www.Net-Scope.coma 1awww.CorporateSearchOptimization.com

SEOSearch Optimization Strategic

Overview

2012

SLIDE MASTER – COVERPAGE

Algorithmic Ranking Factors

SLIDE MASTER – COVERPAGE

Algorithmic Ranking Factors

SLIDE MASTER – COVERPAGE

Algorithmic Ranking FactorsYou have to do these right, before you can

do these right

Keywords Marketing Component

Competiti ve Component

Keyword Research

Keyword Uni verse

Sources for potential keywords

Popularity

Relevancy

SE ANALYST > On-pg factors > Off-pg backlink reputation & quality > Google PageRank

Keyword Strategy (map)

Conduct Optimization

Page Optimization

Link Optimization

PageRank Optimization

Track Rankings

Maintain Optimization

Link Verification

Link Maintenance

Near-Dup content

On-Pg Refinement

Consulting

Research

Google Web. Acct

SE ANALYST

Content/pg Creation

Keyword Discovery

Tactical Implementation

Campaign Maintenance

Montly Reporting

Organic Optimization Planning and Deployment

One-way Links

Article Syndic.

Press Releases

Directory Submit

Meta/Title Tags

Body content

Alternative PPC cost (perceived market value)

Incidental Web Maintenance

Link Tracking

Trouble Shooting

Website access

restrictions Website

construction limitations

Client Recommenda-

tions

Marketing Dept

WordTracker

PPC Campaign

Log Files

Website

Competitors Website

1st pass cut

Single / Multiple Website Strategy

Keyword Clasification

Keyword Strategy

Final List of Keywrods

Visualizing Visits Through Various Channels