Senior Thesis
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Transcript of Senior Thesis
Background Its exciting to be able to learn tricks on an object that was never used for tricks before. The fixed gear drivetrain makes the learning curve for freestyle fixed gear way higher than most action sports. - Mike Schmitt
logotypographyidentity
brief
target userexisting marketopportunitiesmaterialtechnology
sketches
featuresmanufacturing
sketches
modeltarget opinion
Branding
Introduction
Research
Problem Solving
Technology
Refinement
Final Design
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3
5
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Contents
FearlessImpulsive
IndependentDetermined
Relentless
Lifestyles of the Young and Wreckless(Target User)
9
1
2
3
45
6
7
8
Peacemaker
Reformer
Helper
Achiever
IndividualistInvestigator
Loyalist
Enthusiast
Challenger
The Feared One LogoThe Feared One Logo
TypefaceFont Size
LeadingTracking
Stroke
Rotis Sans Serif Std 45 Light16 pt19.2 pt00
Body Text
BrandingTypography & Colors
75 Extra Bold +.5 pt. strokeHeadline
C=40 M=0 Y=0 K=0
C=0 M=0 Y=0 K=100
C=0 M=0 Y=0 K=0
C=0 M=100 Y=100 K=0
C=59 M=100 Y=47 K=20Ganegreen
Black Plague
Wicked White
Redrum
Putrid Purp
The sport’s still way young and most people, myself included, are still trying to figure out the basics. - Antonyo Wothe
“So, what is Fixed Gear Freestyle?”
Unlike other bikes, the fixed gear bicycle can not coast.
Fixed Gear Freestyle?Fixed Gear Freestyle?Fixed Gear Freestyle?
Meeting riders’ requests
In order to design a bike for the serious rider, I had to learn what was important to those riders. Research is how I validate my design.
The Challenge:- My research yielded that the riders wanted a frame that was:
- smaller
- stiffer
- lighter
- not too small to ride distances on
- All riders were opposed to drastic changes and heavy styling.
- The most important facor is that the frame is comfortable and
durable.
- The second most important factor is that the geometry, or
silhouette, of the frame looks good.
In summary: LOTS of constraints to work with
Looking at my bike gets me wanting to ride. Every time I walk past it in my house I pick it up and hold the bars and sit on it.- Steven Jensen
Infernal heat treatment - Each frame is heat treat treated, a process which draws the carbon to
the outer walls of the steel tubing making for a more rigid, durable structure.
Featherlight tubing - By downsizing the outer diameter of the tubing, thanks to the new profile, strength was able to be achieved while saving weight!
Wishbone stays - Wishbone seat and chain stays make for a durable, rigid rear triangle, as well as maximizing tire clearance without crimping the chain stays.
Bomb-proof - With the new tubing established to deliver maximum strength, it boasts a yield strength nearly 5 times that of conventional tubing.
Lifeline Paint - Stress indication paint changes color when its substraight is bent, or stressed to the point of distorition, noting any potentially dangerous damage.
Technology & Features
1. 2. 3.
I’ve always been drawn to the more unconventional sports. The fixed gear bike is beautiful, and the adrenaline of freestyle riding is gratifying. - Me (will gibbons)
Tubing•Hourglass profile•4130 chromoly steel•5 times stronger than
conventional round tubing. •Heat treated•Zero degree rake
Fork•1.5” Steer tube•Swaged tubing•10 mm hollow droputs•Stronger & lighter than
solid dropouts•3/8” Bmx axle compatible•Dual color steertube•100mm spacing
Chain Stays•Accepts 2.3” tires•Uncrimped
(uncompromised strength) • Increased weld bead area
at wishbone connection•Triple butted bottom wall
for grind abuse
Rear Droputs•Hollow•Milled & welded•Dovetail seat stay joint•Heat treated•14mm axle•110mm spacing•25.4mm axle bay
Seat post•Stronger, Oval tubing•7075 Aluminum•Oval seat post•10 inches long•Quick-release clamp
makes the geometry more comfortable for short commutes.