SEO Initiation 1 - Melbourne SEO Meetup

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    23-Aug-2014
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This is the presentation material that will be used in the SEO Initiation Class at the Melbourne SEO Meetup on 06/08/2014 Presented by : Saijo George Resources : http://saijogeorge.com/best-marketing-tools/ Twitter : https://twitter.com/Saijo_George

Transcript of SEO Initiation 1 - Melbourne SEO Meetup

  • Generally about 70 - 80% of search users click on Organic listings Twitter : @Saijo_George Web : blog.saijogeorge.com TRUE FALSE
  • SEO Initiation Part 1 By : Saijo George Twitter : @Saijo_George Web : blog.saijogeorge.com
  • Who are you I am Saijo George. I work as an internet marketer at Envato , the folks behind sites like ThemeForest. You can follow me on @Saijo_George, and checkout some of the stuff I write about on blog.saijogeorge.com and a few other industry blogs. Twitter : @Saijo_George Web : blog.saijogeorge.com
  • We are going to look at What is SEO How search engines work Introduction to On Page vs Off Page Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat Twitter : @Saijo_George Web : blog.saijogeorge.com
  • What is SEO ? Twitter : @Saijo_George Web : blog.saijogeorge.com
  • What is SEO ? Making sure you content is presented in the best possible way to be found , indexed and ranked in the SERPs Is a long term strategy, playing catch-up is easier than you think Is not a shady process, shortcuts WILL come back to haunt you Is constantly evolving Twitter : @Saijo_George Web : blog.saijogeorge.com
  • How search engines work Twitter : @Saijo_George Web : blog.saijogeorge.com
  • How search engines work Crawling the Web - spiders, schema markups, sitemaps, site structure Building a Search Index PageRank, Domain Rank, Author Rank, Knowledge Graph, Semantic Relationship Providing users with relevant results - SERP, rich user experience on various devices Twitter : @Saijo_George Web : blog.saijogeorge.com
  • On Page vs Off Page vs On Site Twitter : @Saijo_George Web : blog.saijogeorge.com
  • On Page vs Off Page vs On Site Meta Titles Description ( for SEO ? ) H1 Tags - multiple ? Keywords LSI, Synonyms Schema Markup Site Structure Sitemaps Images alt tags Copy Internal links , etc Twitter : @Saijo_George Web : blog.saijogeorge.com Links Link Profile NoFollow vs Follow Site Speed Mobile Friendly
  • Black Hat vs White Hat vs Grey Hat vs Blue Hat Twitter : @Saijo_George Web : blog.saijogeorge.com
  • Black Hat vs White Hat vs Grey Hat vs Blue Hat Twitter : @Saijo_George Web : blog.saijogeorge.com Black Hat Breaking Guidelines & Law Cloaking Hidden Links Template Injection Grey Hat Breaking Guidelines Recipe Schema to get SERP pic Automated Linking Software $5 SEO campaigns Social Share for Links White Hat the good stuff
  • Twitter : @Saijo_George I usually tweet about #SEO and #design Site : blog.saijogeorge.com Twitter : @Saijo_George Web : blog.saijogeorge.com
  • Check out my curated list of SEO tools http://saijogeorge.com/best-marketing-tools/ Twitter : @Saijo_George Web : blog.saijogeorge.com