Sensotrend Application to Startup Sauna

21
AUTOMATED DIABETES DASHBOARD Investor deck March 2014

description

There was an application process to Startup Sauna local event, which is part of the application process to the Startup Sauna accelerator program. They asked companies to submit a slide set, with not much other instructions. So we put a bunch of different types of slides together and hoped they'll get the picture. We got invited to the local event, and based on the presentation there, also to the accelerator program.

Transcript of Sensotrend Application to Startup Sauna

Page 1: Sensotrend Application to Startup Sauna

AUTOMATED DIABETES DASHBOARD

Investor deck March 2014

Page 2: Sensotrend Application to Startup Sauna

Visualizing data fromwellness trackers and

medical devicesfor personalized diabetes

treatment

Page 3: Sensotrend Application to Startup Sauna

OUR VISIONGiving citizens control over their clinical and self-monitoring data, and facilitating communication of that data between patients and different healthcare services, will enable personalized healthcare services and improve treatment results for empowered patients.

OUR MISSIONWe make life easier for people

with diabetes by automating the collection and management of

data required for treatment, and improve treatment results by

helping people with diabetes and their healthcare professionals

analyze the data effectively.

Page 4: Sensotrend Application to Startup Sauna

TRENDSHealthcare organizations as Health Providers

– get paid for achieved outcomes instead of per visit or procedure– aim for lower cost through remote care, patient portals– favor interconnected solutions– see new entrants to market (Apple Healthbook)

Citizens as Empowered Patients– monitor their health, wellness and fitness using various trackers– expect individualized treatment plans– turn to social networks for advice

Page 5: Sensotrend Application to Startup Sauna

PROBLEMS

Making any adjustments to diabetes treatment requires a lot of data, from an extended period of time: glucose values, medication doses, nutrition, physical activity, etc.

“Patients find diabetes overwhelming; adding more work may be too much for many of them to deal with. One of my major goals is to minimize the impact diabetes has on my patients' lives. If an app makes life easier, then fine. If they add another level of complication, once again, it can become overwhelming, and even discourage them from using the technology they need.“ –Doctor

“My big thing is having to manually enter data. I used

to go looking online for apps for diabetes weekly,

but after most of them seemed to require manual

entry, I've stopped. It seems to be a big deal-

breaker for me.” -Diabetic

Page 6: Sensotrend Application to Startup Sauna

VALUE PROPOSITIONWe make life with diabetes easier by simplifying the management

of data required for treatment.

We let people with diabetes choose the tools and devices that best suit their individual lifestyles to make self-monitoring easy

and beneficial, fun, or even fully automatic.

We let both people with diabetes and their healthcare professionals feel more in control over the condition and

treatment parameters by providing informative visualizations of all factors affecting blood glucose levels.

Page 7: Sensotrend Application to Startup Sauna

DIABETES TREATMENT COSTS IN 2013: $ 548 B

Page 8: Sensotrend Application to Startup Sauna

ADDRESSABLE MARKET

Currently 1 100 diabetes apps in stores, penetration < 2%Estimated CAGR 71%, reaching 24M active users in 2018

Page 9: Sensotrend Application to Startup Sauna

PHR

PRODUCT SOLUTION

Import data from wellness trackers Import data from medical devices

We collect data from various sources; services consolidating data from wellness trackers, and services reading data from blood glucose meters.

We operate as a service on Personal Health

Record services and visualize the data for people with diabetes and their healthcare

professionals

Page 10: Sensotrend Application to Startup Sauna

Glucose readings from meter & pumpActivity, nutrition info from trackersAnnotations

Support for multiple metersPatient owns the data

Competition

Page 11: Sensotrend Application to Startup Sauna

BUSINESS MODEL: PHASE 1

Go-to-market via• Diabetes organizations• Healthcare organizations• App stores

People with diabetes pay 79 € / y(trial 6 € / 6 months)

Page 12: Sensotrend Application to Startup Sauna

REVENUE STREAMS: PHASE 2

Healthcare organizations pay for service and data– Patient empowerment saves cost– Personalized healthcare improves results– Legal obligations

Pharma companies pay for data– Valuable for product development

Insurance companies pay for data– Improved risk calculation– Payer role, want to improve treatment

Device manufacturers pay for integration– Better value for users

Page 13: Sensotrend Application to Startup Sauna

CUSTOMER SEGMENTSDiabetes type 1 Diabetes type 2

Physically active

Pump users

Our early adopters

Page 14: Sensotrend Application to Startup Sauna

H2/13 2014 2015 2016 2017 2018 2019

Personnel 3 3 3 5 8 12 16 20 30 60 75 90

Users 2 2 500 2.5 K 15 K 40 K 70 K 250 K 600 K 1.2 M 2.5 M 6 M

Revenue 0 0 675 K 1.5 M 11.4 M 92 M 484 M

Cost 0 195 K 950 K 1.4 M 16.1 M 52 M 120 M

Ebitda 0 -195 K -275 K 100 K -4.7 M 40 M 364 M

First u

sers, so

ft launch

Launch: F

inland

Launch

: Europe

Medical D

evice Cert.

Financials and Roadmap

FDA approva

l

Launch

: USA

& Can

ada

Page 15: Sensotrend Application to Startup Sauna

COMPANY INFO

• Started as a team in Protomo incubator in Tampere in September 2013

• Company founded 19 Feb 2014• Three investors, 2 % share each (valuation 500 000 €)• Financial support from ELY-keskus

Page 16: Sensotrend Application to Startup Sauna

Päivi Hannula, MD, PSHPPirjo Ilanne-Parikka, MD, Finnish Diabetes Assoc.Jorma Lahtela, MD, UTA / UKU / TAYS

Type 1 diabetic (14 y), software pro (15 y)Startup experience (14 y)

Type 1 diabetic (4 y), software pro (15 y)Military software, visualisation

Healthcare PR, marketing (6 y)Protomo startup coaching

Mikael

Timo

Assi

Advisors

Page 17: Sensotrend Application to Startup Sauna

We introduced our service in Slush conference, Nov 2013. See the video at http://youtu.be/uKrOjDYXKQ0.Also read about us in Slush Blog, http://www.slush.org/2013/11/fighting-diabetes-slush/.

Page 18: Sensotrend Application to Startup Sauna

We’re on the cover of Team Finland’s and Finnish Foreign Ministry’s annual publication Focus on Finland. Read the magazine online at http://focus.finland.fi/great-expectations/

You can also order a print copy, free of charge! http://focus.finland.fi/order-print-copy-focus/

Page 19: Sensotrend Application to Startup Sauna

INVESTMENT OPPORTUNITY

Looking for 100 000 €, to

– finalize product, start user trials in Q2 2014– launch in Finland on World Diabetes Day 14.11.2014– prepare for next round in Q1 2015, for medical device

certification and international growth

Also looking for advice and connections

Page 20: Sensotrend Application to Startup Sauna

SUMMARY

• Sensotrend makes life with diabetes easierwith an automated diabetes diaryutilizing data from wellness trackers.

• Our team consists of diabetics and their relatives, and we’ve got 6 top name diabetes doctors as advisors.

• We have a scalable business model with multiple revenue streams, and a first mover advantage on a globally growing market, driven by changes in legislation.

Page 21: Sensotrend Application to Startup Sauna

…making sense of diabetes trends

Mikael Rinnetmä[email protected]

+358 50 3855511linkedin.com/in/mikaelrinnetmaki

twitter.com/mrinnetmaki

www.sensotrend.com/linkedin.com/company/sensotrendtwitter.com/sensotrendfacebook.com/sensotrend gust.com/c/sensotrend