SEO For Musicians and Artists - Search Engine Optimization Tips

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THE SEO SECRETS: The 3 Things You Must Know For 2014 Jon Rognerud, Author @jonrognerud www.jonrognerud.com

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Learn the 3 top tips for starting an SEO campaign for Musicians, Bands and Artists. From a presentation at the hmmawards.org in Hollywood, Los Angeles, CA.

Transcript of SEO For Musicians and Artists - Search Engine Optimization Tips

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THE SEO SECRETS:

The 3 Things You Must Know For 2014

Jon Rognerud, Author@jonrognerud

www.jonrognerud.com

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GIVEAWAY – 5 LUCKY WINNERS

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Jon Rognerud: Online Trainer, Consultant• Online since 1996• Author (Entrepreneur/Mcgraw-Hill)• SEO Strategies and Consulting• Chaosmap Search Agency

• Father, Husband • Cross-fit nut (lost 45 lbs)• Top 10 Hit in Norway

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AGENDA•#1: The First Thing You Must Know About SEO•#2: The Second Thing You Must Know About SEO•#3: The Third Thing You Must Know About SEO

(INSIGHT: Get these – and you’ll ROCK in search)

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Jon’s Quick Help Sheet – Please Fill Out

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But First….

SEO DEFINED:SEARCH ENGINE OPTIMIZATION

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LOW (NO) SEARCHES LOOKING FOR YOU REPUTATION & AUTHORITY

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#1 SECRET: KEYWORDS + SEARCH VALUE

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#1 SECRET: KEYWORDS + SEARCH VALUE

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#1 SECRET: KEYWORDS + SEARCH VALUE

WHERE TO FIND THEM?

1. Keyword research tools (Google, Ubersuggest.org, SEMRush.com, Wordtracker.com…)2. Your website analytics (Google Analytics, Clicky…)3. Competitive research4. Related keywords 5. Google Autocomplete

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#2 SECRET: CONTENT + SITE ARCHITECTURE

1.Page Content that serves the visitors (keyword intent)2.On-Page Factors (HTML & Content)3.Server infrastructure (TECHNICAL) – search friendly4.Keywords and modifiers: alignment to each page5.“Multi-media”: Pictures, Videos, Audio

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#3 SECRET: Links, Social + Knowledge Graph1.External link factors count for major rankings (still)2.Social outreach and engagement (for links)3.Structured markup (Schema) = FREE advertisement

Things, Not Strings!

MOBILE!

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Strategic Approach & Content Use• Original artists and bands• Musician and individual artists• Cover bands, Tribute bands• Music educators, teachers• Tour Dates, Performance Announcements• Video Channels• Reputation Management – TOTAL AUTHORITY• Email Marketing – Subscribers, Community Building• YOUR audience channels?

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FREE SESSION WITH JON – BOOK NOW:

www.jonrognerud.com/session

Value $497.00

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THE BOOK GIVE AWAY IS HERE!

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FREE SESSION WITH JON – BOOK NOW:

www.jonrognerud.com/session

Value $497.00