is an adult web site

Rank Indicates the rank for the site

CPC Displays the Cost Per Click for the site (if applicable)

Total The total spend for CPC engines

Retrieving URL details 215

Submitting an order

Click on the File menu and select Submit Order when you are ready to submit an order.

The order process is completed online.

Submitting an order 216

Reporting and revision

The reporting and revision step of the SEO process is important as the Internet is an everchanging resource. The SEO toolkit provides tools to check that rank and popularity of yourwebsite, to help keep track of the site's status in the search engines.

Link popularity helps keep track of the number of links to your site, and the number of pagesthat have been indexed. This tool can help gauge the effectiveness of link building.

The PPC bid comparison tool helps monitor the top bids (and sites) for keywords, and theROI calculators help to determine your return on investment of your Pay Per Clickcampaigns.

The reciprocal link checker is a tool to monitor reciprocal linking arrangements, simplifyingthe task of checking each site for return links.

Reporting and revision 217

Search Engine Rankings Overview

Search engine rankings can change daily, making it time consuming to keep track of yoursearch engine position

The Ranking tool provides a simple solution to monitoring website rankings. You can track aweb site's change in position with the historical graph reports, see the top web sites for anysearch term, or see where a web site ranks on different search engines.

The SEO Toolkit also features a ranking wizard to assist with obtaining rankings.

The Ranking tool is located on the navigation panel.

Search Engine Rankings Overview 218

Ranking Wizard

The ranking wizard is located in the main section of the SEO Toolkit. Double click the"Check Rankings" icon to begin.

Enter a URL

Enter a URL to check rankings for.


1.

Ranking Wizard 219


Enter keywords

Enter the keyword(s) to check. SEO Toolkit will check how well your URL ranks foreach of the search terms you specify.

2.

Ranking Wizard 220


Engine selection

You now need to select the engines you wish to search. To select an engine, tick thecheck box next to the engine name.

To select all the engines, click the Select All button.

To select additional engines, click the More Engines button.

In the More Engines selection window, tick the check box next to the engines toselect. To select engines from other domains/countries, click on a flag or select afolder, then select the engines. Click on the Subscribe button to add or removecountries/domains from your subscription. See the Engine subscription wizard sectionof the manual for more information.

3.

Ranking Wizard 221

Click the OK button to close the More engines window (if open) and click the Nextbutton to continue.

License and engine update check

The ranking wizard will then contact the upgrade server to check that the latestengine ranking scripts have been installed.

If you are using the non enterprise version of the SEO Toolkit, you will be promptedto use one of the domain licences for the ranking check. You can use up to 5 differentdomains with the non enterprise version.

4.

Ranking Wizard 222

Ranking check complete!

The ranking wizard will perform a ranking check, then display a selection of reportsthat can be viewed.

SEO Toolkit Ranking results − displays the results in the Ranking tool◊

Ranking report − displays a report with a breakdown of each search term'sranking results, including a top ranked URLs report and a keyword summaryreport .

◊

5.

Ranking Wizard 223

Select the reports to view, then click the Finish button.

The SEO Toolkit ranking results option will open the ranking tool to display theresults. The Ranking report option will display options to custom build a report.

The report details are described in the Ranking reports section of the manual.

Ranking Wizard 224

Entering a URL

Click on the Ranking tool in the navigation panel to select the ranking tool.

To check an already listed URL, select the URL and click the Rank button.

To check a new URL, click the New URL button.

Entering a URL 225

Entering keywords

To enter a search term, click on the New button

Enter the keyword or phrase to check and click the OK button.

Entering keywords 226

The search term will appear in the list.

A list of CSV formatted keywords can be pasted direcltly into the ranking tool by rightclicking in the Search term section (left column) and selecting Paste.

Entering keywords 227

Selecting engines

The ranking tool lists the most popular engines by default. To perform a check on the defaultengines, click the Check button.

To add other engines to the ranking tool, click the Engines button

Tick the check box next to the engines to select. To select engines from otherdomains/countries, click on a flag or select a folder, then select the engines. Click on theSubscribe button to add or remove countries/domains from your subscription. See the Enginesubscription wizard section of the manual for more information.

