Seo in-2013
-
Upload
dejan-seo -
Category
Technology
-
view
334 -
download
0
Transcript of Seo in-2013
About George
Myspace Generation
x5 = $150
More sites, more money!
x5 = $150
x10 = $PROFIT
Google isn’t reinventing the wheel Shortcuts are risky Produce useful information Build links to acquire traffic Clean your own backyard Don’t put all your eggs in the
one basket
What’s significant in 2013?
Panda in Everflux1. No need to fear the next refresh or
wait in hope2. Easier to monitor changes than
suffer big ones3. Easier to determine if you’re
moving in the right direction
“Venice-Like” Update
Melbourne Brisbane
Penguin 2.0• Smarter – deeper links• 3.1% vs 2.3%• There will be more penguins
Keeping ontop of change
hreflang="x"
<link rel="alternate" href="http://example.com/" hreflang="x-default" />
<link rel="alternate" href="http://example.com/en-us" hreflang="en-us" />
<link rel="alternate" href="http://example.com/en-gb" hreflang="en-gb" />
<link rel="alternate" href="http://example.com/en-au" hreflang="en-au" />
What now?
Your SEO backyard
Link building
You
Competitor
Competitor
Content is King!
Do what’s best for the user!
Right guys...?
I have a blog network
I spam .edu forums
I buy expired domains
wrong
wrong
Commercialisation is bad…
“SEO”
Social Bookmarking
Comment Spam
Article Directories
Guest Blogging
DirectoriesSocial Metrics
Inbound Marketingright
right
Analyse Create Promote
right
Analyse Create Promote
right
Analyse Create Promote
Authorship
“information tied to verified online profiles will be ranked higher than content without such verification”
Eric Schmidt, Executive Chairman, Google
right
Good publisher
right Talk about what you know
Bad publisher
Publishes useful information
Publishes crap
Spams social
Gets social shares naturally
Diversify AND Consolidate
right
•Your network of industry contacts•Worry about how to remarket•Think outside of search to capture users
right
Diversify
•Trim unnecessary pages•Write for the user, not search•Assess & clean your links
right
Consolidate
Look at your website speed
“we're including a new signal in our search ranking algorithms: site speed”
right
Concentrate on website speed Google PageSpeed Insights Webmaster Tools -> Site Performance WebPageTest.org
right
Pay Attention to Mobile
Phones & Tablets > PC’s Only 10% have a mobile site
or application 1 in 5 run mobile targeted
campaigns
http://au.businessinsider.com/smartphone-sales-wil-reach-16-billion-2013-2
Measure everything
1. Multiplatform tracking2. Simplified features3. New data
Nice Backyard
Questions?
@dejanseo