Sensory 101: The Triangle Test
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The Triangle Test - 2 Minute Morsels - Sensory 101
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To increase the profitability of a product, an easy first step is to reformulate using cheaper ingredients. Be warned, altering the formulation can result in unintended effects on the sensory profile of your product and risk your consumers not liking the changes. The easy answer: ensure the changes you make go unnoticed by consumers. You can use a speedy, simple sensory test - The Triangle Test - to predict if consumers will notice a difference. This means you can launch your reformulated product and bank the increased profitability without your loyal consumers even noticing!
Transcript of Sensory 101: The Triangle Test
The Triangle Test- 2 Minute Morsels -
Sensory 101
Satisfaction
2008
2009
2010
2011
2012
Sales
COGS
$3.76
Satisfaction
2008
2009
2010
2011
2012
Sales
COGS
$2.67UNKNOW
N
UNKNOWNPROT
OTYPE
OUr sALES ARE STRONG but Profitability remains low.
can we launch this cheaper
formulation in its place?
TRIANGLE TEST
Is the Prototype SIGNIFICANTLY DIFFERENT?
Don’t Change Product Change Product
YES NO
CONDUCT a triangle test.
THis SPeedy, SIMPLE test predicts if consumers
WILL Notice A Difference
The Triangle Test
•2 samples: Prototype & Control•Taster receives 3 coded samples (2 identical, 1 different)•Taster asked to pick the odd sample out
•Number of tasters required: 20 - 30•Tasting time: 10 mins•Randomisation Required: Yes
NB: Statistical analysis is used to determine significant difference
For assistance in setting up your own Triangle Test contact:
RESULT: Significantly Different
NEXT STEP: Do not proceed
without consumer testing
TRIANGLE TEST RESULT
Correct = 25Incorrect =6
our results show that consumers will notice a difference if we change formulations. to avoid losing our loyal consumers, don’t proceed
with changes until we have a better match
Better to be safe than sorry......
back to the lab!
Stay Tuned for more.......
- 2 Minute Morsels -
Sensory 101
For assistance in setting up your own Triangle Test contact:
