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University of La Verne - Communications Department Public AffairsSenior Seminar Project Spring 2012

Karo ChakhlasyanMay 23, 2012

karo.chakhlasyan@laverne.edu

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98

Days Partnered with the University of La VernesAnnual Giving

Spotted PiG campaign

Created the Student Philanthropy Fellowship

Connecting students to the message of SPF

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Spotted PiG

Campaign Started four semesters ago

My second semester

Student Emergency Loan Fund

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Spotty Communication

Does not communicate message

Spotted PiG= Giving

Not connecting with students

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Possible solution

What are other schools doing?

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Key Word ~Google keyword results* Top 2 results

student philanthropy council

3,300,000

1. Penn State 2. Cal Poly

Student philanthropycommittee 2,630,000 1. Uconn 2. CSBSJUStudent philanthropycampaign 2,480,000 1. CASE.org** 2. Kent StateStudent philanthropyprograms 4,830,000 1. Edinboro 2. U ofWashingtonUniversity student

philanthropy8,000,000 1. Edinboro 2. U of Iowa* as of 12/7/11 **Council for advancement

and support of education

Most have philanthropy clubs!

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The Student Philanthropy

Fellowship Easier to communicate to students

Students speaking with student

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The Student Philanthropy

Fellowship Create club

Draft constitution

Get recognized through ULV

Create presence Weekly Activities

Digital/real

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Taking it to the streets

12 activities

Flyers of SPF not of activities Promote SPF in person Promote activities on Facebook

Always carry the message

of giving

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Taking it to the streets

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Debut at club fair 36 people signed up

First meeting two people

showed up

Weak turn outs

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Taking it online

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Taking it online

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Digitize the club

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How to get people to the page?

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Taking it online

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Use Facebook ads

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Taking it online

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129 clicks

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Taking it online

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Internet memes

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Taking it online

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Created the ULV Meme Page

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Taking it online

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#7 for total likes and friends involving ULV on Facebook

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Taking it online

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Made meme page admin

Sponsored ads

using popularity ofmeme page

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Taking it online

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Progress

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Progress

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Spotted PiG Collection Carnival

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May 3rd, Campus Center

Annual Giving and SPF help set up the event.

Raised ~$1000

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Bittersweet finish

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Possible problems: Change of location day before

Cupcakes, not meal

Great concept Interactivity is key

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Bittersweet finish

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Constant learning process

Hopefully increased social awareness

We cant do it alone

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Questions