Onpage OptimizationPresented by Mohammed Azharuddin

Digital Marketing Trainer

What is Onpage Optimization?

• Onpage optimization is a process of implementing certain elements in site, which are recommended by Search Engines.

Google Webmaster Tools

• Add and Verify Site• Geographic Setting in GWT• Various features of GWT

Factors effecting Onpage

• Website Design

• User Experience

• Quality Content

• SEO elements of the page

• Is this design really speak about its business?

• Does is consist of Flash or Multimedia

• Is the design Responsive ?

• How is the navigation of site ?

• How fast the website is loading ?

Design Analysis

Examples

• Bad Sites in SEO Point of View– https://www.myvessyl.com/– http://www.phcybrd.state.mn.us/

• Good Sites– http://globalnews.ca/– http://www.mitsubishi-motors.com.au/

• How the user feel after visiting the website

• What is the bounce rate of the visitors

• Is this website created for visitors or search engines

• Is this site Made for Adsense (MFA)

• How is the process of conversion in site ?

User Experience

Examples

• Bad Examples– http://www.pennyjuice.com/htmlversion/whoispj.htm– http://easybusinessinfo.in/– http://www.allindiajobs.in/2013/08/top-10-hr-interview-

questions-with.html

• Good Examples– www.wikipedia.org

• Is this website providing value to user ?

• Is this content unique for this site ?

• Is the content targeting any keyword ?

• Is it over optimized for Search Engines ?

• What is the density of keywords and links ?

Quality of Content

Examples

• Good Quality Content – http://www.bijlibachao.com/– http://www.problogger.net

• Bad Quality Content Sites– http://www.allindiajobs.in/2013/08/top-10-hr-interview-questions-

with.html– http://buckswithadfly.blogspot.in/– http://allclassifiedwebsites.blogspot.in/

• Spam Examples– http://pnrstatus-check.in/– http://www.reversephonelookup.center/661-753-prefix-12.html

Important SEO Elements in Page

Quality Content Page Speed URL

Optimization

Title Optimization Meta Tags Headings

Internal Linking Robots.txt Sitemaps

Canonicals Social Sharing

Page Speed Analysis

• 10 Secs is Avg. time a user will be on site• Page speed (Time to First Byte) will impact the search

ranking rather than overall load.

• Speed Test Tools

– Pingdom• http://tools.pingdom.com

– Google Speed Analyzer• https://developers.google.com/speed/pagespeed/insights/

– WebPage Test• http://www.webpagetest.org/

Resources for Page Speed Analysis

• http://www.webperformancetoday.com• http://moz.com/blog/how-website-speed-actually-impacts-

search-ranking• http://www.mattcutts.com/blog/site-speed/

• Implementing the URL of page as per the target keywords

URL Optimization

• Shaadi.com Example

• Home > Matrimonial > Telugu

– www.abc.com/matrimonials/telugu-matrimonial

• Home > Matrimonial > Hindi

– www.abc.com/matrimonials/hindi-matrimonial

Examples

Examples

• If the site is dynamic website then there is a possibility that the url generated will be like– www.abc.com/index.php?productid=1– www.abc.com/index.php?productid=2

• Its mandatory to convert these url’s to seo friendly url by using URL Rewriting techniques.

Dynamic URLS

• Title tag is very crucial element of onpage

• Write a meaningful title along with target keywords

• Title is generally 60 chars – 70 chars

• Title keywords can be separated with (–) or (,) or (|)

Title Optimization

Example 1Exact match keyword in title and full title …

Example 2Title is cut off and brand name is added at end

• Meta Keywords Tag– <meta name=“keywords” content =“keyword1, keyword2, …” />

• Meta Description Tag– <meta name=“description” content =“Describe your business in

150-160 characters” /> – This tag must consist of related keywords as this will appear on

search

• Meta Robots Tag– <meta name=“robots” content=“ ” />

Meta Tags

Example 1Description keyword highlighted

Example 2Keyword in description highlighted

Why Content Marketing ?

• Users are constantly looking for content • Can improve the brand authority • Build a base of loyal customers in long term • Search engines prefer Fresh Quality Content • Solve problems for customers

Content Creation Strategy

Brand

Site Blog Social Media Print

Content Types

Text

Articles

Ebook

Report

Guide

Press Release

Image

Info Graphic

Cartoons

Quotes

Video

Tutorials

Webinars

Demos

Hangouts

Audio

Podcasts

Content Ideas

Content Generation Ideas

• What customers want in search • What are questions in QA Site• Write How to Articles for user • Share Tips and Tricks • Latest Industry Updates with your analysis• Market research in any segment• Case Studies and Reports • Review a Product/Place/Service

Content Marketing Cycle

Create Content

50%

Promote Content

40%

Measure Results

10%

• Create a useful, information-rich site, and write pages that

clearly and accurately describe your content.

• Think about the words users would type to find your

pages, and make sure that your site actually includes

those words within it.

• Use ALT attributes for Images

• Check for broken links and correct HTML.

Google Content Guidelines

https://support.google.com/webmasters/answer/35769?hl=en

• Headings has priority of 0.08

• The priority of header tags is as follows

• h1 > h2 > h3 > h4 > h5 > h6

Headings Optimization

• Use images in content for illustration and design

• While using image use the alt attribute

– <img src=“” alt=“keywords” />

• Use Targeted keywords for the page in ALT

Image Optimization

• To improve the PR of inner pages and improve the over value of the pages

Internal linking scheme

Home

About Us

ClientsServices

Contact

Wikipedia Internal Link Example

• Use Footer to direct the user to other pages

• Include links to important pages of site

• Include Address and Map in Footer

• Social Sharing and Follow Buttons

• Other Brands of the Company

Footer Optimization

Jabong.com Footer

• Social sharing improves the content visibility and improve the brand awareness

• Use the following tools– www.sharethis.com– www.addthis.com

In page Social Sharing

• To control what search engine crawler access in our site.

• Rules – Allow – DisAllow

Robots.txt

• Display a list of all urls in the website

• Sitemaps can be created using following tools– XML Sitemap Generator (WP)– www.xml-sitemaps.com (Static Site)

Sitemaps

• The purpose of redirection is to send a user/search engine to a correct, preferred page

• Types of Redirects– 301 ('Moved Permanently') - Recommended for SEO– 302 ('Found' or 'Moved Temporarily')

URL Redirect

• Non WWW to WWW Redirection– In practical www.abc.com and abc.com are considered as

same but in seo point of view it can be duplicates– We need to write to rule for selecting our preferred

domain

Non www to www redirection code (.htaccess)RewriteEngine OnRewriteCond %{HTTP_HOST} ^webtrainings.in [NC]RewriteRule ^(.*)$ http://www.webtrainings.in/$1 [L,R=301]

NON WWW to WWW Redirect

• 301 Redirect is permanent and pass the link juice and PR to new page. In apache server we use .htaccess file for Redirect.

redirect 301 old.html http://www.abc.com/new.html

Redirecting a Single Page

• A canonical page is the preferred version of a set of pages with highly similar content.

• Example– Shopping with View Options– Automated duplicated page versions

• Code

<link rel="canonical" href="http://www.example.com/product.php"/>

Canonical Links

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769

Blackhat SEO

Duplicate Content

Keyword Stuffing Cloaking

Sneaky Redirects

Hidden text and links Paid Links

Too many links per page

Doorway pages

Scraped content

TASKS

Practical – Implement onpage for a Site

Thank you

• Visit us on www.webtrainings.in

• For queries and support contact us– www.facebook.com/websoftacademy– www.twitter.com/mdazhar01

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