SEO for Software Companies
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Transcript of SEO for Software Companies
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SEO FOR SOFTWARE COMPANIES
Patrick McKenzie
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Brief Bio
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The SEO Equation
Content
+ Links You win
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Your website is a shipping software
productof your company.
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Scalable Content Generation
The optimal size of a website isas big as possible.
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1) Install (or Build) a CMS
Quick, easy, non-technical updates Better presentation = more value On-page SEO baked in
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2) Outsource Content Writing
You are expensive. Writers are cheap. You are too busy to write more than 5
pages. Quality/quantity can be augmented with
software, for exponential gains.
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3) Milk It
The best content is: Modular Evergreen Competitively Defensible Process-oriented
Track what works Best performers Overlooked Opportunities
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900 Activities Like This
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It Works!
Baby Shower Christian Symbolism Bowling States Capitals Camping Names For God 0
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Sales Attributable To Content
Sales
100 activities with $30 of sales each
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Impact on Business
Best performing pages generated $1,000s in revenue.
Setup Time: ~1 week Time Commitment: 5 minutes a month. Total: ~$20,000 in sales on $3,000
investment.
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Linkbait
Providing value to groups of influential people in such a manner that it helps you out.
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Who Links?
The Linkerati Bloggers Social media gadflies
Traditional Media Existing websites
Universities Other software companies
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Open Source Software
Plays to your strengths OSS community is extraordinarily link-
rich. Very defensible Landgrab economics
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Case Study: A/B Testing
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Thanks for Listening
Blog at http://www.kalzumeus.com Slides will be posted. See @patio11 Send me email. I love chatting about
this. [email protected]