Sensotrend Open Mic presentation at mHealth Tampere

15
Comprehensive electronic diabetes diary

description

Repurposed our first slide set http://www.slideshare.net/mikaelrinnetmaki/sensotrend-pitch-for-fiban-slush-pitching-competition for an open mic presentation in a local event. http://www.hermiagroup.fi/mhealth-tampere-network/previous-meetings/meeting-6/

Transcript of Sensotrend Open Mic presentation at mHealth Tampere

Page 1: Sensotrend Open Mic presentation at mHealth Tampere

Comprehensive electronicdiabetes diary

Page 2: Sensotrend Open Mic presentation at mHealth Tampere

Diabetes

Normal

30 ----- 25 ----- 20 ----- 15 ----- 10-- 8 ----4 -----| | | | | | | | | | | | | | | | | | | | | | | | |0 6 12 18

24

Diabetes type 1

Diabetes type 2?

?

? ?

?

?

?

?

Bloo

d G

luco

se

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Diabetics learn from monitoring themselves

Combining data from different sources is hard

Problem

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Glucose

Insulin

Carbs

Exercise

Annotation

Analysis

Extra work

Extra features

Competition

Pen & Paper + + + + + -

Excel + + + + + + -

MySugr + + + + + + - ”Motivational”

Glooko + + + + + -

Diasend + + +

Mendor + +

CareLink + + + + +

Sensotrend

+ + + + + +

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Costs of Diabetes Treatment

Diabetes Type 1 Diabetes Type 20

1000

2000

3000

4000

5000

6000

7000

No compl.Complications

http://www.diabetes.fi/diabetestietoa/yleista_diabeteksesta/tilastotietoa/diabetesbarometri

€ / person / year

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Electronic Diabetes Diary

• ”25 years old idea” – finally feasible?

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Product

We use datafrom various sources,build adapters where

necessary

PSHP

Private and public healthcare

organizations pay a license fee

We visualize the data for diabetics and their health care professionals

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Team

Mikael RinnetmäkiType 1 diabetic for 14 yearsSoftware professional for 15 yearsExperience in startup environment

Timo KoukkariType 1 diabetic for 4 yearsSoftware professional for 15 yearsMilitary software, visualisation

Assi RinnetmäkiHealthcare PR and marketing for 6 yearsIn Protomo startup coaching

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http://sensotrend.com

…making sense of diabetes trends

Fitness

PersonalizedMedicine

Quantified Self MyData

Diabetes HealthcarePatientEmpowerment

InformationVisualization

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Motivation vs. FacilitationM

otiva

tion

Ability

High

Low

Hard to do Easy to do

Rock Health Startup ElementsBJ Fogg: Habit Design

http://youtu.be/YQjLOyguXSQ

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Costs of Diabetes in Finland

CHC, in-patient23%

CHC, out-patient10%

Special care, in-pa-tient23%

Special care, out-patient

10%

Medication29%

Supplies5%

Diabetesbarometri: http://www.diabetes.fi/diabetestietoa/yleista_diabeteksesta/tilastotietoa/diabetesbarometri

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Markets

Finland290 000 diagnosed diabetics (+ 200 000)Healthcare cost € 2.5 B (15 % of total)Taltioni ecosystem

Globally371 M diabeticsCost $ 471 B expenditure (11 % of total)Interfaces being opened

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Financials

2014 2015 2016

100 6000

33000

100000

0

User onlyOrganization

Seed Vigo Series A

Personnel 3 8 20 60

Organizations 0 2 8 30

Revenue (u) 0 42 K € 0.60 M € 1.41 M €

Revenue (o) 0 25 K € 0.42 M € 3.90 M €

Revenue 0 67 K € 1.02 M € 5.31 M €

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Investment Opportunity

Looking for 0.5 M €, for a 15 % share, to– finalize product, start user trials–make the first deals in Finland– prepare for next round in H1 2015, for

medical device certification and international growth

Also for advice and experienceStartups in medtech, financial expertise

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Competitive Advantage

Knowledge of both diabetes and IT

First mover advantageLegislation changingMedical device certificationTaltioni ecosystem

Citizens in control of their dataConsumers more and more aware