SEO IN 2011 - JLH Marketing · Documents Calendar More ... Hussein Ebied, Brian Ussery, Tony Adam...
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SEO IN 2011 Five Things You Need to Know Now
Transcript of SEO IN 2011 - JLH Marketing · Documents Calendar More ... Hussein Ebied, Brian Ussery, Tony Adam...
SEO IN 2011
Five Things You Need to Know Now
@jennyhalasz
Who Am I?
@jennyhalasz
Experienced.
12 years in search
Columnist for Search Engine Land
Instructor for QIC Learning
Speaker – SMX, SES, Internet Summit…
Agency, in-house, consultant
@jennyhalasz
Ethical.
@jennyhalasz
Elemental.
@jennyhalasz
5 Things You Need to Know
Panda
Schema.org
Search Plus Your World
Canonicals
Social Networking
@jennyhalasz
Let’s talk about the Panda in the room…
Started in January 2010
Updated 11 times
Last update 11/18
@jennyhalasz
Content Links
Content or Linking?
@jennyhalasz
Schema.org
Supported by Google, Bing, Yahoo, and Yandex
Made possible with microdata formats in HTML5
Itemscope
Itemprop
Enumerations
Name
Price
Availability
Ratingvalue
@jennyhalasz
Search Plus Your World
@jennyhalasz
Search Plus Your World
@jennyhalasz
Search Plus Your World
@jennyhalasz
Search Plus Your World
@jennyhalasz
Canonicals
<link rel=“prev"
href=“Octuplet #5" />
<link rel=“next"
href=“Octuplet #7" />
<p>
I’m the sixth-born
</p>
@jennyhalasz
Social Networking
@jennyhalasz
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