senior portfolio book

volumes

There’s something about working to music that changes the process

of design. For me it has a sor t of ‘unlocking’ af fec t . It seems to

open up my mind to design possibil it ies that without music wouldn’t

enter my head . Dif ferent st yles of music can inf luence your designs

in dif ferent way. Music volume helps my creat ive process and is

absolutely essent ial . In graphic design,volume gives pictured objects

a sense of real it y as opposed to being f lat . In this book, each project

has its dif ferent volumes of look and its creat ive processes.

IntroductIon

p a g e 2 3 - 4 4

p a g e 1 1 5 - 1 2 4

p a g e 4 5 - 6 0

p a g e 1 2 3 - 1 2 8

p a g e 6 1 - 7 0

p a g e 1 2 9 - 1 4 0

p a g e 7 1 - 8 8

p a g e 1 4 1 - 1 4 8

p a g e 1 4 9 - 1 5 6

p a g e 0 7 - 2 2

p a g e 9 3 - 1 1 4

contents

i t ’ s t i m e f o r a t i g e r

s av e o u r g r e e n t r e e

i D e n t i t Y l o g o s

G L A M O U R

T W I N K L E S AY I N G T R U E T O T H E M U S I C

B L U E R I B B O Nt H i n K s m a r t

V I L L A C O L L E C T I O N H u m a n fa c t o r s

M A R K E T S Q U A R E

01

06

04

09

02

07

05

10

11

03

08

human factors / O B j E C T I V E

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Design a three day conference put on by a lead ing organ izat ion in Furn iture

Design. The Conference is meant to be v iewed through exper imenta l means

focusing on topics that a l low for explorat ion in var ious media such as f i lm,

d ig ita l media , interact ive dev ice, and scient if ic exper imentat ion. The cit y or

country where the conference is held can have an inf luence on the topic of

the conference as wel l . The possibi l it ies are l imit less as long as they conta in

depth and mean ing that wi l l inf luence its target aud ience of at tendees.

L I W A N G / 王勵

01

F u t u r e

H u m a n

S t r u c t u r e

C o n f e r e n c e o n E r g o n o m i c s

A r i e l G r e y / K E Y W O R d S

/ p R O j E C T

/ I N S T R U C T O R

p a g e 0 7 / 0 8

/ S O L U T I O N

Not many people are pay ing at tent ion to thei r posture and sit t ing posit ion.

Pa in and injur ies can resu lt in th is lack of awareness. Ergonomics is a science

created to enhance the effect iveness with which work and other human

act iv it ies are carr ied out and to mainta in or enhance cer ta in desi rable human

va lues of hea lth, safety, and sat isfact ion. Th is three day conference wi l l be

located in San Francisco. The main aud ience wi l l be doctors, designers, and

product developers. The book explores the idea of using x-rays to g ive the

reader a bet ter understand ing of human body st ructure.

c o n f e r e n c e o n e r g o n o m i c s p R O j E C T

S p r i n g 2 0 11

Ty p o g r a p h y 4

7 . 2 5 i n × 9 . 5 i n

/ p R O j E C T d I M E N S I O N S

/ C L A S S

/ Y E A R

C O U R S E / t y p e 4 I N S T R U C T O R / A R I E L G R E Y


p R O j E C T N A M E / c o n f e r e n c e o n e r g o n o m i c s p R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 1 1 / 1 2


p a g e 1 3 / 1 4


p a g e 1 5 / 1 6


p a g e 1 7 / 1 8


p a g e 1 9 / 2 0


p a g e 2 1 / 2 2


p a g e 2 3 / 2 4


p a g e 2 5 / 2 6

thInk smart/ O B j E C T I V E

R3 is a collaborative effort by the graphic design students at the Academy

of Art University that promotes sustainable design. The R3 approach

focuses not only on redesigning better things, but better experiences as

well. Good design can yield good results and that starting the creative

conversation with fresh minds is the fastest way to get there.

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02

H e a l t h yS u b s t i t u t a b l e P o r t a b l e

R 3 R e d e s i g n P r o j e c t

To m S i e u / K E Y W O R d S

/ p R O j E C T


p a g e 2 7 / 2 8

/ S O L U T I O N

Recent research shows that microwave oven-cooked food suffers severe

molecular damage. When eaten, it causes abnormal changes in human blood and

immune systems. Not surprisingly, the public has been denied details on these

significant health dangers. To reduce the risk of microwave oven usage and

enhance our current life style, I discovered and redesigned the microwave oven

by reducing its size and adding new techniques to healthy cooking within its

design. Also, the size of the new product more portable and heats food in any

place you desire.

t h i n k s m a r t p R O j E C T

S p r i n g 2 0 1 0

P r i n t 2

1 1 i n × 8 . 5 i n


/ C L A S S

/ Y E A R

C O U R S E / p r i n t 2 I N S T R U C T O R / T O M S I E U



p a g e 2 9 / 3 0

p R O j E C T N A M E / r 3p R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 3 3 / 3 4



P o p U p C a p

R e c y c l a b l e P l a s t i c F o o d C o n t a i n e r

F o o d H e a t i n g P a d

U S B C h a r g e r

S u b s t a i n a l b e P l a s t i c


p a g e 3 5 / 3 6

R e c y c l a b l e P l a s t i c F o o d C o n t a i n e r

S u b s t a i n a l b e P l a s t i c

P o p U p B o t t o n

T i m e r S c r e e n

F u n c t i o n B u t t o n s


p a g e 3 7 / 3 8



med high

high

low

med low

deforstcook

med

p R O j E C T N A M E / r 3 p R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 3 9 / 4 0

LOGO:

p R O j E C T N A M E / r 3 p R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 4 1 / 4 2


p a g e 4 3 / 4 4

sayIng true to the musIc / O B j E C T I V E

Print 1 is a class invest igates the specif ic aspects of var ious

publ icat ions, includ ing posters, brochures, magazines and newslet ter.

Concepts and designs are developed as they relate to target aud iences.

For th is project , we were ask to choose a famous musician and

design a 10 pages tour book with a four pages website layout . We

need to develop st rong v isua l formats and st ructure for max imum

communicat ion effect iveness.

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03

D r e a m y

V i v i d

C h i l l

M u s i c B a n d To u r B o o k

Tr o y A d l e r s

/ K E Y W O R d S

/ p R O j E C T


p a g e 4 5 / 4 6

/ S O L U T I O N

Flunk is a Norwegian electronic band consisting of producer Ulf Nygaard,

guitarist Jo Bakke, drummer Erik Ruud, and vocalist Anja Oyen Vister. The

style of their music is very creamy with dreamy vocals over a hushed base of

samples, keys, and softly strummed guitars, creating an ethereal, past-midnight

vibe. The concept of book is using Lome style photography, visual elements and

vivid color represent the soul of their music and personalities.

s a y i n g t r u e t o t h e m u s i c p R O j E C T

S u m m e r 2 0 1 1

P r i n t 1

9 i n × 1 2 . 5 i n


/ C L A S S

/ Y E A R

C O U R S E / p r i n t 1 I N S T R U C T O R / T R O Y A d L E R S


p R O j E C T N A M E / s a y i n g t r u e t o t h e m u s i cp R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 4 9 / 5 0

p R O j E C T N A M E / s a y i n g t r u e t o t h e m u s i c p R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 5 1 / 5 2

p a g e 5 3 / 5 4


C O U R S E / p r i n t 1 I N S T R U C T O R / T R O Y A L d E R S


p R O j E C T N A M E / s a y i n g t r u e t o t h e m u s i cp R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 5 5 / 5 6


