SEO LIFE CYCLE

Step 1: Technical Site Audit

Check for robot.txt file

Are important pages prohibited for crawler? Check nofollow/noindex tags

Check if these tags are properly applied without losing website accessibility to crawler for important pages Check all types of canonicalization issuesCheck canonical version of website, with search query site:abc.com -inurl:www

Step 1: Technical Site Audit

Use htaccess file to create 301 redirects for all other sub domains to the canonical version of website

Check for indexed pages

Check if all important pages of the website are indexed by Google. Check for website penalty.

Search with domain name only and if it does not come up in first few results that means either website is penalized or on the way to get penalized

Step 2: Comprehensive Keyword Research

Search all possible keywords using keyword research tools like Google AdWords Check local & global search volume Consider using LSI & possible keyword combination Use phrase match option when researching in AdWords Include keyword competitiveness numbers when reporting to client

Step 2: Comprehensive Keyword Research

Step 3: Content Recommendations

Check to see if there is enough content on each page – 300 to 500 words per page

Content must be keyword enhanced (direct or semantically related)

Is content quality content – does it contribute to the user experience or is it completely content-farm type quality

Make recommendations for additional content areas including those that may not require lots of manpower (i.e. user-generated content)

Step 4: On-Page Optimization

Step 4: On-Page Optimization

Some other factors:

Internal Link navigationStructures and FilenamesUnique Titles Tags Description Tags H1 Tags OptimizationKeywords Segregation URL wise Images and Alt tag

Step 5: Off-Page Optimization

Press Release Submissions

Directory Submissions Local Business Listings

Other opportunities include:•Article submissions•Social bookmarking•Classified ad submissions•Blog commenting•Theme based submission

Step 5: Off-Page Optimization

Social Media optimization

Step 6: Analytics & Webmaster Tools

Ensure analytics account is set up Ensure Analytics code is on each page of the site Ensure proper goal urls set up in goals Has the site been verified through Webmaster Tools account? Ensure sitemap has been created and upload

Step 7: Ongoing SEO

SEO Strategy

Site Analysis

Keyword Research

Quality ContentOn-page

Off-page

Analytics & Reports

Contact Us for Industry-Leading Online Marketing Services

The Marketing Zen Group1-888-460-6008info@marketingzen.com