SEO Tips
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SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request
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SEO Tips. Terry Pope SocialProfileMasters.com. Presented to: Your Organization Upon Request. ?. Why. The “FaceBook” for Corporate America How Business & People are Getting Connected How New Business is Getting Found How Business is Now Being Done on a Daily Basis - PowerPoint PPT Presentation
Transcript of SEO Tips
SEO TipsTerry Pope
SocialProfileMasters.com
Presented to:
Your OrganizationUpon Request
? The “FaceBook” for Corporate America
How Business & People are Getting Connected
How New Business is Getting Found
How Business is Now Being Done on a Daily Basis
How New Jobs & Talent are Getting Found
Why Predictions Say “Resumes” Will Be Dead in 5 Years
6 Degree of Separation – Now Only 4 or Even 3
Why
Inside
SEO & Keyword DensityScore
(Hidden) Points
Ranking Score
How LinkedIn Determines Who Gets Placed on Page #1 of a Search Results
+
InsideTypical Google Search
?Why
Once Twice
Relevance - Search Algorithms - SEO / Keyword Density
3Times 5
Times
4Times
6 7 8 9 ?
The first thing that happens when someone does a search using
keywords / key phrases
? ?
The (Hidden)Points System
Keyword-Rich Title
Full Summary
Complete Job Listings
Full Job History
Complete All Sections
Connections
Endorsements & Recommendations
Volunteering and Causes
Groups / Companies
Skills - Use All 50
Education – List All College
To Photo or Not to Photo
“Work LinkedIn” (Virtual Cocktail Party)
Activity, Activity, Activity
Branding – Be the GECKO
Show You’re a Human
INSIDE
SEO & Keyword DensityScore
(Hidden) Points
Ranking Score
How LinkedIn Determines Who Gets Placed on Page #1 of a Search Results
+
?WorkingThe Bad News – Losing Points
SEO (Search Engine Optimization)
Your Public Profile Appears on Google/Yahoo/Bing/AOL/DIGG, etc.
Keywords / Key Phrases – Same for SEs
Referral Link SEO (Found Your Public Profile on Web)
External Sources (Websites, Blogs, Forums, Twitter, Google+, etc.)
Back-Links
Public Profile SEO & External Hits
Public Profile SEO & External Hits
Profile SEO & External Hits
To Pay or Not to Pay for
Job Seekers Account (LinkedIn) – 3 Levels
Recruiters Account (LinkedIn) – 3 Levels
Premium Account (LinkedIn) – 3 Levels
Ads / Bidding (LinkedIn)
Ads / Bidding (Google AdWords)
Pay Per Click (PPC)
Daily Max Budget
Tie Your Website to SEO Should Match
Links to LinkedIn “Public” Profiles
Using LinkedIn for Prospecting
Keeping Up With the Technology
Keeping Your Technology Current
Name-Sake Domain Mini-Sites (10 times more traffic)
Personal Website to Jeff Walker (single page non-responsive design)
Melinda Page (single page non-responsive design)
Peter Pappas (single page responsive design w/Blog)
Patti Connolly (Multi-Page Responsive Design)
Shawn O’Donnell (Multi-Page Responsive Design)
Steve Beckham (Multi-Page Responsive Design)
Santos Berrios (single page responsive design)
Terry PopeSocialProfileMasters.com
•Contact Terry for:
• LinkedIn Profile SEO Maximization Make-Overs• Name-Sake Domain Mini-Sites• LinkedIn Consulting & Training:
[email protected](972) 768-8786
SEO Tips
