2016 SEO Best Practice Series: Lesson 4 – Our 10 Favorite SEO Tools8.16.16

Join us again for lesson 5 on September

13th! Register Here: http://bit.ly/2awD3zK

Agenda

Overview of 10 SEO Tools We Love

Questions

Quick Recap From Previous Lessons

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Watch Lesson 1: https://youtu.be/NjsRQwFOvlQ

Watch Lesson 2: https://youtu.be/l8lc2iPqeR4

Watch Lesson 3: https://youtu.be/ZPTTGMGO-Z0

Win at SEO by focusing on your users and the outcome you want them to take on your pages.

If you build it they will come. If you build it slow, they won’t stay.

Set up a Google Search Console account and start monitoring your SERP Click Through Rate.

Where to Get The Tools We Will Cover Today

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1. Screaming Frog SEO Spider - https://www.screamingfrog.co.uk/

2. Bing Webmaster Tools - http://www.bing.com/toolbox/webmaster/

3. Conductor Searchlight - https://searchlight.conductor.com/

4. Linkdex - http://www.linkdex.com/en-us/

5. Google Search Console Search Analytics - https://www.google.com/webmasters/

6. Moz Open Site Explorer - https://moz.com/researchtools/ose/

7. Google Drive Spreadsheets - https://drive.google.com/

8. Google Keyword Planner - http://adwords.google.com/keywordplanner

9. Page Speed Insights - https://developers.google.com/speed/pagespeed/insights/

10.SEMrush - https://www.semrush.com/

ScreamingFrog SEO Spider

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https://www.screamingfrog.co.uk/

What can you do with the SEO Spider Tool?

• Find Broken Links

• Audit Redirects

• Analyze Page Titles & Meta Data

• Discover Duplicate Content

• Extract Data with XPath

• Review Robots & Directives

• Generate XML Sitemaps

• Integrate with Google Analytics

Our Favorite Feature: Being able to paste in a list of

URLS. To get the status code. It’s a great way to double

check your sitemap.xml or build a new one.

A completely free decent alternative would be:

http://beamusup.com/

Quick DEMO of Screaming Frog SEO Spider

Bing Webmaster Toolshttp://www.bing.com/toolbox/webmaster/

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• Shows you exactly how Bing is interacting with your

site.

• Sitemap errors – Keep Sitemaps Clean!

• Our favorite feature: Crawl Error Reports where you

can sort by Count Of Links

• See Clicks Data from Bing SERPS

Conductor Searchlighthttps://searchlight.conductor.com/

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• Rank Tracking Important Keywords

• Learn of new opportunities

• Closely monitor competitors

• Build Business Cases

• See which optimizations you should

make next sorted based on expected

impact

Our Favorite Feature: The market share

reports to see which other domains are

ranking in the first position for the largest

total number of your selected keywords. It

will help you find new pages to role model

and learn exactly what it will take to rank.

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Conductor Searchlighthttps://searchlight.conductor.com/

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Linkdexhttp://www.linkdex.com/en-us/

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• Similar features to Conductor

• Rank Tracking with graphs

• Visibility Explorer similar to SEMrush

Learn of new opportunities

• A focus on link data

Our Favorite Feature: The filters on the

keyword visibility reports will show you

where you’ve increased in visibility, so you

can optimize even more. The filters will also

show you where you are not optimized well

enough to rank for the given term.

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Linkdex let me know they are working on a special promotion for Pepperjam Publishers.

For $60 monthly

Includes:

Domain, link, and crawl data for three domains monthly.

Keyword tracking for 700 keywords

If you are interested, email me at sweber@pepperjam.com with the subject Linkdex For

Pepperjam.

Anyone Interested? Linkdex Promotion Email me at sweber@pepperjam.com

Search Analytics – Search Consolehttps://www.google.com/webmasters/

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Get there: Search Traffic > Search Analytics

This is where you can view which search queries or

landing pages are bringing you traffic and how you

can optimize them for more. Using the filters is

really how you narrow in to see the data for where

you should optimize.

Watch the recap of our webinar devoted to Google Search Console and Search Analytics! https://youtu.be/ZPTTGMGO-Z0

Moz Pro – Open Site Explorerhttps://moz.com/researchtools/ose/

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Moz Pro is a collection of insanely helpful

SEO tools.

Our Favorite of the collection: The open

site explorer. It is a search engine to see

which backlinks any given page or domain

have earned. It’s a great way to learn how

your competitors are earning links, so you

can earn links in similar ways.

Also check out the Mozbar Chrome extension to show Moz Link KPIs embedded in the SERPS http://bit.ly/1pDp0eW

Google Drive Spreadsheetshttps://drive.google.com/

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Google Drive Spreadsheets have proven to

be invaluable for us. We use Google Drive

spreadsheets to create dashboards that pull

in information from APIs like Google

analytics, Search Console, and SEMRush.

These dashboards help us to do everything

we need to closely monitor our client’s SEO

performance. Since Google Drive is cloud

based, we also use it across our team as a

way to collaborate on projects.

Check out the free SEO tool Google drive templates shared by Sean at http://www.ranktank.org/

Keyword Plannerhttps://adwords.google.com/KeywordPlanner

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There are many ways to phrase the pages you’re

promoting. The adwords keyword planner will give

you the metrics to show you how many times a

particular phrase is searched each month.

You can also use Google’s Auto suggest or Google

Trends for keyword suggestions too!

Keyword Planner Update This Weekhttps://adwords.google.com/KeywordPlanner

“AdWords users with a lower

monthly spend could see limited

data in the planner. How limited?

Very.”

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Google Page Speed Insightshttps://developers.google.com/speed/pagespeed/insi

ghts/

Google will show your page speed

optimization scores out of 100 for both

desktop and mobile. Think of this score as

how well optimized for speed your page is

rather than how quickly it loads.

Watch the recap of our webinar devoted to Page Speed! https://youtu.be/l8lc2iPqeR4

DEMO of SEMrush for Organic Research

SEMRushhttps://www.semrush.com/

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SEMRush is an excellent tool to see which

keywords any domain is ranking for.

Depending on your account type, you can

even get historic keyword exports.

Our favorite feature: The historical Organic

Keyword exports for any given domain. It

makes for incredible competitive

intelligence. I’ll give you a demo.

If I could only do one paid SEO tool, this

would be it.

A low hanging fruit idea – Export your domain’s keywords and identify a handful of keywords that are on the cusp of gaining organic traffic. Write a great piece of content about the topic and internally link to the page that needs a boost.

SEMRush Keyword Research Tiphttps://www.semrush.com/

When you have filters you like using, you can reuse your url to keep the filters. In this example you would need

to change out the domain teva.com and the bolded word teva to see nonbranded keywords with a search

volume grater than 100 and a keyword difficulty less than 62.

URL:

https://www.semrush.com/info/teva.com+(by+organic)?filter=-

%7CPh%7CCo%7Cteva%7C%2B%7CNq%7CGt%7C100%7C%2B%7CWc%7CGt%7C3%7C%2B%7CKd%7C

Lt%7C62.00&page=1&sort=volume_desc

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EXTRA: Google SERP Generatorhttps://websiteadvantage.com.au/Google-SERP-

Emulator

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This free site let’s you experiment with your

title and description optimizations. It will

give you an idea for how your listing will look

in the Google search results.

Any Questions?

Please Join Us Again On 9/13/16!

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In our next lesson we are going to cover the 20-

point checklist we use in our SEO audits!

Sign up now!

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