SEO - Marketing or Technology?
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SEO - Marketing or Technology?
www.omlogic.com
Pradeep Chopra (Co-founder, OMLogic Consulting)
Apr 29, 2009
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Typical SEO Implementation Process
www.omlogic.com
Keyword Research Baseline existing ranking Set ranking target Implementation
On Page Optimization Off Page Promotion
PR, Articles, Link Building Social Media Submissions
Ongoing Optimization
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What results can you expect?
www.omlogic.com
Good Rankings on Search Engines
Good Online Traffic on Website
Assuming search specialists were involved
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Doubtful?
www.omlogic.com
Higher Ranking = More Traffic?
More Traffic = Relevant Traffic?
Relevant Traffic = More Conversions?
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The Current Reality
www.omlogic.com
Business StrategyBusiness Strategy
MarketingMarketing
Marketing
PromotionPromotion
(Product, Service or a (Product, Service or a Brand)Brand)
SEOSEO SEM SEM
Online Marketing
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Required Approach
www.omlogic.com
Business StrategyBusiness Strategy
MarketingMarketing
PromotionPromotion(Product, Service or a (Product, Service or a
Brand)Brand)
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www.omlogic.com
Lets Look at an Example
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www.omlogic.com
Imagine real searchers & how they might think!
What does the company offer (SCJP Exam prep to pass SCJP Certification Exam)
What have they done so far (Since 2000, 1M+ users, 50K customer)
What did other people get from them (99.7% success)
Will they be valuable for me (Comprehensive report)
Are they a 2-4 people shop (ISO 9001 certification)
Can I trust them (100% guarantee)
Can I try (Free mock test)
This looks like the site I want. Let me go-forward.
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SEO - New Paradigm
www.omlogic.com
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www.omlogic.com
Business Objectives
Measurability
Online Marketing Strategy
Conversions
Branding
Traffic
Relevancy
Visibility/Leads/Sales
•SEO•PPC•SMM
•Website•Messaging
•SMM•SEO•PPC
SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing
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Thank You!
Email: [email protected] | Phone: +91-11-47052806
www.omlogic.com
Ready to realize the full potential of Online Marketing?
www.omlogic.com