SEO & Online Marketing Presentation
-
Upload
blacknight -
Category
Marketing
-
view
510 -
download
4
Transcript of SEO & Online Marketing Presentation
Who are we?
Stephen Marron
- Web Developer @Blacknight
- Design / Development / Marketing / Migrations
Blacknight Solutions
- Domain Names
- Web & Email Hosting
- SSL Certificates
- Cloud & Backup Solutions
- 100% Irish Owned
- 40+ Staff
- 84,000 Customers
- 130 Countries
Overview
What we’ll discuss?
- Search Engine Optimisation
- Content Management
- Webmaster Tools & Tracking
- Tips & Tricks
- Tools & Resources
Search Engine Optimisation
What is SEO?
The simple activity of ensuring a website
can be found in search engines for words
and phrases relevant to what the site is
offering.
Content Management
What is a CMS?
A Content Management System (CMS) is a
software application used to upload, edit,
and manage content displayed on a website.
Creative Content
Writing for the web
- Valuable & relevant
- Keep your content concise
- Stay on topic
- Format your content
- Spelling & grammar
Webmaster Tools & Tracking
Web Analytics
Web Analytics is the measurement,
collection, analysis & reporting of web data
for purposes of understanding and
optimising web usage.
Google Webmaster Tools
Support for your site
- Helps identify issues on your site
- Identifies websites linking to your site
- Track Google index status
- Upload a sitemap
Google Analytics
Build an audience with valuable insights
- Track visits
- Bounce rate
- Event tracking
- Session duration
- Generate reports
RankingCoach
Simple do it yourself online marketing
- Local & National SEO
- Competitor Analysis
- Keyword Tool
- Daily Statistics & Weekly Reporting
Hints & Tips
Generating Web Traffic
- Provide original quality content on your site
- Link building with businesses & partners
- Add your business to online local directories
- Be active on social media, link back to your website
Hints & Tips
Generating Web Traffic
- Participate in popular forums and blogs
- Write creative and informative content
- Interview someone in your field
- Blog more, write a guest blog
- Create a video or podcast
Hints & Tips
Generating Web Traffic
- Make your website your default homepage
- Advertise your URL on stationary
- Utilise your email signature
- Print your URL and logo on vehicles, shirts, pens etc
- Run competitions from your website
Hints & Tips
For a healthy SEO website
- Generate a sitemap
- Use Google Analytics
- Use Google Webmaster Tools
- SEO Page titles & descriptions
- Monitor your website’s performance
Key Points
- Research & refine your keywords
- Use those keywords in page titles & descriptions
- Use Google Analytics & Webmaster tools
- Original quality content on a regular basis
- Don’t expect results overnight
Tools & Resources
- BaseKit - blacknight.com/basekit
- RankingCoach - blacknight.com/rankingcoach
- Site Map Generator - xml-sitemaps.com
- Google Webmaster Tools - google.com/webmasters/tools
- Google Analytics - google.com/analytics
- Bing Webmaster Tools - bing.com/toolbox/webmaster
- Beginners guide to SEO - moz.com/beginners-guide-to-
seo
WordPress Resources
- Yoast SEO - Improve your WordPress SEO: Write better
content and have a fully optimised WordPress site
- Wordfence Security - Protecting your website from
hacks and malware. Run security scans etc
- WP Super Cache - Improves website performance
Popular FREE plugins: wordpress.org/plugins
Stephen MarronWeb Developer @ Blacknight
- @blacknight
- blacknight.com