SEO for Content Creators

www.Kaleidico.com

Simple SEO for Content Creators

Tuesday, September 4, 12

http://www.Kaleidico.com

http://www.Kaleidico.com

SERP Optimization


Meta data

• Google announced in September 2009 that neither meta descriptions nor meta keywords are ranking signals

• Objective: We’re writing compelling ads to increase SERP (search engine results page) conversion rate


Pick a keyword

• Every page should have a target keyword

• Keyword should be strategically applied

• Use keyword clusters to increase density


Write a title

• Each page should have a unique title

• Title should be short (less than 65 char)

• Title must contain keyword

• Title should contain site name

• Format:

• Primary keyword - secondary keyword | Brand


Write a description

• Each page should have a description

• Each description must contain the keyword

• Descriptions should be 150-160 characters

• Descriptions should be compelling ad copy


On Page SEO

• Google is getting smarter and smarter about analyzing web pages for relevancy AND value

• Objective: Create content that is (generally) specific to one topic and easy to consume, even when skimming--especially when skimming.


Core elements

• Title tag

• URL

• Headlines & Sub-headlines (H1, H2, H3)

• Content (keyword placement)

• Image filename

• Image alt text


Write a headline

• Each page should have a unique headline

• The headline should contain the keyword

• Headlines should be H1


Write sub-headlines

• Pages should have a unique sub-headlines

• Sub-headline should contain keywords

• Headlines should be H2 or H3

• Use to break and navigate content

• Use to create page hierarchy

• Use to create keyword density


Break up content

• Each page must have unique content

• Make content easy to skim and consume

• Use sub-headlines, bulleted content, resource boxes, images, video


Tag content

• Use alt text for images

• Wrap images in descriptive content

• Wrap video in descriptive content


Use rel=”author”

• Add link to the <head> of relevant pages: <link rel=”author” href=”https://plus.google.com/u/0/106248586382178339589/posts”/>

• Add website to Google+ “Contributor to” section

• Make sure +1’s are public on Google+

• Check your work: http://www.google.com/webmasters/tools/richsnippets


https://plus.google.com/u/0/106248586382178339589/posts

https://plus.google.com/u/0/106248586382178339589/posts

http://www.google.com/webmasters/tools/richsnippets




Leverage Images


Help Google Rank Your Relevant Images

• Use keywords in relevant filenames

• Make filenames simple and unique

• Use alt text and include keywords

• Wrap relevant images with descriptive, keyword copy


Leverage videos


Help Google Rank Your Relevant Videos

• Use keywords in relevant filenames or embed code

• Use alt text and include keywords

• Wrap relevant videos with descriptive, keyword copy


Make each page link-worthy

• Objective: Create a page that people would want to bookmark as a resource.

• Education

• Reference

• Illustrative

• Shareable


Update linked content

• Once page is ranking and people are linking keep the content fresh and current

• Use RSS feeds for relevant, fresh content

• Create a scheduled review cycle

• Update with new internal links or authoritative external references


Ideal SEO Page

• Single, specific, relevant topic (keyword)

• keyword in title tag

• keyword in URL

• keyword in headlines

• keyword cluster in content

• keyword in image alt text


Questions

Bill Rice

[email protected]

734.775.4487


mailto:[email protected]

mailto:[email protected]

SEO for Content Creators

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