Seo That Lasts
Transcript of Seo That Lasts
What Is SEO? Search Engine Optimization
Getting Your Site Ranked For Keywords – When someone searches for what you sell, you want to be at the top of Google
Panana SEO & Internet Marketing – Guiding Your Business To Success
What Is SEO?
A Keyword is any phrase related to your business or services. Keywords for a local realtor would be 'Hawaii Real Estate Agent' or 'Hawaii Homes For Sale'
Panana SEO & Internet Marketing – Guiding Your Business To Success
'Panda''Penguin'
3 Major Google Updates
Panana SEO & Internet Marketing – Guiding Your Business To Success
'Pigeon'
Penguin Update - What Is It? - Built to aggressively combat 'Black Hat' SEO
• Cloaking
• Link Spamming
• Meta-Tag Stuffing
• Content Keyword Stuffing
• Hidden Text
Panana SEO & Internet Marketing – Guiding Your Business To Success
Panda Update - What Is It?- Massive Test & Study Using Human Testers
o Design Elements of Website
o Did they consider the Website/Content
trustworthy?
o Would they return to the website?
Panana SEO & Internet Marketing – Guiding Your Business To Success
Panda Update - What Is It?- Algorithm using artificial intelligence was created based
on website qualities and features from the test
Panana SEO & Internet Marketing – Guiding Your Business To Success
Pigeon Update - What Is It?- Focused on Local Search
• Less Map Results (3 Instead of 7)
• Yelp & Local Directory Listings Ranking Higher
• Lesson So Far: Get Into Local Directories
Panana SEO & Internet Marketing – Guiding Your Business To Success
Why Should You Care?
1. It Ain't Over
2. It Ain't Never Gonna Be Over
3. This Is A Major Game Changer
Panana SEO & Internet Marketing – Guiding Your Business To Success
What Can You Do?
1. Page Titles, Headings & Subheadings must:- Contain Keyphrases
- Be Unique
- Be Related to Page Topic
- Read Logically & Clearly. No Laundry Lists
- Contain Your Brand
Panana SEO & Internet Marketing – Guiding Your Business To Success
What Can You Do?
2. Meta Descriptions must:
- Be Unique
- Address the Page Topic
- Contain the page's keywords or similar
Panana SEO & Internet Marketing – Guiding Your Business To Success
What Can You Do?
3. Page Content (General)
- Look at your Above-The-Fold Content
- Does your page content line up with your Page
Title & Headings?
- Does your text read naturally? Are you stuffing
keywords in too much?
- Are your pages just rewrites or duplicates
of each other?
- Over-optimization Penalty
Panana SEO & Internet Marketing – Guiding Your Business To Success
What Can You Do?
4. Examine Your Navigation
- Do you have a Menu that's easy to understand?
- Is your website easy to use?
- Can visitors find what they need easily?
- Do you give readers options in the text and at the end of it?
Panana SEO & Internet Marketing – Guiding Your Business To Success
What Can You Do?
5. Are you building trust & credibility?
- Do you have an About Us page?
- Is your site laid out & does it present information
logically?
- Misspellings? Bad grammar?
- Broken Links?
Panana SEO & Internet Marketing – Guiding Your Business To Success
What Can You Do?
6. Metrics & Analytics
- Your Bounce Rate
- Time spent on site & pages
- Where are visitors entering the site? Only the
homepage?
Panana SEO & Internet Marketing – Guiding Your Business To Success
What Can You Do?
Content Is King!
- Must Be Quality, Focused Content
- Shareable
- Share It!
Panana SEO & Internet Marketing – Guiding Your Business To Success
What Can You Do?
Backlinks – Key is Variety
- No Mass Link Submission!
- Text In Your Link Can't Be Same Keyphrase Every Time
- Use Your Business Name as Link Text
Panana SEO & Internet Marketing – Guiding Your Business To Success
Social Media In SEO
Social Media Has New Ranking Emphasis, But Benefits Go Beyond Your Website Listing
• At LEAST get on FB, Google+ & Yelp• Get the Like, +1 Buttons onto Your Site • Share Content• Work on getting Shares, +1s, Likes & Reviews
Panana SEO & Internet Marketing – Guiding Your Business To Success
How To Do SEO ThatAlways Ranks
(808) 342-2737 | PananaDesign.com | [email protected]
Panana SEO & Internet Marketing – Guiding Your Business To Success
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