SEO for Food Bloggers 2012
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![Page 1: SEO for Food Bloggers 2012](https://reader036.fdocuments.in/reader036/viewer/2022062300/554bafd0b4c905ae618b5810/html5/thumbnails/1.jpg)
Food Blogs & SEO:
Marketing Made Delicious
Rand Fishkin, CEO, SEOmoz @randfish
http://bit.ly/foodbloggerseo
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Let’s See What’s on the SEO Menu Today:
I. Why Search Matters So Much
II. Making an SEO-Friendly Site
III. Quick Setup Guide for Bloggers
IV. Choosing Keywords & Optimizing Your Pages
V. Link Building Dos & Don’ts
VI. 10 Actionable Tips for Your Blog
VII. Answers to Frequent Questions
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The Growth of Search
Number of Searches/Day on Google
3 Billion Searches/Day (announced Aug. 2012)
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SEO vs. Paid Search Ads
75%+ of all clicks go to organic
results, not paid ads.
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SEO vs. Paid Search Ads
More than 50% of search
queries have no paid ads at all.
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Great SEO Builds On Itself
Done right, consistent, quality posts + solid
SEO lead to a natural growth in referrals
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Making Your Blog SEO-Friendly
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“(Wordpress) is a fantastic piece of software, it makes your site easily
crawlable by search engines, solves some 80-90% of mechanics of
SEO and is the first big step anyone can take towards creating a
popular online business.”Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/
Using Wordpress? You’re 80% There!
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Wordpress Users: Read This Guide!
http://yoast.com/articles/wordpress-seo/ - I also recommend Joost’s plugin “Wordpress SEO”
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Other SEO-Friendly Platforms Include:
http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if Wordpress isn’t a match.
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Less Ideal Platforms for SEO
I wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (like TypePad and Expression Engine) can be customized with enough elbow grease.
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Quick Setup Guide for Bloggers
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Step 1: Google Webmaster Tools
http://google.com/webmasters - can help you diagnose and repair issues w/ your site
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Step 2: Feedburner
http://feedburner.com – create RSS feeds and track your subscribers and clicks
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Step 3: Google Analytics
http://google.com/analytics - track how visitors get to you and what they do on your site
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Step 4: Bit.ly to Track Sharing
http://bit.ly – great for determining which shares your fans/followers really enjoy
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Optional: SEOmoz PRO
http://pro.seomoz.org – good if you’re hardcore into SEO, otherwise less ideal
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Choosing Keywords &
Optimizing Your Pages
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Step 1: Go to Google AdWords
http://adwords.google.com/select/KeywordToolExternal is nice & free!
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Step 2: Use “Exact Match”
http://adwords.google.com/select/KeywordToolExternal is nice & free!
Don’t Use This “Broad” as Numbers are Way Off
Use “Exact” - These are Much Better
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Step 3: Choose Keywords Wisely
http://adwords.google.com/select/KeywordToolExternal is nice & free!
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Step 4: Make Great Titles Using Your Keywords
Note the title doesn’t have to just be keywords, and that you can combine terms, too!
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Step 5: Employ Keywords Wisely in Your Post
Keyword use in the first paragraph or two is smart, as is including a relevant picture or two
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Choose Keywords that Aren’t Too Competitive
Strong, popular sites w/ targeted titles + content
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Choose Keywords that Aren’t Too Competitive
Weaker, lesser known sites and
non-targeted titles
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Focus on the Long Tail & Chunky Middle First
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A Few More General Keyword Rules
A) Don’t target more than 2 pgs on your site to a given keyword
B) Never use a keyword in a post more than what feels natural
C) Not every post needs to be keyword targeted
E) The better the post, the better your chances for ranking.
SEO is less about the perfect formula and more about people
loving & sharing your work.
D) Choose keyword subjects that you have expertise in. Don’t
try to force a keyword+post combination that won’t be quality.
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Link Building Dos and Don’ts
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Don’t Fall for This Crap
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Or This Other Crap
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Or This Equally Terrible Crap
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Or This Magnificently Scary Crap
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Or This
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Or This
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Or This
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Got it? Good!
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Chart of Link Tactics & Relative Risk
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<p><a href=http://www.seomoz.org rel=“nofollow”> SEOmoz’s Website </a> is a good resource for those seeking to learn more about search engine optimization.</p>
Anchor text(tells the engine what
this link is about)
URL(the link target)
Surrounding Text(may provide context on
the link’s relevance)
Rel=“Nofollow”(a tag that indicates search
engines shouldn’t trust/count this link)
What Elements Matter in a Link?
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Tactics to Earn Great Links
• Beginner’s Guide: Chapter 7 – Growing Links & Popularity
• Link Building Blog Posts on SEOmoz
• Webinar on Link Building Strategies
• 101 Ways to Build Links from SEOBook
• Link Building Presentations on Slideshare
• The Science of Retweets from Dan Zarrella
• The Noob Guide to Link Building from Mike King
• 1000s of Link Building Tactics from the SEOmoz Blog
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10 Actionable Tips for Your Blog
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Where Geraldine Started Her Blog
#1: Be Willing to Fail for a Long Time
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Where people usually give up.
#1: Be Willing to Fail for a Long Time
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2.5 years in, she finally reaches 1000s of daily visits
#1: Be Willing to Fail for a Long Time
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“The only thing that I see that is distinctly
different about me is that I’m not afraid to
DIE on a treadmill. You might have more
talent than me, you might be smarter than
me, but if we get on a treadmill together,
there are two things: 1- You’re getting off
first OR 2- I’m gonna DIE. It’s really that
simple”
- Will Smith
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#2: Blog Posts Can Be More than Text & Photos
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#3: Don’t Separate Into Multiple Sites or Subdomains
http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
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#4: Experiment with Lots of Different Networks
Users: 200mm 900mm 200mm 150mm 20mm
Users: 15mm 30mm 14mm 15mm 15mm
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#5: Don’t Just Aim for Rankings, Go for CTR
Which one would you click?
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#6: Use Google Reader to Find Other Blogs
Whose Communities to Participate In
http://www.google.com/reader/view/#directory-search/travel%20blog//0
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#9: Your Followers Aren’t All Online at the
Same Time. Share More than Once.
Via http://followerwonk.com
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#10: Use Rel=Author & Google+ to Get Your
Mugshot Next to Your Pages in SERPs
http://www.blindfiveyearold.com/how-to-implement-rel-author
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Answers to Frequent Questions
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What Was Google’s “Panda” Update? Do I
Need to Worry About That?
Check out http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday for more on how Panda imapcted SEO and http://www.seomoz.org/blog/beat-google-panda for tips on how to beat it.
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What About “Penguin”?
http://www.seomoz.org/blog/penguins-pandas-and-panic-at-the-zoo
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Should I Worry About Spam Comments?
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Can Links from Low Quality Sites Hurt Me?
http://www.seomoz.org/blog/what-if-my-competitors-point-spammy-links-to-my-site
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What About Image Search SEO?
http://www.seomoz.org/blog/image-seo-basics-whiteboard-friday
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What About Local SEO?
http://www.davidmihm.com/local-search-ranking-factors.shtml
Normal Algorithm
Maps Algorithm
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What About Recipe SEO?
Rich Snippets
Specific Filters
http://googlesystem.blogspot.com/2011/02/google-recipe-search.html
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Really?
Google’s smart, but even they f#$% up
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Thank you! Let’s do some Q+A!
Download this Webinar:
http://bit.ly/foodbloggerseo
Contacting Me:
@randfish or [email protected]