Sennheiser Manual 110426

01 INTRODUCTION | 1SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

Corporate Design Manual Definition of the corporate design system standards

SENNHEISER | CORPORATE DESIGN MANUAL 04/2011

INDEX

| 2

01 bRaND poSItIoNINg .................................................. 03

02 Logo ........................................................................... 06 02.01 BASICS ...........................................................................................07 02.02 CLEARANCE SPACE AND LOGO VERSIONS ...............................08 02.03 MISUSE ..........................................................................................09 02.04 SOUND LOGO ................................................................................10

03 tYpogRapHIC SYStEM .............................................. 11 03.01 CORPORATE FONT AND OFFICE FONT ........................................12 03.02 HEADLINES, SUBLINES AND BODY COPY ..................................13

04 CoLoRS ....................................................................... 16 04.01 PRIMARY COLOR SYSTEM ...........................................................17

05 bRaND StagE aND INFo aREa ................................. 18 05.01 BRAND STAGE ..............................................................................19 05.02 BRAND STAGE WITH SENNHEISER SUBBRANDS ....................22 05.03 INFO AREA ....................................................................................23 05.04 MINIMUM INFO AREA ..................................................................24 05.05 EXTENDED INFO AREA .................................................................25 05.06 HOLOHEDRAL INFO AREA ...........................................................26

06 SaLES CoMMUNICatIoN ............................................ 27 06.01 BASICS ...........................................................................................28 06.02 PAGE MARGIN AND BRAND STAGE ...........................................29 06.03 TEXT AXIS .....................................................................................30 06.04 TEXT ELEMENTS ...........................................................................31 06.05 PLACING IMAGERY .......................................................................33 06.06 SENNHEISER FAMILY BRAND LAYOUT ......................................35 06.07 PRICE LIST ......................................................................................36 06.08 ONLINE BANNERS ........................................................................37

07 bUSINESS CoMMUNICatIoN ...................................... 40 07.01 BASICS ...........................................................................................41 07.02 BUSINESS STATIONERY ................................................................42 07.03 PRESS RELEASE ............................................................................47 07.04 PRESS KIT ......................................................................................48 07.05 BILL OF LADING ............................................................................49 07.06 INTERNAL NOTES .........................................................................50 07.07 FOLDERS ........................................................................................51 07.08 POWERPOINT ................................................................................52 07.09 EMAIL SIGNATURE .......................................................................53

08 SIgNagE & bRaNDINg ............................................... 54 08.01 FLAGS ............................................................................................55 08.02 PYLON ............................................................................................56 08.03 CAR BRANDING .............................................................................57

09 SpoNSoRINg .............................................................. 58 09.01 STANDARD LOGO .........................................................................59 09.02 STADIUM BANNER .......................................................................60 09.03 PROMOTION WALL .......................................................................61 09.04 COMPACT LOGO ............................................................................63 09.05 PROMOTION WALL WITH COMPACT LOGO ...............................64 09.06 LISTINGS AS SPONSOR ................................................................66

10 aDDItIoNaL DESIgN ELEMENtS ................................ 67 10.01 EYE-CATCHERS AND FLASHES ...................................................68 11 FURtHER gUIDELINES ................................................ 71 11.01 PICTURE CONCEPT .......................................................................72 11.02 PRINT GUIDELINES ......................................................................73 11.03 POP GUIDELINES ..........................................................................74


01 branD positioning

SENNHEISER | CORPORATE DESIGN MANUAL 04/201101 BRAND POSITIONING | 4

the new brand identity

What is the purpose of this manual?This manual presents the enhanced Sennheiser corporate design and defines the visual appearance of the brand. In the process of design development Sennheiser strived for the right balance between continuity and renewal of the brand’s visual elements. The corporate design is derived from our new brand identity, which describes the central strengths, beliefs and passions at Sennheiser.

What is the Sennheiser brand identity?A brand identity defines the character of a brand and answers the question ‘What does the brand stand for?’ The brand identity is the basic tool for all brand activities and helps to create a common understanding of the brand among all people working for it. As a result, our brand identity reflects the history and soul of Sennheiser and serves as the benchmark for how we want to be perceived by our customers, partners, service providers and other stakeholders in the future. The Sennheiser brand identity is therefore the central guideline toward inspiring and implementing all activities concerning the brand – ranging from product development, distribution and prices to service and communication.

Where does the Sennheiser brand come from?Sennheiser is a brand with a long-standing tradition. For more than 60 years we have been dedicated to creating high-quality sound solutions. Driven by this spirit, we successfully de-veloped our brand rapidly over the last decades, in particular by charging it with emotion and desirability. We started off as a specialized German manufacturer of professional sound equip-ment known for its superior product quality and innovative spirit. Over the years Sennheiser widened its portfolio while striving for new geographic markets and target groups in order to provide the best sound solutions; not only for professionals, for pretty much everybody. Remaining in consistent alignment with this goal, our aim is to provide all our customers with the best sound solution for their specific needs. If we manage to fulfill this promise, then Sennheiser will succeed as the essential brand for the global sound community.

What does our new brand identity consist of?To define what Sennheiser represents now and in the future our mission and inner stance have been manifested in a clear and distinctive brand identity. The brand identity consists of a brand core, three brand values and four brand tonalities. These elements build the platform for all of our activities and conduct.

01 bRaND poSItIoNINg

SENNHEISER | CORPORATE DESIGN MANUAL 04/201101 BRAND POSITIONING | 5

the Essence of Sound

premium

passion

We set the benchmark in sound performance

We are driving tomorrow’s sound experience

We fascinate the sound- loving community

progression

What is our new brand identity like?

the brand coreA brand core transports the central belief of a brand in a brief statement that culminates all the different aspects of a brand. Our brand core distinctly describes the soul of our brand and the approach it takes: We are the ‘The Essence Of Sound’ – the true sign of sound for the whole sound community.

the brand valuesBrand values are specifications of the brand core and show different facets of its meaning. Consequently, they represent the attitude the brand assumes toward products, market and custo-mers. ‘premium’, ‘progression’ and ‘passion’ underline and specify ‘The Essence of Sound’. The combination of the three brand values characterizes how we interpret ‘The Essence Of Sound’.

premium – We set the benchmark for sound performance. The whole world of sound puts its trust in us as a partner. Sennheiser sound solutions are German engineering at its best: Adapted to specific needs, substantial and superior.progression – We are driving tomorrow’s sound experience. We are one step ahead in developing and creating sound solutions. Our ambition is to give innovative and sustainable impulses to the sound market.passion – We fascinate the sound-loving community. We are the brand for all sound-lovers and truly understand their aspirations and needs. Our clear commitment makes Sennheiser the true sign of sound and a desirable icon to all those who want to make their mark.

How the Sennheiser brand appears what it feels like: our brand tonalitiesWhereas brand core and values define what the brand stands for and what the brand communicates, brand tonalities bring the brand identity to life and describe how we communicate how we appear to our customers, partners and staff.

Sennheiser has committed itself to the following four brand tonalities:Iconic: We are self-confident and embody a leadership attitude.Emotive: We are authentic and touch our customers’ feelings.Distinctive: We are smart and pure.Enriching: We are functional and genuinely beneficial.

What does our brand look like? the Sennheiser corporate designThe Sennheiser brand identity was developed to create a common platform for all brand activities. The Sennheiser corporate design is one fundamental element of brand identity implementation.

The guidelines for the new Sennheiser corporate design can be found in the following chapters.

01 bRaND poSItIoNINg


02 logo

SENNHEISER | CORPORATE DESIGN MANUAL 04/201102 LOGO | 7

2

1

The Sennheiser logo consists of the Sennheiser picture mark, the ‘S’, and the Sennheiser word mark. These ele-ments must always be used together and should never be altered. The combination of these two elements makes Sennheiser recognizable everywhere around the world.

Sennheiser picture mark

Sennheiser word mark

02.01 baSICS

1 2

3 4

20 mm 30 mm

3

4

Minimum SizesIn order to guarantee visibility and impact, please make sure that the logo is never smaller than the minimum sizes shown here:

The minimum size for the positive version is 20 mm.

The minimum size for the negative version is 30 mm.

Maximum SizeThe logo is scalable and has no defined maximum size.


1 Clearance To ensure prominence and legibility, the Sennheiser logo is always surrounded by a clearance space.

As shown, the minimum clearance space is illustrated here by a rectangular box containing the Sennheiser logo. This box does not print out.

The clearance space is derived from the Sennheiser picture mark, which functions as spacer to all sides and determines the minimum clearance.

02.02 CLEaRaNCE SpaCE aND Logo VERSIoNS

Original positive version

Original negative version

B/W positive version Silver positive version

B/W negative version Silver negative version

1

To download the Sennheiser logo versions, please go to: www.sennheiser.com/brandzone> Corporate Design > Logos

DoWNLoaD


02.03 MISUSE

Do not scale other than proportional Do not separate the picture mark from the word mark

Do not add any outlines Do not add additional graphics or effects

Do not change, adjust or alter the Sennheiser lettering within the logoDo not change colors or use any others

Do not add shadows of any kind

SENNHEISER


The Sennheiser sound logo is a brief, distinctive melody. It can be seen as the acoustic equivalent of the visual logo and can be used to create additional Sennheiser brand impact and recognition wherever possible (commercial, internet, exhibitions etc.).

02 LOGO | 10

02.04 SoUND Logo

To download the Sennheiser sound logo, please go to: www.sennheiser.com/brandzone> Corporate Design > Logos

DoWNLoaD


03 tYpograpHiC sYsteM


2

03 TYPOGRAPHIC SYSTEM | 12

1

1

Corporate FontThe Sennheiser corporate font is clearly readable and suitable for body copy on the one hand, and for sublines and headlines on the other. The italic ver-sions of the font are only used in exceptional cases.

office FontMicrosoft Sans Serif is used as “correspondence font“ for e-mails and letters. It can be chosen within the Office environment, especially when using PowerPoint and Microsoft Word.

03.01 CoRpoRatE FoNt aND oFFICE FoNt

A single corporate font has been established tostrengthen recognition of the Sennheiser brand. This typeface is an essential part of the brand identity. It is important to use the same typeface consistently in all printed communication.

Hamburgefonstiv. the quick brown fox jumps over the lazy dog.ABCDEFGHIJKLMNOPQRSTUVWXYZÅÃÁÇÉÑÊŸÐŁŠabcdefghi jklmopqrstuvwxyz1234567890(. ; ; : !?“„)

Sennheiser-Demi

Hamburgefonstiv. The quick brown fox jumps over the lazy dog.ABCDEFGHIJKLMNOPQRSTUVWXYZÅÃÁÇÉÑÊŸÐŁŠabcdefghi jklmopqrstuvwxyz1234567890(. ; ; : !?“„)

Sennheiser-Demi Italic

Hamburgefonstiv. The quick brown fox jumps over the lazy dog.ABCDEFGHIJKLMNOPQRSTUVWXYZÅÃÁÇÉÑÊŸÐŁŠabcdefghi jk lmopqrstuvwxyz1234567890(. ; ; : !?“„)

Sennheiser-BookHamburgefonstiv. the quick brown fox jumps over the lazy dog.ABCDEFGHIJKLMNOPQRSTUVWXYZÅÃÁÇÉÑÊŸÐŁŠabcdefghijklmopqrstuvwxyz1234567890(. ; ; : !?“„)

Sennheiser-Bold

Hamburgefonstiv. The quick brown fox jumps over the lazy dog.ABCDEFGHIJKLMNOPQRSTUVWXYZÅÃÁÇÉÑÊŸÐŁŠabcdefghi jk lmopqrstuvwxyz1234567890(. ; ; : !?“„)

Sennheiser-Book ItalicHamburgefonstiv. The quick brown fox jumps over the lazy dog.ABCDEFGHIJKLMNOPQRSTUVWXYZÅÃÁÇÉÑÊŸÐŁŠabcdefghijklmopqrstuvwxyz1234567890(. ; ; : !?“„)

Sennheiser-Bold Italic

Hamburgefonstiv. The quick brown fox jumps over the lazy dog.ABCDEFGHIJKLMNOPQRSTUVWXYZÅÃÁÇÉÑÊŸÐŁŠabcdefghijklmopqrstuvwxyz1234567890(.;;:!?“„)

Microsoft Sans Serif Bold


Microsoft Sans Serif Regular


Microsoft Sans Serif Italic

2


2

3


1 HeadlineHeadlines are set using uppercase and lowercase letters in Sennheiser-Demi weight. If required, it is also possible to set the headline using one, two or three different font sizes in a free alignment to make it visually more interesting.

SublineLike headlines, sublines are also set using uppercase and lowercase letters in Sennheiser-Bold.

body copyBody copy is always set in Sennheiser-Regular. Special names or accentuations can be highlighted by using Sennheiser-Bold within the body copy.

03.02 HEaDLINES, SUbLINES aND boDY CopY

Subline lorem ipsum

Body copy, hent dolor sequamcon ulluptat. Odo-lestrud dolor iniam, cortio eu feu feugait lor iure minim vel dolore erilit vel ex et aliquat, venim digna acipsum vero del utpatue tem iriure core essit la feugiat ip eriure tetue vulputpat verci-dui et wismod ex eugueros eugait ver summy nulluptat ipis adionummy nos adignit, quip eum aliquat aute magna facin henibh exerostrud tis-cipit lute te dolum dolor sit eu facipit adiamcore dit lobor sequisisci et lamcommy nonse dolum vulluptat. Ciliquam duis nisl iustie diamet vullam zzriustrud tie dolestie magnit velenibh etum.

Headline typography lorem ipsum

1

2

3

Main typographical elements


Subline lorem ipsum Subline lorem ipsum

Body copy, hent dolor sequamcon ulluptat. Odo-lestrud dolor iniam, cortio eu feu feugait lor iure minim vel dolore erilit vel ex et aliquat, venim digna acipsum vero del utpatue tem iriure core essit la feugiat ip eriure tetue vulputpat vercidui et wismod ex eugueros eugait ver summy nullup-tat ipis adionummy nos adignit, quip eum aliquat aute magna facin henibh exerostrud tiscipit lute te dolum dolor sit eu facipit adiamcore dit lobor sequisisci et lamcommy nonse dolum vulluptat. Ciliquam duis nisl iustie diamet vullam zzriustrud tie dolestie magnit velenibh etum.

Body copy, hent dolor sequamcon ulluptat. Odo-lestrud dolor iniam, cortio eu feu feugait lor iure minim vel dolore erilit vel ex et aliquat, venim digna acipsum vero del utpatue tem iriure core essit la feugiat ip eriure tetue vulputpat vercidui et wismod ex eugueros eugait ver summy nullup-tat ipis adionummy nos adignit, quip eum aliquat aute magna facin henibh exerostrud tiscipit lute te dolum dolor sit eu facipit adiamcore dit lobor sequisisci et lamcommy nonse dolum vulluptat. Ciliquam duis nisl iustie diamet vullam zzriustrud tie dolestie magnit velenibh etum.



Text axis Text axis

Example 1 Example 2 Headlines are a very short and compact introduction to the following text or page content. They should not be more than three lines long.

Headlines will always be set in Sennheiser-Demi, uppercase and lowercase. One font size is generally used for headlines, but if required two font sizes may be used to make them visually more interesting. The two type sizes must ensure a clear visible differentiation.

alignment to the text axis (ideal condition)The text axis is aligned flush left with the Sennheiser logo. At least one line of the headline must be aligned flush left with the text axis. A headline with:• 1 line: The line is aligned to the text axis. • 2 lines: The bottom line is aligned to the text axis.• 3 lines: The center line is aligned to the text axis.

This is meant to be the ideal condition. If it does not fit with the layout, it is possible to deviate. Further information about handling the text axis can be found in Chapter »06.03 TEXT AXIS«.

Leading • When using two or three different font sizes, the leading is to be corrected optically (by eye). • When using one font size, the leading is the font size +2 (InDesign).

Specifications for a4 format:One-size headline: Sennheiser-Bold, 28 pt/30 pt, Blue or WhiteTwo-size headline: Sennheiser-Bold, 34 pt and 21 pt, Blue or White

Headlinetypographylorem ipsum


Headlines


Headlinetypographylorem ipsum



SublinesSublines are always set in Sennheiser-Bold, aligned flush left with the text axis.

Font size:2 pt more than the size of the copy text (InDesign)Leading: +2 (InDesign)Paragraph:Space after is 2 mm (InDesign)

body copy Body copy is always set in Sennheiser-Regular and aligned flush left with the text axis.

Highlighted textSpecial names or accentuation can be made either by using Sennheiser Blue or by setting the highlighted text in Sennheiser-Bold.

The text axis is aligned flush left with the Sennheiser logo. Further information about handling the text axis can be found in Chapter »06 SALES COMMUNICATION (End Customer)«.

Specifications for a4 and a5 formats:Subline: Sennheiser-Bold, 11 pt/13 pt, Blue, Paragraph settings: Space after is 2 mm (InDesign)

Body copy: Sennheiser-Regular, 9 pt/12 pt, Black or White


Example 1 Example 2

sublines and body copy

Subline lorem ipsum Subline lorem ipsum dolor sit ametsitus vilatin isit abanit venim digna acipsum vero del

Body copy, hent dolor sequamcon ulluptat. Odo-lestrud dolor iniam, cortio eu feu feugait lor iure minim vel dolore erilit vel ex et aliquat, venim dig-na acipsum vero del utpatue tem iriure core essit la feugiat ip eriure tetue vulputpat vercidui wismod. Highlighted content using color. Ex eugueros eugait ver summy nulluptat ipis adionummy nos adignit, quip eum aliquat aute magna facin henibh exerostrud tiscipit lute te dolum dolor sit eu facipit adiamcore dit lobor sequisisci et lamcommy nonse dolum vulluptat. Ciliquam duis nisl iustie diamet vullam zzriustrud tie dolestie magnit velenibh etum.

Body copy, hent dolor sequamcon ulluptat. Odo-lestrud dolor iniam, cortio eu feu feugait lor iure minim vel dolore erilit vel ex et aliquat, venim dig-na acipsum vero del utpatue tem iriure core essit la feugiat ip eriure tetue vulputpat vercidui wismod. Highlighted content using weight. Ex eugueros eugait ver summy nulluptat ipis adionummy nos adignit, quip eum aliquat aute magna facin henibh exerostrud tiscipit lute te dolum dolor sit eu facipit adiamcore dit lobor sequisisci et lamcommy nonse dolum vulluptat. Ciliquam duis nisl iustie diamet vullam zzriustrud tie dolestie magnit velenibh etum.

Text axis Text axis

1 1

1

2

32

3

3

2


04 Colors

SENNHEISER | CORPORATE DESIGN MANUAL 04/201104 COLORS | 17

04.01 pRIMaRY CoLoR SYStEM

Blue Anthracite Silver White

print

Spot colors

CMYK

Screen

RGB*

Hexadecimal

RaL

Pantone 2925 C (HKS 47) 85 | 24 | 00 | 00

0 | 150 | 214

# 0096d6

5012 Light Blue

Pantone 877 C 00 | 00 | 00 | 30

213 | 213 | 213

# D5D5D5

9022 Pearl Light Grey

--- 00 | 00 | 00 | 00

255 | 255 | 255

# FFFFFF

9016 Traffic White

Pantone Cool Gray 11 C

41 | 27 | 22 | 69

77 | 79 | 83

# 4D4F53

7015 Slate Grey

* please note: The color settings for RGB should be based on the sRGB color space.


05 branD stage anD info area


05.01 bRaND StagE

05 BRAND STAGE AND INFO AREA | 19

The brand stage is THE essential design element of the Sennheiser brand identity. It appears on nearly all of the applications.

The »amplitude« in the brand stage is a visual echo of the Sennheiser picture mark to bring in dynamics and create a distinct, individual brand element.

The brand stage always appears in Sennheiser Blue and contains the logo in negative Sennheiser White.

the sennheiser brand stage


blue stage

amplitude

Sennheiser logo

2

3

1

1

2

3

The standard brand stage is positioned at the bottom of the format. The position of the logo and amplitude within the brand stage is fixed and should not be changed. The width of the brand stage can only be altered on the left-hand side.

The curve of the »amplitude« is set and should not be altered or changed. The starting and end points of the amplitude are used to align other design elements.

05.01 bRaND StagE


Starting point

End point

standard brand stage

Examples

the new reference class in

audio Headphones

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audio Headphones

SENNHEISER HD 800 There are templates in place. To download or for further information, please go to: www.sennheiser.com/brandzone> Corporate Design > Master Templates

DoWNLoaD


There is a top version of the brand stage, which is used on most applications in business communication (letterhead, business card etc.).

The width of the brand stage can only be altered on the right-hand side. The download file is optimized for A4 formats.

For slim formats (e.g. online banner) or applications which require a high visibility from a greater distance (e.g. displays), the logo is allowed to sit above the amplitude to guarantee the maximum possible logo size.

05.01 bRaND StagE


top brand stage

top brand stage – slim format

Markus MustermannTITLE · POSITION

Sennheiser electronic gmbH & Co. KgAm Labor 1, 30900 Wedemark, Germany

Phone +49 (51 30) 600 – 123 · Fax +49 (51 30) 600 – 456Mobile +49 (172) 12 34 56 · Direct Fax +49 (172) 78 91 [email protected]

www.sennheiser.com

Sennheiser electronic gmbH & Co. Kg

Am Labor 1

30900 Wedemark

Tel +49 (51 30) 600 - 0

Fax +49 (51 30) 600 - 300

www.sennheiser.com

Sennheiser electronic gmbH & Co. Kg · Am Labor 1 · 30900 Wedemark, Germany

Betreffzeile lorem ipsum25.05.2009

Sehr geehrte Damen und Herren,

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Mit freundlichen Grüßen

Max Mustermann

Frau Martina MusterfrauMusterstraße 123D – 12345 Musterhausen

Sennheiser electronic GmbH & Co. KG · Sitz 30900 Wedemark, Amtsgericht Hannover HRA 120100 phG Sennheiser Beteiligungsgesellschaft mbH · Sitz 30900 Wedemark, Amtsgericht Hannover HRB 120179

geschäftsführer Volker Bartels, Dr. Heinrich Esser, Stefan Junker · Vorsitzender des aufsichtsrates Prof. Dr. sc. techn. Jörg Sennheiserbankverbindungen Kreissparkasse Hannover Kto. - Nr.: 1070 287 659 · BLZ 250 502 99 | Nord LB Hannover Kto. - Nr.: 101 027 225 · BLZ 250 50 00

AudioHeadphones

Reference class inThe new

www. sennheiser.com

Starting point

Starting point

End point

End point

Examples

DoWNLoaD

There are templates in place. To download or for further information, please go to: www.sennheiser.com/brandzone> Corporate Design > Master Templates


05.02 bRaND StagE WItH SENNHEISER SUbbRaNDS


sennheiser Communications in standard brand stage

sennheiser Communications in top brand stage

Starting point

End point

Other logos, such as »Sennheiser Communications«, are placed on the brand stage in the same way using the Sennheiser picture mark for measurement.

please note: These versions are only applicable for »Sennheiser Communications« . No other logo versions should be positioned on the brand stage.

DoWNLoaD


SENNHEISER | CORPORATE DESIGN MANUAL 04/201105 BRAND STAGE AND INFO AREA | 23

2

3

1

05.03 INFo aREa

Minimum Info areaCan be used with full-bleed images. The minimum info area contains no text or other graphic elements.

Extended Info area The height of the extended info area is always 1/3 of the format. Can be used to place product images and/or text.

Holohedral Info area Can be used for product images and text.

1 2 3

The info area above the brand stage is another essential brand element used for all communicative media. There are three different heights which can be used, depending on the application and amount of information.

The info Area is always in Sennheiser Anthracite.


05.04 MINIMUM INFo aREa

The dimensions of the minimum info area are taken from the Sennheiser picture mark. The curve of the amplitude is the same as in the brand stage.

The minimum info area contains no text or other graphic elements.


audio Headphones

Starting point

Example


05.05 EXtENDED INFo aREa

The height of the extended info area should always be 1/3 of the respective format.

The dimensions of the extended info area are taken from the Sennheiser picture mark. The curve of the amplitude is the same as in the brand stage.

The extended info area can be used to place product images and/or text.

1/3 of relevant format

SENNHEISER HD 800Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se mdiam vel ut iuscilit iril iureet, verostrud diat.


audio Headphones

Starting point

Example


05.06 HoLoHEDRaL INFo aREa

SENNHEISER HD 800

Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Audi io volum quislo zril ea cor ire.


audio Headphones

The holohedral info area uses full-bleed Sennheiser Anthracite above the brand stage.

It is used to place large product images, headline and text components.