p a g e 5 7 / 5 8

ULF NYGAARD ANJA VISTER

bIoGRAphY

The band began as a project between Ulf, and Jo in Oslo, Norway in winter 2000 and 2001. Beginning as an instrumental and sampled vocal project, they were signed for a track on a compilation by Beatservice Records in winter 2001. On hearing the

finished track, label manager Vidar Hanssen signed the unnamed band for a full album. During early summer 2001, Ulf and Jo recorded most of the album and Anja improvised the vocals. After their vocals, Jo layered the guitars, but it would be a year

before the album would be completed and released. In spring 2002, the band was known as Flunk and they released their first single, a cover of New Order’s Blue Monday in April. The track was well received in the UK and was included on numerous

compilations in North America and Europe. Later in April, their debut album For Sleepyheads Only was released which garnered great reviews in Norway. With the success of their album, BBC invited them to do a recording session for the Radio 1 show

The Blue Room in London. Shortly after Notting Hill Art’s Club would become the location of their live debut. In the United States, they signed with Guidance Recordings. By summer 2002, the band was getting rave reviews from British electronica

magazines and in July they played Norway’s finest rock festival. In October For Sleepyheads Only was released in the US through Guidance Recordings. In November they played the London Jazz Festival. Throughout 2003 their debut, For Sleepyheads

Only was still being echoed across the globe in staggered releases with special editions released to Russia and Greece. Beatservice Records then went on to release Treat Me Like You Do - For Sleepyheads Only Remixed in June. While their debut contin-

ued to make its way around, the band wasted no time and began work on their second album for the majority of the year, which was recorded in Paris in October.

C O U R S E / p r i n t 1 I N S T R U C T O R / T R O Y A L d E R S


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ERIK RUUD

The band began as a project between Ulf, and Jo in Oslo, Norway in winter 2000 and 2001. Beginning as an instrumental and sampled vocal project, they were signed for a track on a compilation by Beatservice Records in winter 2001. On hearing the

finished track, label manager Vidar Hanssen signed the unnamed band for a full album. During early summer 2001, Ulf and Jo recorded most of the album and Anja improvised the vocals. After their vocals, Jo layered the guitars, but it would be a year

before the album would be completed and released. In spring 2002, the band was known as Flunk and they released their first single, a cover of New Order’s Blue Monday in April. The track was well received in the UK and was included on numerous

compilations in North America and Europe. Later in April, their debut album For Sleepyheads Only was released which garnered great reviews in Norway. With the success of their album, BBC invited them to do a recording session for the Radio 1 show

The Blue Room in London. Shortly after Notting Hill Art’s Club would become the location of their live debut. In the United States, they signed with Guidance Recordings. By summer 2002, the band was getting rave reviews from British electronica

magazines and in July they played Norway’s finest rock festival. In October For Sleepyheads Only was released in the US through Guidance Recordings. In November they played the London Jazz Festival. Throughout 2003 their debut, For Sleepyheads

Only was still being echoed across the globe in staggered releases with special editions released to Russia and Greece. Beatservice Records then went on to release Treat Me Like You Do - For Sleepyheads Only Remixed in June. While their debut contin-

ued to make its way around, the band wasted no time and began work on their second album for the majority of the year, which was recorded in Paris in October.

FLUNKenter


p a g e 5 9 / 6 0

glamour/ O B j E C T I V E

To redesign a v isua l and powerfu l ident it y system that ref lects and

communicates the new spir it of companies, groups and ind iv idua ls.