Selecting engines 228

Click the OK button to close the engines window, and click the Check button to begin theranking check.


Starting the ranking check

After selecting engines, select the number of pages of search results to check.

When ready, click the Check button to begin the ranking check.

The ranking wizard will then contact the upgrade server to check that the latest engineranking scripts have been installed.

If you are using the non enterprise version of the SEO Toolkit, you will be prompted to useone of the domain licences for the ranking check. You can use up to 5 different domains withthe non enterprise version.

Starting the ranking check 230

Ranking results

When finished, each engine will show either a green tick or a red cross to indicate if the checkhas been successful. Some common reasons for searches failing are:

Incorrect proxy settings♦ Setting your timeout value too low♦ Internet access being blocked eg. software based firewalls or virus protectionsoftware

♦

Search engines responding slowly♦

The ranking window is divided into three sections. The keywords on the left, the engines andstatistics on the right, and the actual search engine results in the lower part of the windowunderneath the engine listings.

Results column descriptions:

EngineThe name of the engine.

Ranking results 231

RankThe rank (position) of the URL. For example 5/10 indicates that the URL was in the fifthposition from a total of ten results.

ChangeThe change in rank (position) since the last check.

PageThe page number on which the first result appears.

EngineThe engine name.

DomainThe domain of the engine. eg. .au for Australia, .fr for France, blank for .com.

DateThe date and time of the search

To view the top URLs from the search results, click on an engine name. The first page ofresults from the search engine's query will be displayed underneath the engine listings. Toview a URL in a web browser, double click on the URL.

Link TypeThe first column shows a $ symbol for pay per click links or a red bullseye for organic links.

RankThe Rank column shows the rank (position) of the URL in the results.

URLThe URL of the web site

SourceThe source of a pay per click link. eg. Overture.

PageThe page number on which the first result appears.

Ranking results 232

Exporting ranking results

To export the ranking results, click on the File menu and select Export.

RankingsExports all the ranking information, except for the top ranked URLs.

Top ranked URLsExports the top ranked URLs.

All enginesExports ranking data for all engines.

Current selection onlyExports ranking data for the currently selected engines only.

Include all termsExports data for all search terms.

Exporting ranking results 233

Ranking reports

To view the reports, click the Report menu. There are 4 types of reports:

A customized report (in the build report menu item)♦ Top ranked URLs − displays the top URLs for the search engine currently selected.The results that match your URL are highlighted.

♦

Keyword summary − provides a summary of the keywords, showing which keywordsthe URL was ranked for in the top section, and the keywords not ranked in the bottomsection.

♦

History − displays the URL's ranking history for the selected engine.♦

The build report option allows you to select which reports to include.

Ranked TermsIncludes the terms that the URL ranked for.

Unranked termsIncludes terms that the URL did not rank for.

Ranking ReportIncludes the ranking data for the engine(s), including position, page, change,links, date, top ranked URL and organic position.

Historical chartsDisplays the ranking history in a chart format.

Ranking reports 234

Top Ranked URLsIncludes the top ranked URLs.

All enginesIncludes data from all engines in the report.

Current selection onlyIncludes data from currently selected engines only.

Include all termsIncludes data for all search terms.

Top ranked URL report

An example of a top ranked URL report:

Keyword summary

An example of a keyword summary report:

Ranking reports 235

The Ranked terms section displays the engines and terms for which the URL had a rankingfor. The unranked terms section displays the engines and terms for which the URL was notranked for.

The column breakdown is as follows:

Keyword − displays the keyword.

Engine − displays the name of the engine.

Position − column shows the position of the URL in the results. This alsoincludes paid ads and links

Page − displays the page number of the results containing the URL.

Change − displays the movement in position since the last ranking positioncheck.

Links − displays the number of links to the URL found in the results.

Date − displays the date and time of the last ranking position check.

Ranking reports 236

Top ranked URL − column shows the highest ranking page (based on theURL you entered) found in the results.