Example


06 sales CoMMuniCation



audio Headphones

Sennheiser HD 800Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se mdiam vel ut iuscilit iril iureet, verostrud diat.


audio Headphones

Sennheiser HD 800

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audio Headphones

Holohedral image area with minimum info area (portrait format)

Image and product layout with extended info area (portrait format)

Product layout with holohedral info area (portrait format)



audio Headphones

Sennheiser HD 800


audio Headphones

Sennheiser HD 800

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nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute minis aute commolorem.

example Din a5 (horizontal format)

Image and product layout with extended info area (horizontal format)

Product layout with holohedral info area (horizontal format)

example Din a4 (portrait format) 06.01 baSICS

All media for sales communication use the brand stage with the logo and the anthracite info area.

There are three different info-area sizes to choose from: the minimum, the extended or the holohedral version. Which one to use depends on how detailed the informa-tion is and on whether there is an additional product image etc.

06 SALES COMMUNICATION | 28

DoWNLoaD



06.02 pagE MaRgIN aND bRaND StagE


There are fixed page margins for all layouts which derive from the picture mark in the Sennheiser logo. No elements should be placed outside this area (except for full-bleed images).

For an A4 portrait format, the page margins should be 10 mm on each side.

For an A5 horizontal format, the page margins should be 7 mm on each side.

For more information about the brand stage, please refer to chapter »05 BRAND STAGE AND INFO AREA«.

portrait format, Din a4

Horizontal format, Din a5


06.03 tEXt aXIS


One axis originates from the logo and is used to align all text elements of the layout.

This is the ideal state, which may vary depending on the layout.

portrait format, Din a4

Horizontal format, Din a5


audio Headphones


Text axis Text axis


audio Headphones

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SENNHEISER HD 800


06.04 tEXt ELEMENtS


portrait formats, example Din a4

HeadlinesFor headlines using different type sizes and free alignment, one line is always aligned flush left with the text axis.

Sublines All sublines and product names are aligned flush left with the body copy. When using two columns for body copy, the subline moves to the left.

body copyIn a vertical format, the body copy can be set in one or two columns. The right column always stays aligned flush left with the text axis. The column width equals the logo width. There is a 4 mm mar-gin in between the columns.

The vertical position of the text columns within the info area must not exceed the defined area, which is limited by one picture-mark spacer at the top of the info area, and one picture-mark spacer at the bottom.

For more information about headlines, sublines and body copy, please refer to »03.02 HEADLINES, SUBLINES AND BODY COPY«.

1


audio Headphones

Text axis

1

1


audio Headphones

Text axis

1

Sennheiser HD 8002

3

1

2

3

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SENNHEISER HD 8002

3


06.04 tEXt ELEMENtS


Horizontal formats, example Din a5

Examples for body copy on two and one columns


audio Headphones

Text axis

SENNHEISER HD 800



audio Headphones

SENNHEISER HD 800


audio Headphones

SENNHEISER HD 800

nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute minis aute commolorem et.

nonsed et ut luptat, quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio endipit ulputem nullute minis aute commolorem et.

HeadlinesFor headlines using different type sizes and free alignment, one line is always aligned flush left with the text axis.

Sublines All sublines and product names are aligned flush left with the body copy. When using two or three columns for body copy, the subline moves to the left.

body copyIn a horizontal format, the body copy can be set in one, two or three columns. The right column always stays aligned flush left with the text axis. The column width equals the logo width. There is a 4 mm margin in between the columns.

The vertical position of the text columns within the info area must not exceed the defined area, which is limited by one picture-mark spacer at the top of the info area, and one picture-mark spacer at the bottom.

For more information about headlines, sublines and body copy, please refer to Chapter »03.02 HEAD-LINES, SUBLINES AND BODY COPY«.

1

2

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molorem auguercil ut prat vel iure eum et. nonsequi exer sit aci blaor suscil dio od eum doloborem dio commolenim deliqui blamcon ullandi gniamcommy nonsed et ut luptat,

quat, conulput aliquis et am dunt adignisi blamconsent adiam volor susto dolutat. Ecte feugiam illam dio ulputem nullute minis aute commolorem auguercil ut et.

1

2

3


2

When using the layout with the minimum info area, a full-bleed image is placed into the image area.

When using the layout with the holohedral info area, the image placed into the info area has to have an anthracite background.

1 2

06.05 pLaCINg IMagERY


example Din a4


audio Headphones

SENNHEISER HD 800

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audio Headphones

1


06.05 pLaCINg IMagERY


example Din a4



audio Headphones


SENNHEISER HD 800


audio Headphones

1

2

When using the layout with the extended info area, a full-bleed image is placed into the image area. An additional product image can be placed into the info area.

To separate very dark images from the extended info area, a silver outline is added to the info area.

Outline: 2 pt, Pantone 877

placing additional product imagery1 2


The advertising layout with the Sennheiser family brands is identical to the regular layout, apart from the usage of the family brands shown here.

They are placed to the left above the brand stage and aligned with the top of the brand stage.

06.06 SENNHEISER FaMILY bRaND LaYoUt


example Din a4

aboUt tHE LaYoUtSing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se mdiam vel ut iuscilit iril iureet, verostrud diat.


the new sennheiser

family layout

Starting point

Example


The price list uses the same layout components as all the other media for sales communication.Templates have been set up for the four different page types used for a price list folder.

06.07 pRICE LISt


Cover inner page tabstable of Contents

| Sennheiser | Pricelist | 09.07.2010 No: 4

PRICELIST Belux – Nederland Q1/2010

Sennheiser pricelist cover: Version 3Brand stage with variable size of the anthracite area


AU

DIO

LOG

YPR

OFE

SSIO

NA

LSO

UN

DM

ICR

OPH

ON

ESM

ICR

OPH

ON

ESCO

NSU

MER

HEA

DPH

ON

ESH

EAD

SETS

WIR

EDW

IREL

ESS

INST

ALL

EDH

EAD

SETS

HOME ENTERTAINMENT

HD 437 Open headphone - 32 Ohms 30,00 29,95 25,1705175 group 11

Senn


Senn


Senn


Senn


Senn


Senn

HD 408 Open headphone for bass driven 40,00 39,95 33,57504007 stereo sound group 11

Senn

HD 418 Closed back stereo headphone 50,00 49,94 41,97502764 with dynamic bass group 11

Senn

HD 428 Closed back stereo headphone 70,00 69,95 58,78502765 with dynamic bass and high group 11

Senn passive noise attenuation

HD 438 High-quality closed back stereo 80,00 79,94 67,18502766 headphones group 11

Senn

HD 448 High-quality closed back stereo 90,00 89,95 75,59502767 headphones with high passive group 11

Senn noise attenuation

HIGH END HEADPHONES


Senn

HD 515 Gaming Circumaural headphone 120,00 119,00 100,00502423 with E.A.R. technology group 11

Senn - 50 Ohms


Senn

Product Code Description Price € Price € Price €Art. No. Technical Data Incl. Incl. Excl.Brand BELUX NL Group

HEADPHONESENTERTAINMENT | HIGH END

Oktober 2010 | SENNHEISER HEADPHONES

02

Sennheiser pricelist innerpage: Version 1With header


AU

DIO

LOG

YPR

OFE

SSIO

NA

LSO

UN

DM

ICR

OPH

ON

ESM

ICR

OPH

ON

ESCO

NSU

MER

HEA

DPH

ON

ESH

EAD

SETS

WIR

EDW

IREL

ESS

INST

ALL

EDH

EAD

SETS

Sennheiser pricelist tabs : Version 1aSennheiser tabs, blue cover with logo – for the Sennheiser products


AU

DIO

LOG

YPR

OFE

SSIO

NA

LSO

UN

DM

ICR

OPH

ON

ESM

ICR

OPH

ON

ESCO

NSU

MER

HEA

DPH

ON

ESH

EAD

SETS

WIR

EDW

IREL

ESS

INST

ALL

EDH

EAD

SETS

Met deze prijslijst vervallen alle voorgaande prijslijsten. Alle prijzen kunnen zonder voorgaande mededeling worden gewijzigd. Alle prijzen zijn exclusief eventuele recyclagebijdrage. Cette liste de prix remplace toutes autres listes de prix antérieures. Tous les prix sont susceptibles d’être modifiés sans avis préalable. Tous les prix s’entendent hors cotisation de recyclage éventuelle. This pricelist replaces all previous pricelists. All the indicated prices may change without prior notice. These prices do not include any possible recycling taxes.

TABLE OF CONTENT Belux – Nederland Q1/2010

CONSUMER PRODUCTSHEADPHONES ................................................................................................................................ 2 – 15

COMMUNICATIONS .................................................................................................................... 16 – 25

PROFESSIONAL PRODUCTSWIRED ......................................................................................................................................... 26 – 40

WIRELESS .................................................................................................................................... 41 – 61

INSTALLED SOUND .................................................................................................................... 62 – 70

AVIATION .................................................................................................................................... 71 – 78

AUDIOLOGY ................................................................................................................................. 79 – 82

OTHER WBRANDSPHONIC EAR ................................................................................................................................ 83

NEUMANN ................................................................................................................................... 84 – 98

KLEIN+HUMMEL ........................................................................................................................ 99 – 111

IC AUDIO .................................................................................................................................... 112 – 123

FISCHER AMPS ......................................................................................................................... 124 – 126

KÖNIG & MEYER ....................................................................................................................... 127 – 159

OVERLINE .................................................................................................................................. 160

TELEVIC ..................................................................................................................................... 161

REINHARDT ............................................................................................................................... 162 – 167

RDL ............................................................................................................................................ 168 – 193

Sennheiser pricelist table of contents with tabs: Version 1

DoWNLoaD



For slim formats the slim brand stage must be applied.The text axis aligns the word mark of the Sennheiser logo with other text components on the banner.The Sennheiser URL is always aligned to the width of the logo.


06.08 oNLINE baNNERS

DoWNLoaD


AudioHeadphones


SENNHEISER HD 800

Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati quis si.

www. sennheiser.com

Text axis

Minimum free space

AudioHeadphones


www. sennheiser.com

Example: Full-size image

AudioHeadphones


SENNHEISER HD 800


www. sennheiser.com

Example: Extended info area(1/3 of the banner' s height)

SENNHEISER HD 800


The new Reference class in

Audio Headphones

www. sennheiser.com

Example: Holohedral info area with product layout

slim format (160 x 600px)

SENNHEISER | CORPORATE DESIGN MANUAL 04/201106 SALES COMMUNICATION | 38


DoWNLoaD


Horizontal formats

SENNHEISER HD 800

Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis


Audio Headphoneswww.sennheiser.com

Text axis



Example: Full-size image

SENNHEISER HD 800

Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis



Example: Image and text area

SENNHEISER HD 800

Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis delores.



Example: Holohedral info area with product layout

For horizontal formats the standard brand stage should be used. The Sennheiser picture mark determines the minimum clearance to the margin and to text components. The Sennheiser URL is always aligned to the width of the logo.

The horizontal formats are available in the following pixel formats:234 x 60 px468 x 60 px728 x 90 px

Minimum free space


AudioHeadphones


www.sennheiser.com

SENNHEISER HD 800

Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis eu feugaite nim iurero eugus comm nisl.


Audio Headphones

www.sennheiser.com

SENNHEISER HD 800

Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis eu feugaite nim iurero eugus comm nisl eugu.


Audio Headphones

www.sennheiser.com


DoWNLoaD


square formats (300 x 250px)

Example: Full-size image Example: Holohedral info area with product layout

For square formats the standard brand stage should be used. The Sennheiser picture mark determines the minimum clearance to the margin and to text components. The Sennheiser URL is always aligned to the width of the logo.


Example: Extended info area (1/3 of the banner' s height)

SENNHEISER HD 800

Sing enit irilluptat adipit dal laortie min ut ad etue est et dolorem quis eu feugaite nim iurero eugus comm nisl.


Audio Headphones

www.sennheiser.com

Minimum free space

Text axis


07 business CoMMuniCation


Max MustermannDirector Customer Relationship ManagementProfessional Systems Division

Sennheiser electronic GmbH & Co. KGAm Labor 1, 30900 Wedemark, Germany

Phone +49 (0) 5130 600 – xxx · Fax +49 (0) 5130 600 – xxxMobile +49 (0) 172 xx xx xxx · Home-Office [email protected]

www.sennheiser.com

07 BUSINESS COMMUNICATION | 41

07.01 baSICS

Every contact with the brand should reinforce the brand‘s image in the customer‘s mind. A consistent application of the corporate design framework to all parts of our business communication is therefore an important success factor in brand-building.

If specific design requirements are experienced which are not in accord with the guidelines defined here, please contact our marketing department prior to each individual adaptation.

Templates are in place for all Sennheiser stationery and must be used. Please be aware that some of the applications, e.g. letterhead, have formats specific to a certain country.

3 | Title of Presentation | 23.11.2010

Divider for structuring a chapter

Optional second line for text

Title of Presentation

Optional second text line

Room for descriptive Subtext

optional second text line for further information


Headline of this page

I am a headline

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse imperdiet,

neque acrhoncus auctor, in fringilla dui tellus ac sem.dignissim rutrum mi. Integer

bibendum eros at turpis.

!! Bullet 1. Maecenas consequat, nunc a eleifend consectetuer,

justo nisl molestie tellus, ut accumsan dolor

!! Bullet 1. Eros mollis elit. Morbi non dolor nec odio facilisis bibendum.

Ut quam. Aliquam et est. Class aptent taciti sociosqu ad litora.

"! Bullet 2. Augue tellus, sagittis vitae, blandit vitae, congue non, eros.

Pellentesque et ligulajusto. Maecenas et justo vitae ante.

"! Bullet 3. Proin libero dolor, tempus eu, ullamcorper vel, porta eu,

enim. Sed sodales purus eget tortor. Sed vitae arcu in dolor

Condimentum blandit. Duis molestie nisl in nibh. Maecenas venenatis felis eget

justo. Proin at augue. Etiam id sem nec nunc lobortis suscipit. Pellentesque

Sennheiser electronic GmbH & Co. KG Sitz 30900 Wedemark, Amtsgericht Hannover HRA 120100 phG: Sennheiser Beteiligungsgesellschaft mbH Sitz 30900 Wedemark, Amtsgericht Hannover HRB 120179 Geschäftsführer Volker Bartels, Dr. Heinrich Esser, Daniel Sennheiser Vorsitzender des Aufsichtsrates Prof. Dr. sc. techn. Jörg Sennheiser

Sparkasse Hannover Kto. Nr.: 1070 287 659 BLZ: 250 501 80 SWIFT: SPKHDE2H IBAN: DE52 2505 0180 1070 2876 59 Deutsche Bank AG Hannover Kto. Nr.: 0517 052 00 BLZ: 250 700 70 SWIFT: DEUTDE2H IBAN: DE82 2507 0070 0051 7052 00

Sennheiser electronic GmbH & Co. KG Am Labor 1 30900 Wedemark, Germany Sennheiser electronic GmbH & Co. KG

Am Labor 1

30900 Wedemark, Germany

Tel +49 (51 30) 600 - 0

Fax +49 (51 30) 600 - 300

www.sennheiser.com

Sehr geehrte

ip ea feum dolore tetuer secte facil dolor il exeros niam inim ad eros ad dignisi.

Idunt illum del delisl dit ilis nostrud del dolobor perostie ea commy nostissecte dolum iure feugait alit

laoreetumsan volor suscidunt vullaor in hent amet landiam ing esto esequam vel in vel eugiat. Duisl utat.

Equip et adit, corperatio consenis alisim numsandre consequ ipismodiat dolendigna augait euis am

volortio odiam nostinisl ea faccum delit velesse dolenis aliquisi.Faciduis nismodigna feuisi.Te tat nos

nonsequipis nullaore con ex esto esto dolobor in vullaorem do do dolorem quip ex esenim nis

niamconulput am amet, quat eu faci blaortie consendre con hendit nos esequam nonse vent vent prat.

Endre conse faccum velenisi tat lore veliquis ad mincinim vullamet il utat non utat. Bore elissisi eugue min

utametuer cidunt nulputpate magna facidunt wisit lor iureetum adipis nummodo eugait dolore ex esectem

vullaorerit ex ex eros et iril ea feuisi.

Amet aliquatumsan henit loborti nciliquat.Ugiam nulpute vel do core conullandre velesto eros nim nonulla

consequ atissi.Siscil dolor iure commy nos ametum ing et prat veliquat.

Bore commolenim quiscil ulla feuipis ad tat autat. Ut alit, quatuer ostrud tat pratem dolum quat. Cinciduipit

inibh elenit dunt nonullut iriusto do odio ea consecte minibh eril dolorper senim iure dolorperos at.

Wis non henim vendrerosto dolenibh er susto do dolorperatue modolobor at. Ore modiam dolore exercil il

i voloreet nibh exerostrud ea faccum alitMincilisci elenibh exeriusto consenim nos eugait dolor seniamcon

venis accum iureet dipsum velisl dolore vullum er iriuree tueraessi bla commodolenim vulluptatie feuis ad.

It irit vulla feuguerat volobore facil dolortie tatum dolore modolobor sequisit ipit et num iuscil ut wisim zzrit

utet adiate tat iliquis amconse quatummodit la atem aliscin cilisi.


Max Mustermann

<Firma>

<Empfänger>

<Strasse Nr>

<Postfach>

<Plz Ort>

Contact person:

ext.:

dd.mm.yyyy Re

SENNHEISER BENELUXSennheiser Nederland BVJool Hulstraat 16, 1327 HA Almere

sennheiser beneluxsennheiser nederland bVJool Hulstraat 16, 1327 HA Almere




Am Labor 1


Tel +49 (51 30) 600 - 0

Fax +49 (51 30) 600 - 300

www.sennheiser.com

Sehr geehrte





















Max Mustermann

<Firma>

<Empfänger>

<Strasse Nr>

<Postfach>

<Plz Ort>

Contact person:

ext.:

dd.mm.yyyy Re


Microsoft Sans Serif RegularSize: 6 pt | Color: Black

Microsoft Sans Serif RegularSize: 10 pt | Line Spacing: 14 pt | Color: Black

Microsoft Sans Serif boldSize: 10 pt | Line Spacing: 14 pt | Color: Black


Microsoft Sans Serif Regular and boldSize: 6 pt | Line Spacing: 7 pt | Color: Black

Microsoft Sans Serif Regular Size: 6,5 pt | Color: Black

Microsoft Sans Serif Regular Size: 6 pt | Line Spacing: 10 pt | Color: Black

2

1

3

4

5

6

7


07.02 LEttERHEaD

Second PageFirst Page

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Te tat nos nonsequipis nullaore con ex esto esto dolobor in vullaorem do do dolorem quip ex esenim nis niamconulput am amet, quat eu faci blaortie consendre con hendit nos esequam nonse vent vent prat. Endre conse faccum velenisi tat lore veliquis ad mincinim vullamet il utat non utat. Bore elissisi eugue min ut ametuer cidunt nulputpate magna facidunt wisit lor iureetum adipis nummodo eugait dolore ex esectem vullaorerit ex ex eros et iril ea feuisi.Amet aliquatumsan henit loborti nciliquat. Ugiam nulpute vel do core conullandre velesto eros nim nonulla consequ atissi. Siscil dolor iure commy nos ametum ing et prat veliquat.Bore commolenim quiscil ulla feuipis ad tat autat. Ut alit, quatuer ostrud tat pratem dolum quat. Cincidu-ipit inibh elenit dunt nonullut iriusto do odio ea consecte minibh eril dolorper senim iure dolorperos at.

Wis non henim vendrerosto dolenibh er susto do dolorperatue modolobor at. Ore modiam dolore exercil il i voloreet nibh exerostrud ea faccum alit Mincilisci elenibh exeriusto consenim nos eugait dolor seni-amcon venis accum iureet dipsum velisl dolore vullum er iriuree tueraessi bla commodolenim vulluptatie feuis ad It irit vulla feuguerat volobore facil dolortie tatum dolore modolobor sequisit ipit et num iuscil ut wisim zzrit utet adiate tat iliquis amconse quatummodit la atem aliscin cilisi. Nonulla adiam alis num dolenibh er ipis dolore tat lor sumsan euisi ex eniscidunt adion velisim zzril ut aciliquisci tatem vulla feumsandio diat at. Ut iustrud eum accum er sisisi.

Idunt praeseniscin er ing ese mod et niam, commolessi blam eliquat. Lorpero odolorem quat la aut alit do eummy nim zzrit nostio con henis ea feum vero elit augue magna acip elit ver senit, sustisl eugait ilisit lor aliquamet enibh exeraese conulput la augait iure vulla corting erci bla am zzriusto dolor alismo-lore veliquam exeriuscilit nonsequisse tisi. Um vel iliquat ionsequis ex et lutat. Nonulla adiam alis num dolenibh er ipis dolore tat lor sumsan euisi ex eniscidunt adion velisim zzril ut aciliquisci tatem vulla feumsandio diat at. Ut iustrud eum accum er.

Amet aliquatumsan henit loborti nciliquat. Ugiam nulpute vel do core conullandre velesto eros nim nonulla consequ atissi.Siscil dolor iure commy nos ametum ing et prat veliquat.


Max Mustermann




Am Labor 1


Tel +49 (51 30) 600 - 0

Fax +49 (51 30) 600 - 300

www.sennheiser.com

Sehr geehrte





















Max Mustermann

<Firma>

<Empfänger>

<Strasse Nr>

<Postfach>

<Plz Ort>

Contact person:

ext.:

dd.mm.yyyy Re

2

1

3

4

5

6

7

example Din a4

DoWNLoaD






Am Labor 1


Tel +49 (51 30) 600 - 0

Fax +49 (51 30) 600 - 300

www.sennheiser.com

Sehr geehrte





















Max Mustermann

<Firma>

<Empfänger>

<Strasse Nr>

<Postfach>

<Plz Ort>

Contact person:

ext.:

dd.mm.yyyy Re

Letterhead with partner logos (optional)If required, silver-colored partner logos can be embedded in the standard Sennheiser stationery. They can be placed in the designated area below the brand stage and must not be taller than 6 mm.

When using partner logos, don‘t forget to individually adapt the address and other content-related details.


07.02 LEttERHEaD WItH paRtNER LogoS

Second PageFirst Page

ip ea feum dolore tetuer secte facil dolor il exeros niam inim ad eros ad dignisi. Idunt illum del delisl dit ilis nostrud del dolobor perostie ea commy nostissecte dolum iure feugait alit laoreetumsan volor suscidunt vullaor in hent amet landiam ing esto esequam vel in vel eugiat. Duisl utat.Equip et adit, corperatio con-senis alisim numsandre consequ ipismodiat dolendigna augait euis am volortio odiam nostinisl ea faccum delit velesse dolenis aliquisi.Faciduis nismodigna feuisi.

Te tat nos nonsequipis nullaore con ex esto esto dolobor in vullaorem do do dolorem quip ex esenim nis niamconulput am amet, quat eu faci blaortie consendre con hendit nos esequam nonse vent vent prat. Endre conse faccum velenisi tat lore veliquis ad mincinim vullamet il utat non utat. Bore elissisi eugue min ut ametuer cidunt nulputpate magna facidunt wisit lor iureetum adipis nummodo eugait dolore ex esectem vullaorerit ex ex eros et iril ea feuisi.Amet aliquatumsan henit loborti nciliquat. Ugiam nulpute vel do core conullandre velesto eros nim nonulla consequ atissi. Siscil dolor iure commy nos ametum ing et prat veliquat.Bore commolenim quiscil ulla feuipis ad tat autat. Ut alit, quatuer ostrud tat pratem dolum quat. Cinciduipit inibh elenit dunt nonullut iriusto do odio ea consecte minibh eril dolorper senim iure dolorperos at.

Wis non henim vendrerosto dolenibh er susto do dolorperatue modolobor at. Ore modiam dolore exercil il i voloreet nibh exerostrud ea faccum alit Mincilisci elenibh exeriusto consenim nos eugait dolor seniamcon venis accum iureet dipsum velisl dolore vullum er iriuree tueraessi bla commodolenim vulluptatie feuis ad It irit vulla feuguerat volobore facil dolortie tatum dolore modolobor sequisit ipit et num iuscil ut wisim zzrit utet adiate tat iliquis amconse quatummodit la atem aliscin cilisi. Nonulla adiam alis num dolenibh er ipis dolore tat lor sumsan euisi ex eniscidunt adion velisim zzril ut aciliquisci tatem vulla feumsandio diat at. Ut iustrud eum accum er sisisi.