A corporate ident it y expresses the va lues and ambit ion of an

organ izat ion, its business, and t is business at the r ight t ime.

pro

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04

F r e s hB e a u t yG l a m o u r

We t V i s u a l I d e n t i t y

H u n t e r W i m m e r / K E Y W O R d S

/ p R O j E C T


p a g e 6 1 / 6 2

/ S O L U T I O N

Wet n Wild is a fuses high- performance formulations with the hottest palettes

to offer women a full range of superior cosmetics at an unbeatable value. The

overall visual standard is designed a new complete look and identity system

from wet n Wild to “ Wet”. To make the brand more refreshing and deliver

prestige quality, all images are bright and colorful fresh flowers with water drops

to present the idea of “ wet”.

g l a m o u r p R O j E C T

Fa l l 2 0 0 9

I d e n t i t y 1

8 . 5 * 1 1


/ C L A S S

/ Y E A R

C O U R S E / i d e n t i t y i I N S T R U C T O R / H U N T E R W I M M E R


p R O j E C T N A M E / g l a m o u r p R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 6 3 / 6 4


p a g e 6 5 / 6 6


p a g e 6 7 / 6 8


p a g e 6 9 / 7 0

It’s tIme for a tIger / O B j E C T I V E

To better understand a n iche beer with in a h igh ly compet it ive market ,

f ind a bet ter use for the mater ia ls , and create compel l ing beer

packag ing that can a lter the reta i l market . By doing th is, we can bet ter

understand the use of glass, paper, siz ing, and pr int l imitat ions, as wel l

as ga in exper ience work ing with outside venders. The whole design

uses cyl inder shapes, and the design must be informat ive yet clear with

its front and back panel infor mat ion. Fina l ly, we want to give people a

fresh look from the packaging.

pro

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05

S p r i t e

Ta s t e

E n e r g y

B e e r P a c k a g i n g D e s i g n

T h o m a s . M c N u l t y / K E Y W O R d S

/ p R O j E C T


p a g e 7 1 / 7 2

Launched in 1932 , Tiger Beer became Singapore’s f i rst loca l ly brewed

beer. It is ava i lable in more than 60 countr ies worldwide includ ing

the USA, Canada, Austra l ia , New Zea land and var ious countr ies in

the Middle East , Europe and Lat in Amer ica. To br ing a new fresh

look to the beer, my goa l was to promote Tiger ’s beer cu lture and the

guaranteed enjoyment of the brand. My idea was to show freshness

and energy through a new organ ic logo and i l lust rat ive elements that

intergrate the label .

/ S O L U T I O N

i t ’ s t i m e f o r a t i g e r p R O j E C T

S p r i n g 2 0 1 0

P c a k g e 3

B e e r Sh i p p e r

B e e r C a n

B e e r B o t t l e s

/ p R O j E C T d E L I V E R A B L E S

/ C L A S S

/ Y E A R

C O U R S E / p a c k a g e 3 I N S T R U C T O R / T H O M A S M C N U L T Y


p R O j E C T N A M E / i t ’ s t i m e f o r a t i g e r p R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 7 3 / 7 4


p a g e 7 5 / 7 6


p a g e 7 9 / 8 0


p a g e 8 1 / 8 2


p a g e 8 3 / 8 4


p a g e 8 5 / 8 6


p a g e 8 7 / 8 8

expect the unexpected / O B j E C T I V E

In order to bet ter compete with major reta i lers, such as Target and

Macy ’s department store, Kohl’s wi l l int roduce h igher qua l it y pr ivate

brand products pa i red with improved packag ing design. This st rategy

wi l l int roduce pr ivate labels into its brand, its encourag ing sa les with in

its a l ready establ ished h igher-t ier items that current ly represent 16% of

its overa l l sa les.

pro

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06

U n e x p e c t

Q u a l i t y

I n t e r a c t i v e

K o h l ’ s Pa c k a g i n g

T h o m a s M c N u l t y / K E Y W O R d S

/ p R O j E C T


p a g e 8 9 / 9 0

/ S O L U T I O N

Kohl’s current tag line is “Expect Great Things.” The package designs will focus

on the expectation of what the customer is buying and also add unexpected

elements to make the packaging more interactive and fun. Since none of kohl’s

current private brands are positioned in the “better” or “best” categories in

terms of quality, one main goal will be to expand their merchandise into these

“luxury” categories through design.

