SEO Success Factors 2014
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Cool SERP, bro!
SERPs arent as easy to backsolve
Hummingbird its a new engine
So how do we interpret studies like
Does this mean rankings are all about getting
These are hints. Not ranking factors.
Read: Correlation does not equal causation
Correlation does not imply causation
Edward Tufte says this is
"Correlation is not
causation but it sure is a
Cyrus has a great ranking factors deck:
"I think backlinks still have many, many years left
in them," he said. "But inevitably what we're trying
to do is figure out how an expert user would say
this particular page matched their information
needs. And sometimes backlinks matter for that."
Links = very much alive.*http://searchenginewatch.com/article/2343363/Matt-Cutts-Google-Wont-Devalue-Links-
External Anchor Texthttp://moz.com/rand/imec-lab/
tougher to move,
but still hold up
Internal Anchor Texthttp://www.greenlaneseo.com/blog/2014/01/old-school-seo-tests-action/
Keyword strings in titles, METAs, etc.
Mark up ALL THE THINGS?
Rankings are part of my
reporting, but near the
Rankings will be dead
within one year
I still report rankings,
but as a composite
metric. Not individual
Localized organic results
Takeaway: All the search engines are
building for the mobile future.
Googles move to Local KG
Takeaway: Hummingbird requires us
to test SEO assumptions.http://webmeup.com/blog/seo-experiments.html
Takeaway: Optimize content around
entities and relationships.
Takeaway: Every site has its own set
of success factors