Idunt praeseniscin er ing ese mod et niam, commolessi blam eliquat. Lorpero odolorem quat la aut alit do eummy nim zzrit nostio con henis ea feum vero elit augue magna acip elit ver senit, sustisl eugait ilisit lor aliquamet enibh exeraese conulput la augait iure vulla corting erci bla am zzriusto dolor alismolore veli-quam exeriuscilit nonsequisse tisi. Um vel iliquat ionsequis ex et lutat. Nonulla adiam alis num dolenibh er ipis dolore tat lor sumsan euisi ex eniscidunt adion velisim zzril ut aciliquisci tatem vulla feumsandio diat at. Ut iustrud eum accum er sisisi.

Amet aliquatumsan henit loborti nciliquat. Ugiam nulpute vel do core conullandre velesto eros nim nonulla consequ atissi.Siscil dolor iure commy nos ametum ing et prat veliquat.


Max Mustermann

example Din a4

DoWNLoaD






www.sennheiser.com

If required, silver-colored partner logos can be embedded in the standard Sennheiser business card. They can be placed in the designated area below the brand stage.


07.02 bUSINESS CaRD

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Front Side Rear Side

Rear Side with Family Brands

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www.sennheiser.com

Sennheiser-boldSize: 9,5 pt | Line Spacing: 10 pt | Color: Anthracite

Sennheiser-bookCapital Letters | Size: 8 pt | Line Spacing: 9 pt Color: Anthracite

Sennheiser-boldSize: 8 pt | Line Spacing: 9 pt | Color: Anthracite

Sennheiser-bookSize: 8 pt | Line Spacing: 9 pt | Color: Anthracite(Paragraph: Breaks are made by setting the line spacing to 12 pt)

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SENNHEISER | CORPORATE DESIGN MANUAL 04/201107 BUSINESS COMMUNICATION | 45

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The brand stage with the Sennheiser logo is positioned at the bottom.

The address is positioned in the upper-left corner.

07.02 ENVELopES

SENNHEISER BENELUXSennheiser Belux BVBADoornveld 22, 1731 Asse-Zellik

SENNHEISER NEDERLANDSennheiser Nederland BVJool Hulstraat 16, 1327 HA Almere

SENNHEISER BENELUXSennheiser Belux BVBADoornveld 22, 1731 Asse-Zellik

sennheiser beneluxsennheiser belux bVbaDoornveld 22, 1731 Asse-Zellik

sennheiser nederlandsennheiser nederland bVJool Hulstraat 16, 1327 HA Almere

SENNHEISER BENELUXSennheiser Nederland BVJool Hulstraat 16, 1327 HA Almere

sennheiser beneluxsennheiser nederland bVJool Hulstraat 16, 1327 HA Almere

sennheiser beneluxsennheiser belux bVbaDoornveld 22, 1731 Asse-Zellik

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07.02 FaXfax (example in english)

Sennheiser electronic GmbH & Co. KG Am Labor 1, 30900 Wedemark, Germany

Tel. +49 (0) 5130 600-0, Fax +49 (0) 5130 600-300 www.sennheiser.com

Sennheiser electronic GmbH & Co. KG Sitz 30900 Wedemark, Amtsgericht Hannover HRA 120100

phG: Sennheiser Beteiligungsgesellschaft mbH Sitz 30900 Wedemark, Amtsgericht Hannover HRB 120179

Geschäftsführer Volker Bartels, Dr. Heinrich Esser, Daniel Sennheiser Vorsitzender des Aufsichtsrates Prof. Dr. sc. techn. Jörg Sennheiser

XXX

Fax

Company: From:

To: Phone:

Fax no.: Fax no.:

Pages: Email:

Re: Date: 07.02.2011

The fax uses the same layout principle as the letter-head. It is set up in black & white for best usability. The typography is Microsoft Sans Serif, 10 pt.

Microsoft Sans Serif boldSize: 14 pt | Color: Black




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07.03 pRESS RELEaSE

Last PageFirst Page

example Din a4

PRESS RELEASE

One of the most wonderful reasons to travel: Sennheiser expands its Travel Line

Wedemark, 8 July 2010 – The tickets are booked and the suitcases packed: for some,

travelling is an essential part of their job, while for others it is the beginning of the

‘most wonderful time of the year’. To ensure that frequent flyers and holidaymakers

alike can enjoy their journey right from the start, audio specialist Sennheiser now

has a total of nine different travel headphones and headsets in its product range.

The latest additions are the PXC 360 BT Bluetooth headphones, the MM 550

Bluetooth headset and the MM 80i TRAVEL headset which has been specially

designed for use with the iPhone* and other Apple products. Now there’s a perfect

travelling companion for every journey.

First Class for your ears

Just lean back and enjoy music or a film in peace during your journey. No matter

whether you are travelling on a plane or on a train, the Travel Line models ensure

that you arrive relaxed. NoiseGard active noise-cancelling technology minimises

external noise, while Sennheiser's proven acoustics guarantee a top-quality sound

experience even in noisy surroundings. At the same time, the TalkThrough function

enables you to conduct a conversation without removing the headphones – at the

push of a button, miniature microphones on the outside of the headphones “listen

to” the voice of the person sitting next to you and play it clearly through the

headphones. For mobile use, all models are optimally adapted to portable video or

PRESS RELEASE

MM 80i TRAVEL High-end ear canal headset for the apple iPhone and other apple products with optimum passive noise attenuation and in-line mi-crophone

The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of around €390 million in 2009. Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres). You can find all the latest information on Sennheiser by visiting our website at www.sennheiser.com, or by contacting: Sennheiser electronic GmbH & Co. KG Presse- und Öffentlichkeitsarbeit Edelgard Marquardt Am Labor 1 • 30900 Wedemark Tel +49 (51 30) 600 - 329 Fax +49 (51 30) 600 - 295 [email protected]

Sennheiser Communications A/S Morten Siglev Langager 6 • 2680 Solrød Strand Denmark Tel +45 56 18 00 19 Fax +45 5618 0099 [email protected]

*iPod and iPhone are registered trademarks of Apple Inc. in the USA and other

countries

The press release is set up as a Word template.Images can be integrated into the text.

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07.04 pRESS KIt

Sennheiser Audiology Press Kit

English/German


English/German


English/German


English/German

SENNHEISER AUDIOLOGY PRESS KIT

The Sennheiser press kit features press releases in English and German as well as high-resolution press images for the following topics:

Runs on both Windows and Macintosh platforms. If you have an auto-start enabled CD drive you have access to the “press release navigation”, an intuitive application to quickly select the desired information and images. To bypass this application, simply choose “open” from your CD drive’s context menu (right mouse click).

Sennheiser Audiology

Set 900

Set 900 Design Awards

Set 840-TV / Set 840 S

Set 830-TV / Set 830 S

Sets for hearing aids

RS 145 comfort

NEW!

NEW!

NEW!

CD Cover front CD Cover back

CD-roM Direct printing

The press kit contains a template for the CD-ROM and the CD cover.

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07.05 bILL oF LaDINgexample Din a4

Sennheiser electronic GmbH & Co. KG Sitz 30900 Wedemark, Amtsgericht Hannover HRA 120100

phG: Sennheiser Beteiligungsgesellschaft mbH Sitz 30900 Wedemark, Amtsgericht Hannover HRB 120179

Geschäftsführer Volker Bartels, Dr. Heinrich Esser, Daniel Sennheiser Vorsitzender des Aufsichtsrates Prof. Dr. sc. techn. Jörg Sennheiser

Sennheiser electronic GmbH & Co. KG Am Labor 1, 30900 Wedemark, Germany

Tel. +49 (0) 5130 600-0, Fax +49 (0) 5130 600-300 www.sennheiser.com

Jhksdagdfgjhsgdf hsdfhgs dfhjgsdfhgj sdhjfgsa dfhjgsadfg sdjhgfsadhjgf

sajhdfasjgdfhjgsadfhjgasdfjhgsajhgdfsahjdgf sahdjgasd hgjfashjdgshjd

hsgjadfhsjagdjhgasdffjhga sdfgsadf ghjsadf gsadhgjf ssdahsdahd fasg

dfghsad fgh sdafg sadghf sadhgfgsahdf gsdaf gsdafg asdghf

sdahgfsadghfgasd fghasd fgasg fasgfagshd fgsd

12.990

Kjdshfkjshdfkjhsd fkjsd fkjhdsfkjhs dfksjdahf hsdfh dsfjkhsdfhj

sajdhkfhjsadfhj sadfjhksdfhasjkhldfjhkasdfkjhsadfhjksadfjlkhssad jfsdhjf as

Hjdkfhjsadkfhsaf sadhfj ashjdfs jadhfhjas dfjkhasdjhfsahjdfjhskadfhjasdfhjs

dhaf hsad jhksd fhjdf sadhf ashdjfhasdjfhasdhf ashdf as hjkf

hajsfjhkdkdshjfdjh

30.090

Ksjlhdasdkffh sdfhsajkhfkhsjd fjkhsadfhjsajkhdfs kdfhjsdfkjhsdfk jhsdkjh

fsadhkjf skjdfhjksadfj ksdafjhksdafjh ksdh fsdah fh asdfh sdf sdfhjsadhjf

sdhkajff hsdf sd fshjk fshdafhjdsf sdhf sdhjkfhsd fhsdaf sdahf sadhfahsf has

fhsdaf

34.500

Best regards,

Sennheiser electronic GmbH & Co. KG

Sennheiser electronic GmbH & Co. KG Am Labor 1 30900 Wedemark, Germany

Delivery note no.:

Date: dd.mm.yyyy

Contact person:

Email: [email protected]

<Firma>

<Empfänger>

<Strasse Nr>

<Postfach>

<Plz Ort>

Descript ion Quantity

The bill of lading uses the same layout principle as the letterhead.

Microsoft Sans Serif RegularSize: 6 pt | Color: Black





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1 Sennheiser-bold18 pt | Sennheiser Anthracite, Pantone Cool Gray 11C

The letterhead for internal information uses the same header as the standard letterhead with the brand stage and Sennheiser logo. The additional line »Mitarbeiterinformation« (staff information) is at the upper right below the brand stage.


07.06 INtERNaL NotESexample Din a4 (in german)

Mitarbeiterinformation Mitarbeiterinformation

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Wide folder

Narrow folder

The brand stage is placed on the spine of Sennheiser folders. The front is in Sennheiser Blue and includes the logo, the back is in Sennheiser Anthracite.

Narrow t folder spine

Wide folder spine

90 mm

45 mm


07.07 FoLDERSexample Din a4

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07.08 poWERpoINt


Divider for structuring a chapter

Optional second line for text

Title of Presentation

Optional second text line

Room for descriptive Subtext

optional second text line for further information

3

Sennheiser PowerPoint templates contain different layouts which can be used to structure the presentation.

For more information about the PowerPoint application, please refer to the "How to use guidelines" in the brandzone.8 | Title of Presentation | 23.11.2010

Headline of this page Subline of this page

Title of Presentation | 23.11.2010 8 | 5 | Title of Presentation | 23.11.2010


I am a headline

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse imperdiet,

neque acrhoncus auctor, in fringilla dui tellus ac sem.dignissim rutrum mi. Integer

bibendum eros at turpis.

!! Bullet 1. Maecenas consequat, nunc a eleifend consectetuer,

justo nisl molestie tellus, ut accumsan dolor

!! Bullet 1. Eros mollis elit. Morbi non dolor nec odio facilisis bibendum.

Ut quam. Aliquam et est. Class aptent taciti sociosqu ad litora.

"! Bullet 2. Augue tellus, sagittis vitae, blandit vitae, congue non, eros.

Pellentesque et ligulajusto. Maecenas et justo vitae ante.

"! Bullet 3. Proin libero dolor, tempus eu, ullamcorper vel, porta eu,

enim. Sed sodales purus eget tortor. Sed vitae arcu in dolor

Condimentum blandit. Duis molestie nisl in nibh. Maecenas venenatis felis eget

justo. Proin at augue. Etiam id sem nec nunc lobortis suscipit. Pellentesque

Subline of this page

9 | Title of Presentation | 23.11.2010 Title of Presentation | 23.11.2010 9 |



Lorem ipsum dolor sit amet, consectetuer adipiscing

elit. Suspendisse imperdiet, neque acrhoncus auctor,

in fringilla dui tellus ac sem.dignissim rutrum mi.

Integer bibendum eros at turpis.

!! Bullet 1. Maecenas consequat, nunc a eleifend

consectetuer, justo nisl molestie tellus, ut accu.

!! Bullet 1. Eros mollis elit. Morbi non dolor nec odio

facilisis bibendum. Ut quam. Aliquam et est. Class

aptent taciti sociosqu ad litora torquent co per

nubia nostra, per inceptos.

