SEO and Social Media Tools

8/20/2019 SEO and Social Media Tools

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FACEBOOK.COM/TRAININGANDCOACHING TEL/FAX +603 7772 6002

COMPANY’S PROFILE & CLIENTS


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Masa

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Hari

08.00

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09.30

09.30

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10.00

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11.00

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11.30

12.30

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02.00

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03.30

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Hari

1

C H E C K

I N

Usahawan

Abad ke-21

& Media

Sosial B R E A K Social

Media

Tools for

Business D I N N E R

Hari

2

Internet

Strategy &

Domain

Internet

Strategy / SEO

+ Social

MediaOptimization

L U N C H Hands-On

Internet

Strategy

Hands-

On

Internet

Strategy

LDK -Setting

Up Blog

(business

showcase & SEO

activities)

Hari

3

Content

Strategy

and PowerEngagement B

R E

A K

Group

Presentation1 B R E

A K Group

Presentation

2 /Reflect &Recall


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FOR ENTREPRENEUR


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SOCIAL MEDIA


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Contents

01. Social Media Tools for Business

02. Hands-On Social Media Tools

03. Search Engine Optimization Strategy

04. Keyword Strategy & Registration


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The Top 10 Benefits

01. Increased brand recognition (syndicate content)

02. Improve brand loyalty (connect with audience)

03. More opportunities to convert04. Higher conversion rate (humanization elements)

05. Higher brand authority (expert : i.e paultan)


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The Top 10 Benefits

06. Increase inbound traffic

07. Decrease marketing costs

08. Batter search engine ranking09. Richer customer experiences

10. Improved customer insights (social listening)


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NEARLY 20% of overall time spentonline is spent on Social Networking Sites

the world’s pupulation is

Estimate number of Social Networking Users

7.2 Billion

1.2 Billion

FACEBOOK

1.5B

GOOGLE+

1.3B

TWITTER

554.7M

INSTAGRAM

400M

4SQ

8M

P O P U L A R S O C I A L M E D I A A P P L I C AT I O N S

World Population and Social Media


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BILLION TRILLION MILLION BILLION TRILLION

4 4

25+5+ 50

CONNECTED

PEOPLE

REVENUE

OPPOTUNITY

APPS

INTELLIGENT

SYSTEMS

GBs of DATA

YEAR 2020


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Year 2015

20M

INTERNET USER

85 ON SOCIAL NETWORK

67 ACCESS INTERNET USING MOBILE

Ref: Sinar - Khamis 29 Oktober 2015


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01. Melayari media sosial

02. Menonton video

03. Bermain Permainan dalam Talian04. Aplikasi berasaskan lokasi

05. Enjin carian

06. Pebankan

RAKYAT MALAYSIA GUNA INTERNET UNTUK


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37% 26%

11%

86% 75%

42%

9%

6%

KTIVITI ‘ONLINE BUSINESS’ DI M L YSI


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SOCIAL MEDIA APPS & SMARTPHONE

01

02

03

04

05

06

07

08

09

10

11

12


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01

02

03

04

05

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09

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11

12

SOCIAL MEDIA

Alerts


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More Category


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• Social Networks

• Bookmarking Sites

•

Social News• Media Sharing

• Microblogging

• Blog Comments and Forums

Find at least five 5 social media tools for each cate or

6 COMMONSOCIAL MEDIA CATEGORY


17/33FACEBOOK.COM/TRAININGANDCOACHING TEL/FAX +603 7772 6002

COMPANY’S PROFILE & CLIENTS


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INTERNET STRATEGY


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.domain


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What is TLD

Top Level Domain. . . . . . .


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www.trainingatcyberview.com

www.cyberview.com

www.training.cyberview.com

.com


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EMD

Exact Match Domain?


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What is EMD

Exact Match Domain is a domain using the exact

keyword phrase that you are targeting.


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www.trainingatcyberview.com

Search: training at cyberview

domain: www.trainingatcyberview


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Diapers.com [Amazon]

WebHosting.com [AT&T]

CloudComputing.com [Dell]

RentalCar.com [eEnterprise]

History.com [The History Channel]

OfficeSupplies.com [Office Depot]

clothes.com [Zappos.com]


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Legitimate

SearchDesperate

It’s gotta be here

Somewhere….

God help you what are you

Still doing here

1 2 3 4 5 6 7 8 9 10 11

91.3

1

st

Page


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85

Organic

15

Paid

91.3

1

st

Page

Data Driven by Chitika Insights June 2014

Data is representative of Google search traffic only

Google Search

1

ST

Page


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Search Engine Optimization &

Social Media Optimization


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1

st

Page Criteria

1. The TLD2. The EMD

3. The Content ( relevant content )

4. The Backlink and Internal Link5. The Content + Tag + Keyword + Description

Match

6. Content Update / Posting

7. Check-In Time and Bounce Rate8. Sharing / Tag / Like

9. Engagement


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1

st

Page Criteria

Internet

1. The TLD

2. The EMD

3. The Content4. Backlink & Internal Link

5. The Content + Tag +Keyword + DescriptionMatch

6. Content Update

7. Check-In Time andbounce rate

Social Media

1. Posting/Content Update

2. Sharing / Tag / Like

3. Engagement

Hands On Exercise


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Register on Social Media

Hands-On Exercise

https://login.live.com/

https://mail.google.com

www.facebook.com

https://login.live.com/

http://www.bing.com/toolbox/webmaster

Hands-On Exercise


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1. Register to Windows Live Accounthttps://login.live.com/

2. Register to Gmail.Com & Create Bloghttp://www.blogger.com/

3. Login to Bing Webmasterhttp://www.bing.com/toolbox/webmaster

4. Login to Facebookhttp://www.facebook.com

Hands-On Exercise
http://www.bing.com/toolbox/webmasterhttp://www.bing.com/toolbox/webmasterhttp://www.bing.com/toolbox/webmaster

SEO and Social Media Tools

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