SEO Meetup - The 2011 Search Year in Review
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Transcript of SEO Meetup - The 2011 Search Year in Review
SEO – What You Need To Know Raleigh SEO Meetup Group
December 2011
Twitter: @jennyhalaszJenny Halasz
SEO: The Year in Review
Let’s talk about the Panda in the room…
•Started in January 2010•Updated 11 times•Last update 11/18
Content or Linking?
Content Links
Tweetable moment
Context is King! Now I get it. #seomeetup
You Drive the Show
Real Time AnalyticsBing/Google Webmaster Tools
schema.org
Loss of Google referrer data
Canonicals
page speed
SERP changes/personalization
Google+ vs. Facebook
Honey Badger – 6/8/2011
11/3/2011
11/3/2011 – Freshness update
SEO starter guide – 12/1/2011
“Author Stats” – 12/14“Detected new page” – 12/19
• Crawl details expanded• Active email alerts• Parameter indexing
control• DNS verification
• Crawl delay by the hour• Index explorer update – focus on freshness• User management update – grant access to
subfolders, read-only• 40+ new how to guides
You Drive the Show
Real Time AnalyticsBing/Google Webmaster Tools
schema.org
Loss of Google referrer data
Canonicals
page speed
SERP changes/personalization
Google+ vs. Facebook
Schema.org• Supported by Google, Bing, Yahoo, and Yandex• Made possible with microdata formats in HTML5• Itemscope• Itemprop
• Enumerations• Name• Price• Availability• Ratingvalue
You Drive the Show
Real Time AnalyticsBing/Google Webmaster Tools
schema.org
Loss of Google referrer data
Canonicals
page speed
SERP changes/personalization
Google+ vs. Facebook
You Drive the Show
Real Time AnalyticsBing/Google Webmaster Tools
schema.org
Loss of Google referrer data
Canonicals
page speed
SERP changes/personalization
Google+ vs. Facebook
Personalized search has changed everything
social signals
I trust my friends
You Drive the Show
Real Time AnalyticsBing/Google Webmaster Tools
schema.org
Loss of Google referrer data
Canonicals
page speed
SERP changes/personalization
Google+ vs. Facebook
Just as cool as it sounds…
…but don’t forget the value of trending
You Drive the Show
Real Time AnalyticsBing/Google Webmaster Tools
schema.org
Loss of Google referrer data
Canonicals
page speed
SERP changes/personalization
Google+ vs. Facebook
Google+ launches in beta• Circles• Hangouts• Instant upload
G+ public – 10/20/2011 FB announces newsfeed changes
F8 announces timeline, friend lists, real time ticker, subscribe –10/22/2011, Google open to apps users – 10/28/2011
G+ games supported – 8/11/2011
G+ “Pages” added
VS.
You Drive the Show
Real Time AnalyticsBing/Google Webmaster Tools
schema.org
Loss of Google referrer data
Canonicals
page speed
SERP changes/personalization
Google+ vs. Facebook
Canonicalization
<link rel="next"
href=“Octuplet #6" />
<p>
I’m the fifth-born
</p>
<link rel=“prev" href=“Octuplet #5" /><link rel=“next" href=“Octuplet #7" /> <p> I’m the sixth-born </p>
<link rel=“prev" href=“Octuplet #6" /> <p> I’m the best! </p>
You Drive the Show
Real Time AnalyticsBing/Google Webmaster Tools
schema.org
Loss of Google referrer data
Canonicals
page speed
SERP changes/personalization
Google+ vs. Facebook
Page Speed = Shiny Object
You Drive the Show
Real Time AnalyticsBing/Google Webmaster Tools
schema.org
Loss of Google referrer data
Canonicals
page speed
SERP changes/personalization
Google+ vs. Facebook
Tweetable moment
Didn’t realize how many SEO game changers there were in ‘11!#epic #seomeetup #jennyrocks
Lightening Round!What was the most significant change of 2011?
What do you think is coming in 2012?
What’s the hottest gift this year?
Jenny [email protected]
htt p://www.jlh-marketing.com@jennyhalasz
Thank YouSpecial thanks to our sponsors:
Coalmarch Productions for keeping this Meetup FREE!
Thee Design Studio for providing the pizza!
for letting us use their cool spaceand