Seo & Google+ | SMX London | Wayne Sleight | 97th floor
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SEO & Google+ 97thFloor.com @97thFloor SMX London by Wayne Sleight @WayneSleight
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Transcript of Seo & Google+ | SMX London | Wayne Sleight | 97th floor
SEO&
Google+
97thFloor.com@97thFloor
SMX Londonby
Wayne Sleight@WayneSleight
25 EmployeesFounded 2004Located Near
Salt Lake City, UT
Work with Medium
toEnterprise Clients
@97thFloor
Fun Fact! the tallest building in UT is
32 floors
Let’s talk about links
*I’m a new dad
Google+ profiles have PR!
Not bad
Google+ profiles have PR!
Now we’re talking!
Why care about profile PR?
Followed links
Why care about profile PR?
Followed links
Why care about profile PR?
Followed links
Google+ posts and profiles show up in SERPs
You’re welcome
Nearest Taco Bell:LAKESIDE SHOPPING CENTRE West Thurrock Grays Essex, MD. RM20 2ZPPhone: 01708 890196
How to increase your profile PR
Outside of Google+1. rel=“author” tag
2. Links on web to your G+ profile pages or posts
Inside Google+3. Posting in G+ communities (avatar & name)
4. People sharing your posts (“originally shared”)
5. Commenting on other’s posts (avatar)
6. People tagging you in their comments
You can beef up the authority of your Google+ by doing real marketing!
One-to-One Marketing
Yay! Followed
link back to my profile!
Big reason companies avoid Google+
New to Google+?“0 have you in circles”?
Google+ Communities
NO PROBLEM!
Welcome to Google+ Communities
Join relevant communities and become an asset to the community
Better than 0 people
The community gives back to you!
Followed links backto my profile from
this community
Followed link to website
2 reshares
The community spreads your content for you
Here I’m in front of 1,752 people (2,392 total)
Followed links from his profile
Keeps spreading
My 2nd reshare came from the 1st reshare
Success
Here I’m in front of 7,753 people (10,145 total)
Followed linksfrom his profile
By yourself...
With the help of Google+ Communities
10,145 audience reach
19 Comments +17
Bonus Tip
He writes here... Content partnership
opportunities!
Bonus Tip
Authors are on Google+ for Authorship benefits
=Google+ is great for finding where people
write
=Google+ is great for forming content
partnerships!
SEO&
Google+
97thFloor.com@97thFloor
SMX Londonby
Wayne Sleight@WayneSleight
