SEO 101 for Business Owners
-
Upload
vertical-measures -
Category
Business
-
view
273 -
download
0
Transcript of SEO 101 for Business Owners
SEO For Business Owners
Presented by
Kaila Strong (@cliquekaila)
@VerticalMeasure
#LocalFirstAZ
My Background(Know your presenter)
Internet Marketer: social media, link building
Avid blogger: Search Engine Watch
Primarily an Internet marketing company
We have 80+ clients from all around the world
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
A Few Quick Questions(Know your audience)
How many of you search Google and wonder
where your website is?
How many of you have tried to get your site
ranked in the search engines?
How many of you know what SEO stands for?
How many of you consider yourself pretty
good at SEO?
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
What is SEO?
SEO is an acronym for "search engine
optimization"
Basically you want to be ranked highly in the
natural search results, especially Google,
since they have 70-80% of the search market
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Search Engine Results Page
Local
Listing
Indented
Listing
Why Care About Search?- The #1 position will get
clicked about 43% of
the time!
- Natural search results
receive many more
clicks than paid search
- Your customers are
looking for you online
(directions, phone #,
products, services, etc.)
- Teeth whitening, eye
doctor, massage,
plumbing, Sedona
hotels, HDMI cable…
Source: Did-it, Enquiro, and Eyetools.
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Why Care About Search?
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Why Care About Search?
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Different ranking
algorithm than
standard search
results
Search Marketing Reality
Organic search traffic can be so valuable, it can literally
sustain an entire business, even locally.
Organic search rankings are something you can work to
influence, but ultimately you do not control them. The
search engine algorithms make that call.
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
How Does it Work Today?
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Without links,
search engine
bots may never
find this page
Title tag
ContentH1 tag
Bold
What Does It Look For?
Meta DescriptionAward winning SEO Link Building Services. Vertical Measures is a reputable, USA
Internet marketing company helping businesses get more website traffic thru higher
search engine rankings, link building, social media, local search, and search engine
optimization.
URL
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Onsite Best Practices
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Keywords
Unique
Meta Title: 65 Characters
Meta Description: 155 Characters
Navigation
Internal Links
Redirects
Why Keywords Matter
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Words people use on a search engine when they
are searching for products or services like yours.
Don’t use “industry jargon” as prospects may not
use the same words to search
Check your site statistics
Talk to people who have direct contact with
customers
Talk and listen to potential customers
Brainstorm with staff
Look at your competitions websites
Biggest Factor is Links to You!
The best links:
Are from trusted sites
Determined editorially
Have keywords in their link
Are from many different websites
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Where Do You Get Links?
Internal links (from content)
Friends & family
Associations (donations)
Social Profiles Twitter, LinkedIn, Naymz, Google,
123People, Businessweek, etc.
Clients & Suppliers
Business Directories
Blogs or Articles
Press Releases
Images
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
It All Starts With Great Content
Buyers need content that makes them smarter and
more knowledgeable. Businesses that provide that
content will win.
Build content around your keywords
Add real value to the reader
Unique
Informative
Entertaining
Who do you link to from the content?
Good neighbors
It’s your reputation
Get links back!
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
You Are Now a Publisher!
Organizations are just now beginning to understand that,
along with the products and services, one of their core
products is information.
If you have a website, understand that you are now a publisher.
Provide relevant content that gives solutions to some of the
toughest problems your customers are facing.
Customers start relying on you for your expertise as you become
the trusted solution in your industry.
Today’s marketing is now about online content &
publishing
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Some Content Ideas
1. A Blog
2. White Paper Series
3. eBooks
4. Case Studies
5. Interviews
6. Infographics
7. Online Quizzes
8. Contests
9. eNewsletters
10. Community Forums
11. Podcasts
12. Videos
13. Webcasts/Webinars
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Infographic Example
Courtesy of Dream Systems Inc.
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Must Have a Blog25% of our page views come
from our blog posts
We make 2-3 new posts per
week
Gives us a vehicle to post new
link worthy content
Keeps the search engines
coming back
Internal linking
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
And What About Social Media?
Understand who your customer is and where they are online.
Develop consistent, relevant content in multiple channels.
Let go of all control. Let your ideas spread.
People share your ideas, link to your content.
Content is found through social
media and search engines (YouTube,
Twitter & Facebook)
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Conclusion
Create great content for your website visitors
Best Place to market your website is Google &
Local resources (Google Local, Yelp,
MerchantCircle, etc.)
Get involved in Social Media (Twitter, Facebook,
YouTube, etc.)
Go to local events to learn more and network
with good people (Local First AZ events, AZIMA,
SMAZ, SEMPOAZ)
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Good Resources….
SEO Guide
http://www.searchengineguide.com/stoney-
degeyter/seo-101-everything-you-need-to-know-
abou.php
SEO Educational Videos:
http://www.verticalmeasures.com/resources/seo-
tutorial-videos/
Online Marketing & Related Webinars:
http://www.verticalmeasures.com/webinars/
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