Session on SEO techniques in 2015 and 2016

Topic covered in this session

Why SEO

SEO history till 2015

Important SEO techniques in 2016

SEO Session

Why SEO

1) 93% of online research begins with a search engine

2) Google owns abut 69% of market share

3) 70% of the links users click on are organic

4) 75% of users never scroll past thefirst page

Google’s 69% of market share

SEO Ranking process

On page Optimization

50%

SEO Rankings

On page optimization

Off page optimization

SEO history

Brief of SEO

What SEO technique were used which is no more working

SEO history in 2015

SEO history

SEO history

Old SEO Techniques

What SEO technique were used which is no more working:

Directory Submissions Local Listing Yellow Pages Google Authorship Optimized Anchors ( use safe anchors not optimized) Quantity of links over Quality Keyword Heavy Content(keyword stuffing) Relying on back links instead of Content

What Happened in 2015

3 Major Google Algorithm Updates

Mobile Update AKA “Mobilegeddon” in April 22

Quality Updates “Phantom 2” in May 3

Panda 4.2 in July 17

What Happened in 2015

Mobilegeddon

Mobile Update AKA "Mobilegeddon“April 22, 2015

In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st.

What Happened in 2015

Phantom 2

The Quality Update — May 3, 2015

After many reports of large-scale ranking changes, originally dubbed "Phantom 2", Google acknowledged a core algorithm change impacting "quality signals".

What Happened in 2015

Panda 4.2

Panda 4.2 Update — July 17, 2015

Google announced what was most likely a Panda data refresh, saying that it could take months to fully roll out.

SEO techniques in 2016

Go Secure, https:// (you have no choice!)

Switch your website to https, you will rank better! Update all internal linking to point to https Update all external links to point at https version of your site Make sure images and fonts are secure Put in 301 redirects and set up a new Google search console

Go Mobile, Mobile is the future

Go mobile, responsive design if possible Test with mobile usability tool Shoot for mobile page speed scores of 65 or above Have a mobile ready website that is optimized for Google (responsive design, vary http header or subdomain)

App Store Optimization

Apps get a ranking boost when app indexing is done correctly and apps get another ranking boost when they use the app indexing API.

Responsive isn’t good enough Create an app-like experience on mobile. It will boost ranking.

App listed in Search

App indexing allows webmasters to connect pages from web sites with specific content within android app.This enables android Smartphone users who have app installed can open it directly from relevant mobile search results on Google.

Example have shown in image.

Example:

Rank Brain Technology

Rank brain is part of Google's overall search algorithm that determines what result appear on Google search page and where they are ranked.

It is a part of Hummingbird algorithm because it doesn’t handle all searches, as only the overall algorithm would

It is an Artificial intelligence technology (AI technology)

Overall it can be effective in voice search

Rise of Voice Search

Next time you use siri, cortana, or Google now think about how your interaction is different.

Structured Data as a Ranking Factor

Structured data is definitely not only for search engines, if done correctly it will make your result much more attractive and increase your click through rate.

Watch your Ajax and JavaScript

Make sure you optimize around your Ajax and Javascript Google is now indexing Ajax and Javascript (no more escape fragment optimization)

AJAX applications have been difficult for search engines to process because AJAX content is produced dynamically by the browser and thus not visible to crawlers.

Schema.org

Create a schema.org strategy for each page of your site. This will be important for rankings, click

through rates and users. Some of the schema is…

Logo schema Product Schema Reviews Schema Video Schema Breadcrumb Schema Local Schema Article Schema Event schema

Schema.org is an activity to promote schemas for structured data on web pages and email messages etc.

Sitemaps: Don't leave indexing to chance

Make sure you have all the sitemaps in green.

XML HTML Video Image

News RSS

Have a news sitemap, if you are news site and an RSS if you need content indexed fast.

Make sure you have all of these sitemaps.

Have a Location Specific Strategy

Go Local Like a Pro:

•Create Location based pages on your site. •Add local schema.org to your site •Create the following local profiles •Google + •Bing •Yelp • Moz Local

Pick a new language and generate more revenue

Translate your site into a new language or target a new countryYou have already done the work in English, translate your website into Spanish, French, RussianUse hreflang tags and X default to be technically correct

https://youtu.be/8ce9jv91beQ?t=2m38s2:38 to 3:50

Content Marketing-As usual King

SEO without great Content It fails and expensive

Great Content with no SEO No such a great result

SEO with great Content100% result with sustainable SEO strategies

Link Building Strategy

Dead techniques: Link exchangeSubmitting to web directoriesPay agencies for linksBuy links from sketchy sites

Working techniques:

Earning links through publishing high quality contentGuest blogging—Building inbound links and reaching to target audienceSocial media---likes, shares and retweets on social media count as links, and therefore pass on ‘link juice’ to your site and content.

Search Engine Ranking Factor in 2015

Use the Right Tools

1.Hootsuite: Schedule social posts, feed your blog 2.BuzzSumo: Influencers, popular social content 3.Screaming Frog: Crawl an entire site 4.Advanced Web Rankings: Local and national rankings 5.FollowerWonk: Twitter influencers, Twitter data 6.Opensite Explorer Broken Link Checker: Fix broken links 7.Magestic SEO: View backlinks to any website 8.KnowEM: Secure 300 social media profiles 9.Link Detox: Clean up work your bad SEO company did 10.Google Search Console: A MUST HAVE! 11.SEM Rush and woorank.com12. siteworthtraffic.com and iwebchk.com13.Google trends

Thank You