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SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position...
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Transcript of SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position...
![Page 1: SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence.](https://reader036.fdocuments.in/reader036/viewer/2022062500/5697c00f1a28abf838cca64e/html5/thumbnails/1.jpg)
SEO:Making it easier for your customers to find you
David QuaidDara WardPrimary PositionPrimaryPosition.comSearch Intelligence
![Page 2: SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence.](https://reader036.fdocuments.in/reader036/viewer/2022062500/5697c00f1a28abf838cca64e/html5/thumbnails/2.jpg)
WHAT IS SEO?
Paradox Distrusted Blackhat, Black Magic, Black Box and
snake oil!
![Page 3: SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence.](https://reader036.fdocuments.in/reader036/viewer/2022062500/5697c00f1a28abf838cca64e/html5/thumbnails/3.jpg)
My Site
![Page 4: SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence.](https://reader036.fdocuments.in/reader036/viewer/2022062500/5697c00f1a28abf838cca64e/html5/thumbnails/4.jpg)
STOP SENDING THE WRONG SIGNALS!
![Page 5: SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence.](https://reader036.fdocuments.in/reader036/viewer/2022062500/5697c00f1a28abf838cca64e/html5/thumbnails/5.jpg)
WEB 1.0
Assumes visitors arrive Focuses on design: aesthetics,
branding and standing out
![Page 6: SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence.](https://reader036.fdocuments.in/reader036/viewer/2022062500/5697c00f1a28abf838cca64e/html5/thumbnails/6.jpg)
REALITY
![Page 7: SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence.](https://reader036.fdocuments.in/reader036/viewer/2022062500/5697c00f1a28abf838cca64e/html5/thumbnails/7.jpg)
SEO 101: NEW RULES
Mirror your business intelligence online
Content demonstrates your capability and suitability
You cannot have too much content – no-one will be overwhelmed
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DIVIDE AND CONQUER
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USERS WANT
Information to make informed decisions Best value possible Buy the best product at the best price Buy the right product at the best price Buy the best expertise at any price Find the best provider
Relevant Content at all times
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GETTING INTO THE MIND OF SEARCH USERS
Users have a problem – they search for the problem, not the solution!
![Page 11: SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence.](https://reader036.fdocuments.in/reader036/viewer/2022062500/5697c00f1a28abf838cca64e/html5/thumbnails/11.jpg)
CASE STUDIES
Describe the client Describe the problem Describe the solution Sell the process
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PRODUCTS AND SERVICES
Describe the problem Discuss the solution Show the potential uses Describe the clients
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CONTENT 101
Unique Different media
Site(s) Blog twitter
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CONTACT INFORMATION
If you have more than one location, mirror this on your site
A customer in Limerick may not be interested in your location in Waterford
More likely to be interested in knowing who is in the Limerick office
![Page 15: SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence.](https://reader036.fdocuments.in/reader036/viewer/2022062500/5697c00f1a28abf838cca64e/html5/thumbnails/15.jpg)
TERMINOLOGYWe’ve come such a long way in such a short time
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ITS ALL CHANGING: 1996 - NOW
Brochure sites Domain = Company name = 1 News & Events E-mail us Home, About us, Services, Contact Us
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WHAT ARE WE SAYING NOW
A/B Differentials Web 2.0 / 3.0 Multiple domain strategies Corporate Blog E-Mail, call, twitter, blog, LinkedIn us Home, Service 1, Service 2, Site B, Site
C, Contact Centre, Product Micro-site, Sub-domains
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GET YOURSELF CONNECTEDNo man is an island – so why is his website?
It looks lovely but
how will we get there?
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CONNECT TO OTHERS...
Suppliers Clients Partners Business Associates and Friends
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NETWORK
LinkedIn Twitter IGO People Blogs
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Your Blog
http://www.
Your Website