e x p e c t t h e u n e x p e c t e d p R O j E C T

S p r i n g 2 0 11

P c a k g e 4

F o u r P r i v a t e B r a n d s


/ C L A S S

/ Y E A R



d R Y p A C K A G E d f O O d S B A T H R O O M d E C O R

L u x u r y

C l a s s i c

N e u t r a l

C o m f o r t a b l e

R e l a x i n g

C o n t e m p o r a r y

Ta s t y

H e a l t h y

G o u r m e t

Q u a l i t y I n g r e d i e n t s

p R O j E C T N A M E / e x p e c t t h e u n e x p e c t e d p R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 9 1 / 9 2

p E T f O O d & S U p p L I E S K I T C H E N A p p L I A N C E B A B Y p R O d U C T S

M o d e r n

C o n t e m p o r a r y

B r i g h t

H i g h Te c h

S i m p l e

C l e a n

L o v e

C u t e

F r i e n d l y

C a l m

F u n

S o p h i s t i c a t e

Q u a l i t y

I n g r e d i e n t s

O r g a n i c

M o d e r n C l a s s i c

S p e c i a l i t y


p a g e 9 3 / 9 4


p a g e 9 5 / 9 6


p a g e 9 7 / 9 8


p a g e 9 9 / 1 0 0


p a g e 1 0 1 / 1 0 2


p a g e 1 0 5 / 1 0 6


p a g e 1 0 7 / 1 0 8


p a g e 1 0 9 / 1 1 0


p a g e 1 1 1 / 1 1 2


p a g e 1 1 3 / 1 1 4


p a g e 1 1 5 / 1 1 6


p a g e 1 1 7 / 1 1 8

Rustica

Inclueds: >1 Bath Towel >2 Hand Towel >1 Washcloth Textile Material: >100 % Cotton

BATHROOM TOWELSf

Inclueds: >1 Bath Towel >2 Hand Towel >1 Washcloth

BATHROOM TOWELS

Royal BathBYPlease Visit us online at: KOHL’S.comKohl’s® and Kohl’s brand names are trademarks of Kohl’s Illinois.

f

Villa Collection’s Rustica spa-quality towels are made of 100% sustainable resources, so they are as gentle on the earth as on the skin. Made exclusively for Kohl’s, these luxuriously soft and absorbent towels are 75% Bamboo Rayon and 25% Certified Organic Cotton, softly colored with low-impact organic dyes.

Bathroom Decorf

Bathroom Decorf

Care and cleaning: > Antimicrobial > Resistant to mold and mildew > Machine wash cold

Rustica

Includes: >1 Soap Dish >1 Liquid Soap Lotion Dispenser >1 Bathroom Tumbler Material: >Porcelain

CERAMIC BATHROOM SETf

Villa Collection’s Rustica powdered bronze bathroom set features two coordinating bathroom necessities with a bold bronze look. Crafted from powdered bronze, this set features a unique profile that will compliment any bathroom decor.

Includes: >1 Soap Dish >1 Liquid Soap Lotion Dispenser >1 Bathroom

CERAMIC BATHROOM SET

Bathroom Decorf

White CeramicBYPlease Visit us online at: KOHL’S.comKohl’s® and Kohl’s brand names are trademarks of Kohl’s Illinois.

Bathroom Decorf

Care and cleaning: > Not dishwasher safe > Wipe clean with soap and water

f


p a g e 1 1 9 / 1 2 0

f

f

f

f

BY

Please Visit us online at: KOHL’S.comKohl’s® and Kohl’s brand names are trademarks of Kohl’s Illinois.