Ranking reports 237

Ranking history

To view the ranking history for a URL and keyword, highlight the engine to view, click onthe Reports menu and select History.

The image above displays an example history chart for the example.com URL on the Googlesearch engine. This feature provides a visual display of the URLs change in rank for anengine.

Note: Only one entry per day is created for the history tracking.

Ranking history 238

Reporting a non functioning engine

Non functioning engines can be reported directly to the support team via the ranking tool.

To report a non functioning engine, highlight the engine to report, click on the Options menuand select Report broken engine. You can also right click on the engine, and select the Reportbroken engine option from the popup menu.

Enter a brief description of the problem, and click the submit button

Reporting a non functioning engine 239

Customizing the main display

To change the engine and associated data that is displayed on the main display, click theCustomize button.

To select engines, highlight an engine from the engines list and click the >> button to add it tothe selected engines list. Repeat to add up to 10 engines. If a domain specific engine has beenselected. eg. a french engine, the domain column will display the engine's domain eg. fr. Toremove an engine from the display, highlight the engine and click the << button. In the imagebelow, AOL and Netscape have been added for display.

Customizing the main display 241

Click the ok button when finished and the selected engines will be displayed. Click theRanking button to refresh the data after adding a new engine. If you have added an engine tothe display but have not yet obtained ranking data for this engine, the engine must be addedvia the Engines button. See the Search engine rankings "Selecting engines" manual page forinstructions.


Link popularity overview

The advantages of having links to your web site is primarily that the more sites that link toyou, the more potential traffic you can attract to your site. Also some search engines basetheir ranking strategies on link popularity. This is based on the theory that the number of linksto your web site is directly proportional to your web site's value, relevance and importance.Obviously the higher your ranking, the more traffic you can generate to your web site. As aresult, increasing the number of quality, relevant sites which link to your site can actuallyimprove your search engine rankings.

A link popularity check provides a quantitative measure of how many other web sites link toyours. The Link Popularity tool crawls search engines to find links to your web site, anddisplays the results in an easy to understand report.

Link Popularity is an excellent tool to help you determine whether your web site is morepopular than your competitors. You can browse the web sites that are linking to yourcompetitor's site, and gain insight into how you can best expose your web site to potentialvisitors.

The link popularity tool is located on the navigation panel.

Link popularity overview 243

Link popularity overview 244

Link Popularity Wizard

The Link popularity wizard is located in the main section of the SEO Toolkit. Double clickthe "Check Link popularity" icon to begin.

Enter a URL

Enter a URL to check popularity for.


1.

Link Popularity Wizard 245


Engine selection

You now need to select the engines you wish to check. To select an engine, tick thecheck box next to the engine name.

To select all the engines, click the Select All button.

To select additional engines, click the More Engines button.

2.


In the More Engines selection window, tick the check box next to the engines toselect. To select engines from other domains/countries, click on a flag or select afolder, then select the engines. Click on the Subscribe button to add or removecountries/domains from your subscription. See the Engine subscription wizard sectionof the manual for more information.

Link popularity check complete !

The Link popularity wizard will perform a popularity check, then display a selectionof reports that can be viewed.

3.


Select the reports to view, then click the Finish button.

The SEO Toolkit Link Popularity results option displays the results in the LinkPopularity tool. The Build report option displays the report builder to generate areport that can display the popularity, saturation, top ranking URLS and historicalcharts.

The reports are explained in the Popularity report section of the manual.


Entering a URL

Click on the Link Popularity tool in the navigation panel to begin.

To work with a new URL, click in the Insert menu and select the New URL menu item. Clickthe Popularity button to continue.

To work with a URL already listed in the SEO toolkit click on the URL to check and click thePopularity button.

Entering a URL 249

Selecting engines

The most popular engines are available by default. To add more engines, click the Enginesbutton.

To select engines from other domains/countries, click on a flag or select a folder, then selectthe engines. Click on the Subscribe button to add or remove countries/domains from yoursubscription. See the Engine subscription wizard section of the manual for more information.


