SEO for E-Commerce

Presented byHammer Bridge

SEO is the act of modifying a website to increase its ranking in organic vs. paid, crawler based listing of search engines.

SEO Spider

How does Organic Search Listing work ? A spider or a crawler which is a component of the Search Engine

gathers listings by automatically crawling the web.. The spider follows links to web pages, copies them and stores them

in the engines index. Based on this data the search engine then indexes the pages and

ranks them. Search Engine = Google, Yahoo, Bing etc.

So...what's Organic Search and Paid Listing ??

Natural vs. Paid Listing

Measuring SEO success

• Keyword Ranking• Website Traffic• Increase in "Share of traffic"per keyword• Increase Revenue/Keyword• Increase in Impressions• Lower dependence on paid Search

Google Ranking Algorithm

Key Factors for E-Commerce

• Drive dynamic content using news, blogs etc• Keyword analysis• Competitive analysis• RSS feeds

On Page Optimization for E-Commerce

• Create a SEO Keyword Field in Product• Simple Product & Category URLs• Products 2 or 3 Clicks from the Home Page• Unique Title Tags• Keyword Meta Tags• Description Meta Tags• Product Reviews• Avoid Session IDs in URLs• Create a Product RSS Feed• Product Tagging• Links in Product Descriptions• Optimize your Images

Off Page Optimization for E-Commerce

URL submission (Link Building)Directory SubmissionKeyword AnalysisCompetitive Analysis

SEO for Magento catalog > manage products > meta

information..

title, meta keywords & meta description are the 3 main components to be filled for effective SEO

Product Tags When you allow users to tag your products,

you’ll likely start ranking for slang keywords that you would have never thought of on your own.

check tags under this path : reports > tags

SEO for Magento

RSS Feeds

system > configuration > RSS feeds

Cache Management

system > cache management

No-Index

Install the Yoast robots meta module and make sure the settings prevent indexing of all non-content pages.

*send friend *product review pages *tags *RSS feeds *compare *wishlist

Canonical URL’s

To help search engines to understand the duplicate content of your pages you can suggest the preferred version of the URL for each page, using the new canonical URL tag, so you should install the Canonical URL's for Magento module.

Google Sitemap

Magento Extensions for SEO

SEO Suite Enterprise - $229Canonical URL for MagentoYoast MetaRobotsFlagbit Google Webmaster ToolsSemantium MsemanticBasicSEO Suite Pro -$149Link Exchange Directory

SEO Tool

Web CEO

http://www.webceo.com/

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