BATH TOWELBathroom Decor

f

Bathroom Decorf

Antimicrobial Resistant to mold and mildewLoomed to 802 grams per square meterExceptionally soft, absorbent, and long lasting

MACHINE WASH COLD

BATH TOWELRustica

30’’ X 36’’

100% Cotton MadeResistant to mold and mildewAntimicrobialLoomed to 802 grams per square meterExceptionally soft, absorbent, and long lasting


Bathroom Decorf

Bathroom Decorf

ff

BY



HAND TOWEL


MACHINE WASH COLD

ff HAND TOWEL

Rustica

30’’ X 36’’

100% Cotton Made

f

f

f

f

BY




f

Bathroom Decorf


MACHINE WASH COLD

BATH TOWELRustica

30’’ X 36’’



Bathroom Decorf

Bathroom Decorf

ff

BY



HAND TOWEL


MACHINE WASH COLD

ff HAND TOWEL

Rustica

30’’ X 36’’

100% Cotton Made



f

f

f

f

BY




f

Bathroom Decorf


MACHINE WASH COLD

BATH TOWELRustica

30’’ X 36’’



Bathroom Decorf

Bathroom Decorf

ff

BY



HAND TOWEL


MACHINE WASH COLD

ff HAND TOWEL

Rustica

30’’ X 36’’

100% Cotton Made


p a g e 1 2 1 / 1 2 2


p a g e 1 2 3 / 1 2 4


p a g e 1 2 5 / 1 2 6


p a g e 1 2 7 / 1 2 8


p a g e 1 2 9 / 1 3 0


p a g e 1 3 1 / 1 3 2


p a g e 1 3 3 / 1 3 4


p a g e 1 3 5 / 1 3 6


p a g e 1 3 7 / 1 3 8

25 Jumbo Pack Product by KOHL’SProduct by KOLH’S

Snug & Cozy

*Flexible fit for better leakage protection

*Umbilical cord cutout for added comfort

*Soft, cloth-like cover

*Ultra absorbent core

6-12 m

GRIPTABS

SHAMPOOBaby

by twinkleDIAPERSBaby

by twinkle

Nature babycare

size

210-14 lbs

0-6 m

SIZE

size

210-14 lbs

0-6 m

SIZE

size

210-14 lbs

KOHL’S.com/twinkle

BY

Product by KOLH’S

2 y

12+ m

0-6 m

3 y

1 y

6-12 m

PARENT’S CHOICE

DIAPERSBaby

by twinkle

Help make potty training easier with Twinkle Natural babycare. Twinkle Natural babycare train without the mess during the day and help protect against leaks at night. The Feel ‘n Learn Liner helps your little girl learn to stay dry. Pampers Easy Ups Trainers hold approxi-mately 25% more liquid than the leading Huggies Training Pants.

Twinkle Easy Ups Training Pants:* HELPS MAKE POTTY TRAINING EASIER* PROTECTS AGAINST LEAKS AT NIGHT* HOLDS APPROXIMATELY 25% MORE THAN THE LEADING TRAINING PANTS* DESIGNED FOR CHILD TO WEAR THROUGHOUT THE NIGHT* FEEL ‘N LEARN LINER HELPS YOUR LITTLE GIRL LEARN TO STAY DRY* FEATURES DORA THE EXPLORER GRAPHICS

Kohl’s® and Kohl’s brand names are trademarks of Kohl’s in Illinois.6-12 m

GRIPTABS

size

210-14 lbs

size

110 bls

size

210-14 lbs

size

314-22 lbs

size

422-27 lbs

size

527+ lbs

size

635+ lbs

Nature babycare


p a g e 1 3 9 / 1 4 0

save our green tree/ O B j E C T I V E

Urban Forest Project is a ser ies of outdoor banner exh ibit ions tak ing

root in cit ies around the world. Th is project is to design a st reet

banner that use the form of a t ree to make a powerfu l v isua l statement

about the env ironment and nature

pro

jec

t n

o


10

G r e e n

E n v i r o n m e n t

N a t u r e

U r b a n Fo r e s t B a n n e r P r o j e c t

T h o m a s . M c N u l t y

/ K E Y W O R d S

/ p R O j E C T


p a g e 1 4 1 / 1 4 2

/ S O L U T I O N

The concept for the Urban Forest Project banner emphasizes the importance

on planting and saving tress in our environment. Animals and people need a

place to survive. This design incorporated a bird and leaf theme to represent

the message of “ Save Our Green Trees”. It is a message to encourage us to

physically plant more tress to keep our city greener and healthier.