!! Bullet 1. Augue tellus, sagittis vitae, blandit vitae,

congue non, eros.Pellentesque et ligulajusto. Ma

cenas et justovitae ante.


Lorem ipsum dolor sit amet

Lorem ipsum dolor sit amet



Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse imperdiet, neque

acrhoncus auctor, in fringilla dui tellus ac sem.dignissim rutrum mi. Integer bibendum eros

at turpis.

!! Bullet 1. Maecenas consequat, nunc a eleifend

consectetuer, justo nisl molestie tellus, ut accu.

!! Bullet 1. Eros mollis elit. Morbi non dolor nec odio facilisis

bibendum. Ut quam. Aliquam et est. Class aptent taciti

sociosqu ad litora torquent co per nubia nostra, per inceptos.


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Opening slide

Intro slide

Chapter-divider slide

Slide with text content and headline plus subline (optional)

Slide with image content and headline plus subline (optional)

Slide with full-size image

Slide with text content and images (layout version 1)

Slide with text content and images (layout version 2)

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8

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The e-mail signature is set in Microsoft Sans Serif Regular in 10 pt/12 pt. It contains diverse information:

Name and title

Contact details

URL (highlighted in blue and bold in 12 pt)

Facebook link

Legal entity information

Confidentiality note


07.09 EMaIL SIgNatURE

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Sehr geehrte Frau Mustermann,

velenim quipit verciduissim irit velit velisl irilisi eum vel iureet, summodigna facibla commy nos nonse dolorper ilit loreriurem volor ing er ate eniat. Lent illaor adiam ipsumsan vulla consequis nonummod eugue con ullaore etuercilit, nos adionsequi bla feum quisi.

Viele Grüße / Best regards

Max MustermannJob Title / DepartmentDivision



www.sennheiser.com

www.facebook.com/Sennheiser

Sennheiser electronic GmbH & Co.KG,

Sitz: Wedemark, Handelsregister: AG Hannover HRA 120100,

Aufsichtsratsvorsitzender: Prof. Dr. sc. techn. Jörg Sennheiser

phG: Sennheiser Beteiligungsgesellschaft mbH, Sitz: Wedemark,

Handelsregister: AG Hannover HRB 120179, Geschäftsführer:

Volker Bartels, Dr. Heinrich Esser, Daniel Sennheiser

Diese E-Mail enthält vertrauliche oder rechtlich geschützte Informationen.

Wenn Sie nicht der beabsichtigte Empfänger sind, informieren Sie bitte

sofort den Absender und löschen Sie diese E-Mail. Das unbefugte

Kopieren dieser E-Mail oder die unbefugte Weitergabe der enthaltenen

Informationen ist nicht gestattet.

The information contained in this message is confidential or protected

by law. If you are not the intended recipient, please contact the sender

and delete this message. Any unauthorized copying of this message or

unauthorized distribution of the information contained herein is prohibited.


08 signage & branDing


Flags can be depicted either in Sennheiser Blue with the brand stage as a white outline or in Sennheiser Blue/Anthracite.

08 SIGNAGE & BRANDING | 55

08.01 FLagS

| SENNHEISER | Flags | 09.07.2010 No: 1

SENNHEISER Flags 80 x 200

End curve radius

Line 43 pt

Angle: 30°



End curve radius

Line 43 pt

Angle: 30°



Angle: 30°

End curve radius

flag Version 1 flag Version 2

1/2 width

Starting point of amplitude


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brandingFront and rear sides with adhesive foilBlue brand stage: Avery 800/1775 Blue mattSennheiser logo: Avery 830 White, mattAlternatively: Avery 800 White, glossy

typographySennheiser-Demi 400 PtBlue typography: Avery 800/1775 Blue mattWhite typography: Avery 830 White, mattAlternatively: Avery 800 White, glossy

pylonAdhesive foil for background on both sides and around corners: Avery 800/1776A Grey, mattAlternatively: Avery 881 Dark Grey, glossy

08 SIGNAGE & BRANDING | 56

08.02 pYLoN

The pylon uses the brand stage for slim formats with the Sennheiser logo above the amplitude.All elements are applied using adhesive foil.

GoodbyeAuf Wiedersehen

WelcomeWillkommen

Sennheiser

Adaption Pylon Eingangstor

11. Oktober 2010

B R A N D & C O R P O R A T E D E S I G N A G

®

Pylon - Variante 1Maßstab 1:20

| Sennheiser | Pylon Eingangstor | 11. Oktober 2010 No: 2


| Sennhzeiser | Pylon Eingangstor | 11. Oktober 2010 No: 1

RückansichtFrontansicht Seitenansicht

Pylon - Variante 2 (großer Schriftzug/ versetzt)Maßstab 1:20


Goodbye

Auf Wiedersehen

Welcome

Willkommen

RückansichtFrontansicht Seitenansicht RückansichtFrontansicht Seitenansicht


1400200

140

1800

33 3

22

840

540

160

3600

1 1


1400200

140

1800

340

33

2

840

550

160

3600

1 1

GoodbyeAuf Wiedersehen

WelcomeWillkommen

Sennheiser

Adaption Pylon Eingangstor

11. Oktober 2010

B R A N D & C O R P O R A T E D E S I G N A G

®




| Sennhzeiser | Pylon Eingangstor | 11. Oktober 2010 No: 1


Pylon - Variante 2 (großer Schriftzug/ versetzt)Maßstab 1:20


Goodbye

Auf Wiedersehen

Welcome

Willkommen

RückansichtFrontansicht Seitenansicht RückansichtFrontansicht Seitenansicht


1400200

140

1800

33 3

22

840

540

160

3600

1 1


1400200

140

1800

340

33

2

840

550

160

3600

1 1

1

2

3

start point of amplitude

SENNHEISER | CORPORATE DESIGN MANUAL 04/201108 SIGNAGE & BRANDING | 57

08.03 CaR bRaNDINg

Car branding makes use of the brand stage and Sennheiser Blue and White in reference to business com-munication. All elements are applied using adhesive foil.

The rear view is foil-sheeted using the Sennheiser URL and the note that »Sennheiser drives with Blue Efficiency« (including logo).

brandingBlue brand stage: Avery 800/1775 Blue, mattSennheiser logo: Avery 830 White, mattAlternatively: Avery 800 White, glossy

typography

www.sennheiser.deSennheiser-Bold, Avery 830 White, mattAlternatively: Avery 800 White, glossy

Sennheiser drives with blue EfficiencySennheiser-Demi, Avery 830 White, mattAlternatively: Avery 800 White, glossy

| Sennheiser | Car Branding | 15.11.2010 No: 10

Variante 1 (Fallback)

www.sennheiser.de

www.sennheiser.de

www.sennheiser.de

| Sennheiser | Car Branding | 15.11.2010 No: 11

Variante 1b (Fallback)Ansichtsbeispiel


09 sponsoring


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The standard version of the logo should be used as the first choice for sponsoring. The clearance space around the logo must always be considered when adopting the logo into sponsoring. There are four different-colored versions of the logo. Which one to choose depends on the usage and destination.

1 positive version

Negative version

Silver version

black & white version

09.01 StaNDaRD Logo

09 SPONSORING | 59

1

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DoWNLoaD


For the stadium banner, the standard logo version including the clearance space should be scaled to the full height of the banner. The negative version on the Sennheiser Blue background is recommended for greater impact.

09.02 StaDIUM baNNER

09 SPONSORING | 60


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Promotion wall using the positive logo version

Promotion wall using the negative logo version

For a Sennheiser promotion wall, logos including the clearance space are placed next to each other as a repeating pattern.

Example

09.03 pRoMotIoN WaLL

09 SPONSORING | 61


For a promotion wall involving various sponsor partners, the logo should be placed in the maximum possible size next to the other logos while always observing the defined clearance space.

09.03 pRoMotIoN WaLL

09 SPONSORING | 62Example


There is a special version of the logo which can only be used for sponsoring in exceptional cases to create maxi-mum impact and visibility. It can be used particularly in a context where there is limited space to place the logo or when other sponsor logos are more prominent than the Sennheiser logo.

The clearance space around the compact version derives from the ‘S’ in the Sennheiser word mark.

1 Compact logo positive version

2 Compact logo negative version

3 Compact logo silver version

4 Compact logo single-color version

09 SPONSORING | 63

09.04 CoMpaCt Logo

1 2 3 4


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1

2

Promotion wall using the positive compact logo version

Promotion wall using the negative compact logo version

When using the compact logo as a repeating pattern,consideration must be given to the clearance space. It is taken from the picture mark. The space is defined as the width of the picture mark on both sides, and half its width above and below it.

09 SPONSORING | 64

09.05 pRoMotIoN WaLL WItH CoMpaCt Logo

Clearance Space for a Repeating Pattern

1 2

Example


For a promotion wall involving various sponsor partners, the compact logo should be placed in the maximum possible size next to the other logos while always observing the defined clearance space for repeating patterns (see previous page).

09 SPONSORING | 65

09.05 pRoMotIoN WaLL WItH CoMpaCt Logo

Example


2

1 Standard logo positioning on a tile while observing the clearance space.

Compact logo positioning on a tile while observing the clearance space.

If the Sennheiser logo appears on a list of multiple sponsors, a choice can be made between the standard logo version or the compact logo version. Which one to choose is depends on the given space and preferred impact the logo should achieve when between others.

The preferred color version is the positive blue logo on a white background.

Consideration must always be given to the defined clearance space for each of the logo versions.

Detail of image below Detail of image below

09 SPONSORING | 66

09.06 LIStINgS aS SpoNSoR

| Sennheiser | Kompakte Sennheiser Marke | 30.05.2010 No: 3

Anwendung: Internet (Ideenexpo) Version 2

vorher nachher

1 2


10 aDDitional Design eleMents


10.01 EYE-CatCHERS aND FLaSHES

10 ADDITIONAL DESIGN ELEMENTS | 68

NEW!Sennheiser HD 800

bESUCHEN SIE UNS IN paRIS aUF DER

VoM 15. – 21. jUNI 2009luftfahrtmesse

2

1 Core messageSennheiser-BoldSize: 32 pt | Capital Lettersorange: CMYK 10 | 75 | 80 | 10Pantone 7580*RGB 192 | 81 | 49Hexadezimal c05131

additional messagesSennheiser-BoldSize: 27 pt | Capital LettersSennheiser Anthracite: CMYK 41 | 27 | 22 | 69

There are eye-catchers and flashes in place for the different kinds of media. They must be used when required.

The typography used for all eye-catchers is Sennheiser-Bold.

1

1

1

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2

Eye-catcher for usage in brochures only(Size can vary and reflects the related typography of its destination)

Eye-catcher plus product features, for usage in marketing and promotional media

Eye-catcher for usage in marketing and promotional media

Trade fair-related eye-catcher with event-related information, for usage in marketing and promotional media

DoWNLoaD

* please note: the color settings for RGB should be based on the sRGB color space.





