The Blending of SEO and Social Media

Your Speaker

• Joe Pawlak From Gueststream, Inc.• Hospitality Internet Marketing since 1999• Attended first Rezfest in 2001• Specializing in the Vacation Rental Market

with VRPc Software

• “likes” become votes• Link Building Similarities• Why do SE’s like this? • How to get “liked”

• “likes” in SERP’s• “friend effect”

• Google Plus• “+1’s” like “likes”• New Business Pages• How to get “+1’d”

• Original SEO/2.0/Blog• SEO Friendly• Social Friendly• 1000’s of tools available – Plugins• It’s OK to be reactive….quickly

• New from Google• Able to accurately track revenue data• Track up to 3 “assists” for 30+ days• Real social marketing data to come

Questions?