s av e o u r g r e e n t r e e p R O j E C T

S p r i n g 2 0 0 9

G r a p h i c D e s i g n 2

S t r e e B a n n e r


/ C L A S S

/ Y E A R

C O U R S E / g r a p h i c d e s i g n 2 I N S T R U C T O R / T H O M A S M C N U L T Y


p R O j E C T N A M E / s a v e o u r g r e e n t r e e p R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 1 4 5 / 1 4 6

C O U R S E / g r a p h i c d e s i g n 2 I N S T R U C T O R / T H O M A S M C N U L T Y


p R O j E C T N A M E / s a v e o u r g r e e n t r e e p R O j E C T / 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p a g e 1 4 7 / 1 4 8

IdentIty logos / O B j E C T I V E

To design a v isua l and powerfu l ident it y that ref lects and

communicates the spi r it of companies, groups and ind iv idua ls.


M o r d e n

U n i q u e

T r u s t w o r t h y

L o g o C o l l e c t i o n

T h o m a s . M c N u l t y

C h r i s t i n e G e r o g e

H u n t e r W i m m e r

/ K E Y W O R d S

/ p R O j E C T


p a g e 1 4 9 / 1 5 0

/ S O L U T I O N

This section is a collection of some of the logos I created throughout the

course of my education. They are presented in both black and white and in

color in order to show the logos’ versatility.

i d e n t i t y l o g o s p R O j E C T

2 0 0 8 - 2 0 1 1

I d e n t i t y 1 , 2

P c a k g e 2 , 3

G r a h p i c D e s i g n 2 , 3

B l a c k wh i t e / C o l o r l o g o s


/ C L A S S

/ Y E A R

p R O j E C T N A M E / i d e n t i t y l o g o s

p a g e 1 5 1 / 1 5 2


p a g e 1 5 3 / 1 5 4


p a g e 1 5 5 / 1 5 6

/ C O L O p H O N

Copyr ight @ 2011 A l l R ights Reserved. No part of th is publ icat ion

may be reproduced, stored in a ret r ieva l system or t ransmit ted in any

form or by any mean without the wr it ten permission of L i Wang

Phone: +1 201 647 9523

Emai l : v [email protected]

website: www.l iwangdesign.com

Academy of Art Universit y

79 New Montgomery, San Francisco, CA

Department Director / Mary Scott

Course / Sen ior Portfol io

Instructor / Mary Scott

Text Book / Finch Br ight White Ult ra Smooth 100lb

Endsheets / Canson Paper

Pr inter / Giant Horse Pr int ing

Bindery / The Key Bind ing

Typefaces / Univers Condensed, L ight Ult ra Condense, Garamond Regu lar, Ita l ic

Software / Adobe Indesign CS5, Adobe I l lust rator CS5

Photography / Cannon 7D

Li Wang


thank you

/ f A M I L Y A N d f R I E N d S

Yunmin Ge, Heng Qi Wang, Zhi hua Lu , Wang feng yu, X iny in Jiang,

Yongnian Ge, Toni Wu Wang, John Wang, Ir is L i , Yi Wang, Zhen hu i L i ,

Ph i l Wang, Eva Fang, Loiue Wang, Judy Zhu, Sa Nygune, Lehu Zhang,

Anh Pham, Carol ine, Yashayu Qi , Chen Chen, Howie Zuo

/ I N S T R U C T O R S

Mary Scott, Tom Sieu, Hunter Wimmer, Thomas McNulty, Ariel Grey,

p a g e 1 5 7 / 1 5 8

senior portfolio book

Documents

Transcript of senior portfolio book