OMX 680i Sports OMX 680i SportsPMX 680i Sports PMX 680i SportsMX 680i Sports MX 680i SportsCX 680i Sports CX 680i SportsPRODUCT PRODUCT

EAN 4044155054781 4044155054767 4044155054828 4044155054798

UPC 615104185975 615104185944 615104186033 615104185982

Artikelnr 504603 504601 504607 504604

Frequenzbereich 18–20.000 Hz 18–20.000 Hz 18–20.000 Hz 18–20.000 Hz

Schalldruckpegel 120 dB 118 dB 120 dB 120 dB

Impedanz 16 Ω 16 Ω 16 Ω 16 Ω

Klirrfaktor (1 kHz, 100 dB SPL) < 0.5 % < 0.5 % < 0.5 % < 0.5 %

Stecker 3,5 mm 3,5 mm 3,5 mm 3,5 mm

Kabellänge 1,2 m 1,2 m 1,2 m 1,2 m

Frequenzbereich Mikrofon 100 - 10,000 Hz 100 - 10,000 Hz 100 - 10,000 Hz 100 - 10,000 Hz

Mikrofon Richtcharakteristik kugelförmig kugelförmig kugelförmig kugelförmig

Gewicht 14 g 14 g 18 g 24 g

Lieferumfang CX 680i-Headset

3 Paar Ohradapter

(S/M/L)

3 Paar EarFins (S/M/L)

Gehäuseabdeckungen

Ersatz-Membranschutz

Reinigungswerkzeug

Verlängerungskabel mit

Lautstärkeregelung

Transporttasche

Kabel-Clip

Bedienungsanleitung

MX 680i-Headset

Schaumstoff-Ohrpolster


2 Paar luftgepolsterte

Adapter (S/L)

2 Paar Ohradapter (S/L)

Gehäuseringe


Lautstärkeregelung

Transporttasche

Kabel-Clip

Bedienungsanleitung

OMX 680i-Headset



Adapter (S/L)


Verlängerungskabel

mit Lautstärkeregelung

Transporttasche

Kabel-Clip

Bedienungsanleitung

PMX 680i-Headset


Verlängerungskabel


Transporttasche

Kabel-Clip

Bedienungsanleitung

VERPACKUNG

Design Fensterfaltschachtel Fensterfaltschachtel Fensterfaltschachtel Fensterfaltschachtel

Maße Einzelverpackung

(B x H x T)

140 × 45 × 164 mm 140 × 45 × 164 mm 140 × 45 × 164 mm 163 × 67 × 203 mm

Maße Sammelverpackung

(B x H x T)

630 × 350 × 192 mm 300 × 160 × 167 mm 630 × 350 × 192 mm 710 × 450 × 227 mm

Anzahl Produkte in

Sammelverpackung

24 24 24 24

Verpackungssprachen Englisch, Deutsch,

Französisch, Spanisch,

Italienisch, Niederlän-

disch, Portugiesisch

Englisch, Deutsch,




Englisch, Deutsch,




Englisch, Deutsch,


Italienisch, Niederländisch,

Portugiesisch

EAN 4044155054781 4044155054767 4044155054828 4044155054798

UPC 615104185975 615104185944 615104186033 615104185982

Artikelnr 504603 504601 504607 504604











3 Paar Ohradapter

(S/M/L)


Gehäuseabdeckungen


Reinigungswerkzeug


Lautstärkeregelung

Transporttasche

Kabel-Clip

Bedienungsanleitung

MX 680i-Headset




Adapter (S/L)


Gehäuseringe


Lautstärkeregelung

Transporttasche

Kabel-Clip

Bedienungsanleitung

OMX 680i-Headset



Adapter (S/L)


Verlängerungskabel


Transporttasche

Kabel-Clip

Bedienungsanleitung

PMX 680i-Headset


Verlängerungskabel


Transporttasche

Kabel-Clip

Bedienungsanleitung

VERPACKUNG



(B x H x T)

140 × 45 × 164 mm 140 × 45 × 164 mm 140 × 45 × 164 mm 163 × 67 × 203 mm


(B x H x T)

630 × 350 × 192 mm 300 × 160 × 167 mm 630 × 350 × 192 mm 710 × 450 × 227 mm

Anzahl Produkte in

Sammelverpackung

24 24 24 24





Englisch, Deutsch,




Englisch, Deutsch,




Englisch, Deutsch,



Portugiesisch

TECHNISCHE DATEN

HÖREN MIT LEIB UND SEELE 02 | 03

NEW! NEW!NEW!

Experience sounds from all sides. Hear everything television and music has to offer. With the light Sennheiser TV listening systems

that’s no problem. Modern transmission technology ensures that the sound is transmitted di-

rectly to your ears with no wires and no loss. And ambient sounds have no chance – bass and

treble, on the other hand, all the more.

Set 50 TVLots of freedom for little money. This is what

the infrared starter model, the SET 50 TV offers

you – plus a little bit more. It can be set up

quickly and easily. Simply connect the trans-

mitter to the television via the headphone

socket, then turn on the re ceiver and adjust the

volume using the convenient controls on the

receiver. Up to 9 hours of undisturbed TV en-

tertainment now awaits you. And the wireless

infrared transmission tech nology allows you all

sorts of freedom of movement. No matter

where you are in the room, as long as there are

no ob stacles in the light path to the transmit-

ter, the sound signal will be relayed undistur-

bed and without any interference.

Wireless TV receiver for straightforward

television sound reception

Infrared transmission with a range

of up to 12 m

Optimum TV sound at the volume of

your choice

Light and easy to carry – only 53 g

(incl. rechargeable battery)

IS 410 TVThe infrared Set IS 410 TV is proof that the

most modern headphone technology is not

only for the ears but also for the eyes. Its slim,

functional design has won the iF product de-

sign award. Created entirely in black and silver,

it harmonises perfectly with most flat screen

TVs and hi-fi systems. But, of course, the IS 410

TV also dazzles with its inner values, too. For

instance, the sophisticated infrared transmis-

sion, which relays crystal-clear sound up to 12

m, or the lithium polymer rechargeable battery

that lasts up to 16 hours and is recharged in only

3 hours. Furthermore, the receiver automati-

cally switches on when it is put on and is ama-

zingly light, weighing only 53 g including the

battery.

Stereo TV listening system with

excellent sound quality

Compression function for improving

speech intelligibility

Infrared transmission up to 12 m

RS 4200 TV

Perfectly connected. The ultralight stereo re-

ceiver of the RS 4200 TV picks up the sound

signals from its transmitter within a radius of

up to 100 m via radio – even through walls. So

you can leave the living room to do things in

the house or in the garden and still be back at

the television in time for your favourite pro-

gramme. The transmitter can be easily connec-

ted to TVs and hi-fi components. Convenient:

the receiver automatically switches on when it

is put on, volume and balance are regulated di-

rectly on the receiver. Thanks to the batteries

lasting up to 9 hours, there‘s nothing to stand

in the way of undis turbed TV evenings.



Compression feature for improving


Radio transmission up to 100 m,

transmission also through walls

Ideal for plasma TVs

Extremely comfortable weighing only

53 g (incl. rechargeable battery)


NEW! NEW!

OMX 680i Sports OMX 680i SportsPMX 680i Sports PMX 680i SportsMX 680i Sports MX 680i SportsCX 680i Sports CX 680i SportsPRODUCT PRODUCT

EAN 4044155054781 4044155054767 4044155054828 4044155054798

UPC 615104185975 615104185944 615104186033 615104185982

Artikelnr 504603 504601 504607 504604











3 Paar Ohradapter

(S/M/L)


Gehäuseabdeckungen


Reinigungswerkzeug


Lautstärkeregelung

Transporttasche

Kabel-Clip

Bedienungsanleitung

MX 680i-Headset




Adapter (S/L)


Gehäuseringe


Lautstärkeregelung

Transporttasche

Kabel-Clip

Bedienungsanleitung

OMX 680i-Headset



Adapter (S/L)


Verlängerungskabel


Transporttasche

Kabel-Clip

Bedienungsanleitung

PMX 680i-Headset


Verlängerungskabel


Transporttasche

Kabel-Clip

Bedienungsanleitung

VERPACKUNG



(B x H x T)

140 × 45 × 164 mm 140 × 45 × 164 mm 140 × 45 × 164 mm 163 × 67 × 203 mm


(B x H x T)

630 × 350 × 192 mm 300 × 160 × 167 mm 630 × 350 × 192 mm 710 × 450 × 227 mm

Anzahl Produkte in

Sammelverpackung

24 24 24 24





Englisch, Deutsch,




Englisch, Deutsch,




Englisch, Deutsch,



Portugiesisch

EAN 4044155054781 4044155054767 4044155054828 4044155054798

UPC 615104185975 615104185944 615104186033 615104185982

Artikelnr 504603 504601 504607 504604











3 Paar Ohradapter

(S/M/L)


Gehäuseabdeckungen


Reinigungswerkzeug


Lautstärkeregelung

Transporttasche

Kabel-Clip

Bedienungsanleitung

MX 680i-Headset




Adapter (S/L)


Gehäuseringe


Lautstärkeregelung

Transporttasche

Kabel-Clip

Bedienungsanleitung

OMX 680i-Headset



Adapter (S/L)


Verlängerungskabel


Transporttasche

Kabel-Clip

Bedienungsanleitung

PMX 680i-Headset


Verlängerungskabel


Transporttasche

Kabel-Clip

Bedienungsanleitung

VERPACKUNG



(B x H x T)

140 × 45 × 164 mm 140 × 45 × 164 mm 140 × 45 × 164 mm 163 × 67 × 203 mm


(B x H x T)

630 × 350 × 192 mm 300 × 160 × 167 mm 630 × 350 × 192 mm 710 × 450 × 227 mm

Anzahl Produkte in

Sammelverpackung

24 24 24 24





Englisch, Deutsch,




Englisch, Deutsch,




Englisch, Deutsch,



Portugiesisch

TECHNISCHE DATEN


NEW! NEW!NEW!

Experience sounds from all sides. Hear everything television and music has to offer. With the light Sennheiser TV listening systems

that’s no problem. Modern transmission technology ensures that the sound is transmitted di-

rectly to your ears with no wires and no loss. And ambient sounds have no chance – bass and

treble, on the other hand, all the more.

Set 50 TVLots of freedom for little money. This is what

the infrared starter model, the SET 50 TV offers

you – plus a little bit more. It can be set up

quickly and easily. Simply connect the trans-

mitter to the television via the headphone

socket, then turn on the re ceiver and adjust the

volume using the convenient controls on the

receiver. Up to 9 hours of undisturbed TV en-

tertainment now awaits you. And the wireless

infrared transmission tech nology allows you all

sorts of freedom of movement. No matter

where you are in the room, as long as there are

no ob stacles in the light path to the transmit-

ter, the sound signal will be relayed undistur-

bed and without any interference.

Wireless TV receiver for straightforward

television sound reception

Infrared transmission with a range

of up to 12 m

Optimum TV sound at the volume of

your choice

Light and easy to carry – only 53 g

(incl. rechargeable battery)

IS 410 TVThe infrared Set IS 410 TV is proof that the

most modern headphone technology is not

only for the ears but also for the eyes. Its slim,

functional design has won the iF product de-

sign award. Created entirely in black and silver,

it harmonises perfectly with most flat screen

TVs and hi-fi systems. But, of course, the IS 410

TV also dazzles with its inner values, too. For

instance, the sophisticated infrared transmis-

sion, which relays crystal-clear sound up to 12

m, or the lithium polymer rechargeable battery

that lasts up to 16 hours and is recharged in only

3 hours. Furthermore, the receiver automati-

cally switches on when it is put on and is ama-

zingly light, weighing only 53 g including the

battery.



Compression function for improving


Infrared transmission up to 12 m

RS 4200 TV

Perfectly connected. The ultralight stereo re-

ceiver of the RS 4200 TV picks up the sound

signals from its transmitter within a radius of

up to 100 m via radio – even through walls. So

you can leave the living room to do things in

the house or in the garden and still be back at

the television in time for your favourite pro-

gramme. The transmitter can be easily connec-

ted to TVs and hi-fi components. Convenient:

the receiver automatically switches on when it

is put on, volume and balance are regulated di-

rectly on the receiver. Thanks to the batteries

lasting up to 9 hours, there‘s nothing to stand

in the way of undis turbed TV evenings.



Compression feature for improving


Radio transmission up to 100 m,

transmission also through walls

Ideal for plasma TVs

Extremely comfortable weighing only

53 g (incl. rechargeable battery)


NEW! NEW!

The ‘New’ eye-catcher is added when a new product is added to a sales list or catalog. It should be placed close to the product name in the same size as the product name.

example product Catalog






Sennheiser HD 800Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se mdiam vel ut iuscilit iril iureet, verostrud diat.


audio Headphones

NEW!Sennheiser HD 800

example advertisement



10.5 0.5

Sennheiser HD 800 Sing enit irilluptat adipit laortie min ut ad etue est dolorem quis eu feugaite nim iurero eugus comm nisl euguer se dolore tati si. Ullupta Audi dio volum quislo utat veliquatEm zril ea cor ire modip eumsa lestasuin vero del dolor se mdiam vel ut iuscilit iril iureet, verostrud diat.

NEW!1

1

0.5

1

0.5

1

Promotional eye-catchers should always be positioned in the upper-left corner.

The size and position of promotional eye-catchers is derived from the picture mark in the Sennheiser logo as used in the respective media.

Cropped Examples


11 furtHer guiDelines

SENNHEISER | CORPORATE DESIGN MANUAL 04/201111 FURTHER GUIDELINES | 72

Surroundings

Application

People People Close-Up

High-Class Shot Standard Product

Mood picture

product picture

11.01 pICtURE CoNCEpt

For more information on working with pictures, please go to the brandzone and download the picture concept.

DoWNLoaD

HD35n65_SpecSheets_DE.indd 2 20.12.10 18:02

To download the Sennheiser picture concept, please go to: www.sennheiser.com/brandzone> Corporate Design > Manuals


brochure Cover and last page

brochure inner pages

11.02 pRINt gUIDELINES

For more information on working with print formats, please go to the brandzone and download the print guidelines.

01.01 INDEX

SENNHEISER|CORPORATEDESINGMANUAL03/201001INDEX|02

01 INDEX.......................................................................... 02

02 PREFACE...................................................................... 03

03 LOGO........................................................................... 05 03.01 BASICS............................................................................................05 03.02 CLEARSPACEANDLOGOVERSIONS..........................................06 03.03 SIZERANGE...................................................................................07 03.04 MISUSE...........................................................................................08

04 TYPOGRAPHICSYSTEM.............................................. 09

05 COLORS........................................................................ 16

06 SENNHEISER»BRANDSTAGE«.................................. 17

07 BUSINESSCOMMUNICATION....................................... 23 07.01 BASICS............................................................................................23 07.02 BUSINESSSTATIONARY...............................................................24 07.03 BUSINESSCARD............................................................................28 07.04 POWERPOINT...............................................................................30

08 SALESCOMMUNICATION............................................. 41 08.01 EXAMPLEA4:CONSTRUCTIONOFLAYOUT..............................42 08.02 EXAMPLEA3:CONSTRUCTIONOFLAYOUT..............................51 08.03 EYECATCHERSANDDISTURBERS...............................................58

| SALES LITERATURE 01/201111 LITERATURE 04

PXC 360 BT

One of the most wonderful reasons to travel. Extreme effect.

Intense sound.

Sennheiser/adidas sports earphones sales guide

The Sennheiser/adidassports earphones

Perfect fi t

When you have to quickly avoid unexpected obstacles, the earphones stay securely and comfortably in your ears.

Uniquely water-resistant

Whether it’s rain or sweat running down your face, the membrane will only let perfect sound through, and no water.

Practical volume control

Every product includes a detachable extension cable with an integrated volume control.

Driving sound

Motivating right to the very hair tips: the clear and powerful sound will drive you on – from start to fi nish.

Tough cables

DuPont™Kevlar®-reinforced, the cables remain fl exible and intact in heavy duty use, even down to minus 10°C.

Innovative features

The best of both worlds: adidas meets Sennheiser. A total of 120 years of experience in sport and sound brought together. The result: the new Sennheiser/adidas sports earphone range. Specially developed to meet the needs of athletes.

The earphones are robust, sweat- and water-resistant. They are also secure and comfortable to wear – ideal for even the most extreme conditions. And the clear sound turns every beat into an adrenalin rush. That’s sound in its most athletic form!

www.sennheiser.com/sports

All product brochures count as Sennheiser sales literature,including the spec sheets and pocket guides used in customer communications.

Product brochures, spec sheets, pocket guides The product brochures add emotion to the products and display only separately selected products accompanied by a brief text for information purposes. In addition, table pages can be added detailing extensive technical data, which thus convey a more factual impression. The spec sheets contain more facts. They are designed to present a product or product series to B2B customers with all data over just a few pages. The pocket guides are similarly very fact-based, giving brief and concise information about product series.

Formats The product brochures have a DIN A4 format (portrait) or DIN long (portrait), and the spec sheets measure 210 × 280 mm (portrait). The pocket guides are leaflets measuring 120 mm high and with a page width of 80 mm. Depending on the amount of information, they may contain between 2 and 12 pages.

11.01 LITERATURE (GENERAL)

Back Front cover

01. Product brochure, DIN A4 portraitDownload: Master_DIN_A4.indd

Back Front cover

02. Product brochure, DIN long portraitDownload: Master_DIN_long.indd

Back Front cover

03. Spec sheet for a product, 210 × 280 mm, two-pageFor tables, download: Master_DIN_A4.inddBack cover without Sennheiser Brand Stage, if there is too much content.

Inside page Back Front cover Inside page

04. Pocket guide (fold-out), 120 × 316 mm, four-page

01.01 INDEX


01 INDEX.......................................................................... 02

02 PREFACE...................................................................... 03



05 COLORS........................................................................ 16





Front cover, back cover, introduction pageThe front cover, back cover and introduction page convey an initial image of the brochure. The aim here is to build emotion while informing the reader about the brochure content at the same time. Photographs of people and high-class product pictures add emotion, while pictograms and the introductory texts provide orientation. For more about page composition and layout properties, see page 14 onwards.

A detailed definition of the image concept is contained in the corporate design supplement.

Inside pagesThe aim of the cover is continued further on the inside pages, which contain detailed information about the products on emotional pages, as well as optionally on table pages. Alongside photographs of people, the design elements are emotional texts and pictures of high-class and volume products. Pictograms, tables containing technical data and user guides provide the facts.

Further details about the products are also contained in the spec sheets and pocket guides.

The pages that follow contain information about the grid and typography.

11.02 PRODUCT BROCHURES (DIN A4)

01. Back cover with pictograms. Cover with people photography.Download: Master_DIN_A4.indd

02. Introduction page with people photography.Download: Master_DIN_A4.indd

03. Inside page with two high-class product pictures. 04. Table page with pictograms and technical data.Download: Master_DIN_A4.indd

01.01 INDEX


01 INDEX.......................................................................... 02

02 PREFACE...................................................................... 03



05 COLORS........................................................................ 16




| SALES LITERATURE 01/2011 1011 LITERATURE

11.04 PAGE LAYOUT


02. Introduction page with high-class photography.

Page typesEach brochure contains different types of pages – introduction page, beauty pages and table pages.

01–03 The introduction page follows on directly from the front cover, ideally with a further photo of a person/people, in order to build on the emotional effect of the front cover. Optionally, a high-class image can be used to support this emotional effect, at the same time serving as an introduction to the excellent quality of the technology. Introduction pages can also appear further on in the brochure as chapter separator pages, with a similar layout.

Further page types are explained on the following pages.

03. Chapter separator page. 04. Product page.

01.01 INDEX


01 INDEX.......................................................................... 02

02 PREFACE...................................................................... 03



05 COLORS........................................................................ 16





11.04 PAGE LAYOUT







01.01 INDEX


01 INDEX.......................................................................... 02

02 PREFACE...................................................................... 03



05 COLORS........................................................................ 16





11.04 PAGE LAYOUT







01.01 INDEX


01 INDEX.......................................................................... 02

02 PREFACE...................................................................... 03



05 COLORS........................................................................ 16





If you hear more, you also feel more. Words that get under your skin, music that makes your heart beat faster, fi lm scenes that give you goosebumps – with the Sennheiser mobile sound amplifi ers, TV listening systems and TV headphones you don‘t only hear clearly and precisely, you hear with your heart and soul. That‘s because of all the innovations inside them. Wireless transmission and activat-able microphones allow you to enjoy

concerts and conversations to the full. High-quality transducer systems and the fi nest diaphragms produce perfect sound, and three individual hearing set-tings distinctly improve the speech intelligibility of television sound. Further-more, every product excels with clarity and precision. The excellent design and outstanding ease of use of our hearing sets have already won many awards.

11.04 PAGE LAYOUT

05. Beauty inside page with high-class product pictures. 06. Beauty inside page with two high-class product pictures.

07. Beauty inside page with a combination of high-class product pictures and people photography.

Page types

05–08 Beauty pages. Beauty pages can also contain several high-class or volume product pictures, as well as photographs of people.

08. 1/1 Beauty page with people photography.

01.01 INDEX


01 INDEX.......................................................................... 02

02 PREFACE...................................................................... 03



05 COLORS........................................................................ 16





11.04 PAGE LAYOUT

09. Inside page as product overview with a high-class product picture. 10. Inside page with volume photography.Download: Master_DIN_A4.indd

12. Table with pictograms and product overview.Download: Master_DIN_A4.indd

Page types

09–10 The product overview is also a section of the inside pages and is assembled using a flexible grid. For further information on this, see page 14.

11 Table pages. There is the option to put table pages towards the end of the brochure. These may contain technical data, guides or tables with pictograms. These tables give a detailed insight into the technical data and how to use the products shown in the brochure.

Dividing bar

A dividing bar seperates the individual products from one another as well as in individual technical categories (refer to page 36).

The beginning or rather to say the end of the dividing bar is restricted by the web width of the base-line grid.E.g. in a DIN A4 brochure the gap between the dividing bar and picture accounts for 5 mm.

11. Inside page with three volume product pictures.

01.01 INDEX


01 INDEX.......................................................................... 02

02 PREFACE...................................................................... 03



05 COLORS........................................................................ 16




| SALES LITERATURE 01/201111 LITERATURE

Sound that keeps you running,when nothing else does.

Intense sound. Extreme effect.

The Sennheiser/adidas sports earphones –the best of both worlds: sweat- and water- resistant, always a secure fit in your ear and with a sound so clear and powerful it really gets your adrenalin flowing.

www.sennheiser.com/sports

07

11.03 FRONT AND BACK COVER

Front coverThe front cover takes its cue from the print advertisement layout and conveys an emotional impression, preferably with a large-format image featuring a photo of a person/people and the corresponding headlines. Optionally, a high-class product image can also be used as a cover picture.

In order to retain a distinction from the print advertisement, illustrations showing combinations of people and products are not used. Only the subline close to the blue Sennheiser brand stage defines the content of the brochure.Pay close attention that the single-spaced sublines are placed below the Sennheiser Brand Stage bar (01 and 02). Multiline sublines are placed above the Brand Stage bar (page 04, image 04).

The headline is composed using a flexible system, further details of which are on the next page.

Back coverThe back cover is highly reduced, containing only a small amount of information (such as the logo) against an anthracite-coloured background. Addresser details and any legal information are placed at the bottom left. Two to four picto-grams are shown in the centre of the background, displayed vertically or horizontally, which illustrate the products in the brochure. The Sennheiser Brand Stage continues on the back cover. Exception: when the back cover contains too much information (page 04, image 03).

Publication dataThe publication data appears on the back cover, close to the fold, in rotated form. The information within it is sequenced with the distance of three blank spaces (•••) between each component:

Brochure number•••Month/year•••Printed in Germany••• Sennheiser is a registered trademark of Sennheiser electronic GmbH & Co. KG www.sennheiser.com

The German version looks like this:538339 02/10 Gedruckt in Deutschland Sennheiser ist eine eingetragene Marke der Sennheiser electronic GmbH & Co. KG www.sennheiser.com

And the English version looks like this:538340 02/10 Printed in Germany Sennheiser is a registered trademark of Sennheiser electronic GmbH & Co. KG www.sennheiser.com

For further information about logo sizes and distances, see the Corporate Design Manual and the pages that follow.03. Print advertisement.

01. DIN A4 brochure. Front and back cover.Download: Master_DIN_A4.indd

02. DIN long brochure. Front and back cover.Download: Master_DIN_long.indd

01.01 INDEX


01 INDEX.......................................................................... 02

02 PREFACE...................................................................... 03



05 COLORS........................................................................ 16





Front cover, back cover, introduction pageThe front cover, back cover and introduction page convey an initial image of the brochure. The aim here is to build emotion while informing the reader about the brochure content at the same time. Photographs of people and high-class product pictures add emotion, while pictograms and the introductory texts provide orientation. For more about page composition and layout properties, see page 14 onwards.

A detailed definition of the image concept is contained in the corporate design supplement.

Inside pagesThe aim of the cover is continued further on the inside pages, which contain detailed information about the products on emotional pages, as well as optionally on table pages. Alongside photographs of people, the design elements are emotional texts and pictures of high-class and volume products. Pictograms, tables containing technical data and user guides provide the facts.

Further details about the products are also contained in the spec sheets and pocket guides.

The pages that follow contain information about the grid and typography.

11.02 PRODUCT BROCHURES (DIN A4)

01. Back cover with pictograms. Cover with people photography.Download: Master_DIN_A4.indd


03. Inside page with two high-class product pictures. 04. Table page with pictograms and technical data.Download: Master_DIN_A4.indd

DoWNLoaD

To download the Sennheiser print guidelines, please go to: www.sennheiser.com/brandzone> Corporate Design > Manuals


11.03 pop gUIDELINES

For more information about the technical composition, please go to the brandzone and download the detailed PoP guidelines.

elements and setup

Freestanding Elements Wall Elements Basic Elements Additional Elements

DoWNLoaD

To download the Sennheiser PoP guidelines, please go to: www.sennheiser.com/brandzone> Corporate Design > Manuals


CoNtaCtFor more information or templates and artwork, please visit: www.sennheiser.com/brandzone

If you have any questions regarding the Sennheiser corporate design guidelines, please contact us directly at: [email protected].

Sennheiser Manual 110426

Documents

Transcript of Sennheiser Manual 110426