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ALCHEMY#20/2012MAY

DEAR FRIENDS OF ALCHEMY...

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ALCHEMYWe hope this e-newsletter finds you well and healthy:). As we enter into the third edition of our enewsletter this year, we would like to take this opportunity to thank you for supporting us; please trust that we will keep rendering unto you our very finest services.

April was a particularly special month for us as on the 29th we celebrated our 9th birthday; everyone from the office gathered to join the fun but challenging “Amazing Crave” activity. While adopting the concept of “Amazing Race”, the clues given to the Alchemists in each spot were mostly related to food! The final destination was the Jimbaran Restaurant in Ancol, where sumptuous seafood and attractive door prizes awaited us.

The past two months also kept us busy with a number of clients’ events. Bango continued its “Semur Campaign” by visiting the Jayawisata tourism school with the intention of seeding the pride of our national culinary heritage among the youngest Indonesian generations. “Nutritalk” from Sari Husada was particularly special since we presented Prof. Philip James, MD, Ph.D, a nutritional expert from UK, to explain the issues of child obesity through his latest research. Electrolux also ran a series of events, namely the “Vac from the Sea” media conference and exhibition in Senayan City to create greater public awareness and concern about the future of the oceans.

In addition, the annual Electrolux Design Lab competition was again introduced to reputable universities in Indonesia, i.e. the University of Indonesia, Trisakti and the Bandung Institute of Technology.

Then, the “Chef of the Year” competition by Unilever Food Solutions scored big time publicity-wise by conducting its grand finale on April 3 in Jakarta! Eighteen participants had the chance to strut their skills in front of the judges, media and public. The winners then had the chance of a lifetime to attend a master class hosted by one of the world’s most renowned chefs, British Chef Marco Pierre White, in Singapore.

Once again, our social media team managed to create a huge hype on Wall’s Twitter and Facebook accounts during the “Pasar Puter” event in Jogja. In just seven days, 1,363 tweets using hashtag #PasarPuterJogja reached 309,406 accounts, with impressions of 3,810,214 recorded. Wall’s Facebook “likes” also increased by 1,615, and reached 338,859 people. Indeed a job well-done! Lastly, you will be riveted by the news that Gourmet World has undergone a revamp of its Healthylicious, Spanish fiesta and Spring-Summer promotional materials.

Read on and be amazed!

PR & EVENT

05 - 06Electrolux Vac from the Sea Media Conference and Exhibition, March 21, Senayan City, Jakarta

01 - 02Bango Semur Roadshow “Bango Encourages Young Generation To Preserve Indonesian Culinary Heritage”, March 8, SMK Jayawisata, Menteng, Jakarta

03 - 04Sari Husada’s Nutritalk VI: “Early Life Nutrition and Childhood Obesity”, March 9, The Ritz-Carlton Hotel, Jakarta ”

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Students of SMK Jayawisata and media in the interactive talkshow of Semur as one of Indonesian culinary heritage

03

The interactive talkshow presenting speakers

from experts in the field of nutrition

Prof. W. Philip T. James, M.D., Ph.D. – Nutrition Professor at London School of Hygiene explained that overweight and obesity in children have become an international concern

02

Chef Ragil Imam Wibowo shared his tips and trick in processing recipe of Semur in cooking demo session

0506

Interactive talkshow discussing about ‘Vac from the Sea’ program as Electrolux’s concern is sea wasteExhibition Electrolux Vac from the Sea, Recycling the sea waste

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The interactive talkshow about the

importance of nutrition fulfillment for

pregnant and breastfeeding mothers

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08

The winners enjoyed the Tea Appreciation Class with Ratna Somantri – the Tea Expert & Tea Trainer at Eatology

The media touring the Toshiba’s factory

Hendy Setiawan – Marketing Manager of Electrolux Indonesia handed Dynamica vacuum cleaner to Evelyn CS – Head of Program of Product Design, Trisakti University

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Carissa Puteri led the “Potong Tumpeng”

ceremonial, welcoming Jun Nishioka as the

new President Director PT Toshiba Visual

Media Network Indonesia accompanied by

Yuzo Tsuchiya, President Director PT Toshiba

Consumer Products Indonesia

Media enjoyed the “Creambath Ultra” service that makes hair stronger and shining, this therapy also gives relaxation dan healing sensation

07

Speakers explained the world class design

competition Electrolux Design Lab 2012 Roadshow

10

The journalists from several cities in Indonesia had dinner with Fransisca Maya - Senior Marketing Manager PT Toshiba Visual Media Network Indonesia at Kedai Tiga Nyonya restaurant

14

Interactive talk show about the importance of Trio Massage in the new service from Sensoria, Creambath Ultra Sensoria Creambath Ultra

Launch procession of SGM Bunda Presinutri by Mr. Boris Bourdin

PR & EVENT

13 - 15Matrix Sensoria Creambath Ultra Spa Creambath Media Launch and Product Experience at L’Oréal Académie, April 18-19, Graha Surya Internusa, Jakarta

16 - 17SGM Bunda“Sari Husada Hadirkan SGM Bunda Presinutri”, April 19, Restoran Demang, Jakarta”