Starting the popularity check

Click on the Popularity button to begin the check.

The status bar of the Popularity window will display information about the connection statusof the program.

Starting the popularity check 252

Popularity results



♦



EngineThe name of the engine.

PopularityThe popularity of the URL i.e. number of links found to the URL on theengine.

ChangeThe change in popularity (number of links) since the last check.

SaturationThe number of pages from the URL that are currently indexed.

DateThe date and time of the popularity check.

Popularity results 253

Viewing the Top ranked URLS

To view the top ranked URLs for each engine, click on the View menu and select the Topranked URLs item. The top URLs will be displayed underneath the popularity results.

Popularity results 254

Popularity report

To generate a link popularity report, click on the Reports menu and select the Build reportitem.

The report options are:

Link popularityDisplays the engine name, popularity count and date.

Link saturationDisplays the engine name, saturation count and date.

Historical chartsDisplays historical charts for the popularity and saturation.

Top ranked URLsDisplays the top 10 URLs.

All enginesDisplays the selected data for all engines.

Current selection onlyDisplays the selected data for the currently selected engines only.

Popularity report 255

Example of the Link popularity report section

Example of the historical charts report section

Example of the top ranked URLs report section


Popularity history

To view the popularity and saturation history charts, highlight the engine to view and click onthe History button.

The image above displays an sample history chart for the MSN search engine. This featureprovides a visual display of the URLs change in popularity and saturation for an engine.

Note: Only one entry per day is created for the history tracking.

Popularity history 258

Customizing the main display

To change the engine and associated data that is displayed on the main display, click theCustomize button.

To select engines, highlight an engine from the engines list and click the >> button to add it tothe selected engines list. Repeat to add up to 10 engines. To remove an engine from thedisplay, highlight the engine and click the << button. In the image below, Yahoo has beenselected for display.


Click the ok button when finished and the selected engines will be displayed, Click thePopularity button to refresh the data after adding a new engine. If you have added an engineto the display but have not yet obtained popularity data for this engine, the engine must beadded via the Engines button. See the Link popularity "Selecting engines" manual page forinstructions.


PPC bid comparison

Pay Per Click (PPC) search engines are one of the most lucrative and advanced ways toensure extremely targeted traffic reaches your business. With PPC search engines, web siteowners place bids on keywords or phrases and when the keyword is searched for, the web sitewith the highest bid will be listed first on the search results page. The web site owner pays theamount of the keyword bid for each click to the web site from the PPC search engine results.

With the bid comparison tool you can instantly and easily search multiple pay per clickengines to find out the top bids on any keyword. Bid comparison's results will help you findthe best PPC rates so you can make informed, intelligent advertising decisions and stay onestep ahead of your competition.

PPC bid comparison is located on the main toolkit window in the Tools section.

PPC bid comparison 261

Entering a keyword

To enter a keyword, click on the New button.

Enter the keyword to check bids for.

Entering a keyword 262

Starting the bid check

Click on the refresh button to begin the bid check process.

Note: To add regional engines to Bidtracker, edit your engine subscription and add therequired domain.

Starting the bid check 263

Bid results



♦


Some search engines may not show bids for a term, but will return URLs. This is due to therebeing no bids for the term on the engine.


EngineThe engine name

DateThe date and time of the bid check.

1 − 10

Bid results 264

The first ten bid results for the keyword.

RankPosition of the URL in the results.

BidThe URL's bid for the keyword

TitleTitle of the URL

URLThe URL of the advertiser .

RedirectThe URL used by the PPC engine to redirect clicks to the URL.

Bid results 265

Displaying keyword popularity

PPC bid comparison can display the popularity for keywords. The popularity is the number ofsearches that the exact keyword or search phrase has received over the last 12 months on theKeyword discovery Global premium database. This is based on roughly 32 billion searchestracked by KeywordDiscovery.com. For more information about Keyword discovery, pleasesee http://www.keyworddiscovery.com/support.html

Note: This feature requires a Keyword Discovery subscription.

To display the popularity, right click on the keyword and select Popularity from the popupmenu.

Displaying keyword popularity 266

http://www.keyworddiscovery.com/support.html

Exporting bid results

To export the bid results, click on the File menu and select Export.

The bid results for all engines will be exported in a CSV (Comma separated values) file.

Exporting bid results 267

Placing a bid

To place a bid on a PPC engine, right click the engine and select Place bid.

The engine's bid placement page (usually an account login page) will be opened in a browserwindow.

Placing a bid 268

Bid report

To generate a bid report, click on the Reports menu and select the Build report item.

The report options are:

Bid reportIncludes the bid data for an engine.

Top advertisersIncludes the top advertisers (URLs).

All enginesIncludes data from all engines.

Current selection onlyIncludes data from the selected engines only.

Include all termsIncludes data for all search terms.

Bid reportAn example of a bid report section for Overture engine:

Bid report 269

Top advertisers reportAn example of a top advertisers report section for the Overture engine:

Bid report 270

Reporting a non functioning engine

Non functioning engines can be reported directly to the support team via the PPC bidcomparison tool.

To report a non functioning engine, right click on the engine, and select the Report brokenengine option from the popup menu.

Enter a brief description of the problem, and click the submit button


ROI Calculator

The ROI calculator is a 3 in 1 calculator that allows you to determine your return oninvestment of your Pay Per Click advertising costs. Pay Per Click advertising is a type ofonline marketing where advertisers pay for visitors to their site on a Cost Per Click (CPC)basis. Pay Per Click Search Engines allow advertisers to bid on specific keywords that arerelevant to the products and/or services advertised on their web site. Advertisers submit bidsfor the CPC amount they wish to pay for their ad to be displayed when specific keywordssearched for on search engines. The highest bidder or bidders have their ad displayed, butwhen another advertiser bids more, your ad may no longer be shown.

The CPC calculator helps you manage your advertising costs by calculating the maximumcost per click (CPC) you can afford based on your visitor numbers and profit.

CPM (Cost per Thousand) is an advertising model based on the cost of 1000 impressions. Animpression is the number of times an advertisement is displayed on a web site.

The CPM to CPC converter will help you to work out how much you are actually paying per'click' when you purchase bulk impressions.

The ROI calculator will help you to decide how much you will make if you spend "x" dollarsby weighing the CPC (cost per click) ratio that you intend on paying by your conversion ratio(the percentage of visitors to your site who subscribe, register, purchase etc.).

The ROI calculator is located on the main toolkit window in the Tools section.

ROI Calculator 273

ROI Calculator 274

CPM to CPC

The CPM to CPC converter will help you to work out how much you are actually paying per'click' when you purchase bulk impressions. To view the converter, select CPM to CPCconverter from the Calculator menu.

Enter the following data to determine the actual cost per click:

Cost per 1000 impressions − in dollars

Clickthrough ratio − the ratio ad clicks compared to ad views.

Once this information has been entered, the calculator will automatically determine the costper click for your CPM advertising.

CPM to CPC 275

ROI calculator

The ROI calculator will help calculate returns on CPC advertising expenses.

To view this calculator, select ROI calculator from the Calculator menu.

Enter the following data to determine the ROI:

Cost Per Click − in dollars. Use the CPM to CPC calculator if required.

Conversion ratio − the percentage of visitors who subscribe, register, purchase etc

Average Profit − the dollar value of average profit per customer

Total amount − total amount to spend on advertising

ROI calculator 276

Once this information has been entered, the calculator will automatically determine ROI andprofit.

ROI calculator 277

CPC calculator

This calculator determines the maximum cost per click (CPC) to pay. To select the calculator,select CPC calculator from the Calculator menu

Enter the following data to determine the maximum cost per click:

Conversion ratio −as a percentage

Average profit − the dollar value of average profit per customer. Don't include CPM or CPCadvertising expenses as they will be automatically deducted from the total.

Percentage of profit to spend − on CPC advertising.

Once this information has been entered, the calculator will automatically determine theamount you can afford to pay per click.

CPC calculator 278

Reciprocal link checker

The Reciprocal link checker checks which web sites are linking to a particular URL.Reciprocal link checker is a quick, effective way to check if web sites are maintaining links toyour web site, without you having to waste time manually examining each site one by one.

Simply supply link checker with a list of URL's that you would like to check, then enter theURL of your web site (or any other URL) and link checker will provide an analysis of whichweb sites are still linking to the URL, including any images that are being used.

Reciprocal link checker is located on the main toolkit window in the Tools section.

Reciprocal link checker 279

Checking for reciprocal links

Enter the link to search for in the Link field. The link should be in the format ofhttp://www.example.com . Multiple links can be entered separated by commas.

The next step is to enter URLs to check. Click on the New button and enter the URL. Thecategory field can be used to help categorize the URLs eg. resellers, affiliates, paid, free etc.The email, category and notes fields are optional.

URLs can also be pasted into Link Checker. The format of the copied URLs must be oneURL per line. Copy the URLs, then right click and select Paste .

To begin the check, click the Validate button.

Checking for reciprocal links 280

Checking for reciprocal links 281

Link check results

When finished, each URL checked will show a green tick. If the link was found, the link URLis shown in the link column.


EmailThe email address entered with the URL

URLURL of the site that was checked.

LinkURL of the link that was found.

ImageThe URL of the image (if the link was associated with an image)

WidthThe width of the image.

Link check results 282

HeightThe height of the image.

CommentThe comment entered with the URL.

Marking results

URLs can be marked with different icons, for example you may want to mark partners thatare important and send you a lot of traffic, or you may want mark sites of different types etc.The marks appear in the first column. To mark a link, select the link to mark, then right clickand select Mark, then the icon you desire from the popup menu.

Copying email addresses

The email addresses can be copied to the clipboard for use in other programs. For example, ifyou wanted to send an email to all the web sites where your link was no longer found, youcould select the sites, copy the email addresses and paste them into the CC or BCC field ofthe email. To copy email addresses, select the URLs to copy from then right click and selectselect Copy Email from the popup menu.


.


Exporting link check results

To export the link check results, click on the File menu and select Export.

The results will be exported in CSV format.

Exporting link check results 285

Overview

The domain manager is a tool to help monitor and register domains. The domain managershows the whois data, IP address and common ranking indicators for each domain, all in oneinterface.

The domain manager is located on the main toolkit window in the Tools section.

Overview 286

Entering a domain

To enter a domain, click on the New button. To import a list of domains, see theimport manual page.

1.

Enter the domain and click the OK button.2.

The domain will then be listed in the domain manager.3.

Entering a domain 287

Entering a domain 288

Importing multiple domains

To import a list of domains, click on the File menu and select Import.

URL file − Import a list of URLs from a HTML file.

Text file − Import from a text file containing one domain per line.

SEO Toolkit project file − Import domains from a SEO Toolkit project file.

Import traffic stats − Import the traffic stats eg. number of hits, from a HTML file in theformat of the URL then the number of hits.

Importing multiple domains 289

Obtaining domain information

Select the domain(s) to check, and click the Refresh button to retrieve all the domaininformation.

The domain information will then be displayed.

Domain − The URL of the domain.

IP − The IP address of the domain (A record).

Status − The status of the domain eg. Active, redemption, registrar−lock,OK etc.

Expires − The expiry date of the domain.

Backlinks − The number of links to the domain.

Saturation − The number of pages from the domain that are currently indexed by Google.

Obtaining domain information 290

Unique − The number of unique links to the domain. ie. only one link per domain is counted.Only the first 10 are retrieved by default. To obtain all link data and to view the links, clickon the Backlinks button then click the Refresh button.

PI rank − The popularity index rank for the domain. For more information, click on the Viewmenu and select PI rank.

PageRank − The PageRank of the domain. See http://www.google.com/technology/ for moreinformation.

Alexa − The Alexa rank of the domain. For more information, click on the View menu andselect Alexa rank..

Registrar − The registrar for the domain.

Primary DNS − The primary DNS server for the domain.

Created − The date the domain record was created.

Updated − The date the domain record was last updated.

Traffic − Imported traffic statistics eg. number of hits. See the Editing domain informationmanual page for traffic information.

Comments − User comments that have been entered for the domain. See the Editing domaininformation manual page for comment information.

To see the complete whois data for a domain, highlight the domain, click the View menu andselect Whois.

Obtaining domain information 291

Registering a domain

Click the Register button to begin the domain registration process.1.

A web browser window will be opened, with the first step of the domain registrationprocess. Enter the domain name you wish to purchase, and tick the boxes to indicatewhich domain extensions you are interested in. Click the GO button to proceed.

2.

The available domains will be displayed. Tick the box next to the domain(s) that youwish to purchase. Click the show pricing button to check the pricing, and click theCheck Out button when ready. If none of the domains are available to purchase, clickthe browser's back button, and enter a different domain.

3.

Registering a domain 292

If you have previously purchased a domain(s) via this system, enter your logininformation and click the Log in button. Otherwise fill out the form to create a newaccount. When finished, click the Continue button.

4.

Select the registration period for the domain and click the recalculate button. If youhave selected to register multiple domains, ensure that the checkboxes are ticked.Click the continue button to proceed.

5.


Review the contact details for the domain, and edit if required. Please note that if afalse email address is supplied, you will not receive expiry/renewal notices. Click thecontinue button to proceed.

6.

Some countries place restrictions on who can purchase a domain name. eg. Topurchase an Australian domain name, the purchaser must have an ABN or ACN,business registration number or trademark number. If there are any specificrequirements for the domain(s) you have selected, they will be displayed at this point.

7.

Enter the DNS information for the domain, or opt to park the domain. If a domain isparked, it cannot be used to display a website. DNS settings are in the format of ahostname. eg. ns1.test.com. Click the continue button to proceed.

8.


Check that the information is correct, and click the continue button to proceed.9.

Enter your credit card details and click the confirm and pay button. Note that this is asecure website.

10.

The domain has now been registered, and you will receive a confirmation email. Tologin and change domain information/settings, visithttps://www.planetdomain.com/trellian/regwiz1.jsp and enter your username andpassword in the member login section.

11.


https://www.planetdomain.com/trellian/regwiz1.jsp

Editing domain information

Some of the domain information displayed by domain manager can be edited. To edit adomain, highlight the domain, click on the Edit menu and select Edit.

Only the fields on the left hand side can be edited. Click on a field and edit the data to make achange.

Domain − Edit the URL of the domain.

IP − Not editable

Status − Not editable

Expires − Not editable.

Backlinks − Edit the number of links to the domain.

Saturation − The number of pages from the domain that are currently indexed by Google.

Unique − Edit the number of unique links to the domain. ie. only one link per domain iscounted.

PI rank − Edit the popularity index rank for the domain.

Editing domain information 296

PageRank − Edit the PageRank of the domain. See http://www.google.com/technology/ formore information.

Alexa − Edit the Alexa rank of the domain.

Registrar − Not editable.

Primary DNS − Not editable.

Created − Not editable.

Updated − Not editable.

Traffic − Traffic statistics eg. number of hits. Enter traffic data such as the number of hits.

Comments − Edit domain comments.

Editing domain information 297

Exporting domain information

To export the domain information, click on the File menu and select Export .

All domains and all information will be exported in CSV format (comma separated values).This is useful for opening with Microsoft Excel, or other programs that support the CSVformat. The CSV file can also be viewed with any text editing program, such as Notepad orWordPad.

Exporting domain information 298

Marking domains

Domains can be marked with different icons, for example Active, Pending or Expired. Themarks appear in the first column. To mark a domain(s), select the domains to mark, then rightclick and select Mark, and select the status.

The image below shows marked domains.

Marking domains 299

Marking domains 300

SEO Toolkit 2 Manual - Trellian · SEO stands for Search Engine Optimization. SEO is the process of...

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