07 - 08Electrolux Design Lab 2012 Roadshow, April 10-12, Trisakti University, University of Indonesia and Bandung Technology Instutute

09 - 10Winners of Toshiba News Coverage Competition during the culinary trip at Museum Bank Indonesia, Eatology and Kedai Tiga Nyonya, April 17, Jakarta

11 - 12Factory Visit and Business Overview 2012 at PT. Toshiba Consumer Products Indonesia, April 18 Cikarang

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The crowd of Pasar Puter Wall’s Dung Dung visitors

The judging process conducted by: Chef Gilles Marx, Chef Setiyanto, Chef Vindex Tengker and Chef Widhi Joestiarto

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The speakers of ‘Our story, Your story’ media conference (left-to-right): Wall’s Dung Dung Sr. Brand Manager Nuning Wahyuningsih, actress Berliana Fibrianti with her son Revanza and psychiatrist Anna Surti Ariani

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The winners and the finalists of “Chef of the Year” 2012 together with the

judges, Adam Djokovic – Managing Director Unilever Food Solutions Indonesia

and Jacqueline Chook – Vice President South East Asia Unilever Food Solutions

21

All of us cheered while Mbak Vinda blew the candle. Hip hip hooray!

22

The winning team in a challenge on Jl. Jaksa

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The big family of Alchemy

Celebrating our 9th anniversary, on April 29, we all went on a fun culinary trip around Jakarta called “The Amazing Crave”. We had such wonderful time, and of course, full tummies! The peak of the event took place in Jimbaran Resto, Ancol - those scrumptious foods, birthday cake, and lucky draw prizes had indeed become a super-sweet closure. Happy Birthday to us!

18 - 20Grand Final Unilever Food Solutions “Chef of the Year” 2012, April 23, Atrium Epicentrum Walk, Jakarta

21 - 22Pasar Puter Wall’s Dung Dung, April 28, Galeria Mall, Yogyakarta

21 - 24Alchemy 9th anniversary celebration, April 29, Jimbaran Pantai Carnival Ancol, JakartaPR &

EVENT

SOCIALMEDIA

01 We held an online quiz in our Facebook fan page and Twitter account, encouraging our fans, friends, and followers to tweet us their best “Happy Birthday” greetings. Surprisingly, the contestants were really creative. We received beautiful digital cards, photos, and countless good wishes. Three winners were given MAP vouchers. Happiness is all around!

02 On April 28th 2012, Pasar Puter Wall’s Dungdung was held in Jogjakarta. We received so many positive responses from our fans, friends, and followers on Twitter

DESIGNWORKS

01 Gourmet World “Healthylicious Promo”

02Gourmet World “Spanish Fiesta Promo”

03Gourmet World “Spring into Summer Promo”

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03

01 : Indita Indriana – Parenting Indonesia02 : Inda Susanti – Harian Seputar Indonesia04 : Fisa S. Salim – Marketing07 : Devita Lomena – Cosmopolitan07 : Ezza F – Rileksmedia.com12 : Yuniar Rachma – Mother & Baby13 : Bayu Murti Kencana – Logistic & Product Department Manager Toshiba13 : Dede Marlia – Mom Dad & I13 : Berliana Savitri – Femina15 : Rizki Irwansyah – Assistant Senior Marketing Manager Toshiba15 : Ayumi Tanggo – Pesona17 : Amalia M Roozanty - Housing Estate21 : Ninin Rahayu Sari – Home Living27 : Yunanto Wiji Utomo – Kompas.com29 : Muradi Romdoni – Kontan30 : Wiko Rahardjo – Readers Digest Indonesia

June

01 : Robert Dwijaya – Designer Toshiba02 : Heni Pridia – Vivanews.com03 : Kasiyanto Yasran – Lensaindonesia.com05 : Wayan Diananto – Bintang Indonesia06 : Tessa Tamin – Assistant Brand Manager Walls PT Unilever Indonesia Tbk06 : Ema – Detik.com07 : Dahrani Putri – Nova13 : Diyah Halimatussadiyah – Housing Estate15 : Heri Prasetyo – Rileksmedia.com19 : Monique Leander – Corporate Communications Executive PT Electrolux Indonesia22 : Lila Muliani - Femina27 : Wardah Fajri – Kompas.com

May

HAPPY BIRTHDAY TO ALL OUR DEAR FRIENDS:A BIRTHDAY IS JUST THE

FIRST DAY OF ANOTHER 365-DAY JOURNEY AROUND THE SUN. ENJOY THE TRIP.

QUOTEOF THE MONTH

BIRTHDAY TRIVIA: DID YOU KNOW??

1. “Happy Birthday to You” was written in 1893 by two sisters. It was originally called “Good Morning to You”.

2. Birthday Cards were first sent in England about 100 years ago.

3. Birthday parties were originally thought to keep evil spirits away.

4. Birthday candles were originally placed on cakes to send good thoughts to God. It was believed that the smoke would carry the wishes up to the sky.

5. Birthday cakes can be traced to ancient Greece where they were made into moon shapes to honor Artemis, the goddess of the moon.